Especially when it comes to something so seemingly simple as water.
The case you're looking at overflowing with water bottles is at a store called Lazy Acres (no it wasn't named after me - but it could've been). This store replaced our local Bristol Farms. When we bought our house the sellers (don't get me started) must've told us a thousand times there was a Bristol Farms a few minutes away. Apparently this was a very big selling point. My theory is they thought if they kept saying it often enough we'd be distracted from the water damage in the back of the house that, ironically, they didn't mention even once.
I know I'm still talking about water but I may be veering off into another post.
Anyway, it just seems to beg the question: how different can all these waters really be?
The one that caught my eye was this nice, expensive bottle of essentia water, which says it's "super hydrating water" right on the label. Color me old-fashioned, but I thought all water was hydrating. I guess super hydrating means it's wetter than other water.
If I wanted to be super hydrated - and I'm not saying I do - wouldn't I just drink more of my regular water?
There also seems to be a kind of water intimidation happening in certain restaurants now. Waiters will offer patrons a choice of bottled water or tap water. The question alone is designed to pressure you into bottled water because obviously people of refinement and good taste would never choose tap water.
On Penn & Teller's Showtime show, they did a great exposé on the marketing fraud that is bottled water. You can see it here (it starts at around the 16:47 mark, just after the piece exposing the fraud that is Feng Shui).
If you're thirsty for some good advice, here it is: fill your bottle up from the tap. City and state municipalities have much stronger laws and safeguards regarding drinking water and what does or doesn't go into it than the bottled water companies.
Of course if you like your water super hydrating, alkaline infused, vapor distilled, with added electrolytes or negative ions, then by all means keep dipping into the college fund and buying bottled water.
But don't be surprised when your Starbuck's money dries up.
