Everybody feng shui tonight

I was sitting with my work roommates today and for some reason, perhaps to avoid work, or maybe to avoid work, we got to discussing the Chinese pseudoscience of feng shui.

According to Wikipedia (if you can't believe them who can you believe?) feng shui "claims to use energy forces to harmonize individuals with their surrounding environment."

Whatever.

But I suppose since I was the one who started this discussion, I should probably see it through. So let's unpack this. Or at least rearrange it.

Years ago on the late great show Penn & Teller's Bullshit, they did an episode on feng shui (and by the way, feng shui has the same number of letters as bullshit—coincidence? I think not). They recruited several different feng shui "experts" and had them all work on the same room, and rearrange the same furniture to achieve maximum harmony with the environment. What's so amazing is each of them arranged the room in the exact same way, proving feng shui is real and they all knew exactly what they were doing and talking about.

I'm just funnin' ya. They were quacks, and monumentally full of, well, you know the name of the show.

Here's the thing: I'm rarely able to harmonize with anything, much less my environment. My energy flow, such as it is, gets interrupted on an hourly basis. And moving the bed out from under a window, making sure it's not directly across from a door or having it face east isn't going to change that.

In the example of feng shui you see above, apparently placing the bed over the stove is not a good idea. I'd add especially if you have a one-story house. But I think if you're sleeping on another floor, the stove is off, and the house isn't on fire, you'll be able to harmonize with your pillow just fine.

Feng shui "experts" always remind me of dog whisperers—those people who claim they can talk to dogs and tell you what they're thinking and feeling. If you've ever hired one, I can answer that for you.

You're thinking you have too much money and feeling like throwing some of it away.

At any rate, under the heading of don't knock it until you've tried it, I might just move my favorite chair closer to the patio window to bask in the morning light, align my chí and absorb all the energy of a new day filled with potential and possibilities to see how well I'm able to harmonize with my environment.

Plus I can see the TV better from there.

In the zone

Here's a sign you'll never see in advertising agencies. Not because it's a bad idea, but because you couldn't buy enough of them to cover all the areas, cubicles and open seating that would need them.

That and the fact no one would observe the rule anyway.

There are a lot of ingredients that fuel successful agencies. Coffee. Creativity. Insight. Brains. Energy. Endurance. Optimism. Pessimism. Humor. The ever shifting line between art and commerce. Those innocent, wide-eyed, crazy bounders who believe against all evidence and reason what consumers are really looking for are more ways to engage with your client's brand.

But because of the nature of the beast—buildings loaded with egos, knit caps, planners, egos, man-buns, ironic t-shirts, skinny jeans, millennials, unrestrained enthusiasm, egos, people who know better, egos, people who enjoy inhaling their own fumes, egos and meetings, help me Jesus the meetings—agencies can't help but run on another more fragrant ingredient.

It is after all a sales job. And while there are good salespeople and bad ones, tolerable ones and insufferable ones, at the end of the day (EOTD = ad term, don't get me started) it all boils down to the size shovel they're using.

I know a lot of people in the business will call bullshit on this post.

But that's only because they didn't read the sign.

Like a version

If there's one thing ad agencies are it's repetitive. Let me say that again - see what I did there? Especially when it comes to revising the work.

As anyone who works in the creative department of an agency knows, sometimes a project will come around an absurd amount of times. My friend Rich Siegel named his blog Round Seventeen as an homage to the number of times he's had to revise copy.

I'll see your Round Seventeen, and raise you the revision number I had on a piece of car copy yesterday. The number was 68. Now, if you're reading this post as a civilian, I suppose you're thinking with all those versions the copy must change dramatically from one to the next.

Not so much.

Revisions come from all sorts of places. Proofreaders. Account people. Low level clients. Mid-level clients. The big cheese client. Legal. The product guy. The client's wife. The cleaning crew on the third floor. It goes on and on. It's usually a word or two they obsess over ("Is this too light? Too flip? Too...you know...). More often than not, it just a change for change sake so they can feel like they were part of the process, and get their name on the credits when they fill out the award-show entry forms.

I hear the Client's Wife category is going to sweep the shows this year.

There's an old adage, one I subscribe to, that says the secret to great writing is rewriting. It's a nice thought, but working in an agency will knock that sentiment into the next zip code mighty quick.

Anyway, old Albert had it right. And I'll be he got it on the first try.