The most wonderful time of the day

I think breakfast has been hogging the spotlight as "the most important meal of the day" for far too long. It's a new morning in America. And as the sun rises on this new morning, we skip breakfast and go straight to the rightful holder of the title: Lunch.

There are a couple things I look forward to everyday as I make my scenic, freeway-free commute to work. One is the end of the day, and the other is lunch.

Neither ever gets here fast enough.

There's a strange phenomenon in advertising agencies I've talked about before here and here. People take themselves way too seriously. They think they're contributing something—shall we say, more meaningful—to society than they really are.

One way that kind of thinking reveals itself is by not going to lunch.

Apparently some agency people have talked themselves into thinking the work they're doing is too important to stop for lunch (it isn't), if they take a lunch break they'll fall behind (you won't), and that they can't go to lunch because what if the client calls? (News flash—the client's out to lunch).

You see these people in the kitchen between 11:45a.m. and 1p.m., loitering in front of the bad coffee, next to the dirty microwave waiting for it to ding. Then they're back at their desks, typing that Powerpoint presentation with one hand and eating Stouffer's Lasagna, again, with the other.

From where I sit, at the restaurant down the street waiting for my food to be brought to my table, it's a sad existence.

A few agencies I've been at cater lunch in every day. It's positioned as a nice, money-saving perk for the employees. But don't be fooled. Their intentions aren't that altruistic. They knows people take shorter lunches if they don't go out, so they can get more work hours out of them. As if just being there actually equalled productivity.

Anyone who's ever worked with me can tell you that's not true.

Personally, I have to make a break from the compound everyday. I spend too much time there already, and if I don't get out, feel the air, the sun and walk around a bit, it just feels like I'm biding time until my parole hearing.

I understand not wanting to spend money eating out every day. By the time you've split the check with the person who had a three-course meal while you had a cup of soup, and add tax and tip, you feel like you need a co-signer just to pay the check. But I think the more important thing to ask is what's the psychological cost of not going out for lunch at least once in awhile?

I have no idea either, but I'll bet it's pretty high.

The great escape

When I hear the words escape plan, like everyone else in advertising I think it's referring to a way out of the business. A gentle transition into another career, preferably one that isn't ranked below car salesman and personal injury lawyers.

With all the rockin' and rollin' that's been going on in places like the Philippines and Mexico City, I know it also applies to earthquakes.

But the more jokes I hear about the zombie apocalypse, the more I think maybe it's no joke at all and that's what's really coming. They just want you think it's a joke. And that's what I need an escape plan for.

Hear me out.

I don't think the dead will rise and start slow-chasing down a brain buffet. At least not at first. What I think is they've already ingratiated themselves, hiding in plain sight among us. If you've ever worked in an agency, people feeding on the brains of others for survival is nothing new to you.

And while it may not result in the zombie gore portrayed in movies, comics and television, I promise you more often than not it's just as messy and no less brutal.

I believe the theory of Occam's Razor - the simplest solution being the right one - applies here.

Walk faster.

At least this'll work against the slow-walking, brain-eating zombies. However, their more subtle agency brethren have already mastered the World War Z art of the fast walk, usually while carrying a Powerpoint deck or an iPad so as to look important - and alive.

You'll have to be more resourceful planning your getaway from them. If they trap you in a meeting, you're a goner.

One of the most valuable tools in the fight against zombies is a quality shovel. Always good for clobbering them in the head and buying yourself some time.

Of course if you work in an agency, you already know it comes in pretty handy there too.