Hitting the target

You're probably already familiar with targeted marketing. You might have also heard it referred to by that other name the monumental douchewhistles running Facebook and Instagram give it: relevant ads. You know, ads you'll appreciate interrupting your otherwise perfectly good scroll.

These are those creepy ads that appear within five minutes of you talking about something that interests you while you're in earshot of your iPhone, Alexa, Google Home, Apple Homepod or other digital assistant. Devices that listen in on your conversations even though at the same time the companies that make them are paying for ads and running interviews everywhere telling you about their committment to privacy.

I hate 'em as much as the next guy. But I have to admit, I'm at a meth-laced crossroads when it comes to this little number that popped up in my inbox.

If you've followed this blog at all, and with all that pandemic time on your hands you have no excuse if you haven't, you know I'm a fairly hardcore Breaking Bad fan. The fact I've binged it fourteen times was probably your first clue.

So a few months ago when Omaze was runnng a contest to have Bryan Cranston and Aaron Paul cook breakfast for me and a friend in the RV they cooked meth in on the show, it's safe to assume I entered. Several times. And then a few more for good measure.

But did I win? No I did not. Apparently Elissa and Heidi got to enjoy the breakfast that was meant for me. Apparently they forgot I am the one who knocks!

I may have gotten off track here. Anyway those nice folks (algorithims) at Omaze remembered and sent me the personalized invite to their latest contest to spend a little time with Walt and Jesse.

Now I'm not naive enough to think I'm the only one who got the invite. I'm sure everyone who entered the breakfast contest (and lost to Elissa and Heidi) received one as well. But it does make me reconsider my take on targeted marketing.

I guess the bottom line is I'm good with it as long as the ads are Breaking Bad, Springsteen or sushi related.

Breaking news: we have a break-up song winner

It wasn't easy. But then love never is.

Just to refresh your memory, last week I put up a post bringing back my breakup song contest. The first time I barely got three suggestions. This time, it was an avalanche. Apparently a lot of bad memories have come flooding back to all of you since the first effort.

And as we now know, broken hearts make for mighty good song suggestions.

For the last week the Rotation and Balance team of psychologists, relationship gurus, heartbreak counselors, romance novel authors, luv brokers and interns working for no pay have listened to all the outstanding entries and, difficult as it was, chosen a winner.

I won't keep you in suspense any longer. For the song we believe best sums up the emotional devastation left in the aftermath of a failed relationship - all to a good beat - the winner is (drumroll please) Carrie Talick.

Her winning entry? Love Stinks.

Not only does Carrie get her winning song from iTunes (right after she sends me her email), she also gets these six runner-ups. It was originally only going to be four, but the judges decided they were just too good and had to expand the prize.

Congratulations Carrie.

Presented here in no particular order:

A late break-up entry

You may remember a while back I did a post about break-up songs, and decided to turn it into a contest for the best one.

If you remember that, you're doing better than I am.

Due to the enormously underwhelming response, not only did I completely forget about it, but the grand prize of the winning song via iTunes remains unclaimed.

So here's what I'm going to do, since I'm not ready to break-up with this contest yet (I know, but I went for it anyway).

Let's give it another go. Submit your best break-up songs, and the selection committee here at Rotation and Balance will pick a winner shortly. We'll even sweeten the heartbreak pot: not only will you win your song from iTunes, you'll get the 5 runner-ups as well.

Entries from last time - Maybe You're Right, Hating You For Christmas and With Or Without You - are still in the running, so for the people who submitted them (you know who you are), no need to resubmit.

Just to get the tears rolling, I'm entering Can We Still Be Friends (don't worry, I'm not eligible to win).

What're you waiting for? Get listening. Because now, dredging up all your bitter, forgotten pain and heartache from the past could mean valuable prizes!