Thursday, October 29, 2020

Well well it's Adele

Some days, this whole "work from home" thang is extremely productive for me. From the minute I hit the keyboard in the morning until I close up shop at night, my fingers are flying fast and furious writing spellbinding, innovative, entertaining and motivating copy that sells the spectacular printers, scanners and projectors made by the global technology company I work for.

Afterwards, at the end of the day as the sun takes its bow and gives way to the coming night, a feeling of great satisfaction and accomplishment washes over me, and a smile slowly dials its way up to full brightness as I bask in the glow of a job very well done.

That's some days. Today wasn't one of them.

Instead, today was the other kind—the one where, despite my best efforts, my mind has a mind of its own and decides to be a few miles south of focused as we spiral down a YouTube rabbit hole for hours on end and see where it takes us.

Those days hit every creative person I know. And I think I speak for all of us when I say that when it happens, the best thing to do is just buckle up and go along for the ride.

For some reason, probably because she hosted Saturday Night Live last week, Adele was on my mind. There was a sketch on the show spoofing The Bachelor, and at the end of it Adele starts singing while she walks off the stage and into the audience. It was a great, unexpected moment—especially for the audience.

I'd never describe myself as an Adele fan, but every time I hear her sing I'm dumbstruck at how stunningly beautiful her voice is. And even moreso by how effortless she is in her performance. She doesn't need to go through wild gyrations, have two dozen backup dancers, recorded backup vocals or a blinding laser light show. All she needs to do is stand there, share her gift and belt out her songs in that voice I can't seem to get enough of.

Okay, so maybe I am an Adele fan.

The song in the video up top, When We Were Young, is one of my favorites and a great example of the kind of performance I'm talking about.

I'd also forgotten about it, but today in my YouTube travels I was reminded Adele is also a bawdy Englishwoman with a cheeky sense of humor. I rediscovered a video I'd seen a few years ago of her auditioning at an Adele impersonator contest in disguise. It's funny, poignant and generous of her as the women she's auditioning with are obviously die-hard fans and slowly realize who one of their competitors is.

But then again, once you hear that voice—Hello—it's hard not to.

Monday, October 12, 2020

Encore post: This is what advertising is like

A lot of people have asked me what advertising is like. And it's hard to put into words, especially when you're trying to explain it to working professionals who have to dress like adults, keep regular hours and actually show something for their efforts at the end of the day.

I wrote this little gem almost eight years ago as a way to try to explain what working in the ad biz is like. It captures it fairly well.

So keep your hands and arms inside the basket, buckle your seat belt and enjoy the ride.

So many metaphors, so little time.

Not too long ago, 20 people boarded the Windseeker ride at California's other amusement park, Knott's Berry Farm. It takes riders up 300 feet, spins them around, takes their breath away and then lowers them safely back to the ground. All in about three minutes start to finish.

I have a big appreciation for things that take 3 minutes start to finish.

Anyway, that particular day was a little different than every other day because the riders got stuck at the top for over three hours until ride mechanics rescued them.

This is exactly what advertising is like.

At first you're whisked away to dizzying heights, and what with big production budgets, location shoots, vendor lunches, comp subscriptions and days at a time out of the office, the view is spectacular. In fact, you can't see another job you'd want for miles and miles.

You start to think it'll be like that every time, but then one day you get stuck. Fighting for the work. Fighting for the budgets to execute the work you've been fighting for. Fighting the client to get them down to one thought instead of ten in a :30 second spot.

The bad news is no one's coming to rescue you. You have to do that yourself.

It often involves getting off one ride and hopping on another. And another. And another.

It's an odd way to manage a career (pause for laughs for using the word "career"), yet it's just standard operating procedure.

Besides, when it comes to amusement, you can't beat it.