Downton Jeffy

I’ll be the first to admit every once in awhile I’m late to the high tea party.

A few years ago, I remember walking through my living room as my wife and daughter, both of whom I recognized immediately, were watching Downton Abbey. They invited me to join them, but I had better things to do than sit through what I assumed was a boring British period piece where I couldn’t understand half the things they were saying.

Whose language is it anyway?

Besides, if it didn’t involve cooking meth, a rock and roll singer from New Jersey, a mob family or playing craps I wasn’t that interested. Yes I drive a very narrow lane. Shut up.

Fast forward. The wife and I are in a theater, and we see a trailer for Downton Abbey: The Motion Picture coming out this September. It revealed nothing, other than an interest on her part to re-watch the entire TV series in preparation for seeing the film. She invited me to watch it with her, and, never being one to miss an opportunity to score some marriage points, I agreed.

Here’s the thing: I am so hooked. I love this show in a way I have loved very few shows. It’s totally character driven, and the lives of the Crawley family are as interesting and intriguing as said meth kingpins or mob bosses.

There's no shortage of palace intrigue at the Abbey. Murder, rape, World Wars, the Titanic sinking, relatives dying, bastard children, backstabbing, romance, betrayal, sexual identity crisis, illicit affairs, women's liberation and the changing times just after the turn of the century are all a part of it.

Then there’s the brilliant, subtle, nuanced, hitting-every-note acting. A British cast for the most part (with one notable exception being a pivotal character played by Shirley MacClaine), each character has an opportunity to shine with a storyline devoted to them. My personal favorite standout is Dame Maggie Smith, a distinguished and accomplished actor, who if you don't know her large body of work which covers over 70 years, you'll at least remember her as Professor Minerva McGonagall from the Harry Potter series. She conveys more with a look than most actors do with a soliloquy.

The show itself is like watching a feature film every episode. Rich, beautiful cinematography, stunning scenery, magnificent production design and a wardrobe budget costume designers wait their entire career for.

The writing is, as they say, spot on. Beyond cleverly written, each character (and there are a lot of them) is completely drawn.

As of this writing I’ve just finished up season four, which ended on a sweet note with a heartfelt Christmas episode. I cried like a baby. My macho self-esteem is not threatened.

If you have the time, Downton Abbey is well worth the binge. As Violet Crawley (Maggie Smith) says, "It seems a pity to miss such a good pudding."

Quite right.

The creative review

Here's what doesn't happen in the insurance business. A group of senior management people don't get together in a room with the underwriters every time they write a policy to evaluate how well they've done it.

"I don't know, it just seems to me you could've referenced a more recent actuarial table." "With regards to the deductible, does that line up with the property value in terms of reimbursement?" It doesn't happen in insurance, or most industries. Oh sure, someone takes a quick look before it goes out, but it doesn't have to go through committee.

Because, as any third-grader could tell you, that would be bullshit and a monumental waste of time and resources.

But in advertising, you can't underestimate people's need to be part of the process. And because creative work is the product, it's the one dance everyone likes being invited to.

If you're not familiar with creative reviews, it's where anywhere from one person to several people working on the account, near the account, in the same hallway as the account or in the building next door to the account get together and "review" the work to make sure it's on strategy, saying and doing what it's supposed to. At least that's the theory.

Now a few different things can happen in creative reviews. The work can just go through swimmingly, earning nodding heads, praise, kudos and unanimous agreement from everyone. This rarely happens.

Another way it could go is the creative director will see something strategically off point and, so as not to embarrass the creative team, gently offer up meaningful, constructive suggestions how to course correct to make the work more relevant and effective. This too is a rare occurrence.

Usually, especially if deadlines are tight (they always are) or clients are demanding (they always are), or the creative director has had their own work shot down by the client more times than Glenn Close's dreams of winning an Oscar, it's a complete and total shit show.

There are certain creative directors—although God knows, and let me make this as clear as I can, none that I work with—who just love to hear themselves talk. They laugh heartily at their own jokes, and are constantly taking trips down memory lane reliving their glory days which may or may not have ever actually happened. You can almost set a clock to it—that's right about the time they not so much critique your work as explain exactly how they'd do it. Then they ask you to take another shot at it.

Which, as anyone who's been on the receiving end of that comment will tell you is code for go back to your office—or assigned open office seating space—and do up what they just told you.

Here's the thing: I'm not Hemingway (if you follow this blog even a little you already know that). And while I'm also not a junior reporting for his first day of work, I get the process. Someone with a bigger title and pay grade has to look at the work to make sure it's hitting the marks it's supposed to. But when it's, oh, just for argument's sake let's say an overrated, egotistical, abusive, job-jumping, work-stealing, credit-grabbing, kickback-taking alcoholic who's shut down every agency they've ever worked at and wouldn't know a good idea if they fu..er...tripped over it (family blog)—again, not that I work with anyone like that—then it becomes somewhat frustrating.

On the other hand, it does make for good blog material.