T'was the night before Christmas: 2021 Edition

It's been a couple years since I put up this post on Christmas Eve, and honestly I debated whether or not to do it at all this year.

However it is the season of giving, and damn it, if we know anything about me we know I'm a giver.

As you may have noticed, this year has been somewhat different than years past. But despite covid, my virus paranoia and my obsessive hand-washing, I actually do look forward to the coming year with uncharacteristic hope and optimism.

Plus I look fabulous in a mask, so there’s that.

So for the holidays, this year more than ever, give those you love the present that will mean the most. Hug them tight, and make sure they know how much they're loved.

Please enjoy this little diddy, revised for the times we find ourselves in.

I wish the very merriest Christmas to each and every one of you and yours. And a healthy, happy new year to us all.

‘Twas the night before Christmas and all ‘round the world

A sense of great unease had spun and had swirled

The covid tests hung by the fireplace with care

In hopes a vaxxed Santa soon would be there

Families nestled with thoughts of spiked virus balls in their head

And visions of immunity and slowing the spread

They’d talk of frustration with shut downs and such

And the fact last year they hadn’t gone out very much

When out in the living room there rose such a clatter

I stopped rapid testing to see what was the matter

The door had been locked, did somebody hack it

What could possibly be making all of that racket

With a little old driver, so lively and quick

I knew in a moment it must be St. Nick

More rapid than eagles his coursers they came

And he whistled and shouted and called them by name

Now Dasher! Now Dancer! Now Prancer and Vixen!

We’ve had our boosters and the vaccine’s kicked in

We’re masked and we’re ready to spread Christmas joy

All ‘round the world tonight, to every girl and boy

This year we’re over the naughty and nice list

We’re going to all the children’s homes that exist

Parents are weary and children are tired

Of figuring out where and how and what is required

But we’re all in this together if we just hang on tight

And get over ourselves and keep doing what’s right

It can be beat, it really can be done

If we all do our part, each and every one

So while the spirit may not move us as it has in years past

Let’s look towards the day when finally at long last

This virus is behind us and life’s again what it should be

And the season is joyous for you and for me

Until that day comes let’s care for each other

And consider all our sisters and every brother

We’re all a piece of the puzzle, it’s really quite a feat

Together as one is the only way we’re complete

That’s not to say this years’ losses should be forgotten

By any measure, the last 365 days have been rotten

But we can pick ourselves up, we know how to do it

And despite how it looks, we will all get through it

Then he jumped in his sled with a sparkle in his eye

Gave a shout and a holler and flew towards the sky

He looked back and exclaimed, “remember at the end of every tunnel there’s light

Merry Christmas to all, and to all a good night!”

Agency side. Client side.

If you’ve followed this blog any amount of time, first let me say thank you and I understand your disappointment.

For those that have in fact been following, you may already be aware I've gone client side and am no longer on the agency side of the table. In case you're not familiar with my job-hopping journey (pausing to laugh for using the word journey), here's a quick little recap.

Near the end of 2019, I left—and by left I mean was laid off in a 12-person sweep—from my cushy, high-paid, high-powered, impressively titled, glamorous job introducing a new luxury car brand to a grateful nation from the tony beachside offices of a Korean owned advertising agency that shall go unnamed.

Innocean.

You might also know that afterwards, I enjoyed six bliss-filled, worry-free months of freelance, matinees, lunches with friends, bingeing Breaking Bad (again), cutting down the stack of books on my bedside table (not reading them, just cutting them down), playing with my dogs and spending daylight hours with the family.

But while I was living the good life and cashing the freelance checks, come to find out this nasty little virus was making its deadly way around the globe. And suddenly every headline in the trades was screaming about layoffs and furloughs, cutting freelance budgets and dwindling product inventory as infection rates were rising.

It was at that point I decided maybe the smart play would be to park myself somewhere for a while until this covid thing blew over. You know, one day just disappeared like a miracle. Fuck Trump.

Anyway I knew I wasn’t ready to go back to an agency. And even if I had been, they weren’t hiring.

Coincidentally about this time, a friend of a friend I used to work with who had gone to a tech company mostly known for their printers, scanners, projectors and sports personality spokesperson, told me they were looking for a writer. Long story short—if that’s even possible at this point—I went, I interviewed, I charmed, I brought the funny and I got the gig. I’m assuming my friend got the referral fee.

Normally this is where I'd make the joke (again) about not naming the company, then I'd name the company. Comedy gold. But when I signed on with this tech company, in the slew of onboarding paperwork there was something about mentioning them in social media or a blog, and what else I'd have to say if I dropped their name. I really should read these things more thoroughly. And while I usually like to gamble, my Jedi instincts are telling me not to do it today. But I've given you enough to go on—you can figure it out.

Alright, against my better judgement here's one more clue: their first product was the EP-101, and every product after was considered the son of the EP-101. What do you need, a roadmap?

Anyway, here's what I've learned since being on the client side: she’s a whole other country. It’s like the United States and England. You know you’re both speaking the same language, yet there are still different ways of saying the same thing that are unique to the territory.

Agency: “I know it’s 10am but we need it by noon.”
Client side: “We’re already past the deadline. I can only give you 5 more days.”

Agency: “I’m going shopping after lunch. I’ll be back later.”
Client side: “Lunch is from noon to 1PM. If you’re taking a late lunch please let your manager know.”

Agency: “This is pretty edgy. Let’s see what happens.”
Client side: “Can you make it duller? (not the stupidest thing ever said to me, but still deserving of a post all its own—coming soon)

Agency: “Where did you get those ripped jeans – they’re rad!”
Client side: “We’re pleased to announce jean Fridays!” Please see the employee manual for specifics.

Agency: The creative director will never go for that.
Client side: "Tell creative we're changing it to read like this."

There are things I miss about being in an agency creative department. The flexible hours, the money, dressing like a 17-year old, the money, being with sharp, funny, talented, creative people all day every day, the money, and the sense of all of us being in the foxhole together and working as a single entity—not unlike the borg in Star Trek. And of course, the money.

But client side at my company—look at me talking like a team player—does have its advantages. For one thing, my job isn't at the mercy of a creative director who had a client meeting go south. Or a client's spouse who thinks their nephew could do it better. It also helps that we're a financially solid global technology company that's done very well even in the time of covid. In fact, we were designated an essential company because many of our products are designed for home office use, and made the transition to working at that new Ikea desk under your bedroom window easier.

So the bottom line is I'm glad I made the change. And while I have the occasional feeling of buyer's remorse and the grass is always greener, I see myself here for a long time, doing some pretty nice work with our cool spokesperson and a group of genuinely nice people.

Right up until the next time someone tells me to make it duller.

Encore post: The right attitude

This year, Thanksgiving is going to be filled with more gratitude than most, starting with the fact we finally get to gather around the table again with family and friends. Like Joni Mitchell said, "You don't know what you've got til it's gone." The pandemic Thanksgivings reminded us of what we had. And, thankfully, have again.

So let's take this day to reflect on our blessings, hold those here and gone in our hearts, be thankful for all we have, and plot how we're going to slice a bigger piece of pumpkin pie without anyone noticing. Pro tip: turn on the TV and ask if anyone wants to watch the parade. That usually gives you a few minutes alone with the pie.

You're welcome. Happy Thanksgiving.

I don't think there's anyone who knows me, as much as anyone can know anyone, who'd argue the fact that I've gotten complaining down to an art form. I'm not proud.

Anyway, I thought it'd be good for me and everyone within earshot if I tried developing a different skill. So I'm choosing gratitude.

It's dawned on me, more than once, that in the scheme of things - the big picture - I have it pretty damn good in almost every area of my life. Not as good as some, but I'd be willing to bet better than most. And it's not that I'm ungrateful - quite the opposite in fact. But what I do know is I could make a more frequent habit of practicing gratitude. Maybe turn it into an everyday thing, because everyday, there's something to be grateful for.

It could start every morning. My pal Cameron always says any day above ground is a good day. So waking up each morning seems like a good thing to be grateful for.

I don't work in insurance or the fast food industry. I don't work on an assembly line. Not that there's anything wrong with those necessary jobs or the essential people that work hard in them. But I'm grateful I have a job that lets me make up stuff and dress like a fifteen-year old everyday.

I could've wound up working with a bunch of stiffs, boring people who make the long days even more excruciating than they already are. Instead, (almost) no matter which agency I'm at, I'm grateful I get to work with some of the funniest, most creative people in any business.

My wife and kids are healthy and love me.

My two dogs are healthy and love me.

My neighbors are healthy.

I'm finding it's doing me good to have an attitude of gratitude, even for the little things.

Finding a parking space when I turn in the lot.

Not having to wait in the slow line at the market.

Walking up to the washer just as it finishes the cycle.

I'm grateful for my friends, who support, encourage and uplift me in all my endeavors and wild schemes. I mean my current friends. I cut the whiners and complainers loose long ago - no time for them. I'm grateful I did that as well.

So that's all I wanted to say. No snarky post, no quippy little end line tonight. I'll wrap it up by saying I'm grateful to everyone who reads this on a regular, semi-regular or occasional basis.

That's it. Now I'm done with this post.

See? I even gave you something to be grateful for.

The five stages of advertising

I think it's safe to assume my ad agency creative broheim—and woheim—will immediately recognize these five stages of emotion. While your first thought might understandably be that they're the five stages of grief, they're actually the five stages we all go through while we're pushing the boulder uphill, attempting to get great work out the door.

Truth be told, there's a fine line between advertising and grief. Nah, I'm just messin' with ya. There is no line. It’s basically the same emotional rollercoaster as mourning a loss. While there might be slight variations on the themes from agency to agency, the experience always has a familiar ring to it.

DENIAL.

This happens right at the beginning: the kickoff meeting. They hand out the brief, and after a quick look see the head shaking starts. You're inside voice starts muttering things like “They can’t really want all this in the ad.” “It’s five pounds of shit in a two pound banner.” “This isn’t the real brief, no one would be that stupid.”

Which of course takes us seamlessly into the next stage.

ANGER.

I think Elvis put it best when he said, “Lord a’mighty, I feel my temperature risin’…” Anger kicks in at the precise moment you realize the client wants the ad packed with exactly everything they just told you they wanted in the kick off. And the account people promised it to them before they spoke to you.

If they'd had bagels at the kickoff maybe you'd have been more forgiving. But they had to cut back on the bagel budget because Cannes will be here before you know it. They'll be entering all that work you're shaking your head about. If I were you I wouldn't waste any time working on the acceptance speech.

I may have gotten off topic here.

Anyway, as all this goes running through your inner conversation, you can't help but default to a tactic that has about as much chance of working as a Republican healthcare plan.

BARGAINING.

This happens in the account exec or supe’s office, you know, the “they can’t be serious about this” meeting where you explain there’s no way what they’re asking for will work.

It's a tale as old as time. Once you walk out of that encounter, there's only one thing you'll be feeling.

DEPRESSION.

The account person already promised it to the client, and why don’t you just take a shot at it and see what you can do. And if you’re wondering what it is they’re putting on your shoulders right now, it’s the “Besides, the client isn’t happy with us and it’ll make the agency look bad if we don’t deliver.” weights.

And by agency they mean them.

ACCEPTANCE.

You’re not getting out of it, so you take the shot. Maybe they’ll realize what they’re asking for is awful once they see it. Not likely, but keeping hope alive is all you've got right now. So off you and your partner go, deep sighs and muttering lines like, “Oh well, they’re getting the advertising they deserve.” and my personal favorite, “The checks clear.”

Of course, when this happens enough times and you come to the realization it ain't ever going to change, there's always a sixth stage to keep in mind once you've tried everything else.

HEADHUNTER.

Encore post: Curing cancer

This post originally appeared about eight years ago. Amazing isn't it? Not the post—the fact I've been cranking this stuff out over eight years.

The reason for the repost at this particular point in the juncture, I'm sorry to say, is the situation has gotten much, much worse. Seriousness at advertising agencies has reached—and forgive the term—pandemic proportions. It's spreading faster than ever.

What's driving it? Decisions and work that's data driven. Nonstop metric measuring (my metric's bigger than yours). Low supply and high demand for just about everything. Fear, fear and more fear. Of keeping jobs and accounts. Losing jobs and accounts. Flying under the radar. Standing out in the meeting. Budgets being cut. Fear at agencies in a post covid world is running more rampant than ever before.

All of this has led to more meetings and pep talks with charts showing how serious the situation is.

I prefer to take the opposing position: if we can't have fun and enjoy a business where we get to dress like fifteen-year olds, make shit up all day, eat free pizza, bagels and meeting leftovers more often than any healthy human should, then what hope is there?

Have a read and see if you don't agree.

And by all means, take this post very, very seriously. As I know you will.

Every once in awhile, I'm reminded in no uncertain terms that we do very important work in advertising. Very important. It’s obvious isn’t it? If the work wasn’t life or death - which it apparently is – then why would some people in the business treat it that way? People in advertising wouldn’t lie.

Nah, I’m just funnin’ ya. It isn’t. And they would.

I’ve said it before, and I’ll say it again: people take themselves too damn seriously in a business that’s supposed to be fun. Not fun in the ha-ha sense, but fun in the working hard, producing something we can be proud of creatively and that moves sales for the client sense.

There’s also award show and media girl fun, but that’s for another post.

Just today, a friend of mine asked what happened to, “Here’s a great idea, we love it, here’s a shitload of money now go produce it.” Good question.

The answer of course is fear. Fear is what happened to it. Fear of making a decision, and fear of taking responsibility for that decision. Fear of losing your job over that decision. Fear of telling a creative team to just go produce an idea without a room of 12 strangers who know nothing about it to back them up.

I’ve never been one to be accused of overthinking the work, and that may explain two things: first is my unfrightened attitude. For some reason, when you don’t take things as seriously as other people do it really bothers them. They feel like you’re not a “team player” (by the way, whole other post about that phrase coming soon - oops, may have tipped my hand).

And second, it’s the reason I prefer freelance. Going on staff means one thing and one thing only (hint: contrary to popular belief it's not job security). It means you have to take it seriously.

Don't misunderstand, I know full well there are serious aspects to what we do. Millions of dollars are spent, and clients, understandably, expect to results from it. Careers and reputations are often made and broken on one decision. But those things are the price of entry of being in the business, and everyone at the door waiting to come in knows it.

The thing is, after everything you've given and sacrificed and struggled through to get in, there's still a constant demand for a blood oath to show how serious you are about it.

For example, I’m not sure when it happened, but somewhere along the way the powers that be decided if creative people were really going to be serious about it, they should be on call 24 hrs. a day, like doctors (who actually are curing cancer and making a real difference). And they should be on call with their personal cell phones without reimbursement.

That seems fair.

There are agency cultures that live and breathe by the if-you're-not-here-on-Saturday-don't-bother-coming-in-Sunday credo. I've worked for them, we all have. But like my pal Rich Siegel at Round Seventeen so aptly put it, I didn't drink the Kool-Aid. No need to linger after school if I have nothing to do just to make sure I'm seen after hours.

If I'm not there, start without me.

Here's what I know for sure. We're creating a disposable product no one outside of the client is asking for. Occasionally it does some good. Once in a while it's extremely creative. And when it moves product, whatever that product is, it's a great thing for all involved. Don't get me wrong: just because our product is disposable doesn't mean there aren't great commercials deservedly burned into the public conscious for the right reasons. For example, Apple's "1984" spot.

But for every "1984" there are a thousand "Mucinex in. Mucus out." spots.

Which is hard to believe, given all the seriousness that went into them.

Encore post: My head hurts

A little over six years ago, I put up this post about overthinking. And I'm happy to say in that time, what with the thousands hundreds dozens nine industry power players who've read it, absolutley nothing has changed.

Even though the advertising world looks drastically different today what with working from home, hybrid home/office situations, the great resignation, Zoomers and reimbursed wi-fi, it's comforting to know one thing that will never change is the uncanny ability for (certain) agency people to make mountains out of molehills.

Whatever you do, don't overthink this little updated intro too much. It's clear I didn't.

Please to enjoy.

Ad agencies are overflowing with lots of things. Creative ideas. People with opinions. Knit caps. Tattoos. Bad coffee. One thing there's also no shortage of is The Overthinkers - people who overthink every little thing. Every single thing. Over. And over. And over.

Don't get me wrong: I'm all for the well thought out question. A dash of examination. A pinch of should we or shouldn't we. But I’ve often wondered what it is The Overthinkers actually bring to the table. Sure, they manage to turn every item on the brief (all fifteen pages of it) into an event in the Second Guessing Olympics, with all of them going for the gold. But beyond that, what does it all add up to?

Every time The Overthinkers reconsider a point they reconsidered a minute ago, the work has to change, because “this time they’ve got it.”

Until the next time.

It’s the reason work is constantly being revised, rewritten, revamped and regurgitated all way up to the last minute. It’s why meetings and more meetings are held to reveal the latest insight and observations.

Until the next ones.

And it’s the cause of enormous amounts of time and confusion being unnecessarily added into the process.

Planners, brand strategists, VP's of Cultural Trend Metrics - or whatever they hell they're calling themselves this week - have managed to turn what should be a single-focused insight into a Three-Card Monty game of strategy. If you can guess which card it’s under, you win the strategy to work against.

Spoiler alert: you never win.

The Overthinkers have to keep changing the rules, because if they don’t they’re out of a job. It's like the paid consultant who has to create a problem so he can solve it, and then create another one to keep the checks rolling in.

In the name of simplicity, efficiency and a better product, it might be a good thing for The Overthinkers to take one for the team and move on.

Then creatives could execute against a simple strategy, in a short, concise brief we’d only have to meet about once.

Of course, The Overthinkers might wonder why they ever left such a cush position. The good news is they’d have plenty of time to overthink about it.

Rediscovering Raymond

Here’s how our sitcom rotation goes (I like using the word “rotation” for obvious reasons).

It started with nightly mini-binges of Seinfeld. Every night from 10 to 11pm, channel 13 runs back-to-back episodes, and the wife and I would watch them while we were struggling to arrange the five-thousand pillows on the bed before falling asleep (don’t get me started).

The problem is in that particular syndication package, there are only a limited number of episodes, which means they keep running the same ones over and over. Not that there’s anything wrong with that. It’s just that they're not as funny when you see it for the tenth time within three weeks.

So we made the move from the corner restaurant to Central Perk. Nick At Nite fills their evening lineup with episode after episode of Friends from about 8pm to midnight every night. Could it be more entertaining?

But while NAN runs more Friends episodes, if you watch them long enough you wind up with the same issue. So we decided to pivot and take a break from Friends.

While we were using the clicker to run down the channels to see what else we could binge, we discovered every evening at 8pm TV Land runs a whole bunch of Everybody Loves Raymond. It was like striking comedy gold. We’d forgotten how out-and-out hilarious, relatable and pitch perfect Raymond is. It ran for 9 years, and though it's not often mentioned in the same breath as those other two sitcoms, it's one of the best and funniest that ever was.

One of the ways you can tell how brilliant it is on every level is the fact many of the most hilarious scenes take place with the five main characters—Ray (Ray Romano), Debra (Patricia Heaton), Frank (Peter Boyle), Marie (Doris Roberts) and Robert (Brad Garrett)—just sitting on the couch or at the kitchen table just talking. Not walking around, not gesturing wildly, not being contrived. Just talking.

It’s testimony to the brilliant writing and talent of this finely tuned cast.

I know Seinfeld is a staple for a lot of people, and what with the reunion, the sad, not so funny reunion, it’s been the year of Friends again. But if you're looking for some genuine laughs you didn't even know you had, I can’t recommend enough that you drop in on the Barone family.

As Frank would say, "Holy crap is that a funny show!"

Gone phishing

How gullible are you? Here’s how you find out: take the last four numbers of your Social Security card, add them to the year you were born and that’s the percentage of how gullible you are.

Want to know the rapper name for someone as gullible as you? Take your first dog’s name and the last thing you ate and you’ll have it.

If you think those fun and funny questions that keep popping up in memes on right-wing propaganda highways like Facebook are nothing more than a humorous diversion, then the laugh’s on you.

They’re actually sophisticated, well-designed, algorithmically enhanced, individually targeted ways to fool you into ponying up passwords, security question answers, user names and other personal information that in any other circumstance you’d never reveal to anyone.

The term is phishing. And while phishing originally applied to emails that tried to get you to reveal your personal information to people like that Nigerian prince who needed your bank account to deposit the lottery winnings/inheritance he had waiting for you, the term now applies to any online scheme to rube you out of your personal info.

Full disclosure—I’ve answered a few of these my own self, but only after careful consideration as to the possibility of discerning any of my info from my answers. Of course, I won't know if I got it right until it's too late.

The other part of it is advertising. You and your eyes are the only product Facebook has to sell to advertisers. By posing seemingly harmless, mildly entertaining questions and getting you to answer them, Facebook algorithms easily divvy up a dossier of your likes and dislikes, political views, salary, occupation and more into demographic buckets to justify their ad rates to agencies and advertisers.

Not to burst anyone’s fun bubble, but I’m old enough to remember when privacy was a thing. It still is with me. And if you want to protect yourself from fraud, identity theft, a barrage of advertisements and unscrupulous social network creators, it should still be a thing with you too.

My recommendation is find your fun elsewhere, in ways that won’t separate you from your money without you knowing.

And if anyone asks why you won’t answer these fun questions, tell them rapper Ace Shrimp Burrito told you not to.

What is bullshit

So really, what was it all for?

When legendary longtime Jeopardy host Alex Trebek died of pancreatic cancer last November, speculation about his replacement took off faster than Bret Kavanaugh on a beer run. Everyone had an opinion about who should fill Alex’s big shoes.

Jeopardy, in a move equal parts ratings grab and audition process, lined up a series of diverse and interesting guest hosts for the show while a decision was being made about the permanent one.

Almost immediately, Ken Jennings—the highest-earning American gameshow contestant, and the longest winning streak ever on Jeopardy with 74 consecutive wins—rose to the frontrunner position for the job. Jennings was already a contributing producer on the show, and seemed like a no brainer (see what I did there?) to replace Trebek. He was also first in the series of guest hosts.

After him came the show’s executive producer, also exec producer of Wheel Of Fortune and one of the main decision makers regarding Alex’s replacement, Mike Richards.

Conflict of interest much?

Richards had hosted a couple of game shows before and it showed. As the wife so perfectly put it, Richards is the Wink Martindale of Alex Trebeks. Way too slick, humorless and cold (even though I hear he speaks well of me), he was stilted and didn’t relate particularly well to contestants during the nightly interviews after the first commercial break.

The small talk seemed forced—like watching a Boston Dynamics robot trying to dance like a human. Close, but not quite right.

But eventually his two weeks as guest host ended, and the show moved on to other hosts including Katie Couric, Anderson Cooper, Sanjay Gupta, David Faber, Robin Roberts, George Stephanopoulos, Aaron Rogers, Buzzy Cohen (another former Jeopardy champion), Mayim Bialik, Savannah Guthrie and fan favorite LeVar Burton.

Now, I’m human—not Boston Dynamics human but real human—and as such had my own favorites. Even before the guest hosts were announced, I thought Anderson Cooper would make a great Jeopardy host. I still do.

Ken Jennings would be great, and his connection to the show and Alex makes him a comforting and poignant prescence.

Sanjay Gupta, Mayim Bialik or LeVar Burton would all be historic choices for obvious reasons, and would fit the bill splendidly.

And David Faber, the current guest host, simply feels like he's always been there and part of it.

They were all warm, genuine, had a sense of humor plus the brainpower and gravitas to host the fact-based juggernaut. Mike Richards was never on my list. He was charactature of a gameshow host. Nothing more than a footnote.

Well well, come to find out the braintrust at Sony, who produces the show, doesn't quite see it that way. In fact, you’ll never guess who’s the frontrunner to replace Alex. Give up? It’s executive producer, main decision maker, android prototype and very white guy Mike Richards! I know. I’m as shocked as you are. Apparently he’s in final negotiations to become the permanent host.

Even though many of the other guest hosts had day jobs, and were doing the show just to raise money for their favorite charities (Jeopardy donated the nightly combined contestant winnings to them), it was a glimpse into how interesting and fun the show could have become with the right person at the podium.

Anyway, you have thirty seconds players: here’s the clue: This colloquial phrase describes the reason Mike Richards, executive producer of Jeopardy is likely to replace Alex.

What is the fix was in from the start.

Hipster

Let’s start with the title. There were a lot of ways I could have gone with it:

Shoot From The Hip.

Hip Hip Hooray.

Joined At The Hip.

Hip Hop.

Hip-A-Long Cassidy.

Keep Hip Alive.

But I didn’t choose any of those. Instead I went with Hipster, because it conjured up an image of Rich in a knit cap, wearing ripped jeans and an olive drab t-shirt with a vaguely smug, ironic saying on it.

I know how much he’d like that.

Rich by the way is my good friend Rich Siegel, proprietor and author of the RoundSeventeen blog, former captain of the USA pole vaulting team and bronze winner in the ’96 Olympics in Barcelona.

After years of breakdancing and spinning, poppin’ and lockin’, and his part time gig as an Elvis impersonator at the Graceland chapel in Vegas, his hip had enough Jailhouse Rockin'.

So this past Monday he walked with a limp into the hospital bright and early and had hip replacement surgery, which he so eloquently wrote about about here.

I spoke with him by text yesterday, and he was doing fine. A lot of napping. As those of us in the tribe say, “Why is this day different than other days?”

Anyway, I along with his other friends and quite possibly some members of his own family he doesn’t owe money to are glad he came through it swimmingly. I imagine he’ll be back on his feet setting off airport metal detectors, working on his Lee Majors impression (look it up), auditioning for Dancing With The Stars and doing a #glitchchallenge (@_aubreyfisher) on the IG in no time.

Get well soon Rich. Oh, and by the way, fuck Trump.

More John Moreland please

Here’s how it happened.

My son and his girlfriend thought it was time the wife and I met her parents and they met us. Nothing loaded about that invitation.

So instead of meeting anywhere near where either set of parents live—because that would've been too easy on the old folks—they decided to have us schlepp out to Gladstone’s on PCH on a hot sunny Saturday morning for brunch.

By the way, note to self: the best thing about Gladstone’s must be the view because it sure isn't the clam chowder. How does a seafood restaurant screw up clam chowder? Maybe next time try to keep it down to one brick of butter. Don't get me started.

Anyway, I spent a lot of the meal braced for some kind of big announcement to be sprung on us by the cute couple but, to my relief, they decided to save that card to play at a later date.

Prior to the meeting, my son sat me down for a son-father talk, and let me know his girlfriend’s father was on the more conservative side of the political spectrum than I am, and I was advised, as was her dad, that in order to keep this first introductory meeting civil we should probably avoid discussing politics. Hard as it is for me to bite my tongue, and resist the pure joy that is embarassing my kids, I said I'd try.

Come to find out there was no need for them to worry. Everyone was on good behavior and getting along great. In fact, come to find out her dad was a very funny, interesting guy who I hit it off with from the get go. I really enjoyed talking to him and am very much looking forward to our next meal together.

That sound you hear is the kids finally letting their breath out.

At one point during the meal, he looked over at me and said, “So, I hear there’s a particular singer you’re pretty fond of.” To which I said, “Why as a matter of fact there just might be.” He then proceeded to tell me if I liked Springsteen—which he did also, so big points for that—I had to hear John Moreland. So on the drive home I fired up Spotify, and it was love at first listen.

First, as you may know I have a thing for singers with a little grit and gravel in their voice. Moreland's voice is uncannily close to Bruce’s, with just a hint of early Tom Waits and a faint bouquet of Warren Zevon.

Then, the songs. Beautiful, heartbreaking, truth-wringing, emotion-filled poetry. Deceptively simple lyrics that are pointed like a knife, and as moving as they are poignant.

Acoustic folk is not where Moreland started. He was a well-known figure on the Oklahoma punk scene—yes there is one—for a very long time. But he’s found his true sound, and it’s wonderful.

The first video here is the happiest melody I’ve heard from him, but don’t be fooled: listen to the lyrics. It's also the only performance with a band, the rest are him and his guitar.

If you’re ready for a good cry, take a look at the other videos and be prepared for a case of the feels.

And not that I needed more to seal the deal, but watch and listen to the last video, and you'll hear why John Moreland feels like home to me.

Raised by MadMen

This one’s going to be short and sweet. And it isn’t going to be so much a blogpost as a love letter.

The best way I can describe it is this: I had a moment out of time today. After not having seen or really talked to them in too many years, I found myself sitting at lunch with two of the most influential men in my career and my life.

One of them—an advertising Hall of Fame legend—saw something in me I didn’t see in myself, and gave me an unexpected and life-changing opportunity when he made me the first junior copywriter ever at Wells Rich Greene/West.

The other—a highly accomplished and award-winning creative director, and now internationally acclaimed photographer and artist—showed me how to navigate the new responsibilities that came with the title. The essentials, like how to treat, respect and direct talent. The steps involved in producing a television spot.

Both of them lavished encouragement on me, allowed me to let my imagination and humor run wild, reigned me in when needed, made a real writer out of me and always had my back. Together, they taught me the importance of being a decent, inclusive, caring man in a business with no shortage of the opposite kind.

I was sitting at lunch today with two men who are forever a part of my fabric and I love dearly: Howie Cohen and Alan Kupchick.

My wife, who worked with Alan at the agency where we met, and later for Howie at his agency, was also there. Together the four of us filled in the memory blanks on names, events and stories, of which there were just as many we got to as we didn’t.

There are very few occasions in life where the saying "time flies when you're having fun" actually applies. But as Howie put it, it was a three-hour lunch that felt like three minutes.

Yes it was. And I can’t wait for our next three minutes.

Unchained Melody

This may come as a surprise to you—I know it did to me—but some of the people who come to this blog actually come here to learn something. Mostly what they learn is there are better things to do with their time.

Today however, I’m putting out a few facts you may not have known about one of my favorite songs: Unchained Melody. So there.

Most people are familiar with Unchained Melody either by way of the Righteous Brothers hit in 1965, or the infamous Demi Moore / Patrick Swayze penis pottery scene in the 1990 film Ghost. But, and here comes the learning part, Unchained Melody had already been a hit a decade before the Righteous Brothers sang it.

Originally written by composer Alex North and lyricist Hy Zaret for the 1955 movie Unchained (hence the name), it was sung in the film by Todd Duncan, playing a prisoner longing for his wife.

Two different versions, an instrumental and one with lyrics, were released with the film and recorded by various people including Harry Belafonte. Unchained Melody was on the Billboard charts four times that year.

It would be impossible to show all the versions of the song that’ve been done in the last 65 years, but hell you’ve obviously got too much time on your hands or you wouldn’t be here.

I kid because I love.

Anyway, I’ve curated a few versions—including the Righteous Brothers—for your listening and viewing pleasure.

My personal favorites of this bunch are Rodric King, who started his musical career doing karaoke in bars and Mike Yung, a subway busker for the last 37 years performing on America’s Got Talent. They’re both genuinely amazing.

See if you don’t agree.

Unwinding

A few weeks ago, my showbiz son who has a high-salaried, high-powered creative position working for one of the major studios—not saying which one, but I do love their TVs and videocams—moved out to be closer to his place of employment. He was going to make the jump a year ago, but you know, covid. So he worked from here, stashed his money, and now that it looks like the lot will be opening up soon he’s shortened his commute time considerably.

That’s not what this post is about. Stick with me.

In the wake of his relocation, I was finally able to access one of the closets in his bedroom without stepping on any land mines of Star Wars toys, keyboards, books, scripts, musical instruments, clothes and an assortment of other items placed there with the sole purpose of making me go ass over teakettle in the space of ten feet.

Rummaging through the closet, in a box buried and forgotten about 20 years ago, were a bunch of reel-to-reel and cassette tapes of radio spots I’d done very early on in my career (pausing to laugh hysterically for using the word “career”).

I vaguely remembered a few of the titles, but because I don’t own a reel-to-reel or a cassette player I had no way to listen to the solid gold copywriting craftsmanship that was no doubt waiting on them.

Leave it to the interwebs. I went to the Google and found a company called King Tet Productions just slightly south of me in the lovely seaside town of San Diego. I shipped the box down to him, and three days later got back a CD with all the spots restored for my crystal clear, quality listening pleasure.

I raced out to my car, put it in the CD player and listened to them all.

And you know what? They were garbage.

Time is a cruel tease, because in my mind, at the time I wrote them, I thought they were great. After hearing them, I remembered a few of the recording sessions with some of my favorite voice talent. The sessions were great. The writing was awful.

Bad puns, hokey ideas, crummy needledrop music and cliched lines. I have no excuses other than I was just starting out (actually the other excuse I have is "The dog ate my homework" but I didn't think it would apply here). But here’s the thing. They all got sold, produced and aired. Insert something here about clients getting the advertising they deserve. Or maybe it’s just that in the last 20 years my taste has improved, I’ve honed my skills as a writer and marketer, worked on perfecting my craft and have just become better over time.

Nah, I’m just funnin’ ya. That’s not it.

I remember one of them was the first radio spot I ever did. It was for Frings at Jack In The Box, a new product that was a combination of french fries and onion rings in the same bag. The same bag!

Anyway, I recorded it at Wally Heider Studios (bet at least two of my readers haven't heard that name in awhile), in the big room. Jack Angel was doing a Bogart impression, and I had an end line about how the Frings taste better and better "...as time goes by."

I know. It hurts just to read it.

But it was the first radio spot I'd written, and I remember being so excited when I was shopping in a retail store and heard it come on over the speaker. I wanted to tell everyone I'd written it. Not so much anymore.

I guess the lesson here is we all have to start somewhere, and not to worry too much. Because the more you write the better you get, you know....

Nope. Not gonna make the same mistake twice.

Degrees of normal

The breathtaking hustle and bustle in the picture you're looking at is the main drag/business district in the very Dutch town of Orange City, Iowa. The wife and I spent this past weekend and then some visiting there. That’s incidental to the main point, but stick with me. It’ll come around eventually.

We went for my beautiful, intelligent, talented, strong, caring daughter’s college graduation. And I’m not too proud to say I was crying like Elliott watching E.T. take off for home. I was caught up in the moment either because of my daughter’s tremendous accomplishment of earning two degrees because she’s just that smart, or the fact that as of last Saturday I’m tuition free for the rest of my life.

Sometimes it's hard to tell which.

Anyway, like I said, this post isn’t about that. What it’s about is how I got there, where I stayed and what I did when I was there. Let’s take it in order.

To get to the very tulip-loving town of Orange City, Iowa, we had to fly from here to Phoenix, then from Phoenix to Sioux Falls, South Dakota. Then drive another hour and a half to Orange City. Which if you’re keeping count is three airports, two airplanes and one rental car.

In the before times, I wouldn’t have thought twice about it. But like many people coming out of their Covid cocoon, this was the first time in over a year this flyboy had been up in the air.

I ain’t gonna lie—dipping my sanitized hands back into the real world was extremely anxiety inducing. My imagination was running rampant with visions of spiked Corona virus suckers floating invisibly around me everywhere I looked and touched. It didn't help that our 5am Uber to the airport cancelled on us at 4:55am, and the cab we wound up taking had a driver who trained on Mr. Toad’s Wild Ride.

Once we arrived at the airport, I kept reminding myself how prepared I was for my flights. I’m fully vaxxed. I had the requisite mask, but also donned a clear, non-fogging plastic face shield for that extra layer of protection. And pandemic fashion.

Despite the fact I looked like a 10-year old trying to be a spaceman, it made me comfortable and since it's all about me (only child much?) that’s all that mattered.

Having read all the airplane horror stories about angry MAGA asshats (is there any other kind?) refusing to wear a mask, I was fully prepared to join my fellow future airheros in tackling some Trump-supporting, conspiracy spewing, 2nd-grade level reading dipshit insurrectionist refusing to wear his. I even bought wi-fi on the plane so I'd be ready to record and post my heroics in almost real time.

Suffice to say it didn’t happen. Which was a good thing. Probably would’ve knocked off my face shield.

Not sure what I was expecting, but both planes were packed full—so much for the empty middle seat theory. But the flights were uneventful and everyone was mask positive so that was good.

Once we were in Iowa, we had an Airbnb but wound up at the Orange City Hampton Inn for four nights (that’s a whole other story coming up in a whole other post). However, like flying, staying at a hotel was also something I hadn’t done in over a year. Come to find out it was fine. Plastic shields at reception, hand sanitizer at every turn and stickers sealing the room doors shut, letting us know they'd been cleaned and disinfected and no one had been in there for over 48 hours.

The hotel wasn’t as strict on mask enforcement, but for the most part people wore them and it was easy to steer clear of the ones who didn’t.

Now the number of infections in this particular part of Iowa is almost as low as the number of Jewish democrats. So when we were there, we wound up going out to eat, indoors, with other people. You don't know what you got til it's gone and I knew I missed it, I just didn't realize how much. It was heaven.

Even though I was constantly looking around at the maskless crowd, the tables were distanced and we weren’t sitting near anyone we didn't know. In fact CRAVE, the sushi restaurant we ate at in Sioux City (spoiler alert: Iowa sushi was great) had a reassuring message right up front in their menu about how they've invested in an ionization HVAC system in all their restaurants that reduces airborne pathogens by up to 99%, although Covid by only 90%. Clean, safe and healthy air for my worry-free dining pleasure.

I have to say, after being that wiping-the-mail, bleaching-the-produce, Lysol spraying every touch surface in the house and mask policing the family for over a year guy, it was really good to do things that felt normal adjacent (not saying “new normal” – you can’t make me).

I’ll always remember the corn state for how nice the people were, the four years my daughter enjoyed there and the fact it made me forget the pandemic for a little while.

Truthfully, I don't think I'll be returning to Iowa. But I’m greatful to Iowa for returning me to normal.

Playing chicken

I’ll admit I was a little late to the party on the whole spicy chicken sandwich thang. Oh sure, thanks to my son who’s been willing to make runs to downtown L.A. during the pandemic, I’ve been introduced to the overheated pleasure of Howlin’ Ray’s Nashville Hot Chicken, which, for those of you keeping score really brought the craze home.

Now I like spicy food, always have always will. But like anything in life, it's a matter of degrees. And there's only so much spicy my sensitive yet larger stomach will tolerate. Before you go ahead and make the fat jokes, let me just remind you that like my Lexus, I’m built for comfort, not speed.

Anyway as you can see from the chart on the left, at Howlin’ Ray’s sandwich heat runs the gamut from none to can’t touch this.

So I decided to try the mild, which is the starter sandwich. And I loved it. The problem is my kid couldn’t be running to DTLA nearly as often as I wanted to have a spicy chicken sandwich.

Enter Avid, my friend and 2004 runner up for the bronze in curling. On his Instagram feed, in a rare break from the dog pictures, he posted the sandwich you see above, which happens to look startingly similar to Howlin’ Ray’s. So I asked him where it was and he told me about the Cluck Kitchen in Irvine.

Now Irvine is a much easier drive than DTLA. And if you know anything about me, you know I’m all about easy.

While there ain’t nothing like the real thing, come to find out Cluck Chicken is pretty close. They have the same spice range as HR, and their sandwiches taste uncannily similar.

But if oversized, dragon-breath hot sandwiches aren't enought to fill you up, Cluck Kitchen also has some mighty tasty sides to go along with it. Things like fried pickles, vinegar slaw and, my personal favorite, bacon potato salad.

Yet one more dish proving my timeless theory that bacon makes everything better.

The other thing Cluck Kitchen has is a snappy little hashtag. It's what we in the ad biz like to call "on brand."

Hitting the target

You're probably already familiar with targeted marketing. You might have also heard it referred to by that other name the monumental douchewhistles running Facebook and Instagram give it: relevant ads. You know, ads you'll appreciate interrupting your otherwise perfectly good scroll.

These are those creepy ads that appear within five minutes of you talking about something that interests you while you're in earshot of your iPhone, Alexa, Google Home, Apple Homepod or other digital assistant. Devices that listen in on your conversations even though at the same time the companies that make them are paying for ads and running interviews everywhere telling you about their committment to privacy.

I hate 'em as much as the next guy. But I have to admit, I'm at a meth-laced crossroads when it comes to this little number that popped up in my inbox.

If you've followed this blog at all, and with all that pandemic time on your hands you have no excuse if you haven't, you know I'm a fairly hardcore Breaking Bad fan. The fact I've binged it fourteen times was probably your first clue.

So a few months ago when Omaze was runnng a contest to have Bryan Cranston and Aaron Paul cook breakfast for me and a friend in the RV they cooked meth in on the show, it's safe to assume I entered. Several times. And then a few more for good measure.

But did I win? No I did not. Apparently Elissa and Heidi got to enjoy the breakfast that was meant for me. Apparently they forgot I am the one who knocks!

I may have gotten off track here. Anyway those nice folks (algorithims) at Omaze remembered and sent me the personalized invite to their latest contest to spend a little time with Walt and Jesse.

Now I'm not naive enough to think I'm the only one who got the invite. I'm sure everyone who entered the breakfast contest (and lost to Elissa and Heidi) received one as well. But it does make me reconsider my take on targeted marketing.

I guess the bottom line is I'm good with it as long as the ads are Breaking Bad, Springsteen or sushi related.

Breaking the code

Hard as it is to believe, there are actually many skills and talents I simply don’t have, or have been unable to master.

I can’t juggle.

I dance like everyone’s looking.

My artistic abilities are limited to drawing crooked straight lines.

I play the guitar badly, but at least it’s only three chords.

And when I sing, the dogs howl (in pain) at the moon.

But for all those things I can’t do, I can do one thing better than just about anyone you know: load a dishwasher.

In what can only be described as a freakishly Rain Man-esque talent, I can pack more into a dishwasher than you or my family would think possible. When someone else tries their dishpan hands at it, there’s usually still a pile of dirty dishes left in our fabulous, deep farmer sink we installed during the year of the remodel. I think because the sink is so deep, people who shall not be named feel it’s okay to leave a lot of dishes in there because at a casual glance, they’re out of view.

Anyway, then I have to go to the kitchen, rearrange the dishes in the dishwasher and fill up all that newfound space with the dishes in the sink.

The other skill I have is I know when dishes in the washer are dirty and when they’re clean. Apparently other members of my household do not possess the laser focus and McGyver-like resourcefulness that would let them suss that out.

After all, it would involve opening the dishwasher door and looking in. What are we, detectives?

So my son, in between his Hollywood moving and shaking, and wheelin’ and dealin’, came up with a code. It involves a magnet, with a design by Mike Mitchell (also a Mondo artist), that used to be on the trunk lid of his car before he sold it to Carmax.

The hand magnet takes its place of honor along with my Springsteen On Broadway magnet, and my wife's "I am Inigo Montoya. You killed my father. Prepare to die." magnet.

The code is elegant in its simplicity: thumbs up for clean dishes, thumbs down for dirty dishes. And so far it's working like a charm.

The problem still remains that, for some reason, because I have this gift everyone expects me to do my precision loading of the dishwasher every night—even if I didn't participate in any way in dirtying the dishes. So I've developed a simple, easy to understand code of my own to let them know when I will and won't be their nightly clean up crew.

All I need to use it is a magnet with a different finger.

Here's the scoop

If you know anything about me, and if you don’t by now then maybe our season is just over, you know I own two fabulous dogs.

Ace is our German Shepherd rescue. We think he was two-years old when we got him, and he had the unenviable job of following our first German Shepherd Max, the world’s greatest dog (who you can read about in the stunning book of dog stories Gone Dogs, the perfect gift for that special dog-loving someone). However Ace has risen to the occasion swimmingly. He is an awesome guy with a completely unhealthy attachment to my wife. Look at her the wrong way. Go on, I dare ya.

Then there’s Lucy. We like to refer to her as an American Sock terrier. My daughter’s friend’s dog had puppies, and Lucy was one of them. She just came home with my wife and daughter one day. I didn’t want to love her, but here we are (talking about Lucy, not the wife and daughter).

Anyway, if you happen to have the good fortune of owning a dog, you already know there are so many great things about it.

The unconditional love.

The excitement no one else in your life will ever have for you when you return from being gone ten minutes.

The tail-wagging faster than windshield wipers set on high.

The warmth and comfort laying next to them on the floor, or if you’re like us, the bed.

The deep-sleep twitching that defies the boundaries of sweetness.

But for all those great things about being a dog parent, there are some realities of dog ownership we don’t discuss often (even though I’ve mentioned them before here and here).

In a word: poop. With big dogs come big poops. For the longest time, because I bought it when Max was the world's cutest puppy, the only thing I had was a small scoop to clean up the yard after my big dog.

It was frustrating, time consuming and extremely unpleasant. Just like my high school girlfriend.

Stay with me. It may not seem like it, but I’ll land the plane in a minute. Sometimes, even though the obvious answer is right in front of me I just don’t see it. I remember one time I was having lunch with a co-worker at Carl’s Jr. right after the BBQ Chicken Club sandwich came out. I told her, “This would be a great sandwich if it didn’t have that flavorless bacon.” To which she replied, “Take the bacon off.”

Like I said, slow on the uptake.

Here’s what that has to do with dog poop. We were at our fabulous friend Joan’s house one day. Joan had two or three large dogs, and at one point she went to clean up after them. I noticed she was using a super-sized poop scooper, and was easily making short work of the souvenirs her pups had left. The clouds parted, the angel choir sang and a little voice in my big head said, “Don’t you feel stupid now Einstein.”

Later that very same day, I became the proud owner of the large poop-removal device you see here: the easy-grip, rubber-fitted wood handle, the oversized tray, the convenient clasp that keeps the two together when not in use.

It’s definitely made the chore much more, not fun, but less unpleasant. There’s no struggle to make things fit. I’m able to collect more at once. And it’s far less stressful and time-consuming than it used to be.

No snappy end line today—poop is funny enough. But all this talk of it does remind me of the old joke: There's this guy who ran off to join the circus. The job he got was walking behind the elephants, scooping up their droppings. When his friend told him he should quit, and asked him how he could do such an awful, disgusting job the guy said, "What? And give up show business?"

Shred this

Telecasters, gnarly waves and skateboards are just a few of things the word shred applies to. But this past weekend, I decided to finally get off my fat yet supple ass and go shred classic: documents.

The IRS, those friendly government folk who have their hands in your paycheck every two weeks, suggest keeping your tax returns forever, and the backup documents and receipts for seven years before getting rid of them.

Well, never let it be said I can’t take direction. In the cabinets above my son’s closet were accordian files and boxes filled with receipts for every year going back to 1995, and actual tax returns going back even further.

You do the math. Never mind, I’ll do it for you. That’s 26 years and then some.

It was a chore I’d been putting off, because frankly every time I’d look at my little personal shredder I could see it trying really hard not to make eye contact with me. It was like it was in the front row at an improv show when they were asking for volunteers.

Also, it never could’ve handled it. The motor overheats after about five minutes of straight shredding, and the tiny bin fills up fast and has to be emptied over and over and over.

After sorting out what I was going to keep—the most recent ten years worth—I decided to have the rest of it one and done by calling a professional shredding company. A quick search on Yelp, and I landed on PFS Shredding. In a word, they were awesome.

The truck you see above pulled up to the house. Immediately all the neighbors started wondering what secrets I had that were so important I had to hire a professional to do my shredding. I imagine the international spy theories were flying fast and furious—something I'm accustomed to given how similar Daniel Craig and I are built.

Or maybe they thought I was part of the last administration, just tiding up the paper trail before leaving the White House.

Anyway, my new best friend Mark, who owns PFS, rolled that trash bin up to my front door, and I emptied my boxes and folders full of papers into it. He rolled it back to the truck, where it was lifted and dumped into the shredder.

There’s a camera inside the truck, and I got to watch all my documents being shredded on that screen to the left of the bin elevator. I can’t adequately express the thrill of see decades of papers turned into confetti so fast. 26 years of documents were shredded in three minutes.

Also, PFS was out to my house within two hours of my call. So yes, the minute he left I wrote him a stellar Yelp review.

Now I’m on a complete tear. Every piece of paper and receipt I don’t need from now on is going into a box, and when I have enough I’m calling Mark again and having him bring his big old confetti making truck back.

It'll give the neighbors something to look forward to.

The opening monologue

If you’re anything like me—and really, there are far better, although not more handsome, role models—you’ve also watched Saturday Night Live for years. And in all that time, two things remain steadfastly true.

First is that the monologue and Weekend Update are the best parts of the show. And second, everything after Update is a comedy wasteland.

I have a few favorite monologues done by some people who I wouldn’t have thought I’d find myself liking. And because I’m a giver despite being an only child, I wanted to share them with you because we all need a good laugh right about now, amIrite?

I’ve never been a big Justin Timberlake fan, but I have to say he was pitch perfect in his monologue about how he wasn’t going to sing. You can literally feel the reaction of the girl he sings to in the audience. A little trivia: John Mulaney and Seth Meyers won an Emmy for the lyrics and the song.

A Swifty I’m not, but Taylor Swift cracked me up with her innocent sweetness as she delivers this razor-sharp take down of boys who’ve done her wrong.

SNL alumni Adam Sandler not only has a few surprise guests during his opening, but sings a great song about getting fired from the show and how it worked out for him.

For my money, the monologue is always better when a comedian is hosting. John Mulaney was a writer on SNL for years, and is now one of the premier stand-ups in the country. Here’s a little sample of the reason why.

Zach Galificanakis has his weirdness and Steven Wright one-liners on full display during his SNL stint. And he plays piano, so who says there are no surprises left?

Goodbye Joe

Even though the year is still young, we’ve already lost some of the greats. Christopher Plummer. Cicely Tyson. Cloris Leachman. Hal Holbrook. And today we lost another, although famous in a different way.

Joe Allen died today.

Joe was a restauranteur whose Broadway restaurant in New York became the pre and post show place to dine. Civilians and celebrities alike came for the stellar menu, which changed daily, and the casual yet pampering service that just made you feel special.

Adorning the exposed brick walls were posters not of the hit plays New York audiences and tourists enjoyed, but the flops that opened and quickly closed—often on the same night.

When the wife and I were in NY a few years ago waiting to see Noel Coward's Present Laughter with Kevin Kline (who won the Tony for it), as usual we wanted to have our pre-show meal at Joe Allen’s. We didn’t have reservations, but we thought we’d give it a shot.

While we were waiting to speak to the host, it became obvious the person in front of us didn’t have reservations either. When he was told he couldn’t be seated he got quite irate and asked the host for his name.

The host said his name was Elizabeth Montgomery

The man left the restaurant, and when we walked up to the stand the first thing I said to him was, “Miss Montgomery I just want you to know we’re big fans of yours.” He gave me a wink and said, “Two? Right this way.”

For years there was a west coast Joe Allen’s on 3rd Street in Los Angeles. It was always one of my favorite restaurants for dates, meetings or just hanging out. I remember having lunch there on the patio with my friend Kevin Nealon years ago, and he started telling me about this sketch he and Dana Carvey had come up with about two Arnold-like bodybuilders named Hans and Franz.

So as you can imagine, I left the lunch feeling pretty pumped up.

Anyway, even at 87-years old, closing night came too soon for Joe. But we find some comfort knowing his restaurant will go on being a Broadway institution. And you can be sure my wife and I will always be there whenever we’re in town.

And on the lookout for Elizabeth Montgomery.