Since I started in the business, I don’t think I’ve ever seen so many people trying to get out. More than ever, people are dreaming of a way - screenplay, starting a business, moving away and the ever popular winning lotto. They all have one of two never-truer-than-now rallying cries: “The business isn’t what it used to be.” or “It’s not fun anymore.”
Despite the fact both are true, fewer people actually leave than would like to.
The reason’s simple: it’s the pure joy of creating work. The collaboration working with a partner who sees the execution of an idea exactly the way you do. The unparalleled fun of shepherding an idea through the agency. The unadulterated joy of doing work that can at times be both artistic and effective, and at the end of the day is always appreciated by clients, account people and the public alike.
Nah, I’m just messing with you. It’s the money.
I was talking with an art director friend of mine at lunch today about our day rates, and the fact the work we do isn’t exactly breaking rocks. Then we talked about people who do real jobs, like police, firemen, nurses, teachers, military personnel. It’s awfully unfair we get paid what we do, and they get paid so little for doing real work that actually impacts lives on a daily basis.
Yet it is what it is. Supply and demand. Free market. Yada yada yada.
Of course, inequity in job salaries is nothing new. On Facebook, people love showing their righteous indignation by asking why CEO’s of a corporation should make more than people on its assembly line. Here’s the answer: it takes a different set of skills to run a company than it does to work on the line. It’s not hard to figure out.
In a perfect world, it’d be great if things were more equitable. And we’ve tried through legislation to even the playing field. But good intentions can backfire. For example, raising the minimum wage. Each time the minimum wage goes up, mostly unskilled labor enjoys a hike in pay. Don’t get me wrong: I think more money is always a good thing no matter what your position. Unless you’re one of the employees laid off as a result of it
If a small business owner has to increase pay for three of his minimum wage employees, his costs go up - he has to cover them somehow. The choices are few: raise consumer prices, which always leads to fewer consumers, or let one of his three employees go so he can give the other two the minimum wage hike.
Of course now, the other two will be earning it since they’ll be doing the work of three people.
I suppose the idea of mandatory minimum wage increases is easier for people to accept than performance based ones, using criteria like merit and value to the company as guidelines. It sounds so quaint even as I type it.
But I digress. Where was I?
Oh, right, I was getting out of advertising.
Just as soon as I can afford it.
