Shower power

Okay, it's time to make some hot cocoa, cuddle up in the blanket, and settle in for a totally fictional story that would never happen in the real world. Never. Trust me.

Just for arguments sake, let's say there was this house. A 63-year old house. And once upon a time, not so very long ago, this house had all the pipes replaced with copper piping because of the promise that copper piping held.

High water pressure. The ability to run different showers at the same time. Hot water almost instantly.

But for some reason, the new pipes never quite delivered on the promise. So for years, the owners of the house just made do, suffering with low water pressure that barely cleaned the soap off their bodies. They were happy everywhere in the house. Except the showers.

Then, one day, the owners of that old house decided to call a plumber. They asked this plumber to snake all the drains and sinks, and see what he could do to increase the water pressure in the showers, and finally deliver on that long ago promise.

Well, this was a very smart plumber. He knew everything there was to know about pipes and water pressure. In fact he was so smart, he knew that all the new shower heads and hoses had water regulators in them. He also knew if those were removed, the water pressure would be like showering at one of the fancy hotels the family liked to go to, like The Venetian. The Hotel Del Coronado. Or The Fairmont.

Now the water regulators were there to restrict the flow of water to conserve it, because the city the house was in had had a drought for a long time. So really, it would've been wrong to remove them.

But that sneaky plumber removed them anyway, and didn't tell the owners of the house until he was done with the job. And even though the owners knew it was wrong, they sure liked the way the showers felt after he was done.

The promise of the copper pipes all those years ago had finally come true.

And the good news is even though they were using a little more water, now they didn't have to waste water while they waited almost ten minutes for it to get hot. Plus they don't have to stay in nearly as long to get clean. So it all evened out in the end.

And the whole family showered happily ever after.

Smell good writer

What you're looking at to the left isn't a guarantee from a plumbing company. It's the reason people who work in advertising don't want to talk about what they do for a living.

When a plumber comes to my house, there's only one thing I care about: that they fix the job right the first time. And if for some reason my toilet is acting like Old Faithful when they get there, I don't even care what they charge as long as they just make it stop.

I can honestly say that what they smell like isn't on my list, Angie's List or Yelp's list of things to investigate before I call a plumber.

It's a scare tactic. They want you to believe that the enticing fragrance of a man who spends a lot of time with his hands elbow-deep in other peoples, um, plumbing is going to be wafting throughout your otherwise rose-pedal perfumed home.

It's a very distant cousin to the LBJ "Daisy ad. Okay, maybe not. But it's a good excuse to look at the Daisy ad. Subtle, no?

What plumbers, or any other vendor for that matter, smell like is one of those false promises concocted by:

a) the client

b) the small retail agency that "can't be bothered with award shows and promises verifiable results"

or

c) the client.

Here's the thing - if you're getting close enough to sniff the plumber, leaky pipes may not be your biggest problem.

The advertising landscape is lousy with poorly produced ads and bad radio blaring out these annoying, meaningless, false and unverifiable promises. Still, there must be a reason besides cheap airtime and non-union talent that they keep running them.

So I'm going to take a page out of their book and reposition my copywriting self. From now on, I'm going to be the Smell Good Writer. I guarantee that my copy will be done and delivered on time and it won't stink.

At least not as bad as Mike Diamond ads.