Showing posts with label NASA. Show all posts
Showing posts with label NASA. Show all posts

Monday, December 14, 2015

Office space.

It doesn’t happen often, but like the Harmonic Convergence, total eclipse of the sun, Halley’s Comet and client approval, if you wait long enough you’ll live to see it.

Dust off those childhood dreams: NASA is now accepting astronaut applications for the upcoming Mars mission.

No doubt, despite the stringent requirements, they’ll be inundated with applications from hundreds, make that thousands, of unqualified people who haven’t seen Gravity and think space travel is as easy as booking a flight on Jet Blue. It's not. For starters, the baggage fees on the Mars trip are much steeper.

I think if NASA wants to thin the herd down to uniquely qualified candidates, the one place they should definitely start recruiting from is ad agencies. Here’s why:

Creative people are used to keeping themselves amused during long assignments that seem like they’ll never end – and often times never do.

Agency people know how to subsist on to two-day old bagels, cold pizza and pumpkin muffins so hard you could slay Goliath with them. Dehydrated, freeze-dried, bite-sized foods coated with gelatin would be like dinner at Morton’s.

The part about wearing a suit they’re uncomfortable in, even for a short time, is something they’ve done before. And sadly, peeing in that suit isn’t anything new either.

Experience being trapped in a small space with three other people you have to pretend to like? Check.

Having no choice but to accept and make course corrections from nameless, faceless voices on the other end of a speaker is something creative people do all the time.

Once there, agency people have all the knuckles and know-how needed to make a great commercial to recruit future astronauts for subsequent missions. The toughest part will be going without a trendy restaurant with an outdoor patio for lunch.

Finally, agency people will give the Red Planet a short, memorable, meaningful tagline that can be used on t-shirts, mugs and banner ads no one clicks on.

No doubt with agency people steering the ship, NASA will have the right people for the job.

As long as the job doesn't start before 10 a.m.

Saturday, January 24, 2015

Spaced out

What's the difference between a giant asteroid, comet and meteor hitting the earth? The answer is you're dead.

This Monday, an asteroid, which, I don't have to tell you, consists of metals and rocky material, is going to pass by earth fairly close in astronomical terms. It'll come within 745,000 miles of us, and should be visible with clear skies and an expensive pair of binoculars.

Just like Linkin Park at Greensboro Coliseum.

This particular asteroid has the unfortunate name of 2004 BL86, which only tells me that whoever names these things really needs to hire an agency do a naming exploration, as well as commercials for the fly by.

One agency might create an animated asteroid character along the lines of Mr. Mucinex or the RAID bugs. They could call it something clever that tests well, like Mr. Asteroid.

Another might use a D-list celebrity in an asteroid costume, warning us of the close proximity. Kathy Griffin, keep your phone line open.

I'm sure there's also any number of westside shops ready with a bearded hipster, deadpan, obscure reference-filled, dripping with irony spot where the only thing the wardrobe person has to worry about is which t-shirt goes with which pair of faded jeans and knit cap.

For all our sake, let's hope that asteroid isn't as far off course as I'm off topic.

At any given time, as the chart to the left frighteningly shows, there are hundreds of asteroids with bad aim trying to reunite us with the dinosaurs. And these are just the ones we know about.

Scientists refer to a potentially catastrophic asteroid strike as an EEE: earth extinction event. It could take a couple forms. It might hit us so hard it'd kick up a dust and dirt cloud blocking out the sun for centuries, making the air unbreathable and killing all life on earth. Or it might just hit the earth so hard it knocks it out of its orbit, and on a path straight towards the sun (stock up on SPF 1,000,000 now).

Maybe there's a scenario where it doesn't hit us at all, but just flies by super close. If the timing's right, it'd be a great way to open next year's Tournament of Roses parade. Followed by the stealth bomber of course.

I'm personally of the belief that if one were on course to wipe us out, the government wouldn't tell us for fear of panic in the streets. And really, the panic would be misplaced because unless you're Richard Branson, you really don't have a way off the planet in time to avoid it. I know there are a lot of secrets the government keeps that it shouldn't, but I'd be fine not knowing. One minute I'm sitting in my living room watching my 12th binge of Breaking Bad, the next minute I'm dust. Lights out. The really sad thing is the house probably wouldn't look much worse than it does now.

Fascination with our own demise is nothing new. Hollywood's had a great time of it for years, making movies like Armageddon where Bruce Willis and crew save earth from the asteroid. I've seen the movie. I think being wiped out by the asteroid would be more entertaining.

If you're looking for how popular keeping an eye on asteroids has become, you don't need a telescope to see it. NASA Jet Propulsion Laboratory (JPL) whose job is to keep an eye on these things has an asteroid watch page and Twitter feed (@AsteroidWatch). There's also an Asteroid Watch app , so while you're updating your Facebook status on your smartphone you can also check how long until you take the big dirtnap.

It's like my art director partner Pete Andress used to say: we hang by a thread. None of us know when the hit is coming. So I guess the point is to stop our petty fighting, get our priorities straight, love each other, and just enjoy it all while we're here.

Right after we up the homeowner's insurance.

Monday, September 3, 2012

12 step program

NEIL: Hi, I'm Neil and I'm a moonwalker.

ALL: Hi Neil.

I'm sure there isn't a Moonwalkers Anonymous. But if there were, the first step would be to admit you've been 239,000 miles from Earth.

There have been 44 presidents. 1153 billionaires. 549 Nobel prize winners. But there are only 12 people in the history of recorded time who've walked on the moon.

I imagine at the annual People Who've Walked On The Moon reunions, who will sadly be one more member short when they next meet, the conversation is always the same:

"Can you believe we were there?"

"That's some view wasn't it?"

"Yep, it's really something."

"See you next year."

There's a famous story about how Buzz Aldrin was pissed he wasn't going to be the first man to walk on the moon. He even went so far as to complain to NASA mission control once they'd landed there. But Neil Armstrong was not only the mission commander, he had the seat next to the lunar lander door. Because of the large, bulky space suits and the small space inside, there was no way Aldrin could've climbed over Armstrong to get out first even if mission control had okay'd it.

If they had, I imagine it would've been an even longer ride back.

Understandably, not many people remember Aldrin's quote when he set foot on the lunar surface: he said, "Beautiful view...magnificent desolation." What he did do that everyone remembers (besides going to the moon) is take the haunting, timeless picture you see above of his footprint that will live on the surface forever.

In case you're wondering, here's a complete list of the club roster:

Neil Armstrong

Buzz Aldrin

Pete Conrad

Alan Bean

Alan Shepard

Edgar Mitchell

David Scott

James Irwin

John W. Young

Charles Duke

Eugene Cernan

Harrison Schmitt

I suppose a better name would be the Dream Makers club. I don't know a single person who saw the landing and didn't dream of going up there, jumping around in 1/6th the gravity of Earth and taking a joyride in the lunar dune buggy.

In the 40 years since the last moon landing, the club has gotten smaller with the passing of Armstrong, Shepard, Conrad and Irwin.

This past month, with it's two full moons and clear nights, I've been thinking that maybe with their passing they're back up there again, looking down at us, once more knowing and experiencing things we mere mortals can never know.

And of course, enjoying the view.

Godspeed.