Editing myself

I've been doing the same thing for a long time. I'm not talking about avoiding writing these blogposts — although since the last one I posted was November 11, 2025 I suppose you could make an arguement for it.

What I'm talking about is copywriting. Creative directing. Endless meetings. Town halls. You know, the ad game. I used to tell the wife if I was still writing commercials when I was forty to just shoot me. Clearly I had blown past that deadline.

So last year, when a certain leading cybersecurity company I'd been a creative director at for three years, and I'm not naming names — CrowdStrike — aftrer having several years of outstanding growth and financial reporting with Wall Street, unexpectedly laid off 5% of its staff, which if you're keeping count came out to 500 people (apparently the only breach they couldn't stop was trust), I found myself in an interesting position. Was I going to take my newly found expertise and look for another job in the cybersecurity world? Head back to an advertising agency after five years on the client side (yes the math adds up - before CrowdStrike I was at Epson for two years)? Do nothing, or do something completely different.

The answer about the next step building a future version of me came in the form of my great friend and writer extraordinaire Cameron Day. For reasons I will never know and will always be eternally grateful for, Cameron asked me to edit the second volume of his wildly entertaining, brutally honest and endlessly entertaning advertising survival guide trilogy pictured above, Spittin' Chicklets.

Then he asked me to edit the third one.

And a book about his f*@ked up adventures from the ad trenches.

And his wild ride as an AI anarchist in his book co-authored by AI.

I happened to mention to my former client and close friend Pete Wendy how much I was enjoying this new endeavor thanks to Cameron, and come to find out Pete was writing a book his own self and asked if I would edit it.

I love it when momentum decides to do its job.

This is the book Pete wrote. I think you'll find it well written and extraordinarily edited.

As The Fixx like to say, one thing leads to another. You're welcome Jim DeCorpo (inside joke, don't even try).

Cameron referred me to his friend John Long, who, you guessed it, was in the process of writing a book about legacy brands and what they need to do to survive.

The book is called Zombie Brands, and is packed with exceptional writing, insights and solid advice for older brands looking to survive in the new world.

The thing about this newfound career is the pressure is on and off at the same time. I don't have to come up with the idea and write it. I get to shape it, and work with writers who care deeply about their work, but who don't want to suffer while improving it.

So what am I saying? I guess it's be open to things you haven't tried before. You never know where they'll lead.

Looking at that last line, I think I may have a future writing fortune cookies. Do you know anyone?

For my own amusement

I was reading this article about things you can do, knowingly or not, that'll get you kicked out of an amusement park. Which would definitely ruin your day, and make the park the opposite of whatever the happiest place on earth is.

Then I started thinking, and not for the first time, what would it take to get kicked out of an ad agency? Agencies are notoriously tolerant of personalities that wouldn't last ten minutes in any other business. In fact, more often than not those people are rewarded for their bad behavior. They fail up. For the rest of us it's like living in opposite world.

Anyway, I decided to quickly draw up a by no means complete or scientific Agency/Amusement Park Ejection Equivalency Chart to see how things that get you tossed out of parks would fare in the agency world.

So face forward, buckle your seat belt and keep your arms and hands inside the car.

Big Coolers

Hard-sided coolers are prohibited at Universal, SeaWorld and Disney. Universal also prohibits soft coolers larger than 8.5 in wide x 6 in high x 6 in deep.

The biggest concern agencies have about coolers is if they have enough beer in them for everybody to go with the pizza they bring in on Summer Fridays, or at the annual pep talk.

Dressing Up As Your Favorite Disney Character

In accordance with park policy, adults who dress in attire that looks too similar to a real Disney character may be asked to leave.

The last thing agencies care about is what someone wears. One of the great benefits of the business is that no matter how long you’ve been in it, you can still dress like a 15-year old. Knit caps. Hoodies. Jeans. T-shirts. Sleeping Beauty. Pocahontas. Mr. Incredible. It’s all good. Even account people don’t have to wear suits and ties, although it’s still easy to spot them. Their jeans are creased.

Markers & Paint

Think again before unleashing your street art skills during your next visit to a theme park. Parks spend millions of dollars each year to maintain their facilities and keep grounds clean. Wannabe graffiti taggers are certainly not welcome at Six Flags parks where magic markers and spray paints of any kind are expressly prohibited.

Are you kidding? Markers and paints are tools of the trade. As far as spray paint, well, you usually find that in the parking lot near that huffing sound.

Packing A Picnic

While small snack items are permitted at Universal Orlando, packing a full meal is prohibited. Per park policy, there is a ban on “picnic lunches” and “food that requires heating or refrigeration.”

You know the old saying about an army traveling on its stomach? So does an agency. There’s almost always food to be found. Whether it’s brought in for late night work sessions, left over from a client presentation, or – and this is usually the good food – brought in by a production company/media rep who wants you to look at a reel. There’s also assorted candy, cookies, sodas and sour grapes lying around. Lots of sour grapes.

Obscene Tattoos

If you have a tattoo that may be considered offensive, try a long sleeve shirt or you may be kicked out of a Disney park. They prohibit “obscene tattoos” but do not define parameters.

Let’s put it this way: you can be kicked out of an agency for not having a tattoo.The more obscene the better. It shows you're edgy, bold, and don't give a damn what the man thinks. Unless the man is the guy at the unemployment office. Then you're going to want to wear long sleeves.

Feeding The Animals

While Disney’s Animal Kingdom and SeaWorld offer visitors the opportunity to pet or feed certain animals under attendant supervision, feeding one of these animals on your time can result in swift eviction from Disney, SeaWorld, and Six Flags.

See Packing A Picnic.

It's easy to see agencies are pretty loose and freewheelin' when it comes to the kinds of concerns amusement parks fret about. By the way, this isn't the first time I've compared ad agencies to amusement parks. I also did it here. The reason I keep doing it is they just have so many things in common.

Although I'm not sure which roller-coaster ride makes me scream louder.