Wyndham? Damn near killed ‘em

Last week I piled the wife, daughter and the son-in-law into my fourteen-year old Lexus ES350—really just a Camry dressed up for Saturday night—and took them down the coast to San Diego, where we were meeting up with my son and his fiancé to go see Bruce Springsteen & the E Street Band.

I know, I’m as shocked as you are.

They were playing at Pechanga Arena, a venue I was unfamiliar with and had never been to, even though it’s been there over sixty years under various names.

Since it was just an overnight trip, and arena shows are notorious for hellish parking and hours-long traffic jams leaving afterwards, I used my big brain and thought the best thing to do would be to book us three rooms at a nearby hotel, where we’d be able to leave the car and just walk to the show.

The hotel I found, the Wyndham Garden San Diego Sea World (the arena is right behind the orca prison) was literally across the street from the arena.

Being the hotel snob I am, after perusing their website and seeing that the rooms and the hotel in general—while not up to the usual Hotel Del Coronado/Fairmont San Francisco/Essex House New York/Four Seasons Seattle accommodations I’ve grown accustomed to—looked decent enough for an inexpensive overnight stay.

But as we all know, when it comes to looks, as in used cars and the opposite sex at closing time, they can be deceiving.

Most arenas are not located in the better part of town, and Pechanga is no exception.

When we pulled into the hotel, which come to find out was more of a motel, it looked decent enough. The woman at the front desk who checked us in was pleasant, and directed us to the building our rooms were in. On the way over, we noticed several extremely sketchy characters not just around the property, but staying there.

It reminded me of the Crystal Palace on Breaking Bad, except without the charm. Although if they had room service, like the Crystal Palace, I was pretty sure meth was on the menu.

We went into the room and, as they say, it was nothing like the brochure. Dingy, dirty and with a prison bathroom, there was only one window with a transparent shade out to the upstairs walkway. I imagine that was to make it easier for the addicts to decide what to steal.

All I could think was Gitmo must’ve been booked for the weekend.

If I’d been a little more thorough in my research, and the only reason I wasn't was because I was pretty danged pleased I'd found a place within walking distance, I would’ve seen the pictures of cockroaches in the rooms and Wyndham’s less than stellar ratings on Yelp.

That would’ve been the first clue.

I told everyone not to put anything on the beds, we were getting out of there.

Speaking with the woman who’d checked us in not fifteen minutes earlier, I let her know the rooms weren’t what we expected and we weren’t going to stay. Without skipping a beat, she said no problem and gave us a full refund. Which told me this probably was a daily request.

Fortunately, the Hyatt Regency Mission Bay Spa & Marina had rooms available and we wound up staying there. Instead of across the street, it was a six-minute Uber ride to the arena, and a million miles away from the Wyndham.

In a word, the Hyatt was heaven. I can’t say enough good things about it. And I believe in my heart that their staff is as great and the accommodations as comfortable, clean and pleasant as they were all the time—not just because we’d made our escape from the bowels of hell.

I wasn't trapped in the Wyndham cell long enough to notice if they had movie channels on the TV. If they do, I'd recommend watching Escape From Alcatraz.

Not for the movie. For the plan.

Coming attractions

With everything going on in the world, you may not have noticed this hasn't been what anyone would call a productive year blogpost wise for me. I suppose one could speculate on the reasons for that.

You might chalk it up to pandemic malaise.

Or being too exhausted and thought out after spending my day writing for a leading cybersecurity company.

Maybe it was the sense a lot of ground I was going to cover had been covered. I mean how many posts about Springsteen, Breaking Bad and ad agency idiocy can one person read, let alone write.

It might've been that with incredibly entertaining, thoughful, hilarious, well-written blogs like Rich Siegel's Round Seventeen, and Jeff Eaker's Kingdom of Failure readily available on the interwebs, I didn't feel the need to keep throwing my URL in the ring.

But I finally figured out the reason. And it was right there in front of me the whole time.

As Will Patton said to Griffin Dunne in After Hours— "lack of discipline."

Not saying it was a total lack of discipline. Problem was it was the exact same amount I apply to my new year's resolutions to diet, exercise, get through my ever rising tower of unread books, clean the garage and, did I mention my diet?

You see where I'm going.

But like disco and eating at Five Guys, that's all behind me now.

I've gotten my second wind, and here at Rotation and Balance headquarters we're going to be ramping up the line.

Normally I don't like to tip my hand, show my cards, spill the beans or whatever the fuck that saying is. But because you may recall I've made this promise once or twice before here, I wanted to give you a little sneak preview of the topics that will be coming up in the next couple weeks for your reading and time-wasting pleasure.

There will be a fine piece on how I recently came out to my car one morning only to find out it'd been broken into and ransacked.

I'll have a little rant about LAX and all the joy that implies.

You can look forward to reading what a monumental prick Matthew Perry is (could he be any more of an asshole?).

There'll be a tribute to my friend and former boss Amy who passed away recently (#fuckcancer).

And, just in time for the holiday season, I'll have my musings on my experience giving the wife not one, but two Cameo videos from some of her favorite actors.

Those are just a few on the list, but there are many more to come.

So like shoulder pads, floral wallpaper and patchwork denim, I'm back.

Besides, if I'm writing I won't be eating. So there's hope for that diet resolution yet.

What did I miss

Did you miss me? Just kidding. It's a rhetorical question. I know the answer.

I missed you too. What I didn’t miss was any of the social media I’ve been on a cleanse from for the last three weeks.

Alright, maybe I missed it a little.

But you'll be glad to hear I went against all my only child instincts, the ones that scream I can do what I want because the world revolves around me, and stayed strong. I didn’t cave to temptation. I kept my scrolling thumbs otherwise engaged with chores like typing, turning pages on actual books (I’ll never use an e-reader, don’t get me started) and of course the remote since I used some of my reclaimed time to binge The Sopranos, start The Rehearsal and finish the latest season of For All Mankind.

Now that I've tried this little experiment, I’ve learned I can live quite well without Facebook, Twitter and Instagram. Having said that, there are events in the world I do want to comment on in real time. Like the can't-happen-fast-enough inevitable indictment of Cadet Bone Spurs.

So I’m moving on to what I like to call the second phase of my cleanse. Behavior modification.

While moderation and I have never made good roommates—Breaking Bad sixteen times, Springsteen over 70 times, The Godfather a gazillion times, the craps tables at the Venetian more times than I remember, Disney's Tower of Terror fourteen times in a row—I’m going to give it another go.

My new regimen, like brushing my teeth and walking the dogs, will be twice a day. Once in the morning, and again in the early evening, a few hours before bedtime to make sure I'm still not seeing the iPhone screen on the inside of my eyelids when I close my eyes to hitch a ride to dreamland (another thing I can use my thumbs for).

I’ll also be challenging myself to limit my two daily scrolls to fifteen minutes each, which to my new way of thinking gives me more than enough time to read through new posts, wish everyone happy birthday and anniversary, reply to all with the clever snark, razor-sharp wit, keen insight and borrowed memes you’ve come to expect from me. Then I'll sign off.

That’s right. To make it just a little less appealing, I'll be logging in and out each and every time I go online. No point in leaving the apps open and tempting temptation.

And if I'm bored during the hours in between—say waiting in a doctor's office, standing in line or wondering why curbside service is taking so damn long to bring my burger out to the car—I'll just find something else to occupy my time.

So it's official. Starting today, I’m back baby. Go ahead, hit the smiley emoji, read the hashtags and AMA.

Reclaiming my time

If you know anything about me, and if you don’t by now you have no one but yourself to blame, you know that for the most part, in life and online, I'm a social butterfly. I comment, I post, I joke, I engage.

What I also do is scroll, sometimes doomscroll, first thing when I get up and last thing before I go to bed. If I'm up in the middle of the night—did I say if? I meant when—I also take a look at what I might’ve missed since I went to bed.

I’ve spent too many hours, way too many hours, going down a YouTube rabbit hole. And even though I’ve now seen every version in existence of Springsteen singing Twist & Shout, all the Breaking Bad and Friends blooper reels and discovered some of my favorite artists I wouldn’t have known about otherwise (Paul Thorn, John Moreland), I’m not getting those hours back.

So I’m reclaiming my time. I’m going on a social media cleanse for a bit, and see if I can’t put that reclaimed time to better use. SPOILER ALERT: I know I can.

I have close friends who've found themselves in Facebook jail for thirty days, and at first it sounded awful. But right now, honestly, no Facebook for thirty days sounds like heaven.

My friend and great writer Kathy Hepinstall, who's probably written another book in the time it's taken you to read this sentence, signed off of Facebook for good awhile ago. I didn't get it then, but now I recognize that, as usual, she was ahead of her time.

The first step will be to delete the Facebook, Messenger, Twitter and Instagram apps from my phone. I'm all about easy, but if I want back on I'm going to make myself work for it. And I'm not looking for more work.

As much as I'd like it to be, it won’t be an entirely cold turkey withdrawal. I'll still post the occasional link to my Rotation and Balance blogpost, but only because my seven readers demand it. What I won't do is sneak back on to see how many people liked it, cause seriously, where's the percentage in that?

Because I do what I do for a living, I’m expected to maintain a certain level of social media awareness. So occasionally I'll look but not comment. I’ll be stealthy, ninja-like and silent—just like you wish I was in real life.

You won’t even know I’m there. And I won’t be unless my job absolutely requires me to take a look.

I realize this is going to put a big dent in my wishing you a happy birthday/happy anniversary game, but it's the price I'll have to pay. And just to make sure I don't miss yours, happy birthday and happy anniversary in advance.

One of my best friends since elementary school has never been on Facebook. Never had an account, never logged on. I asked him about it one time, and he said, “Don’t worry, I’ll be your friend in real life.”

So, if you need to get hold of me, you can always text or email. We can even set up a time to have a meal, face-to-face. I realize you'll have to change out of pajamas to meet me, but that's just the price of being my friend.

Anyway, not a total goodbye to social media, just so long for now.

And of course, like a wise man once told me, I'll still be your friend in real life.

Agency side. Client side.

If you’ve followed this blog any amount of time, first let me say thank you and I understand your disappointment.

For those that have in fact been following, you may already be aware I've gone client side and am no longer on the agency side of the table. In case you're not familiar with my job-hopping journey (pausing to laugh for using the word journey), here's a quick little recap.

Near the end of 2019, I left—and by left I mean was laid off in a 12-person sweep—from my cushy, high-paid, high-powered, impressively titled, glamorous job introducing a new luxury car brand to a grateful nation from the tony beachside offices of a Korean owned advertising agency that shall go unnamed.

Innocean.

You might also know that afterwards, I enjoyed six bliss-filled, worry-free months of freelance, matinees, lunches with friends, bingeing Breaking Bad (again), cutting down the stack of books on my bedside table (not reading them, just cutting them down), playing with my dogs and spending daylight hours with the family.

But while I was living the good life and cashing the freelance checks, come to find out this nasty little virus was making its deadly way around the globe. And suddenly every headline in the trades was screaming about layoffs and furloughs, cutting freelance budgets and dwindling product inventory as infection rates were rising.

It was at that point I decided maybe the smart play would be to park myself somewhere for a while until this covid thing blew over. You know, one day just disappeared like a miracle. Fuck Trump.

Anyway I knew I wasn’t ready to go back to an agency. And even if I had been, they weren’t hiring.

Coincidentally about this time, a friend of a friend I used to work with who had gone to a tech company mostly known for their printers, scanners, projectors and sports personality spokesperson, told me they were looking for a writer. Long story short—if that’s even possible at this point—I went, I interviewed, I charmed, I brought the funny and I got the gig. I’m assuming my friend got the referral fee.

Normally this is where I'd make the joke (again) about not naming the company, then I'd name the company. Comedy gold. But when I signed on with this tech company, in the slew of onboarding paperwork there was something about mentioning them in social media or a blog, and what else I'd have to say if I dropped their name. I really should read these things more thoroughly. And while I usually like to gamble, my Jedi instincts are telling me not to do it today. But I've given you enough to go on—you can figure it out.

Alright, against my better judgement here's one more clue: their first product was the EP-101, and every product after was considered the son of the EP-101. What do you need, a roadmap?

Anyway, here's what I've learned since being on the client side: she’s a whole other country. It’s like the United States and England. You know you’re both speaking the same language, yet there are still different ways of saying the same thing that are unique to the territory.

Agency: “I know it’s 10am but we need it by noon.”
Client side: “We’re already past the deadline. I can only give you 5 more days.”

Agency: “I’m going shopping after lunch. I’ll be back later.”
Client side: “Lunch is from noon to 1PM. If you’re taking a late lunch please let your manager know.”

Agency: “This is pretty edgy. Let’s see what happens.”
Client side: “Can you make it duller? (not the stupidest thing ever said to me, but still deserving of a post all its own—coming soon)

Agency: “Where did you get those ripped jeans – they’re rad!”
Client side: “We’re pleased to announce jean Fridays!” Please see the employee manual for specifics.

Agency: The creative director will never go for that.
Client side: "Tell creative we're changing it to read like this."

There are things I miss about being in an agency creative department. The flexible hours, the money, dressing like a 17-year old, the money, being with sharp, funny, talented, creative people all day every day, the money, and the sense of all of us being in the foxhole together and working as a single entity—not unlike the borg in Star Trek. And of course, the money.

But client side at my company—look at me talking like a team player—does have its advantages. For one thing, my job isn't at the mercy of a creative director who had a client meeting go south. Or a client's spouse who thinks their nephew could do it better. It also helps that we're a financially solid global technology company that's done very well even in the time of covid. In fact, we were designated an essential company because many of our products are designed for home office use, and made the transition to working at that new Ikea desk under your bedroom window easier.

So the bottom line is I'm glad I made the change. And while I have the occasional feeling of buyer's remorse and the grass is always greener, I see myself here for a long time, doing some pretty nice work with our cool spokesperson and a group of genuinely nice people.

Right up until the next time someone tells me to make it duller.

Hitting the target

You're probably already familiar with targeted marketing. You might have also heard it referred to by that other name the monumental douchewhistles running Facebook and Instagram give it: relevant ads. You know, ads you'll appreciate interrupting your otherwise perfectly good scroll.

These are those creepy ads that appear within five minutes of you talking about something that interests you while you're in earshot of your iPhone, Alexa, Google Home, Apple Homepod or other digital assistant. Devices that listen in on your conversations even though at the same time the companies that make them are paying for ads and running interviews everywhere telling you about their committment to privacy.

I hate 'em as much as the next guy. But I have to admit, I'm at a meth-laced crossroads when it comes to this little number that popped up in my inbox.

If you've followed this blog at all, and with all that pandemic time on your hands you have no excuse if you haven't, you know I'm a fairly hardcore Breaking Bad fan. The fact I've binged it fourteen times was probably your first clue.

So a few months ago when Omaze was runnng a contest to have Bryan Cranston and Aaron Paul cook breakfast for me and a friend in the RV they cooked meth in on the show, it's safe to assume I entered. Several times. And then a few more for good measure.

But did I win? No I did not. Apparently Elissa and Heidi got to enjoy the breakfast that was meant for me. Apparently they forgot I am the one who knocks!

I may have gotten off track here. Anyway those nice folks (algorithims) at Omaze remembered and sent me the personalized invite to their latest contest to spend a little time with Walt and Jesse.

Now I'm not naive enough to think I'm the only one who got the invite. I'm sure everyone who entered the breakfast contest (and lost to Elissa and Heidi) received one as well. But it does make me reconsider my take on targeted marketing.

I guess the bottom line is I'm good with it as long as the ads are Breaking Bad, Springsteen or sushi related.

The client side

It’s a little bit the grass is greener, a little bit you don’t know what you’ve got ‘til it’s gone.

Last September, when ten incredibly talented individuals and me (I know that reads like I'm not incredibly talented, but work with me) were unceremoniously and, dare I say, unjustifiably laid off from an agency, I had a decision to make.

Was I going to go back to the known routine of agency life? Or would I make a concerted effort to go client side? I know. The suspense is killing me too.

On one hand, it would mean going back to the all-hands-on-deck weekend fire drills, the bad pizza, the uninspired pep talks, people who think we’re curing cancer, anti-social creative directors with bad hair and worse taste in music, hoping against hope to save accounts that are out the door, and watching great work die a thousand deaths before it ever sees the light of day.

But it'd also mean working with friends I’ve known forever, some of the most creative people in the world who challenge me to up my game every day, not having to be there straight up at 9AM, longer than an hour lunches where food, ideas and occasionally drinks flow fast and furious, dressing like a fifteen-year old, the satisfaction of cracking the code on an assignment and the adrenaline rush of selling the work and seeing it produced.

Since it was coming up on the holidays, I decided to take awhile off to think about it.

When January rolled around, I thought maybe I might like to give client side a whirl. I'd had a taste of it when I freelanced at the Game Show Network for about five months—it was awesome. I loved every minute of it with the exception of having to sit through endless hours of Family Feud reruns.

”Survey says…..not this again!”

Come to find out from an agency producer I’d worked with who was now at a tech company (which happened to be about five minutes from my house) there was a position open I might be right for.

I wasn’t ready to give up bingeing Breaking Bad again yet, but I figured it’d been a long time since I’d had to interview anywhere and at the very least it’d be good practice.

The process was a long one. First there was a phone interview. Then another phone interview. Then a third. Once my new phone pals had been won over by my undeniable charm, razor-sharp wit and overabundant humility, it was time for the in-person interviews.

I met with four people—the person I'd report to, her boss and her boss's boss. I also interviewed with someone who worked with my potential boss and who loved a certain musician that I do (even though I used the word "boss" four times in this paragraph it's not the one you're thinking).

Next was a background check. I gave them two of my former colleagues for references, and they both gave me glowing reviews (P.S. the checks are on the way). I got a copy of the report, and was surprised and a bit unnerved to see how in depth it was beyond the interviews. It contained things I didn't remember, but at least no one asked about those two guys in Jersey. That would've been a dealbreaker.

It was almost a two-month process, but finally I got the gig. It was that intoxicating feeling of excitement and dred. I was really, really, really enjoying my time off, and now it had an expiration date.

I mentioned the company is close to home. But thanks to COVID, my five-minute commute is now a thirty-second one. I haven't worked in the office since I started, and I've never met most of the people I work with in-person. Although they all look good and clean up nice on Zoom.

I'm still adjusting to corporate culture. It's a tech company, but not in the loose way you might picture people working at Google or Apple. When my company used to have "jeans Fridays" it was a big deal. Of course now that everyone's working from home it'd be a big deal if they had "pants Fridays."

Many people have been there fifteen years or more. It's a company people like and want to stay at.

Unlike the freewheeling, improvised, do it on-the-fly nature of agencies, in my new corporate side of the world turns out there's a process, manual or paperwork for everything. Sorry, I meant everything.

All in all, I have to say it's been going pretty well. In the short time I've been there, I've already written and produced four spots starring an internationally famous sports figure. I'd tell you who, but I've said too much already.

As far as I've been able to cipher, the people I work with are lovely. They're hard-working, supportive, encouraging, understanding and appreciative of the work I do.

You know, just like in agencies. (Stops for a minute until the laughter dies down).

Anyway, I'm four months into it and learning a whole new way of operating in a new world. Each day I'm enjoying it more and more.

And I'm not just saying that cause I get the employee discount on all the cool stuff.

Have a blast off

If you've been following this blog for any length of time, and if you have perhaps you should use the Google to find better ways to kill time during the pandemic, you probably already know I have a somewhat compulsive side to my otherwise sparkling personality.

Breaking Bad. Bruce Springsteen. Sourdough bread. Las Vegas (in the before times).

One other quasi-obsession I have that I don't blog about much is space movies. Specifically ones about the golden age of the space race: the Gemini, Mercury and Apollo programs. There's been a lot of great movies about them: Apollo 13. First Man. The Right Stuff.

Going to change the subject for a sec, but I'll thread the needle on the back end. Here's the thing: we have way too many streaming services. The house is lousy with them: Netflix, Hulu, Amazon Prime. Disney +. So when Apple TV+ rode into town, I wasn't itchin' to sign up and pay yet another monthly fee.

But as they say in the ad biz, nothing beats free. And come to find out that's exactly what Apple TV+ is. Seems they have a promotion going on for a free year's subscription within 90 days of purchasing any Apple device. Like, say, the wife's new MacBook Air.

Truth be told, the original shows on Apple TV+ haven't been getting what you'd call rave reviews. But the one that, predictably, caught my attention was For All Mankind.

Space? Astronauts? 10 hours? Apollo program? I'm in.

So for the past couple of days I've been bingeing it. I know, I'm as shocked as you are. And I"m here to tell ya it's really, seriously great. The premise is simple: what if the Russians had beat us to the moon, and the space race never stopped? It's alternative history fiction built around the space program.

And for all my show biz pals at the studios, listen up. It's also made me decide that, more than anything, I want to have a bit part in a space movie.

I want to be one of the engineers wearing a short sleeve, white shirt, skinny tie and thick frame glasses sitting at one of the rows of those bulky, green, Mission Control computers.

And I'm not looking for a showy, star turn. In fact the only thing I want to say is one line. During the obligatory pre-launch checklist scene, when it's my turn I want to bark out: "It's a go."

Start to finish, like the best series, it's a rollercoaster ride with unexpected twists and turns, surprising revisionist history and characters you can't help care about. It's making you cry and cheer one minute, gutting you the next.

So I'll be counting down until next season launches, and I'm sure I'll happily binge it a few more times before then.

My advice to you? Don't screw the pooch by missing it. Watch and enjoy.

Godspeed.

Roll 'em Roll 'em Roll 'em - again

Here's the thing. In the never ending journey to be productive during the lockdown, I decided to start rolling all the spare change I have cluttering up my dresser top, jean pockets and random dishes around the house.

Then I thought it might be a fun blogpost. That's when I remembered it was a fun blogpost because I wrote about this very subject about five years ago.

And of course, being big on not reinventing the wheel and wanting to get back to bingeing Breaking Bad (again), instead of writing a whole new post I thought you'd enjoy reliving the joy, humor and insight of this one. I know I will.

It's the blogpost that keeps on giving. Don't be surprised if you see it again when we're in month six of self-quarantining. Please to enjoy.

They're everywhere. In jars on the bookshelf, glass bowls on the dresser, the bottom of drawers and jean pockets.

Pennies. The Fredo of the coin world.

I've always been a big proponent of change (SWIDT?). Especially since I drive a car that has a special compartment for it. Armed with quarters, nickels and dimes, I fear no parking meter.

The problem is the thing I use change for the most I can't use pennies for. I know there's a movement to do away with the penny. But I'm not for it.

After all, what will we leave for the next person in that little plastic dish at the car wash and liquor store if we banish the penny? It's a cheap way of feeling like you're doing something good for someone else without actually doing anything good for them.

I know it costs more to make a penny than the penny's worth, but I don't believe that's the issue.I believe it's an organizational problem. So I decided to be an example for my family and the nation by doing something about it.

Today I took all my pennies and dumped them on the bed. Then, counting in two's fifty-cents at a time, I rolled them into bank coin sleeves.

I wound up with $3.50. That's 350 pennies. See how easy math is with pennies?

I even found a relatively rare 1956 D penny in the pile. Depending on which eBay listing you believe, it's worth either $1.60 or $498. I choose to believe the second one.

I'd be curious to know how many people think the same way as I do about pennies.

And I'll bet you know exactly how much I'll pay for your thoughts on it.

Quarantine Canteen

When life hands you easily transmittable viral diseases that could potentially be pandemic and destroy life on earth as we know it, make lemonade. Alright, so that's not actually the saying but you get the gist.

Unless you've been hiding under a rock—and if you have been you're probably wondering where all the Republicans went (hint: they're in the senate)—you know there's a new threat in town. And its name is Coronavirus (Rap name: COVID-19).

Don't get the wrong idea: I don't want to minimize the impact of this very real outbreak. All of us should be reading and following precautions the CDC is suggesting:

Washing your hands like you're Howard Hughes.

Not touching our faces or anyone else's.

Fist and elbow bumping instead of shaking hands.

Using it as an excuse to stay home and binge shows on Netflix.

Sure the Coronavirus is going to be serious and alter our daily routine in ways we can't even imagine yet. It's the first pandemic for most of us. And you know what they say, you never forget your first. Still, I don't think it's all bad news. The way I look at it, one man's pandemic armageddon is another man's money-making opportunity.

Because there just aren't enough Rainforest Cafe's, Planet Hollywood's and Hard Rock Cafe's, I'm thinking what the world needs more of than anything else right now is a Coronavirus themed restaurant.

Presenting my idea for a pop-up called the Quarantine Canteen.

Hear me out. Much like the Breaking Bad Experience pop-up in L.A. a few months ago, the waitstaff will serve you in hazmat suits. If you order a shot at the bar, it'll be poured from a syringe. The only available beers will be Corona Extra, Corona Light, Corona Familiar and Corona Premier. Every booth will have a thick, plastic curtain to separate your party from the other diners. And TV's throughout the restaurant will be playing ER, Grey's Anatomy and General Hospital.

I don't have all the details yet, but I'll keep working on it. Just as soon as I shake this cough.

Throwing in the towel

There are a few things you should know about me if you don’t already. First is this: I don’t like what I don’t like, and I like what I like. (Chandler impression): Could it BE any simpler? I’m not complicated. At least not that way.

Next, and I think my current wife and every girlfriend I’ve ever had will back me up on this, I’m a catch. Especially when it comes to household chores like laundry and doing the dishes. You know, the ones everyone tries to avoid. While others are looking for an excuse not to, I charge head-first towards the dryer or the sink, ready to get the job done.

I’m the first responder of household chores.

Finally, in case you haven’t noticed, my personality might be best described as slightly compulsive. Exhibit A: Breaking Bad. Exhibits B, C and D: Springsteen, “my high school girlfriend” jokes, craps tables at the Venetian.

It’s no secret when I find something I like, I tend to go overboard with it. Which brings me to the Stonewall Kitchen dishtowels you see here. I love 'em.

Because one of the things on the long list of things I can’t stand is dishes in the sink—other things include paper straws, toilet paper from Trader Joe’s and whiny creative directors who haven't learned how to put the fun in dysfunctional—I wind up doing the dishes almost every night. And while a lot of that's just rinsing and putting them in our fabulous, whisper-quiet Bosch dishwasher, there’s also a considerable amount of hand-washing ones my wife calls "How many times do I have to say it—that cannot go in the dishwasher." To dry those, I can’t use just any dishtowel.

I need one that’s properly weighted. Thick enough to absorb, but not get water-logged. Not overdesigned with birds or flowers. One that retains its soft-to-the-touch feel before, during and after I'm done.

Stonewall Kitchen is that dishtowel.

I know what you're thinking: "Jeff's going on and on about a stupid dishtowel. He must be trying to get a bunch of them free from Stonewall Kitchen."

Frankly, I'm completely insulted you'd even entertain the idea that I'd stoop so low and be so obvious about doing something like that.

And I'll let you know when they get here.

My hat's off

I suppose it'd be easy to think this is another post about Breaking Bad, what with the picture of Walter White, er, Heisenberg. That and the fact I'm the one writing it.

But it's not. It's actually about the hat.

On one of my Breaking Bad binges, I've lost count (9), I started falling in love with his Pork pie hat and wondering how it'd look on me. It was a rhetorical question, because the truth of the matter is no hat looks good on me.

For starters, there's the problem of finding hats that even fit me given the rather large noggin I use as a carrying case for my oversized brain.

Then there's the douche factor: I think 99.9% of guys in Pork pie hats—unless they're Justin Timberlake, Bryan Cranston, Buster Keaton or Gene Hackman in The French Connection—look like they go to eleven on the Douche-O-Meter.

My infatuation with the hat I'll never wear comes from my desire to have a style to call my own. Any style, I'm not particular. But I don't have one, and whichever one I eventually land on may not require a hat. Also, the "style to call my own" part wouldn't really apply since so many hats are being worn by guys in their own little fantasy world, where the Douche-O-Meter doesn't exist.

I think baseball caps are an exception. For starters, one size fits all. Even me. And it's considered, you know, a baseball cap—not a fashion statement (usually). Almost anyone can pull off wearing a baseball cap.

The point of all this is I've come to the realization, begrudgingly, that I'm going to have to put the Pork pie hat on my long list of things I wish I could do, but know I can't.

Of course I might have to binge Breaking Bad a tenth time to make sure.

I can run but I cannot hide

You'd think I'd learn by now, but some lessons you just have to keep learning.

Let's start here. For years I went without a flu shot. The reason wasn't some protest against big pharma, some wildly allergic reaction or an irrational fear of CVS nurses wielding hypodermic needles. The reason was I never got the flu.

That all changed four or five years ago when "Is it cold in here? I have the chills." turned into "Oh my God, I'm dying! Hold that thought I'm going to the bathroom. Again." I came down with the flu from hell. Ever since, I've gotten my annual flu shot right at the start of the season. I don't care if it doesn't protect against all the strains. At least I'm not getting the ones it covers.

But, come to find out, a flu shot isn't a guarantee.

I was feeling pretty good about not having gotten sick, even though people around me at the office were dropping like overworked, underpaid flies. Then a funny thing happened. My throat got sore, my nose got runny and my sleep got sneezy. Still, because I'd taken today as a paid day off, thinking I'd get around to errands I didn't do over the holidays, I refused to entertain the thought I was going down for the count.

My thinking changed this morning when I got full on chills. Started making bathroom runs faster than Carl Lewis. And blew through (pun intended) boxes of tissues with the usual cold symptoms.

The good news, and I hate to jinx it but I'm going to say it anyway, is I haven't had any fever. And, as anyone who knows me will tell you, it'll take more than a few rogue germs to kill my appetite.

The bad news is I'm taking my daughter who's home from college and her friend to brunch at the Magic Castle tomorrow. They took a few planes to get here, and they've been looking forward to this for awhile. Disappointing them is not an option.

So I'll be mixing a little magic potion of my own in the morning, starting with a Coricidin omelette and a DayQuill chaser to get me through the day.

Then, it's back home and to bed until this thing runs its course.

I'm trying to think of a snappy line to end this post. A flu-related joke that'll leave you laughing. Alright, smiling. Okay, not tossing the laptop across the room.

But I got nothing. So instead, I think I'll go back to bed and binge a television show about a meth kingpin named Walter White.

That always makes me feel better.

Take a stab at it

I have a good idea about the first thing you noticed when you looked at this picture. I saw it too. The iPhone makes me look like I still have a 32-inch waist. Damn I love that phone.

The other thing you might have noticed are what look like meth-tweaker track marks on both my arms. "He really needs to stop bingeing Breaking Bad."

I have to admit when they first appeared, they actually were a pretty combination of blue, purple, yellow and green. I sort of stared at them, detached from the fact they were actually my arms. Which is better than staring at my detached arms. Word play, it's ON!

Anyway, I think it was a lot to go through for a regular blood test.

I take a couple of meds for blood pressure and cholesterol. It's a pretty common cocktail. Whenever I start talking about it I'm always surprised how many of my friends are also in the same artery clogging, systolic and diastolic boat. I mean sure, I could drop a lot of weight and I'd be off both pills. But I'd have to have much more self-discipline, will power and respect for myself and my body. That's just crazy talk.

Anyway, every six months I go in for a blood test to make sure the Lipitor isn't acting like a meat mallet pounding my liver into ground round. Just one of the lovely possible side effects of cholesterol medicine, along with short term memory loss and, wait, what was the other one?

See what I did there? I still got it.

Now I'll be the first to admit I don't have the best veins, even though I do work my guns lifting those Double-Doubles up and down. And I've had excellent blood draws in the past. Sometimes it's over before I even know it's happened—which is the case with many things in my life.

Clearly this wasn't one of those times.

One of the downsides to being me, and despite how easy I make it look there are several, is that I have no problem watching while they stick me with the needle and make the draw. I know some people can't watch, but I have to. So I had a nice view of the technician moving the needle around, trying in vain to find the vein (sorry). After what seemed like forever, she decided to try the other arm. You see how that went. But somehow she managed to get enough blood out of me.

The good news is I don't have to go through it again for another six months or so.

Until then, I'll be working on getting in better shape. And by better shape, I mean taking more pictures of myself with the iPhone.

Lecture series

I know one of the things that makes life a horserace is the fact friends can sometimes have differing opinions. God knows there's only a scant few who aren't fed up with me talking about Springsteen, Breaking Bad, sushi and Vegas as much as I do. I know it, you know it and the American people know it. Yet, I love those friends anyway. I have no choice—it's right there in small print on the friendship contract.

And, because I'm also passionate about certain points of view, I completely understand someone wanting me to see things their way. Often times, after giving it some thought or reflection, I will. I'll eventually come around to their thinking.

I'm nothing if not open-minded.

There are usually two approaches people take when asking me to change my mind about something. One is objectively giving me the facts to consider, and then allowing me to consider them. The other is bludgeoning me with their opinion, especially if they know I may not be entirely on board with it, and then continuing to bludgeon me when I don't immediately come around to their point of view.

Here's which way works better for me: Spoiler Alert: it's the first one.

There's someone I've followed regularly for a long time. I get a lot of good out of their teachings, and they've helped me view the world in a more compassionate, less fearful, more confident way. But recently I've had cause to question their character, and whether I should continue investing time in them.

Here's my process. First, I consider the context of events. I listen to both sides. I take into account the good I've gotten out of it until this point. Then, I make a decision.

What I require is a little patience from the person arguing the other point of view.

And the understanding that mocking, condescending and badgering comments—because I don't instantly agree with them—make it less interesting to give their argument the consideration they'd like me to.

And that I'd like to. Because I'm nothing if not a giver.

All the continual bombardment does is crowd the field. It makes me focus on the diversion and attitude, not the topic at hand. It does not make the argument they think they're making.

I get we're in a time when passions run high, feet get dug in, lines get drawn and everything is black and white. Gray area? That's just crazy talk.

Listen, I'm not a delicate little flower, and if you're my friend and you want to rant and rave at me, have at it. I'm a big boy and I can take it. But if you want me to take it seriously, here's some free advice: there's a better approach.

Why free advice? Told you I was a giver.

Do I stay or do I go

I’ve always had great admiration for people who have more than one skill set they can make a living with. For example, my late, great friend George Roux was an art director, illustrator, commercial director and photographer. And he was equally adept at all of them. Damn him.

The problem is, the only thing I can really do is write. And depending on who you talk to, or if you've followed this blog for any length of time, even that's a little shaky.

Like so many of my colleagues, I occasionally entertain the idea of leaving advertising and moving on to a new challenge. Usually during status meetings, listening to account planners giving their insights or staff meetings where management tells everyone how great the new open office seating will be.

Don’t get me wrong: it’s not that copywriting hasn’t been good to me or isn’t challenging, but occasionally a restlessness sets in and I start thinking there might be something else that would be even more rewarding. It’s the same way I felt about my high school girlfriend.

Because there isn't much money in bingeing Breaking Bad, Better Call Saul, The Americans and House Of Cards, I started thinking about other things to do besides what I’m doing.

Here’s a partial list:

Crowd Estimator

I’ve always been good with numbers. I figure I could be that guy they cut to on the local news at concerts or sporting events. “Jeff, that looks like quite a gathering at the stadium tonight.” “That’s right Bill, I’d say there’s about 15,000 people here for the big show.” Then I’d get in the car and go home. Good gig.

Tire Store owner

I love tire stores. That new rubber smell, the S, T, H, V, ZR, W and Y speed ratings (note to Prius owners: S is all you need). What’s not to like about a job where you can toss around words like lug nuts and lateral run out (that's shimmy to you civilians). Not to mention the go-to jokes about being "under pressure" all the time. BAM! I’ll be here all week.

Fortune Cookie Writer

Here’s a gig that capitalizes on experience I already have—always a good thing. Play to my strength. Also, it’s one sentence at a time. That works well for me. Just a quick zinger, something uplifting, hopeful and funny in six or seven words. Besides, my wife used to be VP of Marketing for Panda Express. I already speak fortune cookie.

Ticket Taker

Whenever the discussion turns to creating jobs, this is one I always think of. Unnecessary and easy (did I use the high school girlfriend joke yet?), I’d be great at this. Movie theaters, Broadway theaters or even parking lots, I’d take the tickets with flair and a smile. There’s really not a lot of time for conversation since everyone’s in a hurry, which is fine by me. If you’ve ever been with me in an elevator, you know sometimes conversation is the last thing I want.

Couples picture taker

This one seems obvious, and yet you don't see a lot of them. Ok, you know when you're with your significant other at Disneyland, a concert, on vacation or at a restaurant, and you take either bad selfies or shots of the two of you individually? I'd be the guy wearing the resort uniform, just walking the grounds looking for people doing that and then saying, "I'll take that for you." One or two clicks, and I'm off to save the next vacation memory. I'd meet people, get exercise, learn about all sorts of photographic equipment and probably have a good tan at the end of it all.

You may have noticed the one alternative career choice not on the list is professional blogger. There are a couple of reasons for that.

First, I know for a fact there's no money in it. And second, have you read this blog lately?

What looks good?

As someone who's binged Breaking Bad ten times, seen every single show—not tour, show—that Bruce Springsteen's done in Los Angeles since '78, stays standing at the craps tables long after my legs and budget have given out, and drinks Coca-Cola with the same joy and frequency as Eric Northman necking (see what I did there?) on True Blood, there's a slim to none chance of anyone ever accusing me of doing things in moderation.

But even with my compulsion to over-enjoy things I like, there are places I firmly believe a little moderation is in order. Menus for example (Menus? In order? Thanks, I'll be here all week).

I think the number of items listed on a menu should be like the food itself: not too little, not too much. Just enough to satisfy. When I'm hungry, I don't want to sit down with a spiral-bound menu the size of the yellow pages and read through it. I want to see sections I like, find the item, get the order in and start scarfing.

Of course what makes a monster menu easier to navigate is the same thing that makes shopping on Amazon quicker: knowing what you want going in. If the menu's that big, they'll either have whatever I'm in the mood for or probably be able to whip it up.

At the restaurant, not Amazon.

For my dining dollar, the best menu in town is In-N-Out.

Simple, friendly, easy to navigate in a hurry, it's essentially the same as it was the day they opened in 1948.

They're a little sly about the fact they have more items than they list, but with the tiniest bit of detective work you'll find the additional dishes on their not-so-secret hidden menu.

What's great about the hidden menu is when I ask for something no one around me sees on the displayed menu, I feel like a real insider, a person in the know. It makes me feel special.

Okay, it's just a hamburger place, but I'll take my self-esteem where I can find it.

Where was I? Oh right. To the everyday diner, the regular In-N-Out menu is a quick glance and an easy decision, which is exactly the way menus should be at every restaurant. To be fair, I suppose there's a certain mood-setting that happens when you have to ponder the menu for a while. But if I'm at a restaurant, my mood is already set on hungry.

I'm not gonna lie, after all this talk of menus and food I'm starving. It's probably time to drag myself out and get something to eat.

Right after I finish Season 4, Episode 7 of Breaking Bad. Again.

Balancing act

As well as you know me, this won't come as any surprise.

There are the few rare and in between occasions where I can be what I suppose some people would call compulsive.

I prefer to think of it as laser focused.

For example, at the craps tables. Or getting Springsteen tickets to 47 shows on the tour. Say it with me: Breaking Bad.

But while those are just a few of the pleasurable pursuits I enjoy directing my compulsiveness...er...focus towards, there are other, more practical ways it expresses itself.

Laundry. I challenge you here and now to a towel, t-shirt and sock folding contest (I'm looking at you Carmen Dorr). Seriously, tread lightly and prepare for disappointment. Not only am I extremely good at it, I enjoy doing it. Which is why you don't stand a chance.

Are you the kind of person who thinks they've loaded a dishwasher to capacity, even though you still have a sink and a half full of dirty dishes? Step aside rookie. I'll reorganize your dishes in the washer, put in all the ones in the sink and still have room for that serving dish you were going to wash by hand. I'm like John Nash in A Beautiful Mind: I can see the dishes all in their proper place even before I've put the first one in.

There's one place more than all the rest where I'm relentless about making it work out exactly the way it should—balancing my checkbook.

It's an old school notion, but I still get paper bank statements. I like them. I can write the numbers on them, check off the line items as I reconcile them and easily backtrack if I need to. Almost every time, it balances to the penny, which brings me a kind of happiness few things do.

Occasionally though it's off by either a few cents, or a few hundred dollars. When that happens, I put on the green visor (figuratively-green isn't really my color) and go through my find-my-mistake ritual.

First up is checking the addition in my checkbook register. I know there are apps for that, but I like doing it. I'm Columbo on a case to find the missing pennies ("Excuse me, just one more thing..."). If that doesn't solve it, I start adding the outstanding checks and uncredited deposits. Sometimes it's a few minutes, rarely it's a few hours. But I never give up, and eventually I find the error. And I always wind up with a balanced checkbook for the month.

I know I could get online statements and do it all from my laptop. But it wouldn't give me the same feeling of accomplishment putting pen to paper and figuring it out does.

I could go on and on about the joys of checkbook balancing, but I Love Lucy will be on soon and I have to go warm up the picture tube and find my clicker.

Stop me if you've read this one before

I have a bad habit. Well, I have more than one. But I’m not talking about my addiction to virtually any kind of bread, how I leave near-empty food containers in the fridge or my compulsion to binge Breaking Bad whenever I have a free minute.

No, the one I’m talking about is repeating myself.

The one I’m talking about is repeating myself.

See what I did there?

Case in point. I just put up a post called Drive Time about the agency I’m at, the fact it’s at the beach and how nice the commute is. Come to find out the problem is I’ve put up nearly the exact same post two other times – Tsunami Adjacent and Mourning The Commute. In fact, I've even used the exact same photo a couple of times.

Granted, it’s a good story, but let's be honest for minute—although I've never figured out the upside of doing that—it's not that good. And I’m just a little embarrassed I’ve told it here three times.

I worry that I repeat subjects. Being who I am, I think it may be symptomatic, an early form of dementia setting in and I'll be the last one to know. But then it occurs to me I’ve been cranking out this blog for years, and the truth of the matter is occasionally I run out of topics I think are worth ranting and raving about. Apparently when that happens, I unintentionally go back to the same well and write about something I've already written about. Not that it's always a bad thing. After all, some things are worth repeating.

Although I'm pretty sure this isn't one of them.

I know the nine people who read this on their iPads while they’re sitting on the toilet probably aren’t paying that much attention, and had I not pointed it out, wouldn’t have even known I was telling the same story again and again.

But you’re all paying good money for this, and I didn’t want you to…wait a minute, you’re not paying any money for this. Suddenly I don’t feel so bad.

Anyway, I'll try not to repeat myself as often. And if I do, I’ll try to keep it to the most interesting and popular subjects only.

By the way, don’t miss tomorrow’s post on how I sometimes repeat myself. It’ll be a good one.

Exit strategy

This is the good part of freelance. And the bad part.

This week, I wrap up four months at the agency I was booked at for five. Whole other post.

Anyway, what it means is it's time to start planning my exit strategy, something I've done many times before. It's never the same routine, but it does involve many of the same components.

I'll begin by sending out a few emails. Then I'll graduate to a little dialing for dollars, you know, the personal touch. And of course, a little social network networking is always a good thing. This is what it looks like to me as Friday rapidly approaches.

Once Friday is past, I know from experience my priorities will shift, and my first week off will begin to look a little different.

First order of business will be a long overdue lunch with my great friend Carrie. Then, as long as everyone's working and I'm not, perhaps a matinee or two are in order, just to stay current. Of course, we all know Breaking Bad isn't going to binge itself again, so I'll have to - yes, have to - devote a few hours to that. If there's nothing else to do, I may read Siegel's book again. Then there's always all those things I was going to do over the Christmas break that still need tending to.

The way it usually goes is when I'm finally ready to tackle those odd jobs that've been piling up around the house, I'll get booked for a gig and have to put them on the back burner. Again.

Here's the thing: I'm not one of those people who goes crazy when they're not working. I can not work with the best of them. I put the call out to the universe, and so far it's always answered with fun, lucrative, challenging gigs and a vast selection...er...large number...um....wide variety....ok, a few great people to work with at each agency.

Of course, once the call to the universe is out, I hope I don't have to answer it at least until I'm done with Season 5.