Change in the weather

It occurred to me that agencies have a lot in common with the weather. No matter how hard you try to predict it, you really can’t be sure what it’s going to be from one day to the next.

In fact, there are some weather terms that can just as easily be applied to the agency culture as well as the inhabitants. For example:

Jet Stream

You know when the creative director, account supervisor, planner, junior account executive (in charge of the carry-ons) and research director board a plane together to fly to yet another Adweek seminar on Digital Creativity Strategies and Better Banner Ads in the Caribbean? The one you told them about and wanted to go to, except there was no budget for you? That’s the Jet Stream.

The Mean Temperature

Agencies are notoriously angry places. It doesn't take much to set them off. Someone's work sold and yours didn't. You weren't invited to a meeting you should've been at (don't worry-meetings are like buses). No one brought in bagels. Someone looked at you the wrong way. People at agencies have thin skins and long memories. They're not exactly rays of sunshine to begin with, but when they feel they've been wronged they're meaner than a junkyard dog having his anal glands expressed. When you figure out exactly who's mad at who, and how mad they are, that's the Mean Temperature.

High Pressure System

These kind of systems can be created in a number of ways. An approaching deadline. A meeting with HR. Finding out what someone else makes. The creative director wants to "talk" about his/her "idea." These systems can be found daily in the ever changing environment of the agency world.

Unstable Air

This is usually found in meetings where planners are involved. They're almost always telling you their insight that just isn't quite insightful enough. Usually they know it, and as a result aren't making the point as confidently as they'd hoped. Hence, unstable air.

Wind Chill

What you get when that joke you made about the creative director gets back to them.

Warm Front

The new receptionist. That's all I'm sayin'.

Of course, there are many more terms that apply, but I'll leave them for another post. After all, many of you reading this still think of advertising as a fun, glamorous, star-studded business to be in.

And I wouldn't want to rain on your parade.

Powering down

In an ad agency - excuse me, I mean a fully integrated, digitally progressive, socially engaged, experientially driven, disruption oriented, communications consortium - it's not hard to tell when the holiday season finally arrives. The telltale signs are all around you.

Like the fake Christmas tree in the lobby, the one that's been dragged out of storage and decorated with the same ornaments since 1979.

Emotionally-arrested frat-boy account guys, giggling like baby hyenas and tucking mistletoe in their belts, like they're the first ones ever to do it.

People trampling each other for restroom stalls like it was Black Friday, so they can change before heading out to the debauchery, free bacon-wrapped hors d'oeuvres, open bar and regret-filled morning after that is every agency Christmas party.

But before any of that happens you can see Santa coming to town weeks ahead of time. The agency starts to power down.

Suddenly, attention spans are even less than they normally are. Lunches are longer, because they include shopping time. Starting the first of December, the office begins to thin out as vacations of various lengths start kicking in.

Client meetings get pushed back. You hear a lot of people ask, "What's the difference between getting it to the client the end of the month or the beginning of January? They won't even be there !" Well, you hear me asking.

Laughter happens more often, shop talk happens less often, and there's food and candy everywhere you turn. Which is great, because I was just thinking I wasn't fat enough yet.

If you listen you can hear the agency gears slowly grinding to a halt. It's as if all the hard work, late hours, frustrations, bad client decisions, disappointments, long meetings, pitches, revisions, bad hires and do-overs of the past twelve months have finally caught up with everyone.

And now, as the year comes to a close, they have a chance to finally catch their breath.

One of the great benefits of agency life I wrote about here is the fact many of them close from Christmas Eve day to the first Monday after January 1st. In an age of no bonuses, open offices (don't get me started) and uncovered parking, it's one of the last remaining perks to look forward to.

I'd write more but, you know, it's December. I'm ready to do a little powering down of my own.

The account executive of bodily organs

Here's how my Saturday went.

In the morning when I woke up, I found my dog Max on his pillow in our bedroom. Now, Max comes and goes in and out of our room during the night, but he's never there in the morning when we wake up. But I decided to just accept it for what it was: he finally realized he couldn't tear himself away from me.

When I left the room and called him though, he didn't come. He just stayed on his pillow, looking up at me with those big, brown eyes.

Something wasn't right in dogtown.

We wound up taking him to our dog-walker's vet since our local vet's office was closed. After an X-ray, we discovered why Max was being so sluggish: a grapefruit-sized tumor on his spleen.

It sounds awful, but it's apparently quite common in larger breeds - like German Shepherds - and usually around the eight-year mark. Max is eight and a half.

We were in shock how fast this came on him. Just the day before, we were playing with him in the yard, and he was chasing, jumping, barking and just generally trying to kill us (not literally - we love to play rough with him). The day before, the World's Greatest Dog was the World's Happiest Dog.

David Feldman, a close friend of ours for over 25 years, and the world's greatest vet, explained it like this: the problem is the spleen. If it were the heart, you'd notice his troubled breathing much earlier. If it were his brain, we'd see him unsteady on his feet. But in a dog, much like in a human, the spleen is pretty much a useless organ that does nothing, which is why as the tumor grows on it you don't notice it until it's almost too late.

My wife called it "the account executive of organs." Before you get all over me for that, she was an account person in her former life.

We wound up driving Max up to David's office in West Hollywood around eleven last night, and by midnight he was in surgery. Yes there are vets and emergency clinics closer to us, but when it comes to the big stuff, David and his staff are the only ones we trust. After we dropped Max off, we were able to breathe for the first time that evening.

About 2a.m., we got a call from the doctor at David's practice who did the surgery, saying the words we were hoping to hear, "It couldn't have gone better."

Now there are a few ways this can go. The tumor they removed along with the spleen is either malignant or benign. If it's benign, Max heals up and life goes on. If it's malignant, we have maybe two to four months if we do nothing, and maybe six to twelve if he goes through chemo. And of course, chemo brings its own set of pleasantries with it.

So we'll wait for the pathology report and then we'll have some decisions to make. But while we're waiting, we'll do what we've always done: love Max as unconditionally and fully as he's always loved us.

There are four of us in this house. Max's magic is that each of us thinks he loves us the most.

The client your client could smell like

No one's more cynical about advertising than people who create it. We're like comedians sitting at the bar in back of the the Comedy Store while the other acts are on, daring you to make us laugh.

But when a creative team manages to run the gauntlet of junior account executives, account supervisors, the management supervisor, the acd, the gcd, the ecd and actually get their awesome idea made, it's an inspiration to everyone trying to do the same thing.

You earn our loyalty and appreciation. You took a renegade "what if?" idea, hopped the fence and escaped the compound. You won the lottery by getting it produced and at the same time raising the bar for the rest of us.

You understand you either get busy living or get busy dying (yes, I went Shawshank on you).

Whenever a spot breaks through creatively and culturally, it instantly becomes the example clients point to and say, "Where's MY (insert Apple/BMW/Old Spice/Other great spot) commercial? Why can't you guys do one of those?"

Here's why.

It's because of you. Your lack of vision and aversion to risk. Your fear of failure intertwined with your ego. Your overall cowardice and inherent stupidity that makes you think you're protecting your job when you're guaranteeing your expiration date.

I believe deep down you really want a spot that smells like Old Spice. The problem is you'll only approve ones that smell like Olive Garden.

The great ideas, like great clients, aren't bound by rules. And lest you get the wrong idea, I know and believe there are incredibly visionary, unfrightened and bold clients out there. I've worked with some of them. And I see the work others approve.

They're clients who not only want the Apple spot, they embody the philosophy of it.

Did I have an idea I loved shot down? I'm not saying I did, but I'm not saying I didn't. Anyway, it's just the mood I'm in tonight. From the cleaning lady on three to the client's wife to a creative director who won't let it out the door, there are a million ways for an idea to die.

So let me apologize for the rant. And the lecture. So uncharacteristic, I know. Maybe it's time to lighten the mood with a little comic relief from the spot your spot could be.