Showing posts with label cards. Show all posts
Showing posts with label cards. Show all posts

Thursday, December 21, 2017

Cutting the cards

It's that time of year again.

The one where I'm making last minute runs to the post office for stamps, and can't stop thinking about that Seinfeld episode where George's fiancé dies from licking envelopes.

What you're looking at is this year's crop of Christmas cards. Maybe some of you loyal readers (stops to laugh for thinking anyone's loyal, or for that matter that I have readers) will be receiving one of your own in the mail. The thing is, I can't guarantee that.

There's a master list of friends and family we send cards to. But from year to year, through a series of seemingly and sometimes actually random criteria, people get added and subtracted from the list. It's like getting a home loan, a job, knowing how planes fly or bread rises. You're never exactly sure how it happens, you just know that it does.

Then there's the picture. For years the cards have had a shot of the kids, or what used to be the kids. Now they're like our kids, except bigger and older. And they're not exactly fond of having to sit for the Christmas card picture. Again. They humor us because, after all, there is car insurance, food and college tuition in play. But frankly, they'd rather we just send out cards with a picture of a surfing Santa, a wreath or lights on a tree.

I'm hopeful that doesn't come across in the picture.

Anyway, if you get a card, you're welcome. And if you don't, it's nothing personal. Try to move past the disappointment, enjoy the holiday, have a merry Christmas, and know the odds are 50/50 you'll probably get one from us next year.

Unless you wind up on the naughty list.

Saturday, November 17, 2012

Humorous Religious Birthday Male Amputee Red Hair 30+

Segmentation is nothing new to advertising and marketing. We’ve been carving our clients’ targets into slimmer and slimmer segments forever, using things like age, sex, interests, interests in sex (see what I did there?), zip code, household income, number of dogs, kind of car, etc.

But the practice seems to have spilled over into other areas.

Cable channels are a good example: if you’re a foodie, the Food Network is there for you. Shopaholic? QVC 24/7. Weather enthusiast? First, if you are I wouldn’t admit it to anyone. But secondly, there’s always the Weather Channel with local weather on the 8’s – so I hear.

I recently came up against the latest example when I was looking for a birthday card for my nephew.

On the racks, the greeting cards were segmented into not only the examples here, but dozens more. All I wanted was a card that said Happy Birthday. They don’t make it easy. Maybe they think they are, but they’re not.

I should probably head over to the Complaints Chain Store CEO 50+ Birthday Cards Relatives and see what I can find.