An encore post for Labor Day: Dig it

I thought I'd wish you all a happy Labor Day this year with an encore post from nine years ago about the late labor leader Jimmy Hoffa. As you probably already know, Jimmy Hoffa disappeared mysteriously and has never been found. There's been much speculation he's either in various pieces in different states, or wearing cement shoes at the bottom of a lake.

Or as Tony Soprano would say, "He's in 'witness protection'".

Anyway, thank you to the work force that with dedication and determination keeps this country running year in and year out. It seems like there should be more than one day to celebrate their efforts.

Whatever you're doing today, take a moment to thank them, even if quietly to yourself.

Happy Labor Day. Please to enjoy.

There are some days when I think to myself I could be putting my time to better use. Like the ones when I’m just vegging out on the couch, watching Source Code for the thousandth time on cable and doing my impression of a vacuum cleaner slamming Thin Mint Girl Scout cookies down my throat.

But then I think at least I’m not out digging a hole looking for Jimmy Hoffa.

I don’t actually think that, but I could.

Once again, the FBI has a tip about where the body of the former union leader may be buried in Detroit. And once again, they’re breaking out the backhoes, shovels and forensic kits and going looking for him.

I think we know how this expedition ends.

This time it’s thanks to a tip from a former mob underboss named Tony Zerilli. He was the second in command of the Detroit mafia when Hoffa disappeared. While he doesn’t have direct involvement in the crime since he was in jail the day Hoffa disappeared, he alleges he found out the location of his body once he got out of prison.

By the way, Zerilli is 85-years old now. I'm not in the FBI, but if I were I'd have a lot of questions about how reliable his memory is.

The other question is who gains and who loses in the search? The FBI does both. Their inability to solve the Hoffa matter has been an embarrassment to them for over forty years - that’s why they keep trying. If they find his remains, their perseverance and skills are rewarded. If it turns out to be like Geraldo and The Mystery of Al Capone’s Vaults, they lose. Again.

At this point, no one else besides them and whoever is left in Hoffa's family really cares. The chances are just as good Hoffa was tossed in an incinerator and there’s not even a body to find.

Still, it makes for good folklore and so-so movies with Jack Nicolson.

The most important burrito of the day

One of the many benefits of being a freelancer, besides working at home in your underwear—and let's hope it's your underwear—and setting your own lunch break (mine is from noon to 4PM), is that the city is lousy with ad agencies you can choose to dial for dollars or actually work at.

It seems there are almost as many agencies as Starbucks. In fact, some of them are in Starbucks.

Anyway, when I have the luxury of deciding which ones I want to work for, there are several criteria I take into consideration before taking the gig.

First and most obvious is the caliber of the work. Is it smart, entertaining, memorable and effective. You know, like me.

Next, the caliber of people. Besides knowing what they're doing—which is far rarer than you think—are they people I want to work with, that I want with me in the trenches. I don't have to have drinks with them after work or share our deepest secrets, but I don't want to be stuck with people I can't stand for the length of the assignment.

Location, location, location. I've had offers from agencies in cities all over the place, for example New York, Detroit, San Francisco, San Diego and Bakersfield. Guess which one I said no to?

After all how many pickup trucks and country stations can a city boy take, amiright?

But it finally dawned on me there's another important factor to think about before making any employment decisions. Do they serve a breakfast burrito, and how good is it.

When I worked at Chiat, the breakfast burritos were exceptional. Dare I say even good enough to get me in to work early on occasion. Chiat has their own restaurant upstairs (note to all other agencies), so not only could I order a breakfast burrito, I could get it exactly the way I wanted it.

As an only child, having it the way I want it is something I just take for granted.

The agency I'm currently at serves breakfast to the employees once every couple weeks. Today was my lucky day—it happened to be breakfast burritos. They weren't bad, but they weren't custom either.

To make it easier, they color-coded the wrappers. The red was made with ham, the green with bacon and the black with no meat at all (that's just crazy talk).

They were cut in half like the picture, and there was hot sauce and sour cream in bowls next to them—that's about as customized as they got.

Still, since my agency's tsunami adjacent, I can look out the window at the ocean, or eat out on the patio and feel the breeze, and somehow it makes the burrito taste much better than it otherwise would.

What am I saying? Just that if you're serving a quality breakfast burrito, odds are you're going to attract a higher caliber of talent.

And if you have Taco Tuesdays, dammit, I'll sign on the line.

Dig it

There are some days when I think to myself I could be putting my time to better use. Like the ones when I’m just vegging out on the couch, watching Source Code for the thousandth time on cable and doing my impression of a vacuum cleaner slamming Thin Mint Girl Scout cookies down my throat.

But then I think at least I’m not out digging a hole looking for Jimmy Hoffa.

I don’t actually think that, but I could.

Once again, the FBI has a tip about where the body of the former union leader may be buried in Detroit. And once again, they’re breaking out the backhoes, shovels and forensic kits and going looking for him.

I think we know how this expedition ends.

This time it’s thanks to a tip from a former mob underboss named Tony Zerilli. He was the second in command of the Detroit mafia when Hoffa disappeared. While he doesn’t have direct involvement in the crime since he was in jail the day Hoffa disappeared, he alleges he found out the location of his body once he got out of prison.

By the way, Zerilli is 85-years old now. I'm not in the FBI, but if I were I'd have a lot of questions about how reliable his memory is.

The other question is who gains and who loses in the search? The FBI does both. Their inability to solve the Hoffa matter has been an embarrassment to them for over forty years - that’s why they keep trying. If they find his remains, their perseverance and skills are rewarded. If it turns out to be like Geraldo and The Mystery of Al Capone’s Vaults, they lose. Again.

At this point, no one else besides them and whoever is left in Hoffa's family really cares. The chances are just as good Hoffa was tossed in an incinerator and there’s not even a body to find.

Still, it makes for good folklore and so-so movies with Jack Nicolson.