Here's what they're trying to say: apparently there's a whole copywriting industry waiting to be broken into. And the best news is you don't even need experience or talent. If you're "even just an avid reader, you can turn your love for words into a lucrative career as a freelance copywriter."
I wish to hell someone had told me that sooner.
I wouldn't have wasted my time crawling out of the mail room at two different agencies. I never would've inhaled all those toxic chemical fumes I did as a stat camera operator. I would've passed on the chance to be the world's worst traffic person (excuse me, project manager). I wouldn't have bothered being the agency producer's assistant.
I now know how overrated all that getting to know how an agency works was. Of course, that first time I had a chance to write an ad for Bran Chex, when the account guy came running to me in a panic because all the creative teams were out of the agency, I do think it helped that I was actually in the agency.
But again, according to The Writer's Store, experience isn't a necessary tool in the copywriter's box.
I did find it amusing this ad asks me to "Find out how you can become part of this rising industry..." For the last three years, the only thing that's been rising is the rate of unemployed copywriters. No matter how avid a reader you are, the economy wins every time.
I'm old school about this, but I think you should have to pay more than $99 to become a copywriter. You should also have to pay your dues.
Unless of course you want to write ads like this for copywriting classes.
