Book report

I don't make a lot of money from this blog. And by a lot I mean none.

However being in advertising, it's occurred to me from time to time I probably could break open a few corporate wallets by selling ad space on here. After all, the very desirable demographics of my readership are the same as Disneyland's - 8 to 80. Plus it is the happiest blog on earth, so there's that.

Advertisers would have a direct line to the 11 people who read this blog on a regular basis. I know that may not sound like much, but it's 11 people they wouldn't have otherwise.

Before I go climbing up the corporate ladder asking for money, I probably should have proof of concept: an example of how well advertising might work on this site, and could work for them.

So as a trial run, I'm going to plug my pal Rich Siegel's book, Round Seventeen & 1/2: The Names Have Been Changed to Protect the Inefficient.

The title comes from his popular blog of the same name. In it, Rich covers a diverse variety of topics like advertising, sex, the situation in the middle East, why he sucked at being a creative director and poo. More than one post about poo.

Alright, maybe not exactly the same demographics as Disneyland.

Anyway, I haven't read the book yet. But I had lunch with Rich a couple weeks ago, and I did get to hold a proof copy of it. And I have to say, I was duly impressed. It had everything the great, classic books throughout time have had.

There are pages, lot's of 'em. And on almost every single page, words. Lots of 'em. Like Moby Dick and The Bible, it also has a front cover and a back cover.

What more do you need to know? If you need a good laugh, and really, who of us doesn't, then pick up a copy of his book today. You can order your copy here.

And once you're done with it, if you don't mind I'd like to borrow it. Because, you know, twelve bucks is twelve bucks.

Glad to help

There's a reason I'm showing you the three books you're looking at. And here it is.

Each one of them was written by a very talented friend of mine. And each one of those friends decided to thank or acknowledge me by name in their book.

It's very flattering. Not to mention very inspiring. Unfortunately not inspiring enough to write a book of my own. That's just crazy talk.

Kidding. Okay, they've inspired me to write a book, or at least finish the several I've started or had ideas for. If for no other reason than I'd be able to return the favor and thank them.

If you recall, and why wouldn't you, I actually wrote a post to thank my one time office wife Janice MacLeod for making me the very first thank you in her spectacular book, Paris Letters. You should make a point to read that post, then read Janice's book if you haven't already. After you do your first instinct will be to thank me for the recommendation. I suggest you write a book of your own and thank me there. You know how much I like that.

I've known my good friend (producer, professor, singer, actress, musician) Rona Edwards for over thirty years. She was kind enough to thank me in her book "I Liked It, Didn't Love It" which takes readers through the process, and arms aspiring screenwriters for the labyrinth that is screenplay development.

It's a road she's traveled often and successfully.

I like to think it's my clear understanding of plot and story, my keen insight into what an audience wants and my ability to punch up a script that motivated her to mention me in her book.

Nah, just messin' with ya. I have no idea why she thanked me, other than the fact she's a kind and generous person, as well as one of my oldest (in terms of time) friends.

I've known my friend Josh Weltman for twenty-nine years. We've been partners at agencies we've worked at. And a little known fact is I've flown more with Josh than anyone else thanks to a freelance gig we had at Foote, Cone & Belding in San Francisco for about nine months.

Josh wrote a recently released book called Seducing Strangers: How To Get People To Buy What You're Selling based on his years in the business, and his time as a co-producer on the show Mad Men.

I hadn't seen Josh in quite a while, until we ran into each other at a mutual friend's funeral a couple years ago. So you can imagine my surprise when I saw my name in the acknowledgements in his book.

Given the time that's passed, it was a nice surprise and appreciated kindness on his part.

Of course, you should know now that I've somewhat committed to writing a book of my own, there'll be many more thank you's in it than just the people here. Many of my friends have been encouraging, supportive, critical in the best sense of the word and patient while I've used this blog as an excuse for doing some real writing.

But now that it seems like everyone I know is popping out a book, I guess I'll have to get going on mine.

So thanks for that.