In just a few months, the 2020 summer Olympics in Tokyo will be upon us. Because the Olympic committee didn't ask me when they should schedule the games, they happen to start around the same time I'll be in San Diego for this year's Comic Con, so you can let me know how many gold medals we won later.
Sitting here, eating onion rings and a tuna melt—as the best athletes do—and thinking about the upcoming Olympic opening ceremonies, it occurs to me what all those team player loving agency big wigs should do. Every morning, after their warmup stretches and carb-loading, they should lead their various agency delegations into the office in an inspiring, heartwarming, intricately choreographed display of unity called the Parade Of Work™.
Instead of flags, they'd have copies of agency work carried in on poles, blowing aimlessly in the wind—which coincidentally is where you find a lot of it anyway.
People in each department would be broken into teams: instead of luge, cross-country skiing and bobsled, there would be digital. Social. Brand. Retail. CRM. All marching proudly into their open office spaces.
Of course before any of this could happen, the agency would have to devote more than a few non-billable hours to coming up with team uniforms for each division. Not sure exactly what they'd come up with, but I imagine there wouldn't be any shortage of knit caps, torn jeans, off-brand sneakers and my personal favorite, black t-shirts with the agency logo front and center.
The good news is players wouldn't be bothered with oppressive rules like no beards, tattoos, open-toed shoes or friendship bracelets. There wouldn't be anyone left if they were.
And as they get ready to start each day, the team captains would make it a point to remind them about the importance of staying focused, working as a team and good sportsmanship. That and, contrary to what they may believe, it's just advertising.
Not the Hunger Games.
