One word too many - again

Here's the situation I find myself in tonight. I can't keep my eyes open.

Yet, being the determined professional blogger I am, I don't want to disappoint my audience of 9 and let them go an entire day without a post.

So I won't. It's just not going to be a good one. It's going to be a lazy one (so lazy I didn't add the Baby Driver poster to it - you'll see what I mean in a second).

It's not even a lot of writing, which is good because those sheep won't wait to be counted much longer. Instead it's just a silly little visual gag. The good news is it'll only take less than a minute to read it. The better news is that I didn't have to write it.

I'm going to bed now. Please to enjoy.

Is it just me, or does anyone else see a pattern here?

Make some noise

My car is making a noise. It's a new noise, one it hasn't made since I've owned it.

It's a hard to describe noise. One of those "You'll know it when you hear it..." noises.

I, of course, hear it all the time.

I couldn't tell if the noise was doing damage or not, so I took it to my mechanic to have it checked out. Here's the funny part: he couldn't get the car to make the noise.

He kept it for two or three days, but it was no go. My car was as quiet as a church mouse and purring like a kitten when he drove it. So I went back, picked it up and drove it home. And guess what? It made the noise all the way home.

I thought to myself if my independent guy can't find it, maybe someone who has a lot of experience with my model car day in and day out would have better luck. So last Thursday, I drove my car to the dealer. I picked it up today. For those of you keeping count, that's six days they had to find the noise.

They couldn't find it.

Here's my theory. I believe, much like Stephen King's Christine, that my car is alive. Somehow it's found out I've been online looking at new cars to replace it, and now it's decided to punish me for it.

With a noise no one else but me can hear, it's made me think twice about selling it. I'm afraid when I'm least expecting it, the car will let the noise rip while every prospective buyer takes it for a test drive. I could always trade it in and take the financial hit, but I'm sure just as they were pulling it into the garage it would do it again and they'd offer me even less than they normally would.

As far as I can tell, I have two choices: run it into the ground, or wait and see if the noise disappears over time (just like my high school girlfriend).

Whichever road I decide to take, I'm sure you'll hear about it. If the car wants you to.

Drive time

A good commute can be the difference between happy Jeff, and his evil twin – pissed off, short-fused, grudge-holding, horn-honking, lane-changing, one finger saluting, swearing like a drunk longshoreman Jeff.

So what makes a good commute? Well, for starters—and this should come as no surprise—distance.

For a long time, in what I believe was a very strange coincidence—or was it?—my commute to the agencies I was working at was exactly 26 miles each way. It seemed to be my travel threshold.

Even though 26 miles doesn’t sound like a lot, you can do the math - and if you can't then I believe it's a damning indictment of our public education system. Don't get me started. Where was I? Oh, right. It's 52 miles round trip. But at 8:30 a.m. or 6 p.m. going against traffic on the 405, they feel like dog miles. It may as well be a 1000.

All this to say my commute now is spectacular. The agency I’m currently at is right at the beach (or as I called it the last time I wrote about it, tsunami adjacent). I don’t have to get on a freeway to get there, I just cruise down Pacific Coast Highway from my house. There’s never any traffic on that stretch of PCH at that time of day, and it takes me about 20 to 25 minutes to arrive unstressed and un-pissed off at work.

Which brings me to the second component in a good commute: the destination.

I’ve worked for a few agencies in San Francisco over the years. They all have the same politics, personalities and British-accented, insight spouting, knit-cap wearing planners every other agency has. Here’s the difference: at the end of the day, I’d open the door to leave, and I’d be in San Francisco. It made up for a lot of ills. Flight and all, my commute to the San Francisco shops from my house was often faster than my commute to Orange County.

Another item that makes for a good commute is the scenery. You can have a short commute where you get to work in no time, but if it takes you through the senseless murder district coming and going, it’s still not very pleasant.

Since my commute du jour runs down PCH, I get to see the ocean, surfers, joggers and beach rats while I drive there and back. If I’m working a little later (stops to laugh at the thought of working later), I can even manage to catch a summer sunset. Like the old saying goes, getting there is half the fun.

Of course, depending which agency you're commuting to, it just may be all the fun.

Mourning the commute

For many years, I had a strange coincidence regarding my morning commute. It seemed no matter what agency I worked at, whether it was in Brea, Irvine or Playa Del Rey, my commute was exactly 26 miles each way.

But they were morning rush hour freeway miles, which as anyone who's done it knows are like dog years except the conversion rate is much higher.

All this to say I'm extremely grateful for the commute I have these days to the agency I'm working at in Huntington Beach. The gig won't last forever, but I'm nothing if not blessed with the route I take. For starters, I don't have to get near a freeway to get there. I just cruise down PCH from my house to work, a breezy 25 minute ride if there's traffic.

The picture above is essentially the view I have to endure on my drive home.

Living in Long Beach, and working in either L.A. or Orange County, I was pretty much held hostage to the 405. The best I could ever hope for is that there'd be a few stretches along the way where I could get up to 35mph for a few miles.

I don't miss it at all. But I also feel like I'm standing on the tracks, and the train's coming. At some point, hopefully not anytime soon, it's inevitable I'll be one of the cars stuck in this picture of the 405 commute.

I'll also say this - it's nice to come into work relaxed and clear-headed, without excessive amounts of adrenaline running through my body from screaming at other drivers and letting them know I think they're number 1 (if you get my continental drift).

Well, that's not entirely true. I never screamed.

Oooowwwwdi

Every once in a while, a commercial comes along that restores my faith in advertising. Well, faith is a strong word. Let’s just say occasionally a spot grabs hold of me and won’t let go.

The Audi Super Bowl spot called Prom is one of them.

I love this commercial. Everything about it is perfect. The casting, the writing, the performances, the cinematography, all of it.

The fact that it’s for a car I love – yes I still miss my A6 – doesn’t hurt either.

Occasionally a director is able to catch lightning in the lens. I think he/she did it here with the shot of the prom queen opening her eyes, just after the shot of him behind the wheel with his black eye. It’s a reaction shot of her, but you feel as spellbound as she does.

So many car spots make the mistake of trying to communicate what it feels like to drive their vehicle. Where this spot succeeds brilliantly – from taking the principal’s parking spot to the beeline he makes towards the prom queen – is conveying how driving the Audi makes you feel inside. Everyone knows that feeling. Everyone wants it. What's engaging about this spot is that it’s about so much more than the car.

If you’re a regular reader of this blog, you know I don’t lavish commercials or the business with praise very often. But to me, the simplicity, the universal truth of it, the underdog winning consequences be damned, is all done so well I wanted to make sure people are aware of it.

You know, besides the billion people who saw it on the Super Bowl.

Call it a loaner

Yesterday, my car started making what I like to call an expensive sound.

When I hit the gas – or as we say in my country, accelerator – there’s a loud clunk as the car moves forward.

At first I thought something in the trunk was being thrown back against the lid. But since the clunk was coming from the front of the car, since this isn’t 1973 and since I don’t drive a VW Super Beetle, I quickly ruled that out.

Next I did what you’d think I’d have learned by now not to do. I went on the interwebs to research the noise. If I wasn’t filled with wallet anxiety before I went on, I sure was after.

Googling (I don’t care how large that company is, it’s still a stupid looking word) the sound and my car model brought up 11,300 results - everything from transmission to power train to wheel bearings to differential to radiator cap (?) and more.

The good news is when I took my car into the dealer this morning, they gave me a loaner to drive today while they gouge, I mean, figure out what’s wrong with my car. The loaner, like the above picture, is this year’s model of my car which coincidentally I’ve been wanting to drive. And it’s a hybrid.

Now, if you know anything about me - and you should, because really, we don't have secrets between us - you know I’m not a fan of hybrid cars. But I’m just going to say it: this one is awesome. Just as much power as mine, all the new model’s gadgets and gizmos, and, most importantly, that new car smell.

I'm also in advertising and understand the meaning of upsell. I realize it's no coincidence they gave me a loaner that's a newer model of a car they already know I love, and would probably want to have the latest model of with all it's bells, whistles and new body styling.

Damn if it's not working. Ad people are the most gullible even when we know the tactics.

Anyway, while I’m hoping and praying my clunking noise turns out to be something minor and inexpensive, I’m also hoping it takes them overnight to figure it out so I can enjoy the loaner just a bit longer. Which I'm sure it will.

After all, that's how loaners turn into keepers.

Up, up and away

There’s no shortage of complaints about the commute. And it doesn’t even matter where the commute is. If you live in the greater Los Angeles or Orange County area, you are, as we say in the driving biz, screwed.

When I worked recently in Santa Monica for a few months, it took almost an hour to get from the west side to the freeway at rush hour. We’re talking mere blocks. And then another hour to crawl home. Everyone has a commute-from-hell story.

It’s not as if there haven’t been solutions offered to relieve gridlock. Like the picture above from 1954. Yes, 1954.

A monorail system that rides over the center lane of the freeway. It follows the same route, and the property is city owned reducing the cost. Stations would be on a platform, visible, reducing crime.

Then there was the time in 1955 when Walt Disney offered to build a monorail system like the one at Disneyland from the beach to downtown L.A., fifteen miles of track for the then crazy price of free.

But L.A., being the forward thinking city it’s always been, decided to yield to the auto companies and not implement any form of mass transit beyond buses in order to drive up car sales. (Just a side note: years ago when there was a bus strike in L.A., the late comedian Steve Landesberg said it was the first time in history there was a strike of a non-existent industry.)

If you want the full story about it, watch Roger Rabbitt. It’s closer to the truth about public transportation than you think.

Anyway, I write this as I sit in my office in Orange County on Friday night, getting ready to make the drive north. I can see the 405 out my window, and trust me, even with all the lights it’s not very pretty.

The trick to making the ride bearable, or something close to it, is to arm yourself with a few things that can help distract from the congestion, and even make the trip go a little faster.

Which is why I have a nice car, E Street Radio and a carpool partner.

Drive she said

I wouldn’t go so far as calling myself a Disneyphile (although it would be one of the nicer things I’ve been called). But I did grow up in L.A., and probably spent an equal amout of time between school and Disneyland (well, maybe a little more at DLand).

I’m a California boy, and I do love Disneyland.

As a card-carrying Deluxe annual pass holder, I’ve done the math to figure out I have to go there at least 6 times during the year to make it pay for itself. No problem: between DLand, its sister park California Adventure, and summer it'll be a cinch.

The beauty of it is I can go anytime I want (except for a few blocked days) and pretty much forget the outside world and have a good time. Until I have to pay real-world money for food in the park (seriously, would it kill them to include a few meals in the annual pass fee).

But I recover quickly.

Anyway, last Saturday night it was time for my daughter and me to renew our annual passes. Instead of doing it online, which wouldn’t have given us any excuse to go into the park, we made the 15-minute drive to Anaheim and did it in person at a Disneyland ticket booth.

Disney cast member Linda from Laguna Niguel - who may or may not have been an audio-animatronic robot - efficiently and pleasantly helped us.

Afterwards, we thought we’d take the new annual passes for a spin. So we went into Calfiornia Adventure, got the passes scanned, and visited the newest land: Cars Land.

When Disney decides to wow you, no one does it better. Radiator Springs is the spittin' image of the fictional cars town in the movie come to life. It is incredible. Visually rich and detailed, stunning in its vibrancy, it actually is the only Disney "land" that feels like you're in another world entirely.

We waited an hour to get on the Radiator Springs Racers, the roller coaster ride that simulates the race in the movie. It leisurely takes you through the town of Radiator Springs, then suddenly you're at a starting line with another car full of people.

You get the green light, and you're off. It's not nearly a long enough or fast enough race, but it is fun. It has just enough of what I call "Disney Danger" on the curves to make you want to immediately go on it again. If the line wasn't a two hour wait when we got off we would have.

We went on a couple more rides, and then headed home. No need to do it all in one night.

We have all year.

One word too many

Is it just me, or does anyone else see a pattern here?