Goodbye Paula

I got a phone call this week I'd been expected for a long time. My friend Paula passed away.

I've written about her twice on this blog, both times about my visits with her at the Alzheimer's facility where she was during her final years (those posts are here and here).

My friends Alison and Michael both called to tell me she'd died. It's funny how sometimes when you see the name on the caller ID you know exactly what the call is going to be.

Timing is everything. In the last couple of weeks, I'd been telling my wife I really needed to go visit Paula. I knew it had been a while, but until I saw the date on those last posts I wrote about her, I didn't realize exactly how long. I'm sorry to say I never made it back to see her.

I wrote in more detail in those other posts about her, so I won't go into too much length about her here. Suffice it to say she was an extraordinary person, one of the best account people I'll ever work with, an unrelenting encourager and a great, great friend.

Sadly I don't have a picture of Paula, but what I do have is every great memory of her in my heart. Having seen her in her advanced stages of Alzheimer's, I can honestly say I'm happy she's been set free, fully restored and at long last reunited with her husband.

I love you Paula. Thank you for being the friend you were. Rest in peace.

Twelve chairs

From agency to agency, as a freelancer you have to adapt to all kinds of situations: tiny workspaces, unreliable wi-fi, uncovered parking, bad agency coffee. However those are much more easily overcome than what I think is the worst mountain you’ll have to climb – the communal writing table (or its equivalent, open cubicle seating).

I just returned to an agency gig after a three-month stint on the client side. While there, I had something I haven’t had in a very long time – no, not a 32” waistline – an actual office. With a door. That closed.

Not only was it a trip down memory lane, it was also extremely helpful in shutting out the world and the noise that comes with it. It was significantly easier to concentrate on my writing, or to make that extra special personal phone call to my doctor, banker or wife.

In one form or another, besides the few actual offices with doors reserved for upper management, almost every agency today has an open seating plan. I like to blame Chiat\Day and it’s phenomenal failure, the “virtual office” experiment almost 20 years ago.

The idea was run an office like a college campus. No one had any assigned personal space. You’d come in, see the “concierge” and check out a powerbook and cell phone. You were then free to work from anywhere you liked in the office. What this lead to was petty turf wars, people scurrying for private space and a high absentee rate since you could literally phone it in from anywhere.

The thought was all this togetherness would foster a more creative, collaborative environment and improve the quality of the work.

It did neither.

The other thought was that instead of building out spaces and moving walls to accommodate titles, it'd simply be cheaper to throw everyone into the mix and let them fend for themselves.

Chiat abandoned the experiment when they moved to their current Frank Gehry-designed space in Playa Del Rey. It's wide open, but at least (most) people have desks to call their own.

Whether it's open space or communal seating, it's like trying to work in the world’s largest Starbuck’s, where 200 baristas are yelling orders and names non-stop, and it all echos off the open-ceiling, exposed duct design. Or as I like to call it, Chiat-lite.

Maybe I’m just nostalgic for a time when effort was better spent doing the work instead of trying to block everything else out so you could focus on it.

Now if you'll excuse me, I have to throw these babies on and get back to it.