Technically, no

Agencies like to put copywriters in silos. There are the car writers. Fast food writers. Pharma writers. Fashion writers. Packaged-goods writers.

Then there are tech writers, which as you might imagine are a hot commodity these days what with agencies and clients drinking the digital Kool-Aid in big, sloppy gulps.

The good news no two definitions of a tech writer are the same.

Every single time in my career (sorry, taking a time out to laugh hysterically for using the word career) when I’ve been asked if I’m a tech writer I’ve always said no. Then when they ask the inevitable follow up question, which makes zero sense given my answer to the first question – can you write tech? – I always say yes.

And I’ve always gotten the gig.

Here’s my approach to tech: someone else will fill in the blanks. I do what I always do - write consumer facing copy that’ll be conversational and fun to read, and explains the technology of whatever it is I’m writing about in an everyman kind of way.

Kind of like the Apple website, except with better headlines (there goes that gig).

Then, when it comes to the actual tech part, the hardcore specs and stats, I let someone else fill in the blanks. I know they can do it better. They know they can do it better. The American people know they can do it better.

I’ve worked on Pioneer Electronics and Western Digital. Sony VAIO and Motorola. Verizon Wireless and Sharp Electronics. I’ve written web content for a zillion clients. The list goes on and on. And judging by how many digital agencies are popping up like weeds, and how many new tech companies are appearing daily, the list is no doubt going to get even longer.

Which means technically there should be plenty to keep me busy.

Taking the temperature

I happen to like colder temperatures. Not just at home, but at the office as well.

As long as I remember, people in offices have tried to break into that locked plastic, wall-mounted thermostat to control the temperature. And if you’ve ever tried to do it – not that I ever have because that would be wrong – it’s never been an easy thing to do. So I hear.

Occasionally, some maintenance guy will leave the cover unlocked, and you’ll have access to it for awhile. But despite the painstaking effort to put the cover back in a position that makes it look like it’s locked, eventually some thin-skinned whiner who wears a mohair sweater and scarf when it’s 90 degrees will rat you out because “it’s just soooo cold in here!” Then they lock it up again.

These thermostats don’t just control where you’re sitting. They control different zones in the office. The problem is it’s the same kind of common-sense zoning you find on Bourbon Street, or the Vegas strip. Maybe it controls the temperature where you’re sitting, as well as a corner on the complete other side of the office.

Fortunately, technology has made changing the temperature and messing with people much easier. Sort of.

Everything’s digital now, so you can set the temperature much more accurately. Instead of turning a dial, and waiting for that “pfsssst” sound, now you just hit an up or down arrow.

The problem is the locking system has also gotten better. Screens and their housings can be locked so only a designated person can change the temperature.

But the good news is, since so many agencies have drunk the Kool-Aid on the value of open office plans, which either limits the “zones” or makes them much larger depending on how you look at it, the opportunity to irritate a greater number of people in a shorter amount of time is very real.

Carpé freeze ‘em.