Things I was wrong about: GPS in cars

Beginning with butt heaters and remote controls, my wildly popular “Things I was wrong about series” continues.

You’re welcome.

Here’s a little number you may not have heard before: $965 million. That’s how much is being requested in the 2016 federal budget for the Global Positioning Satellite (GPS) Program. It covers both military and civilian positioning satellites.

So you say “what does that have to do with me?” Well, you know that navigation touch screen in your car, the eight-inch color one that gives you the shortest route to Whole Foods and the Prius dealer, plus real time traffic reports so you know when to start swearing on the 405? It gets all that information from those GPS satellites orbiting over your pretty, lost little head.

There was a time, a primitive time, a bygone time, when I didn’t have a car with a nav screen. My feeling was exactly how freakin’ lost do you have to be that you need a bazillion dollar satellite network, in medium earth orbit 12,500 miles overhead, to get you where you’re going.

Like I said, this was before I had a nav screen. Now, I like to file it under how did I ever live without it.

Sure, I used to be one of those drivers who relied on my common sense, finely honed sense of direction, knowledge of roadside landmarks and social skills (I asked) to figure out how to get where I was going if I didn’t know. But seriously, all that thinking and resourcefulness just made my head hurt.

Now I can just punch in an address, and one of two voices – a woman’s voice I’ve named Priscilla, or a man’s voice I haven’t named – will guide me turn by turn, offramp by offramp, street by street to within about 200 feet of my destination. I think if I’d ponied up for the more expensive Mark Levinson sound system it would’ve guided me to the front door. Whatever. I see it as a chance to use those rusty common sense skills.

Private roads, dirt roads, toll roads, I drive with the confidence of knowing Priscilla will get me where I need to be.

So here it is, the part you've been waiting for. Yes, I was wrong about navigation in cars.

As much as it hurts to admit it, and it doesn't hurt that much, I'd be lost without it.

Father's Day 2014

I don't usually re-post on here, but today's my day and one of the perks is I don't have to write a new post if I don't want to. Especially when this one - which did fine last year and the year before that - will do just fine again.

I think you dads know what I'm talkin' about..

Since today is Father's Day, I thought I'd take a minute to pay tribute to the great dads of our time. No, not the real ones, the tv ones.

It occurred to me as I was looking for these pictures that the fictional dads are as varied as the real-life ones are.

The difference is that they make great decisions almost all the time. And even when they don't, they get to resolve the situation properly in a half hour or an hour.

Sometimes they're just as much a mystery as the real ones are. For example when they appear to us after they've died and we've crashed on an island. As they so often will.

And sometimes, the people you think are least equipped to be a dad turn out to be great ones.

I used to joke that ninety percent of the job was just showing up. But two teenagers later - while it's still a big part of it - I've learned the percentage is way off.

To all the real world dads, who need more than thirty or sixty minutes to make things right, who are there for their kids at breakfast, after school, after dinner and in the middle of the night, doing their best day in and day out to provide everything and more for their kids, Happy Father's Day.

I didn't do that ad. Why do you ask?

Campaign ideas don’t want to be bad, but like Jessica Rabbit said, sometimes they're just drawn that way.

The fact is an idea can often look good on paper, then get lost somewhere along the way to executing it.

And I'm just man enough to say that sometimes bad work happens to good writers: the lousiness of some of my spots has been my creation and mine alone.

For example, the am/pm mini mart spot where I made a joke about the son in the family being adopted. Immediately after it aired, they started routing all the complaint calls from adoption advocacy groups to me so they could tell me, in very raised voices, why adoption jokes weren't funny. I listened patiently, then told them I was adopted and I thought it was hilarious.

I’m not, but sometimes you just want the noise to stop.

Then there was the absolutely awful campaign my partner Doug and I presented for Suzuki cars using the cast of LOST. There were several spots, but the highlight (lowlight?) was one where instead of a blue VW van, we had them discover a Grand Vitara on the island. We liked the show and we wanted to go to Hawaii, so sue us.

It's a good thing it never went anywhere. It wouldn't have been nearly as good as this one:

I don’t remember this, but my wife swears years ago I wrote a radio spot where the characters were building a house out of meat (SFX: Hands slapping ground beef). This was pre-Lady Gaga. Obviously I was way ahead of my time, which is so rare (see what I did there?).

This isn't the first time I've written about good and bad ads. I posted a piece here about it.

But I'm beginning to think putting up posts running down the list of bad ads I've done is probably not the most career-enhancing move I can make. So forget you've seen this.

Just like you did with all those bad ads.

Off the island for a night

Hi, my name is Jeff and I'm a LOST addict.

All together: Hi Jeff.

Even though I don't wear t-shirts with the numbers (although I bought them for my kids), I don't own a blue '68 VW bus (although I've looked for one on Edmunds), I don't have Dharma logo decals on my car, I didn't name my daughter Kate (or Juliet, or Claire, or Penny) and I don't use "Namaste" as a greeting, the addiction runs deep. I occasionally catch myself saying "Dead is dead." and "Live together or die alone."

I'm not about to kid myself I can quit anytime. That's just crazy talk.

Last night was LOST night at the annual Paley Festival, a two-week celebration of the top television shows of the moment put on every year by The Paley Center (formerly The Museum Of Broadcasting, formerly The Museum of Television & Radio). For the price of the ticket, the public can see panels made up of the actors, producers, writers and directors of the shows. And if you're addicted to a particular show - say for example one about a group of airline passengers who crash on a mysterious island - it's an outstanding evening of stories, process and behind the scenes intrigue.

The LOST panel was made up of several executive producers/ writers, and three of the main stars: Locke (Terry O'Quinn), Ben (Michael Emerson) and Richard (Nestor Carbonell). Each was intelligent, funny, entertaining and just as much in the dark as I am about what's going to happen to their characters from week to week.

Since addiction loves company, I was there with my son (sadly addictive behavior is often passed down to the children), and my good friends Mike and Janice, two fellow LOST addicts.

All together: Hi Mike, Hi Janice, Hi Jeff's son.

The evening was spectacular. Like the show, the panel was just as mysterious when it came to answering some of the questions, and we were all left wanting more.

But here's the sad truth about LOST addiction. Even more is never enough.