Oooowwwwdi

Every once in a while, a commercial comes along that restores my faith in advertising. Well, faith is a strong word. Let’s just say occasionally a spot grabs hold of me and won’t let go.

The Audi Super Bowl spot called Prom is one of them.

I love this commercial. Everything about it is perfect. The casting, the writing, the performances, the cinematography, all of it.

The fact that it’s for a car I love – yes I still miss my A6 – doesn’t hurt either.

Occasionally a director is able to catch lightning in the lens. I think he/she did it here with the shot of the prom queen opening her eyes, just after the shot of him behind the wheel with his black eye. It’s a reaction shot of her, but you feel as spellbound as she does.

So many car spots make the mistake of trying to communicate what it feels like to drive their vehicle. Where this spot succeeds brilliantly – from taking the principal’s parking spot to the beeline he makes towards the prom queen – is conveying how driving the Audi makes you feel inside. Everyone knows that feeling. Everyone wants it. What's engaging about this spot is that it’s about so much more than the car.

If you’re a regular reader of this blog, you know I don’t lavish commercials or the business with praise very often. But to me, the simplicity, the universal truth of it, the underdog winning consequences be damned, is all done so well I wanted to make sure people are aware of it.

You know, besides the billion people who saw it on the Super Bowl.

Guilty pleasures Part 4: Carrie

I know we're all thinking it, so I'm just going to man up and come right out and say it.

Few things are more fun than watching a girl covered in pigs blood take out after the mean girl and give her what she deserves. See, it's better when you talk about it.

Number four in my Guilty Pleasures series is the remake of the 1976 film Carrie. The original starred, and made a star of, Sissy Spacek. This new one stars Chloe Grace Moretz as the prom queen not to be messed with.

A quick recap: Carrie is the daughter of a religious fanatic who sees sin everywhere and in everything. As a result, she shelters Carrie from the world around her, which apparently includes telling her that her Aunt Flo will be arriving when she hits a certain age.

When that time of the month finally arrives for Carrie, it comes in the girls shower room at the school gym. And it terrifies her.

Apparently the only kind of girls that attend her high school are mean girls, because they throw tampons and pads at her then videotape her on the shower floor in her bloody towel and post it online.

Thus begins the theme of blood that courses throughout the film.

The leader of the mean girl pack is a girl named Chris, and if you know anything about Carrie's powers of telekinesis, you know it's not going to end well for Chris.

Julianne Moore as her mom doesn't pack the authentic craziness of Piper Laurie in the original, but she's fine and manages to color all the fanatic numbers.

But because we know what's coming at the end, basically the film is ninety minutes of waiting for the pigs blood to be poured on Carrie and her date at the prom, and Carrie to exact her revenge on everyone who did it. And laughed at her. And tried to be nice to her (say goodbye to the sympathetic swim coach).

Special effects are considerably better as you'd expect, and Moretz gives a good creepy-eyed performance as she's crushing bad boys in the accordion bleachers and causing cars to stop, throwing bad girl Chris' face through the windshield in slow motion.

I know I'm not supposed to like it, but that's why it's a guilty pleasure. Like I said in part 1 of the series, which was about the Final Destination films, there's nothing more entertaining than watching snotty, teenage stereotypes behave badly and then get what's coming to them.

In fact, in this movie, it was bloody good fun.