A little foggy on the subject

When I worked at FCB in San Francisco, I developed the very enjoyable habit of going to the San Francisco Ad Awards show every year. Not only was it a way to see the outstanding creative work being done around town, it gave me a great excuse to go up north and catch up with my many friends who live there. Sadly, the SF ad show eventually went the way of southern California’s Belding awards.

Which means I can still go see my friends, I just can’t write it off (as easily).

I remember one year, the show was being held at the historic Fillmore, where icons like Jimi Hendrix, The Grateful Dead, Jefferson Airplane and Muddy Waters played. You could feel history in the hall.

At this particular awards show, George Zimmer, founder and former CEO of Men’s Wearhouse, was the master of ceremonies. He made a joke wondering why all these other accounts were winning awards for their creativity but his wasn’t. I can only assume it was a rhetorical question.

Every year I went, there was the usual grousing from losing agencies about how Goodby would steal the show - much the same way people used to complain about Chiat walking off with the Beldings every year, until they changed the rules and judging criteria. Funny how sometimes entry fees speak louder than the work.

Anyway, the SF show always seemed to be a lot looser and more freewheeling.

I remember the funniest line of the night was from a presenter who starting talking about how grateful he was for his career in advertising, and then rattled off all the things he wouldn’t want to be in life.

At the top of the list was Hal Riney’s liver.

Even then it was a gutsy line. But it just speaks to the no-holds-barred fun the SF show used to be.

In a couple weeks, I'll be heading back up to go to the wedding of a good friend of mine. I'm looking forward to the wedding, the city and the feeling of possibility and originality that seems to go with it.

And if I have time, I'll catch a show at the Fillmore.

For my own amusement

I was reading this article about things you can do, knowingly or not, that'll get you kicked out of an amusement park. Which would definitely ruin your day, and make the park the opposite of whatever the happiest place on earth is.

Then I started thinking, and not for the first time, what would it take to get kicked out of an ad agency? Agencies are notoriously tolerant of personalities that wouldn't last ten minutes in any other business. In fact, more often than not those people are rewarded for their bad behavior. They fail up. For the rest of us it's like living in opposite world.

Anyway, I decided to quickly draw up a by no means complete or scientific Agency/Amusement Park Ejection Equivalency Chart to see how things that get you tossed out of parks would fare in the agency world.

So face forward, buckle your seat belt and keep your arms and hands inside the car.

Big Coolers

Hard-sided coolers are prohibited at Universal, SeaWorld and Disney. Universal also prohibits soft coolers larger than 8.5 in wide x 6 in high x 6 in deep.

The biggest concern agencies have about coolers is if they have enough beer in them for everybody to go with the pizza they bring in on Summer Fridays, or at the annual pep talk.

Dressing Up As Your Favorite Disney Character

In accordance with park policy, adults who dress in attire that looks too similar to a real Disney character may be asked to leave.

The last thing agencies care about is what someone wears. One of the great benefits of the business is that no matter how long you’ve been in it, you can still dress like a 15-year old. Knit caps. Hoodies. Jeans. T-shirts. Sleeping Beauty. Pocahontas. Mr. Incredible. It’s all good. Even account people don’t have to wear suits and ties, although it’s still easy to spot them. Their jeans are creased.

Markers & Paint

Think again before unleashing your street art skills during your next visit to a theme park. Parks spend millions of dollars each year to maintain their facilities and keep grounds clean. Wannabe graffiti taggers are certainly not welcome at Six Flags parks where magic markers and spray paints of any kind are expressly prohibited.

Are you kidding? Markers and paints are tools of the trade. As far as spray paint, well, you usually find that in the parking lot near that huffing sound.

Packing A Picnic

While small snack items are permitted at Universal Orlando, packing a full meal is prohibited. Per park policy, there is a ban on “picnic lunches” and “food that requires heating or refrigeration.”

You know the old saying about an army traveling on its stomach? So does an agency. There’s almost always food to be found. Whether it’s brought in for late night work sessions, left over from a client presentation, or – and this is usually the good food – brought in by a production company/media rep who wants you to look at a reel. There’s also assorted candy, cookies, sodas and sour grapes lying around. Lots of sour grapes.

Obscene Tattoos

If you have a tattoo that may be considered offensive, try a long sleeve shirt or you may be kicked out of a Disney park. They prohibit “obscene tattoos” but do not define parameters.

Let’s put it this way: you can be kicked out of an agency for not having a tattoo.The more obscene the better. It shows you're edgy, bold, and don't give a damn what the man thinks. Unless the man is the guy at the unemployment office. Then you're going to want to wear long sleeves.

Feeding The Animals

While Disney’s Animal Kingdom and SeaWorld offer visitors the opportunity to pet or feed certain animals under attendant supervision, feeding one of these animals on your time can result in swift eviction from Disney, SeaWorld, and Six Flags.

See Packing A Picnic.

It's easy to see agencies are pretty loose and freewheelin' when it comes to the kinds of concerns amusement parks fret about. By the way, this isn't the first time I've compared ad agencies to amusement parks. I also did it here. The reason I keep doing it is they just have so many things in common.

Although I'm not sure which roller-coaster ride makes me scream louder.

Radio radio

Yesterday I was talking about radio with my pal Rich Siegel, author, owner and grand poobah of Round Seventeen. In one of my many business schemes, I asked Rich why don’t we start a radio production company. We’re both good writers with lots of radio production experience. It seemed like a win-win to me.

Rich replied, “Who pays for radio anymore?”

Thanks pal. Here’s my balloon –pop it.

Of course, he’s right.

For starters, there’s not a lot of radio being done, and what little there is certainly doesn't have any money – real money – thrown against it. Agencies usually just hand it off to the juniors, or the interns because they pay them even less than the juniors.

In most agencies, radio is considered the bastard stepchild to, well, to just about every other media. Maybe it’s because good radio is so hard to do, but many writers suddenly seem to get swamped when a radio assignment is up for grabs.

I’ve never looked at it that way.

The fact is, for the most part, the agency leaves you alone when you write radio. It’s not that high on the glam-o-meter, so you can usually fly under the radar and write some pretty fun stuff. But let me go back to an earlier point: good radio is hard to do.

There are of course basic rules to writing good radio. But if you've listened to any radio commercials lately, I'm sure you'll agree there need to be more.

Here are a few I’d add:

First, no more spots where the listener is eavesdropping on the recording session, and then the talent realizes they’re recording.

Next, no fake stand-up comedians with bad fake material and fake canned laughs.

Then, no more spots where the talent is talking about a sale with another talent, and suddenly there’s a door slam sound effect and the first talent says something to the effect of, “I guess everybody’s going to the (CLIENT NAME HERE) sale!”

Even though many writers use them, filler lines have got to go. You know the ones I mean. Lines like “so what’re you waiting for?” or “Hurry in now, the only thing that’ll be gone faster than these (PRODUCT NAME) is this sale.“

Lastly, the direction “more energy, have fun with it” must be banned from all recording sessions. No real person is that happy about having to take erectile dysfunction pills or diarrhea medicines.

This isn't the first time Rich and I have talked about starting a business. Just a few days ago, he suggested we start a deli.

I thought it was a good idea. Obviously, since we work in agencies, we already have enough baloney to stock it.