Gone phishing

How gullible are you? Here’s how you find out: take the last four numbers of your Social Security card, add them to the year you were born and that’s the percentage of how gullible you are.

Want to know the rapper name for someone as gullible as you? Take your first dog’s name and the last thing you ate and you’ll have it.

If you think those fun and funny questions that keep popping up in memes on right-wing propaganda highways like Facebook are nothing more than a humorous diversion, then the laugh’s on you.

They’re actually sophisticated, well-designed, algorithmically enhanced, individually targeted ways to fool you into ponying up passwords, security question answers, user names and other personal information that in any other circumstance you’d never reveal to anyone.

The term is phishing. And while phishing originally applied to emails that tried to get you to reveal your personal information to people like that Nigerian prince who needed your bank account to deposit the lottery winnings/inheritance he had waiting for you, the term now applies to any online scheme to rube you out of your personal info.

Full disclosure—I’ve answered a few of these my own self, but only after careful consideration as to the possibility of discerning any of my info from my answers. Of course, I won't know if I got it right until it's too late.

The other part of it is advertising. You and your eyes are the only product Facebook has to sell to advertisers. By posing seemingly harmless, mildly entertaining questions and getting you to answer them, Facebook algorithms easily divvy up a dossier of your likes and dislikes, political views, salary, occupation and more into demographic buckets to justify their ad rates to agencies and advertisers.

Not to burst anyone’s fun bubble, but I’m old enough to remember when privacy was a thing. It still is with me. And if you want to protect yourself from fraud, identity theft, a barrage of advertisements and unscrupulous social network creators, it should still be a thing with you too.

My recommendation is find your fun elsewhere, in ways that won’t separate you from your money without you knowing.

And if anyone asks why you won’t answer these fun questions, tell them rapper Ace Shrimp Burrito told you not to.

FAQ this

It's become as much of an accepted acronym as LOL, OMG, WTF, SMH, IMHO, SWIDT (my personal favorite) and TBT. I'm speaking of FAQ.

It stands for Frequently Asked Questions, and you'll find a link to it on virtually every company website you visit. There you'll find the same questions every other person in your situation asks over and over, along with many no one asks. It's supposed to be a convenient way to get answers when you need them.

The operative word is supposed.

From personal experience, I think a more appropriate name for these sections would be FUQ - Frequently Unanswered Questions. More times than not, they don't even come close to addressing the issue at hand.

In those instances, I'm made to go to the contact section, where I then have to spend time tracking down a phone number to reach a voicemail thread to find an extension to leave a message for the assistant of the person who might be able to answer my question. Right after they route my call through the customer service rep in Kuala Lumpur.

Or I could just let it go. But if you know anything about me, and really, if you've been following this blog for any amount of time you should know everything about me, you know letting things go just isn't in my wheelhouse.

Usually what winds up happening is I don't get an adequate answer—meaning the one I'm looking for—and then I sit my ever expanding derriere down at the laptop and fire off a Jeff Letter to the CEO of whatever company I'm having the dispute with.

To help you get your questions answered, and because I'm a giver, here's my FAQ section regarding Jeff Letters.

Should I send my letter email?

I don't usually send an email. When I have an issue I want the top dog to take seriously, in my experience a letter on my personal stationary, sent snail mail, with a Harry Potter postage stamp seems to have more heft and impact. Emails are easily ignored. CEOs like clean desktops, they don't want hard copy letters lying around. If you're out of Harry Potter stamps, use the Star Trek ones.

How do I know they'll give me the answer I want?

I always ask for the order. I don't leave it up to them how to resolve the situation. With full bluntness and tone that lets them know I mean business but isn't overly aggressive, I ask for what I want. That way they know what I'm expecting. Most of the time it works, and many times they'll even go above and beyond to make sure they keep your business.

What do I do after they've gotten back to me?

Once they've replied in a positive manner, and taken the action I've asked for, I make a point of sending a follow up letter thanking them. They get complaint letters all the time. Complimentary ones are a breath of fresh air for them, and will help get you remembered should you have to contact them again. Besides, in letters, as in life, manners count for a lot.

Does your personal website have an FAQ section?

As a matter of fact it doesn't. I use this blog to answer most of the questions I get.

What if I can't be bothered to follow your blog?

You don't really want to hear my answer to that.

A way out

If you follow me on Facebook, you know what was once a snarky, funny, advertising-bashing feed has turned into one long, deservedly anti-Trump rant 24/7. In light of that, this post may surprise you with its sympathetic tone.

Here's what we all know: Mr. Trump never thought he was going to win the presidency, which was fine with him because he never really wanted the job. What he wanted was publicity and his name in the papers and broadcast news everyday. Then he was going to leverage his provable popularity into a favorable deal for a Trump Network, where one can only assume you'd be able to find reruns of man-crush Sean Hannity, and yet another reboot of the Odd Couple starring Ann Coulter and Rush Limbaugh (SPOILER ALERT: Limbaugh's the sloppy one).

I know the nation wants a way out, and doggone it, judging from how tired he looks and incoherent his thoughts seem to be, I bet Mr. Trump does too.

I'd like to suggest he write a resignation letter, a bold, unexpectedly honest letter to the Secretary of State—who is the person who accepts that letter—and the nation, and simply explain the situation.

And because I'm a giver at heart, I'd like to offer him this draft:

Dear Mr. Secretary of State,

Well, it's been a crazy few weeks. Certainly far more active in every sense than I would've expected. Executive orders, banning Muslims, repealing Obamacare, the protests. Frankly, I'm spent.

Here's the thing: I never wanted the job. I had the kind of life many people admired. Money, beautiful wife, children I like a great deal, my own building in mid-town Manhattan. Don't forget the jet—pretty nice rolling up to runway 25 Left and seeing that baby fueled and ready.

Anyway, the point is I'm tendering my resignation as President of the United States. I believe my biggest campaign promise of bringing the nation together has been done. Mission accomplished. Have you seen those protests? You tell me the last time people were united like that. You're welcome.

Effective immediately, Mike Pence will assume the office of President. Now, Pence is not the ideal man for the job, and let's face it—I'm a tough act to follow. But he knows how government works much better than I do, and he's less likely to launch the missiles over a disagreement. I can admit it, I've got a temper. I'm working on it.

Besides, I was never going to help my base anyway. Did they really think I cared if they had jobs or not? I mean, I could hire a few of them to pull weeds on the back nine at Mar-A-Lago, but that would still leave a lot of them needing jobs.

I know the mayhem I've caused. But it was a wild ride, no? And Pence will look like a hero just for not getting everyone killed. You're welcome Mike.

I also miss Melania. She never cared for D.C. very much, and I can't blame her. I want to be back at Trump Tower, tweeting without all these people telling me not to, and not causing havoc when I say what's on my mind. Which, as you know, is subject to change even within the same sentence.

Frankly, the longer I'm here the more I recognize two things. First, who needs the aggravation? And number two, Obama handled this much better than I can. He's smart, he's calm, he's well spoken. For a guy born in Kenya, you can't do better.

So that's it. United the people. Put America first. Got Alec Baldwin a steady gig. It's time to go back to private life. Johnny, fuel Trump One for take off. Moscow, then Manhattan.

It's been tremendous people, but we're done here. God bless me, and God bless the United States of America.

Although they won't need it nearly as much now that I'm gone.

Yours truly,
President the Donald

It's complicated

I don't know any parent who hasn't wanted to write a letter like the one shown here. Especially if they've tried to help their kids with math homework.

The Common Core curriculum is a ridiculously complicated, long-way-around to solving even the simplest of math problems. A point which this father - with his degree in Electronics Engineering - so succinctly points out.

But this example of going from A to B by first going from A to Z then back again is representative of a much bigger problem.

We over complicate everything.

From our relationships (which are complicated enough) to deciding which Mocha Grande Chocolate Iced Half-Caf Vanilla Latte we're going to have at Starbucks.

On second thought, make it a frappuccino.

While no business runs as simply as it could, nobody (with the possible exception of the public school system and the federal government) is more guilty of complicating things more than they need to be than ad agencies (I can't quantify that statement - go with me on this).

In the name of "process", agencies have several layers of people who are paid for one thing and one thing only: to complicate the work. They over think, over analyze, over test, over route, over question, over accentuate, over react, over compensate, over control, over exaggerate, over dramatize and over inform every assignment they come in contact with.

My friend Rich Siegel at Round Seventeen has another dirty word for it: Collaboration.

But by doing all that, they usually also overlook the fact that by the time they're done with it, no one will want to watch, read or listen to it.

Anyone who's suffered the slings and arrows in an agency creative department knows it should be easier. Instead of ten page briefs (Hello? They're called "briefs") they should be one. Instead of several bullet points that need to be crammed into the work, it should be one. Instead of twenty people around a conference room table for every kick-off meeting...well, don't get me started on meetings.

Life is demanding enough without complicating it more than it has to be. Sometimes the simplest answer is the best one.

I hope I haven't left out any of the points I wanted to make in this post.

Maybe I'll run it by a few more people just to make sure.

Bedside manner

Every once in a while - a great while - my faith in humanity is momentarily restored. This is one of those times.

A while ago I had seen this letter from an emergency room doctor to a man who's wife he'd treated. Sadly she later passed away, but she'd left such an impression that this doctor felt compelled to write his first letter ever to a family member. What strikes me is the time he took to write this letter, which is clearly carefully and deliberately worded, was probably longer than he gets to spend with most of his patients.

In an age of cost cutting, managed care, debates by monkeys in congress over healthcare and the traditional distance doctors keep from the personal lives of their patients, this letter is nothing short of remarkable.

I never want myself or any member of my family to have need of an ER doctor. But if it's unavoidable, I hope they get someone as compassionate as this.

Pen and tell her

This post lent itself to yet another in a series of interactive blog post titles that are fun when said fast (remember this one?).

Fun wasn't it? On to the post.

In the same way listening to an audio book isn't really reading it, a written letter isn't the same as email.

I read today that for the typical American household, two months will go by before a personal, handwritten letter arrives. And the time between them is getting even longer. It's been coming for a while. It's not a shock.

But it is sad.

I know we're all about efficiency and fast, but with the slow disappearance of the written word, the handwritten word, there are two other casualties of the electronic age.

Grace. And impact.

No matter how hard it wants to be when it grows up, an email will never be as personal as a letter. It will always be cold and detached.

It will also never be permanent. It isn't something you'll pick up and read every few years, or keep in a trunk as a memory that can instantly take you back to a time, a place and a feeling (forgive me for going all Don Draper on you).

With the touch of a key - by you or someone else - the email is altered, or deleted. Gone.

Also, and this is a lesson I seem to keep learning over and over, with a letter you actually have time to consider whether you should send it. With some emails I've sent, before my finger is off the send button I wish I hadn't.

The impact of the idea that someone takes the time, makes the effort and gives considered thought to exactly the words they want to say to you, then puts them down on paper, can't be overestimated. Or duplicated.

As a result of email, I believe we've cheapened the currency of the written word. We now have the ability to yammer on about any trivial thing back and forth, all day long. There's no picking your fights. Choosing your battles.

With hands on the keyboard, you think it here, it comes out there.

The art, skill and thought required to compose a letter is being lost, as so many things are when an easier way is found. (Can you name three kids who can drive a stick shift? Didn't think so.)

Even though the postal service is faltering, mail won't disappear entirely. The bills, supermarket flyers, Land's End catalogs and election year propaganda will always find a way to the mail box.

But I seriously doubt you'll be looking forward to any of it.