Years ago I was freelancing at McCann and wrote a spot for the McDonnell Douglas C-17 aircraft. Ginormous, window-rattling cargo plane. The idea of the spot was to show how the plane could be used for civilian missions, and showed it bringing supplies to an area that'd been hard hit by an unnamed natural disaster (the best kind). Since the spot required a skill with real people and emotions, I thought Elma Garcia would be a great choice to direct it. So I suggested her to my partner and the creative director: they agreed and we - including me - began talking to her.
Here's the punchline.
Early on in the conversations, when everyone started realizing the spot's potential and how much fun it would be shooting on a base in North Carolina, the creative director suddenly decided my services were no longer needed and cut my gig short. He then went on to shoot the spot with Garcia. Despite the fact he liked to rewrite everything I ever showed him, he wound up shooting this one word-for-word as I'd written it. But just for good measure, he put his name ahead of mine on the copywriting credit (and ahead of the art director's on his credit) on every awards show the spot was entered in. I found this out when I picked up the New York Ad Awards show annual where the spot had won.
At least my name was on it. On a web page I looked at for this post, and I won't say who's page, it's just his name.
I know, so what else is new? Well, that was then and this is now. The ironic part is in the intervening years, I've had many reasons to consider (and still do) that creative director a good friend of mine despite his dickish ways at the time.
Over it. Really.
The reason I even bring it up here, instead of in therapy, is that during those early conversations with Elma, somehow the fact that my Dad worked at Al's Newstand for years came up. Elma couldn't believe it, because she'd shot a print ad using my Dad at the newsstand. The picture you see here.
Needless to say I was beside myself when she sent me the picture. My dad was from Brooklyn, and to me it looked like a classic New York newsstand, instead of one at the corner of Fairfax and Oakwood in L.A.
My Dad used to go to open the newsstand at 4:30 in the morning when all the papers and magazines were delivered. I hated that the heavy metal doors covering the stand weren't on sliders, and he'd have to lift them off one by one and set them to the side. To me it seemed so unfair that Al (who was great to my father for many years) would ask a man my Dad's age to do that.
But my Dad never complained even when he should've. Yet another difference between us.
I'm at a crossroad here, because my instinct is to get sloppy in my beer and go on and on about my Dad. I don't think I will.
Instead what I'll do is just look at the picture, this picture that came to me by grace and chance, and smile while I remember how much he must have enjoyed having his moment.
And how much I enjoyed having my Dad.
