The other Ken

This has been quite a year for a certain individual who goes by the name of Ken. I know what you're thinking: I'm going to go off on a diatribe about Barbie's perpetually rejected pal Ken. But as predictable as that would be, actually I'm not doing that. Because this post isn't about that plasic, de-genitalized, beach-loving doll.

It's about the other Ken who's had a very big year. Ken Jennings.

Now I'm not going to go into every little detail of his life and background. Besides, you already know a lot of it, and what you don't know about him you can find out here. What I will say, and I'll say it in the form of a question, is what the hell took so long to give him the job of permanent Jeopardy host?

If you've watched any of the Jeopardy episodes with him as host, it's beyond clear he is and has always been the rightful heir to the Alex Trebek lecturn. Because he holds the record for the most consecutive wins by any Jeopardy contestant, seventy-four, he simply has a personal, emotinal and, let's just put it out there, financial connection to the show that's not possible for others who auditioned to have.

Like, for example, conspiracy theorist, anti-vaxxer and perpetual raging asshole Aaron Rogers. Diet pill peddler, snake oil salesman and Oprah syncophant "Dr." Mehmet Oz. And former executive producer and new Jeopardy host for a hot minute until he was fired because "those" recordings showed up Mike Richards.

Jennings also brings a quick wit along with genuine interest and engagement with contestants during the brief, and sometimes awkward, interviews after the first commercial break. The other thing he brings to the party is that big brain of his.

I'm pretty sure the reason he so effortlessly keeps the game moving briskly is because he already knows the answers without having to look at them.

Originally Jeopardy producers decided to give Jennings co-host responsibilities, with him taking the nightly syndicated shows and Mayim Bialik doing the tournaments and prime time version.

Now I'm sure Mayim is a nice person, but it got a little tiresome hearing her remind everyone in the most condescending way—that means talking down to (SWIDT?)—at every turn that she's also a neuroscientist. I couldn't help but think of Jennifer Jason Leigh taking every opportunity in Hudsucker Proxy to say, "I'll stake my Pulitzer on it!"

Mayim's ratings were never what Jennings were/are. And neither were her reviews if the comments on Twitter (#nevercallingitX) were any indication.

She wouldn't cross the picket line at Sony during the five-month WGA and SAG-AFTRA strikes, and I respect her for that. But Jennings was willing to—whispers say it's one of the decisions that got him the hosting gig full time. And while I'm an outspoken union supporter, I can't help but have forgiveness in my heart for Jennings' scab like decision to keep the games that aired first-run episodes.

In the past I've written here, and here about how I took the online test a few times and tried to get on Jeopardy. Now that Ken's the permanent host, I just may give it another go. Assuming hell froze over, if I were to actually get on the show I think it'd be fun to meet him, have a witty back and forth contestant interview, then go down in flames while one of my two competitors pummeled me with their obviously superior random knowledge (please don't let the category be Geography) and next-level buzzer skills.

That is unless the categories are SUITS, The Bear, Breaking Bad, New Jersey Bands, Sushi Rolls and Star Trek or Star Wars. Then I'd at least have a shot of making it to Final Jeopardy.

Until then, I'll just enjoy watching Ken Jennings rising to the occasion in the dream job he never dreamed he'd have.

What is "happy for him."

You know, for kids

Here's a little bit of toy trivia for you.

Fifty years ago this very day, the hula hoop was patented by Wham-O. It's actually been around (no pun intended) since the mid-1800's, just not in the form and material we know today.

If you saw the Coen Bros. Hudsucker Proxy - an extremely underrated film - you know the hula hoop is central to the plot and lead character played by Tim Robbins.

I was thinking about the hula hoop - because really, what else do I have to think about - and I realized it's the same thing I, and all my creative brethren, strive for in advertising: An idea so uncomplicated and pure, it resonates on a visceral level.

But as anyone in the biz will tell you, the simple ideas are the hardest to find. And the hardest to sell.

In the movie, Tim Robbins character shows his idea to a colleague in the mail room: a circle on a piece of paper. The colleague thinks he's nuts. The simple ideas are a lot like shopping for homes - you have to look past what they are and see what they can become.

It's a skill not every agency and client has.

I'm not sure why toy makers can see it and people who are supposed to do it for a living can't. Wham-O followed up the hula hoop with another astonishingly simple idea: the Frisbee. And the rest is history.

As anyone who's worked ten minutes in an agency knows, until the dial gets reset to simple we're going to keep winding up with things like this: