Encore post: Answer the call (to action)

You can’t overstate the ability of advertising people to inhale their own fumes. It may be part of the job description. I’ll have to check with HR.

Many of them have what I’d call an unrealistic sense of consumer behavior that should rightfully be filed under wishful thinking. For example, against all evidence from the beginning of advertising time, there’s a prevailing thought that just because you bark an order at the consumer and tell them to do something, they’ll actually do it.

If it were only that easy.

How else to explain the fact almost every piece of—let’s call it marketing communication—that gets produced has what’s referred to in the biz as a CTA. In civilian terms, a Call To Action.

It’s the instruction from the advertiser on what they want you to do next. And it’s not one-size-fits-all. There is no standard CTA. It can be anything from Learn More to Call Now. Sign Up to Get Started. Take the Survey to Talk To Us. Let’s Go to Join Free For A Month (that was Netflix-it was a great month).

It’s a good thing it’s there. Otherwise how would you know what to do, amiright?

Here’s the truth: agencies consider a 2% click rate on web ad CTAs a resounding success. If you were getting a 2% return on any investment in your life you’d be looking for a new place to invest. But when it’s a 2% click through on banner ads (don’t get me started), the champagne is flowing, the overgrown frat boys are high-fivin', backs are being slapped and the junior team is getting assigned the agency promo piece touting their digital prowess.

On every agency brief—the six to eight page document explaining the assignment and showing that otherwise educated people don't know what brief means—there’s a description about what the agency/client wants the consumer to do as a result of seeing the CTA. For example, “Include CTA to visit website to drive user to website.”

Hey, Captain Obvious, what color was George Washington’s white horse?

Anyway, it occurred to me how much better agency life would be if there were CTAs, like these, that you could click on when the situation called for it.

Make It Stop
Anytime anyone calls a meeting about what they discussed at the last meeting, and what they'll be discussing in the next meeting as a result of this meeting, all you do is click on this CTA and immediately all the sounds stop coming out of their mouth. Their lips are moving, but they're not saying anything. Oh wait, that's already happening.

Go Away
This one's a lifesaver. Great for personal space invaders, hallway talkers or the smug, self-righteous contrarian that lives to argue with everything you say. It's essentially the CTA that wishes them into the cornfield. I'm guessing that's going to be one crowded cornfield.

Not This Again
Remember that revision the client wanted, and you made, and then they took it out? And now they want it back in? This happens on a daily basis on every account in every agency. It just makes you shake your head and ask if they've always had this much trouble making up their mind (well, yes and no - BAM!). Hit this CTA, and it resets time back 15 minutes before the original request got re-requested. Normally only Superman can turn back time by flying counter clockwise to the earth's rotation. This will make it a lot easier on him.

Drop It
Basically a trap door for every occasion. Whatever they're doing to bother you, just hit this CTA and a trapdoor opens under them. Laugh and smile as they go plummeting down an endless tunnel that will eventually land them in the seventh circle of hell.

Or another meeting.

Wyndham? Damn near killed ‘em

Last week I piled the wife, daughter and the son-in-law into my fourteen-year old Lexus ES350—really just a Camry dressed up for Saturday night—and took them down the coast to San Diego, where we were meeting up with my son and his fiancé to go see Bruce Springsteen & the E Street Band.

I know, I’m as shocked as you are.

They were playing at Pechanga Arena, a venue I was unfamiliar with and had never been to, even though it’s been there over sixty years under various names.

Since it was just an overnight trip, and arena shows are notorious for hellish parking and hours-long traffic jams leaving afterwards, I used my big brain and thought the best thing to do would be to book us three rooms at a nearby hotel, where we’d be able to leave the car and just walk to the show.

The hotel I found, the Wyndham Garden San Diego Sea World (the arena is right behind the orca prison) was literally across the street from the arena.

Being the hotel snob I am, after perusing their website and seeing that the rooms and the hotel in general—while not up to the usual Hotel Del Coronado/Fairmont San Francisco/Essex House New York/Four Seasons Seattle accommodations I’ve grown accustomed to—looked decent enough for an inexpensive overnight stay.

But as we all know, when it comes to looks, as in used cars and the opposite sex at closing time, they can be deceiving.

Most arenas are not located in the better part of town, and Pechanga is no exception.

When we pulled into the hotel, which come to find out was more of a motel, it looked decent enough. The woman at the front desk who checked us in was pleasant, and directed us to the building our rooms were in. On the way over, we noticed several extremely sketchy characters not just around the property, but staying there.

It reminded me of the Crystal Palace on Breaking Bad, except without the charm. Although if they had room service, like the Crystal Palace, I was pretty sure meth was on the menu.

We went into the room and, as they say, it was nothing like the brochure. Dingy, dirty and with a prison bathroom, there was only one window with a transparent shade out to the upstairs walkway. I imagine that was to make it easier for the addicts to decide what to steal.

All I could think was Gitmo must’ve been booked for the weekend.

If I’d been a little more thorough in my research, and the only reason I wasn't was because I was pretty danged pleased I'd found a place within walking distance, I would’ve seen the pictures of cockroaches in the rooms and Wyndham’s less than stellar ratings on Yelp.

That would’ve been the first clue.

I told everyone not to put anything on the beds, we were getting out of there.

Speaking with the woman who’d checked us in not fifteen minutes earlier, I let her know the rooms weren’t what we expected and we weren’t going to stay. Without skipping a beat, she said no problem and gave us a full refund. Which told me this probably was a daily request.

Fortunately, the Hyatt Regency Mission Bay Spa & Marina had rooms available and we wound up staying there. Instead of across the street, it was a six-minute Uber ride to the arena, and a million miles away from the Wyndham.

In a word, the Hyatt was heaven. I can’t say enough good things about it. And I believe in my heart that their staff is as great and the accommodations as comfortable, clean and pleasant as they were all the time—not just because we’d made our escape from the bowels of hell.

I wasn't trapped in the Wyndham cell long enough to notice if they had movie channels on the TV. If they do, I'd recommend watching Escape From Alcatraz.

Not for the movie. For the plan.

Yep, I'm a Swiftie

I have a confession to make. I'm a Swiftie.

If I'm being honest with myself, and really, where's the percentage in that, I may have been right from the start. And by the start I mean when my now grown, married daughter started listening to her when she—my daughter, not Taylor—was a little girl.

At first I was hesitant to admit it, but it was a different time. That was then and this is now. Besides, these days, even if I didn't like a lot of her music, which I do, there'd be an awful lot of other things to like about her.

Let's start with the one main reason that brings me endless joy: she terrifies MAGA nation. That alone is reason enough to love Taylor Swift. With one Instagram post encouraging fans to register to vote, and driving them to vote.org, over 35,000 of them did just that. The GOP is scared that she could sway an election by endorsing Biden. Which she could. Fuck MAGA.

And while she didn't support a side, it's well known in 2018 she supported the democratic candidates in Tennessee.

Do yourself a favor and take nine minutes to look at this clip of Brian Tyler Cohen explaining exactly how Fox News and Republicans are melting down about Taylor. It's a thing of beauty.

Politics aside, a few other things to love about Taylor Swift. She's an extraordinary role model, which, if you happen to have a daughter, you know are in short supply. Unlike artists in her position, she not only appreciates her fans but she shows up for them, usually without fanfare or publicity. Taylor's been known to surprise fans at their homes, on their birthdays, at weddings, at their hospital bedside, and sometimes, like here, their engagement parties.

She's generous with her time as well as her money. At the end of the U.S. leg of her wildly popular ERAS tour, Taylor gave members of her crew $100,000 each as a thank you for all their hard work—do the math. Never mind, I'll do it for you. It totalled $50 million.

She cares about people. She's nice. She models gratitude. If you've ever seen her in interviews she's A) Genuine B) Intelligent C) Suprisingly funny D) All of the above.

The answer is D.

And let's not neglect to mention her work ethic. She's been a star for a long time now, but she didn't start out filling up 96,000 seat stadiums night after night. She worked hard from a young age to become the performer, songwriter and global pop star she is today.

Speaking of songwriting, her catalog ranges from teenage girl longing (Love Story / You Belong With Me), to cleverly written and performed break up songs (We Are Never Ever Getting Back Together), to a feminist anthem that resonates with truth (The Man). The first two songs my daughter played for me, also included below, were Hey Stephen and the heart-tugging The Best Day.

If you're already a fan, and especially if you're not, have a listen.

She's performed with, and counts as fans people like James Taylor, Mick Jagger, Ed Sheeran, Tim McGraw and Kendrick Lamar to name a few.

In fact, even this guy is a fan.

Coming home

It's not easy to experience the confusing emotions of sacrifice, joy and relief in the same moment. But that's exactly what videos like this make me feel.

I go down a lot of rabbit holes on YouTube—Springsteen, Taylor Swift (yes I'm a Swiftie), standup comedians, German Shepherd videos, versions of Stand By Me and Tracks of My Tears—but the ones that affect me to the core are of soldiers returning from overseas, surprising their families and relatives.

These joyful, tearful reunions remind me of the sacrifice, real sacrifice, our soldiers and their families make everyday. Even during an awful period of time when a bone-spur addled, dementia-ridden, brainless, spineless, morally and financially bankrupt, rapist, convicted felon and overall cowardly piece of shit who thought of them (and still does) as "suckers" and "losers" was elected for reasons I'll never understand.

Anyway, the minute these families realize what's happening, you can see and practically feel the fear and uncertainty lift from them as they run to hug their loved ones who've done the one thing they hoped and prayed for: they came home.

They fight wars they didn't start. They're at the whims of politicians who have no idea what it means to sacrifice or defend honor. And they go back time and time again because it's their duty. It makes me realize I need to stop complaining about tough days at the office.

It doesn't matter what side of the aisle you're on, or what color your state is. If you have a beating heart, you can't help but be moved by videos like this.

God bless all our soldiers.

And just for the record, I'm not crying. You're crying.

On being Biff

You know the face right? Sure, it looks a little older than when you first saw it. But still, your mind instantly knows exactly who it is. And why you recognize him.

Isn’t that right, butthead?

Along with Anthony Hopkins as Hannibal Lecter, Ralph Fiennes as Lord Voldemort, Anthony Perkins as Norman Bates and Margaret Hamilton as the Wicked Witch just to name a few, Tom Wilson is in the unique and rarified position of having been one of the screen’s most iconic villains, Biff Tannen, in the wildly successful Back To The Future series.

As Tom points out in his revealing new YouTube documentary, Humbly Super Famous, being Biff is both a blessing and a curse.

In the film, Tom takes us on his journey to getting cast in the role, which he initially didn't want, and how surprisingly close it was to his own experience growing up.

Not being the bully, but being the victim of bullying on almost a daily basis.

There are sweet moments in the film, like fans tearfully talking about how BTTF changed their lives, and how much the film means to them. There are also surreal moments as well, like when a hospital employee wants to talk about the movie and Tom’s role while his mom is in her last moments. It’s those encounters that leave you shaking your head.

Another story about how Tom, fresh off his second hip replacement surgery, has a fan encounter in a restaurant while he’s eating, and despite the excruciating pain of standing up, does it without complaint to accommodate the fan’s request.

In the film we also meet Tom’s beautiful family, his son and daughters. His wife Caroline appears, though only in photographs, and with a label covering her face that says “wife.”

Full disclosure: I know Tom. We met through our mutual friend Ned when he was shooting BTTF. And while I wouldn’t call us close friends, we’ve run into each other several times over the years at different events—bar mitzvahs, a wedding, another wedding, out by the Korean BBQ truck—and every time, Tom is a funny, giving, gregarious, inclusive and a joyful instigator of fun. My kids and my wife adore him. When they know Tom's going to be somewhere we are, they prepare themselves to have their sides hurt from laughing and ask me to drive there faster.

Even if I didn't know him, I'd tell you to do yourself a favor and watch Humbly Super Famous. You’ll see why Tom is really nothing like Biff.

Now go on, make like a tree and get out of here.

That dog

Jon Stewart brought me to tears last night. It wasn't because he was talking about some atrocity happening in the world, a celebrity who died tragically too young, or recounting that scene from Forest Gump where Forest asks Jenny if his son is smart or if he's like him.

Nope. Jon Stewart brought me to tears talking about his dog, Dipper, who he'd lost the day before taping last night's Daily Show. As you can see in the video, he can barely get through telling us about how he met Dipper, how he came to be his dog and how much he meant to him and his family.

For Stewart, Dipper was that dog.

Anyone who's ever had a dog, whether they admit it or not, on some level understands the deal they're making from the start—that they're going to be with us for far too short a time, during which they'll steal your heart and never, ever give it back.

And anyone who's lost a dog understands how deep the grief runs. I've been through it with dogs I've loved too many times. Even now, they're always in my orbit, and my life. My home is emptier without them, and my life is immeasurably better in every way for them having been here.

Except for the shedding. I could do without the shedding.

In the clip, Stewart wishes we all find that dog. For me, it was Max. An actual German long-hair German Shepherd, Max was the world's greatest dog. Literally not a day goes by I don't miss him.

Maybe that's because his ashes are still sitting on mantle. Who's to say?

It's been said before but I'm going to say it again: with their unconditional love, unlimited joy and undeniable loyalty, we don't deserve dogs. We just don't.

Anyway, tonight I hope Dipper is playing hard with his new best friend Max.

And like Jon Stewart, my wish for you is that you're lucky enough and blessed enough in your life to find that dog.

Encore post: Take the afternoon off

Every once in awhile on a Zoom call, my colleagues see me wearing this hat. And they always want to know the significance of 3:30. I explained it in this post about six years ago. But since I was asked again recently, I thought an encore posting might be timely.

So here you go. More than you ever wanted to know about this hat. Please to enjoy.

You might think what you're looking at is a ratty old baseball cap with 330 embroidered on it. You'd only be half right. What you're actually looking at is a collector's item.

Years ago, my colleagues and close personal friends Alan Otto, Tena Olson and I decided what America, and dare I say the world, was crying out for was another advertising agency.

And really, can you ever have enough?

So to fill the void, and to have a place to go where we could work with people and clients we like all day long, we immediately leapt into action and started getting together every Sunday morning at Starbuck's to map out our plan of attack for opening our own agency. Between lattes and banana bread, we batted around ideas how we'd differentiate our agency from the zillion others out there.

The first name we were going to go with was The Beefery. We took an old butcher cow chart, and instead of the names of the cuts we substituted clever ad terms, none of which I can remember right now. That may be why we never went with it. Under the heading of collector's items, there are also Beefery t-shirts and hats hidden away deep in some storage locker somewhere.

Anyway, we knew an agency called The Beefery wasn't going to get any vegan clients, but we were okay with that. Then, somewhere in the course of those caffeinated Sunday morning discussions, we decided to go with a name that represented something the three of us had experienced many, many times in our combined years in the business— nothing really good happens after 3:30 in the afternoon.

Ideas. Strategies. Disruptions. Pitches. Performance reviews. Client meetings. They all happen, but just not as well as they should after 3:30PM.

Our promise was we were going to get while the gettin' was good in the first three-quarters of the day. People were fresh, their creative juices flowing, they hadn't burned out yet. Every single day, we were going to hit the ground running first thing in the morning.

We'd be unstoppable. Then completely stoppable by 3:30.

Of course almost immediately it occurred to us, what with this being a "service business" and client emergencies having a timetable all their own, that clients would have a tough time buying into our philosophy. Which explains why, at the end of the day, 330 never got off the ground.

Despite that fact we continued to meet at Starbucks for months afterwards, occasionally talking about opening an agency but mostly just enjoying each other's company and the people watching.

Optimists that we were, when enthusiasm was at its highest we ponied up and had these hats made. I wear it all the time, and have to say I still like it a lot.

But not nearly as much as I like the idea of calling it a day at 3:30.

The other Ken

This has been quite a year for a certain individual who goes by the name of Ken. I know what you're thinking: I'm going to go off on a diatribe about Barbie's perpetually rejected pal Ken. But as predictable as that would be, actually I'm not doing that. Because this post isn't about that plasic, de-genitalized, beach-loving doll.

It's about the other Ken who's had a very big year. Ken Jennings.

Now I'm not going to go into every little detail of his life and background. Besides, you already know a lot of it, and what you don't know about him you can find out here. What I will say, and I'll say it in the form of a question, is what the hell took so long to give him the job of permanent Jeopardy host?

If you've watched any of the Jeopardy episodes with him as host, it's beyond clear he is and has always been the rightful heir to the Alex Trebek lecturn. Because he holds the record for the most consecutive wins by any Jeopardy contestant, seventy-four, he simply has a personal, emotinal and, let's just put it out there, financial connection to the show that's not possible for others who auditioned to have.

Like, for example, conspiracy theorist, anti-vaxxer and perpetual raging asshole Aaron Rogers. Diet pill peddler, snake oil salesman and Oprah syncophant "Dr." Mehmet Oz. And former executive producer and new Jeopardy host for a hot minute until he was fired because "those" recordings showed up Mike Richards.

Jennings also brings a quick wit along with genuine interest and engagement with contestants during the brief, and sometimes awkward, interviews after the first commercial break. The other thing he brings to the party is that big brain of his.

I'm pretty sure the reason he so effortlessly keeps the game moving briskly is because he already knows the answers without having to look at them.

Originally Jeopardy producers decided to give Jennings co-host responsibilities, with him taking the nightly syndicated shows and Mayim Bialik doing the tournaments and prime time version.

Now I'm sure Mayim is a nice person, but it got a little tiresome hearing her remind everyone in the most condescending way—that means talking down to (SWIDT?)—at every turn that she's also a neuroscientist. I couldn't help but think of Jennifer Jason Leigh taking every opportunity in Hudsucker Proxy to say, "I'll stake my Pulitzer on it!"

Mayim's ratings were never what Jennings were/are. And neither were her reviews if the comments on Twitter (#nevercallingitX) were any indication.

She wouldn't cross the picket line at Sony during the five-month WGA and SAG-AFTRA strikes, and I respect her for that. But Jennings was willing to—whispers say it's one of the decisions that got him the hosting gig full time. And while I'm an outspoken union supporter, I can't help but have forgiveness in my heart for Jennings' scab like decision to keep the games that aired first-run episodes.

In the past I've written here, and here about how I took the online test a few times and tried to get on Jeopardy. Now that Ken's the permanent host, I just may give it another go. Assuming hell froze over, if I were to actually get on the show I think it'd be fun to meet him, have a witty back and forth contestant interview, then go down in flames while one of my two competitors pummeled me with their obviously superior random knowledge (please don't let the category be Geography) and next-level buzzer skills.

That is unless the categories are SUITS, The Bear, Breaking Bad, New Jersey Bands, Sushi Rolls and Star Trek or Star Wars. Then I'd at least have a shot of making it to Final Jeopardy.

Until then, I'll just enjoy watching Ken Jennings rising to the occasion in the dream job he never dreamed he'd have.

What is "happy for him."

The grass is always greener

I've probably posted this before—I tend to repeat myself—but I grew up on the mean streets of West L.A., north of Wilshire. My home now is the first house I've ever lived in, although not the first one I've ever owned (whole other post).

Like every new and experienced homeowner eventually learns, homes are like Disneyland: they'll never be finished. A house is a living organism, its own ecosystem that requires regular, constant maintenance to keep living and thriving.

To which I say yeah yeah, sure sure.

For some reason there are people in the world who know how and, even more baffling, want to do everything themselves when it comes to home maintenance.

Seriously, that's just crazy talk.

There are more than a few household things you'll never catch me doing:

Restaining hardwood floors. Sure, inhaling the wood finish fumes is tempting, but no.

Tuning up the roof tiles. No thanks. I have neuropathy in my feet, and have enough trouble walking on flat ground. When I think of myself walking and trying to balance my slightly fuller physique on slippery roof tiles, one song keeps popping into my mind.

Changing out a sprinkler head is also a no go. It's tougher than it looks. There's alignment, positioning, measuring and water pressure involved. Plus since we now use detergent from Trader Joe's instead of real detergent, I just can't risk the grass stains.

Plumbing? I have people for that. Same with electrical. And heating. And airconditioning. Although I do change the air filters all on my own. In fact I custom order them a half inch smaller on each side so they fit easily and I don't have to try to jam them in while balancing on my step ladder.

I know. I'm writing my acceptance speech now.

Another thing you won't find me doing is mowing the lawn. We have an excellent gardner who does a fine job without all the sweating and swearing that would inevitably accompany my efforts.

Here's the funny part. Even though I avoid mowing the lawn myself, I get a tremendous sense of satisfaction out of watching a runaway lawn get mowed down to size by SB Mowing.

Spencer from SB Mowing is a gardner who's sprung to fame on Instagram and YouTube. He lives in Kentucky, which besides moonshine, the Derby and, ironically, bluegrass, is also famous for having two of the worst senators in the history of time—Mitch "Mr. Freeze" McConnell and Rand "Yes sir Mr. Putin!" Paul. Although admittedly with Ted "When's the next flight to Cancun?" Cruz and John "Leave the oil company money in a plain envelope" Cornyn, Texas does give them a run for the money.

I may be getting off point here.

Anyway what Spencer does is find wildly overgrown or neglected lawns once a week, then asks the homeowner or a neighbor what the story is and if he can cut it down to size for free. He films the entire process in time lapse, and then displays truly breathtaking, incredibly satisfying before and after stills at the end of his videos (the YT videos run quite long - the four minute one at the top is one of the shorter ones).

Watching him work I can almost smell the freshly cut grass, as if I'd done it myself. Which as we've established, ain't happening.

On his website, Spencer tells his origin story, promotes the companies that make the equipment he uses and, like any good YT or Instagram star, sells mowing merch.

I don't know if it's watching someone actually finish something they start (you can do that?), the fact he makes gardening and lawn equipment look fun and cool (you can do that?), or his obviously disciplined work ethic (you can have that?), but watching him bring these lawns and their properties back to life is endlessly entertaining.

I know what you're thinking. I'm going to end this post with some corny, lawn-related pun.

Like his business is really growing.

Or when he's done filming his work he yells "Cut!"

Maybe even say he was a little green when he started.

But I won't. I'm keeping this one pun free. You know, in case Spencer keeps his clippings.

Money in the bank

When I'm watching a tv show or a movie, there are always certain actors I'm happy to see. Actors who directors and audiences can rely on to give a great, complete, immersed in the character performance every time, with the uncannny ability to play any genre—comedy, drama, classical, farce, screwball, rom-com—all with the greatest of ease.

It's not easy, but these actors make it look that way.

Two of my favorites who deliver every time are Gary Cole and Margo Martindale. They are, as the saying goes, money in the bank.

I first saw Gary Cole in Fatal Vision, the story of Captain Jeffrey MacDonald, who murdered his pregnant wife and two daughters and tried to blame it on a Manson-like group of hippies. Cole has been reliably great in every role I've seen him in since.

One of my favorites was his portrayal of FBI Agent Baxter in A Simple Plan. I'm not going to spoil the surprise twist that his character takes in that role, but it is chilling. It's a great movie worth seeing, and Cole's performance, which comes near the end of the film, is one of the best reasons to watch it.

I'm sure I'd seen Margo Martindale before, but her performance as Hillary Swank's mom in Million Dollar Baby was the one that put her on the map for me. It's a joy for me every time I see her on screen. I especially liked her as the Russian handler in The Americans, and as Peter Florrick's campaign manager in The Good Wife.

Yes, I watched The Good Wife. Shut up.

There are many actors who may not be household names, but elevate whatever project they're in with their enormous talent, humility and committment. A dozen years ago, I wrote about another great one who's name almost no one knows but who's face almost everyone recognizes—Dabbs Greer.

Anyway, no funny little quips to end this. Just a tip of the hat, and a show of appreciation for real talent by two extradordinary actors that bring me pure joy, and some well-needed escape, every time I encounter them.

Ok. That's a wrap.

Not so Super

I’ll be the first to admit it. I am not by any stretch of the imagination or in any way a sports fan. I know what you’re thinking: how can someone like me who’s in peak physical condition not be into sports?

I know, it’s a riddle wrapped in a mystery inside an enigma.

I do however occasionally like watching the World Series (baseball, right?) but that’s about it. Unless you count the Kentucky Derby, Preakness and Belmont Stakes because who doesn’t like horseys.

And reading the Racing Form. And placing bets.

Anyway, when Super Bowl Sunday rolls around every year, for the most part I look at it as the best day of the year to go to the movies, visit Disneyland or shop at South Coast Plaza. At least for about three and a half hours.

But because I’m in the line of work I’m in, I do have to slog through the game and watch the commercials. Including mine.

Here’s the problem: Apple set the bar for Super Bowl spots with their legendary “1984” commercial. You know, the one directed by Ridley Scott that we’re still talking about forty years later. But the downside of that spot was it got advertisers to think that just by pouring a ton of money into a spot, they’d have a memorable, entertaining Super Bowl spot that would ring up championship sales for whatever they were hawking.

Not so fast. If you watched the big game this year, you might’ve noticed there are about sixty examples that prove otherwise.

That’s not to say there haven’t been some enjoyable spots over the years. One of my favorites is this FedEx spot, which lays out in detail exactly what it takes to produce a successful Super Bowl spot. It's a low-res version, but you still get the idea.

Another is the Audi “Prom” spot. Everything about it is right—the casting, the dialog, the story, the production. They even caught lightning in a bottle with the reaction shot of the prom queen after the kiss.

The spot I liked most this year, besides mine, was actually this Disney+ commercial. Simple, engaging and not weighed down with celebrities and production value. It wasn’t forced.

I was discussing the spot with my close personal friend and blogger extraordinaire Rich Siegel, and he reminded me of the other reason I liked it so much. He said “When everyone is shouting, whisper.”

He’s right of course. Enough with the shouting.

In politics. In life. And especially in Super Bowl spots.

Encore post: What's the rumpus

Last night the wife and I were doing a little channel surfing, and came across one of my favorite films of all time - Miller's Crossing. I was going to post about what a great film it is and how much I love it, but then I realized I'd already done that nine years ago. So you get to read it (maybe for the second time), and I don't have to write a new post. It's what I like to call a win-win. What's the rumpus is a recurring line in the movie. It's so good, someone really should grab that URL. Oh wait, someone already has. Enjoy the post. And as Gabriel Byrne as Tom Reagan says, "Don't get hysterical."

From the first frames of Blood Simple, I've been a Coen Brothers fan. I've enjoyed everything they've done. I even managed to find a few lines worth hearing in The Ladykillers.

But for now and always, my favorite Coen Brothers film is Miller's Crossing.

For me, it's pitch perfect on every level. The writing in particular is so authentic and of the time, it demands attention to follow exactly what's going on. I like movies where I'm required to be an active participant and not an innocent bystander. I also like movies where I don't know what's coming, or, as Tom Reagan (Gabriel Byrne) would say, what the play is.

On the surface it's a gangster film. But it's really about loyalties, relationships, jealously, consequences, love and sacrifice in the most honorable sense.

Brilliant performances all the way around, it's also the movie that made Gabriel Byrne a star (at least in America), and introduced us to Marcia Gay Harden. Albert Finney is superb as mob boss Leo. The film is also filled with Coen Bros. favorites: Jon Polito is brilliant as usual as rival mob boss Casper. John Turturro gives yet another of his eccentric, memorable, scene-stealing performances (while we're talking about Turturro, have a look at him in Big Lebowski). Steve Buscemi, although not going through a wood-chipper in this one like he did in Fargo, has a short, memorable bit that's pure gold.

If you have an eye for detail, you'll notice an apartment building in the film called the Barton Arms. If you're a Coen Bros. fan, you'll know why that's so cool.

Sadly Miller's Crossing didn't do nearly as well commercially as it deserved to because it had the unlucky honor of being a gangster film released the same year as Goodfellas and Godfather III. For me, of the three, it's the best of its' genre.

In this movie, as one of the characters says, "Up is down, black is white." I say Miller's Crossing is a great film you owe it to yourself to see.

COVID the musical

My close personal friend and RoundSeventeen raconteur Rich Siegel is currently on the uphill side of his first case of covid. He writes about it here.

Which got me thinking (eventually something had to), now that the world has emerged, relatively, from the wrath of covids' heyday, it’s time to look at what we’ve been through in a different light. Many articles have been written about the pandemic, and with each new variant that rears its ugly head, every winter surge and every new booster shot comes an entirely new crop of articles.

I wanted to take a different approach. Instead of dry, medical journal ramblings, I feel the world is finally in a good place, done blowing their nose and ready to tap their toes. So, with that in mind, I’m happy to announce rehearsals will be starting soon for Broadway’s next theater event of the season: Covid Tonight!

You’re in your seat, the houselights go down, the curtain comes up. Spotlights hit the stage as singers belt out the opening number.

Did you hear? Did you hear? It’s getting very near.
Before you can say “vaccination” it’ll already be here
Did you hear? Did you hear? There’s nothing to really fear
The president said it’ll just go away, it’ll just disappear!

Well, we all know how Cadet Bone Spurs prediction worked out. But I digress. Like any great show about a deadly disease, Covid Tonight! will have something for everyone. There’ll be a lot of show-stopping numbers as we travel back down covid memory lane. Like this slow, poignant number speaking to the cure that was in front of us all along.

It’s the guest no one wants, it’s the gift to be returned
It’s the illness that haunts, it’s a cause for great concern
And if you can’t escape it, and at the door it knocks
The cure is already in your laundry room, in a bottle called Clorox

Ah, the good old days when IQ45 told us all we needed to do was pump some bleach into our veins to kill the covid virus. If only he'd taken the lead and shown us how.

As all shows do, the curtain must fall on Covid Tonight! Will it end on a happy note? A caustic warning? An optimistic view of the viral future?

Now the virus has seemingly run its course, at least its that way for now
And Pfizer and Moderna have turned it into a cash cow
We're happy that it's rarer these day, in fact let's raise a cup
But before we celebrate too much let's remember to mask up.

T-shirts, hats and soundtrack CDs are available in the lobby.

Soup's on

Where to start, where to start. Alright, let’s start here.

Ask anyone who knows me, and they’ll tell you: I have opinions. Sometimes I even have them on things that really don’t require them.

”Why are you putting the mugs in the cabinet like that?”

Also, throughout my life, it’s fair to say I’m no stranger to protesting vigorously for many worthy causes, against injustice and for legislative reform to name a few. I’ve peacefully marched, chanted, waived my sign and sat-in along with thousands of like-minded people to help sway public sentiment to the cause, whatever the cause happens to be.

Here’s the not-so-secret to protesting: you want to convert people to your side, not turn them against you. And your tactics need to reflect that. As I’ve said in every ad agency I’ve ever worked in, it ain’t brain surgery.

So when an environmental group decides to protest by hurling soup at the most famous artistic treasure in the world, the Mona Lisa, or protesters block the 101 freeway in downtown Los Angeles at rush hour—preventing parents from picking up their kids, ambulances from getting patients to hospitals and tow trucks from removing stalled vehicles that were already blocking traffic—it occurs to me the organizers might not be making the statement they think they’re making.

And if you’ve ever driven the 101 at rush hour, you know they’re not swaying anyone to their side by blocking it.

I said it up top. I’m all for protest and free expression. But if you're keeping score, the brain trusts that planned these particular displays did zero for their causes and a hundred per cent in making people hate them and not even care what it was all for.

There are far too many serious issues in the world that need to be addressed. The reason you protest in the first place is there are forces fighting and working against you.

Maybe it’d be more helpful to not fight and work against yourself.

Going to the Matt

For the life of me I don’t understand why YouTube isn’t called RabbitHole. I can’t tell you how many of them I’ve gone down late into the night when sleep seems to have lost my address.

Well, I could tell you but it’d just be embarrassing. Although if you’ve followed this blog for any length of time, you know embarrassing isn’t necessarily a dealbreaker.

Anyway, I was going to do a post about my favorite song in the world by a certain gravel-voiced singer from New Jersey, Thunder Road. And I was going to include several versions of it like I’ve done in the past for songs like Tracks of My Tears, Unchained Melody and I Can't Make You Love Me.

That’s when I came across a TR cover by Matt Nathanson.

I’m not particularly fond of Springsteen covers, but Matt Nathanson’s version grabbed me immediately. In the video, there’s a bit of a preamble to the song that showed me humor, and then heart, with a voice that’s as emotional as it is enjoyable.

Buckle up, down the rabbithole I go.

His song Used To Be hits home hard, as does the winsome Blush. Besides, how can you not like a singer with a song where the first line is “I fell asleep, had a dream Bill Murray and I were friends….” I know, right?

Ask anyone who knows me and they’ll tell you that I’m a talented writer and good looking, but could stand to lose a few pounds. Wait, I may have gotten off point there. What I meant was they’ll let you know when I find a song or a singer I like, I play them into oblivion until I have to take a break from them for a while.

Honestly, I just don’t see that happening with Matt Nathanson. He’s one of those singers you can’t help but wonder why he’s not a bigger star, and why his songs aren’t playing everywhere.

See what I mean. Have a look and a listen.

Encore post: Book Report

I've taken the easy way out this fine Monday morning (again). I was planninng on writing a new post about a musician I discovered over the weekend, but then the Google started giving me all sorts of Captcha issues with embedded videos in Blogger. The musician post will be here tomorrow.

In the meantime, you can happily fill up a few minutes with this encore post about my pal Rich's fine book. Now I'm not saying I expect a commission on any additional book sales as a result of this post. Then again I'm not saying I don't.

Monitization. It's all the rage. Anyway, please to enjoy.

I don't make a lot of money from this blog. And by a lot I mean none.

However being in advertising, it's occurred to me from time to time I probably could break open a few corporate wallets by selling ad space on here. After all, the very desirable demographics of my readership are the same as Disneyland's - 8 to 80. Plus it is the happiest blog on earth, so there's that.

Advertisers would have a direct line to the 11 people who read this blog on a regular basis. I know that may not sound like much, but it's 11 people they wouldn't have otherwise.

Before I go climbing up the corporate ladder asking for money, I probably should have proof of concept: an example of how well advertising might work on this site, and could work for them.

So as a trial run, I'm going to plug my pal Rich Siegel's book, Round Seventeen & 1/2: The Names Have Been Changed to Protect the Inefficient.

The title comes from his popular blog of the same name. In it, Rich covers a diverse variety of topics like advertising, sex, the situation in the middle East, why he sucked at being a creative director and poo. More than one post about poo.

Alright, maybe not exactly the same demographics as Disneyland.

Anyway, I haven't read the book yet. But I had lunch with Rich a couple weeks ago, and I did get to hold a proof copy of it. And I have to say, I was duly impressed. It had everything the great, classic books throughout time have had.

There are pages, lot's of 'em. And on almost every single page, words. Lots of 'em. Like Moby Dick and The Bible, it also has a front cover and a back cover.

What more do you need to know? If you need a good laugh, and really, who of us doesn't, then pick up a copy of his book today. You can order your copy here.

And once you're done with it, if you don't mind I'd like to borrow it. Because, you know, twelve bucks is twelve bucks.

The jury is out

Just before last year ended, I got a notice in the mail that I'd managed to avoid for years: a summons to report for jury duty.

Two thoughts immediately collided in my head.

On one hand, if it were me on trial, I would hope to draw a jury that wanted to be there, doing their civic duty and rising to their responsibility as citizens. And I'd definitely want someone like myself in the box. Smart, a critical thinker, an objective listener, an educated individual, someone with a solid moral compass plus good looking and a wicked sense of humor.

Oh yeah, and humble. The complete package.

The other thought was this is going to be a monumental inconvenience and I haven't got the time.

Which is just wrong thinking if you think about it.

Jury duty is the best people watching around. It's a insider's view of the justice system. It also explains why so many verdicts are as controversial and wrong as they are. There are more people than you'd like to think in the jury pool who can't understand basic directions on how to get in line, much less the complicated nuances of a trial.

On one hand it's encouraging to see people show up and ready to serve. On the other hand it's depressing because all I could do for the day I was there was think about how I wouldn't want most of these nitwits deciding my fate.

Last time I had jury duty, years ago, I got as far as the box in the courtroom. The lawyers on the case were asking the jurors questions to decide whether we would be helpful to their case or not. I was asked if I had any relatives in law enforcement, and I let them know my brother-in-law at the time was an Orange County sheriff reserve officer.

"Thank you Juror #9, you're dismissed."

This last visit was to the new courthouse in downtown Long Beach. The juror waiting room was pleasant, comfortable, had vending machines and workstations. The lobby had a Subway and a Mexican food place. For all intents and purposes it could've been the customer waiting lounge in the Lexus service department.

In the late afternoon, the judge called us all into her courtroom, explained that she'd hoped to select a jury but because of day-long proceedings didn't have enough time left. So we were all dismissed.

In a strange way, like a ride you don't want to get on but do and then enjoy, I found myself wanting to do it again. And if I do, this is the way I hope it goes:

Goodbye Blaine

I got some sad news over the weekend. My friend Blaine Lifton died.

I met Blaine many years ago when he was on staff and I was freelancing at DJMC, a retail ad agency in downtown Los Angeles. My art director, the late, great Jim Benedict and I shared an office, and Blaine and his partner shared the office next to us. Thanks to Blaine, it was a great neighborhood to work in.

Blaine was always the person we’d bounce ideas off of. He understood humor as few did—not to mention the ins and outs of the highly-charged agency politics and relationships—and always had a positive energy that lifted everyone he came in contact with.

My permalancer situation ended after a couple years, and unfortunately I lost touch with Blaine. But in one of the very few good things about Facebook, we managed to reconnect years later and remained in touch.

When I went to New York to see Springsteen On Broadway (I know, I’m as surprised as you are), Blaine was the person I saw it with. First we had a long, catching up dinner at Juniors Deli in the theater district, and then we walked to the theater and saw the Boss.

For you fellow Bruce tramps, you’ll appreciate this fact: we sat in row E.

Afterwards, Blaine and I waited with the other fans outside for Bruce to walk from the Walter Kerr Theater stage door to his limo, and then just stood on the sidewalk for an hour talking about the show we’d just seen.

In the years since, Blaine tried a few times to hire me freelance at his New York agency Hyperbolus, but the timing and my availablilty just never worked out. Or maybe it was my day rate. Sometimes it's hard to tell.

Our mutual friend Gina and I spoke in November, and she let me know Blaine was battling colon cancer, and that it had been discovered very late stage. As chemo does, it wiped out his immune system. He caught covid, and passed away last Thursday.

There are certain people that are lights in our lives, and you pick up right where you left off even if it’s been years since you’ve seen them. And they continue to bring smiles to your face every time they visit your thoughts. Blaine is one of them.

God bless you friend. I'm grateful for our reunion and the all too little time we had. Peace on your journey.

Now I don't know how I feel, I don't know how I feel tonight

If I've fallen 'neath the wheel, if I've lost or I've gained sight

I don't even know why, I don't know why I made this call

Or if any of this matters anymore after all

But the stars are burnin’ bright like some mystery uncovered

I’ll keep movin’ through the dark with you in my heart, my blood brother

- Bruce Springsteen

Age of dis-content

It’s going to be a highfaloutin one. Don’t say I didn’t warn you.

I remember a debate I had with a writer friend of mine years ago. It was her contention everything is art. Everything. Anything you can look at, anything you can see, is art. Following her logic, that would mean everything from dog droppings to curbside refrigerators to posters of IQ45 could be called art.

I however—and I know this will come as a shock— took a contrary position.

It was my view that art must not just create an emotion, but must have an artistic redemptive sensory value, a unique and individual aesthetic and expression that’s intentionally created.

The Artist blog, in part, has this to say about it:

“The dictionary definition of art says that it is “the conscious use of skill and creative imagination, especially in the production of aesthetic objects” (Merriam-Webster). Art is essential to society as it stimulates creativity, reflects culture, fosters empathy, provokes thought, and offers a medium for expression. It enhances society’s intellectual and emotional understanding of the world.

In other words, they agree with me. Being married and having worked in agencies I’m not used to that so I love it when it happens.

And speaking of agencies, that brings me to the point of this piece: content creators.

We’re in a day where everything you can post is considered content. But my argument would be the same as with art: if you define content simply by it being there, then yes. That would mean the idiot comments on Yahoo, Instagram photos of your breakfast and agencies posting their client logos five times a day on LinkedIn would be considered content. But if you, like me, feel content must be meaningful then everything is not content.

In my experience, agencies like to advocate for the idea that they're content creators extraordinaire, with their finger on the social pulse of their target consumer. How's Tide's agency doing with content creation? They have just 60K followers on IG. Kleenex has 31K. Genesis does a little better at 366K. Charmin does a little worse at just under 29K, although to be honest the pictures they'd need to post to get more followers are the ones no one wants to see.

Like "influencer" or "storyteller" before it (see what I think about the "storyteller" image here)—two titles also used recklessy and often at agencies—"content creator" is just another bullshit title anyone can claim anytime they post anything.

Is this post content? Maybe. Is it meaningful? Doubt it. Will it stir up any emotions? Probably. Just not the ones I want.

And we're back

It’s the age old question: if a blogger puts up a post in the forest, does it make a difference? Okay, so maybe that’s not exactly how it goes but you get my continental drift.

There’s no easy way to say it, so I’ll just own it. When it comes to timely RNB postings, for the past year I’ve been what I would euphemistically call slacking. You might call that old news.

Whichever, the truth is that the divisive mood of the country, lack of anything meaningful to say (like that’s ever stopped me before) and much better bloggers than myself—I’m looking at you Round Seventeen, Kingdom of Failure and AdAged—have all conspired to put me in a “yeah, I’ll get around to it when I get around to it” frame of mind for some time now. In fact the last new post I put up here was on 9/12 talking about 9/11.

But it’s time to change my evil lazy ways. It’s a new year, and with it comes a new attitude.

All of us here at Rotation and Balance International Headquarters have renewed our commitment, yet again, to being much more prolific this year. Which given the underwhelming 2023 output shouldn’t be too hard.

Now, you might ask yourself what's brought on this renewed energy for filling up blank pages with my musings and ramblings. Well here it is.

I saw someone online refer to Cadet Bonespurs as IQ45. I’m not missing any chances to use that one.