Over and out

Another year, another four and a half days of insanity come to an end. Comic Con 2015 is over.

It's hard to know which I enjoy more: the studio panels in gigantic Hall H where they bring out tremendous movie star power and show exclusive footage just for the Comic Con crowd, or watching socially and emotionally arrested nerds come out of their basements once a year and try to interact with actual people.

That's the film they should show in Hall H.

This year had special meaning for me. It was the last Comic Con with my son before he heads off to college in Texas. And even though he'll be back every summer, and we'll be at Comic Con every year he's back, I cherished the time with him much more than in past Cons.

I also made a promise to myself I wasn't going to harsh his buzz by complaining about everything from the massive lines, incredibly unorganized wristband handouts, pizza in Hall H that's actually just cardboard with ketchup (although cardboard and ketchup would be a step up), horrendous traffic getting there and back, and the fact the girl in the skimpy Spartan outfit kept pretending she didn't notice me.

I'm happy to report I kept my promise. As much for myself as for him.

Comic Con really is like seeing The Rolling Stones or going to Paris. It's something everyone should do once. It's a wonder to watch a hundred and thirty thousand people congregate in the same place, with the freedom and joy to dress up, geek out and be who they are without being judged harshly for it.

I imagine for a lot of them, it's not a feeling they get to enjoy often in their real lives.

I'm still trying to catch up on sleep I lost camping out for the more popular panels at the Con. It's good to go, but it's good to be home - relaxing without having to worry when to get in the next line for Hall H.

At least until July 21, 2016.

It's complicated

I don't know any parent who hasn't wanted to write a letter like the one shown here. Especially if they've tried to help their kids with math homework.

The Common Core curriculum is a ridiculously complicated, long-way-around to solving even the simplest of math problems. A point which this father - with his degree in Electronics Engineering - so succinctly points out.

But this example of going from A to B by first going from A to Z then back again is representative of a much bigger problem.

We over complicate everything.

From our relationships (which are complicated enough) to deciding which Mocha Grande Chocolate Iced Half-Caf Vanilla Latte we're going to have at Starbucks.

On second thought, make it a frappuccino.

While no business runs as simply as it could, nobody (with the possible exception of the public school system and the federal government) is more guilty of complicating things more than they need to be than ad agencies (I can't quantify that statement - go with me on this).

In the name of "process", agencies have several layers of people who are paid for one thing and one thing only: to complicate the work. They over think, over analyze, over test, over route, over question, over accentuate, over react, over compensate, over control, over exaggerate, over dramatize and over inform every assignment they come in contact with.

My friend Rich Siegel at Round Seventeen has another dirty word for it: Collaboration.

But by doing all that, they usually also overlook the fact that by the time they're done with it, no one will want to watch, read or listen to it.

Anyone who's suffered the slings and arrows in an agency creative department knows it should be easier. Instead of ten page briefs (Hello? They're called "briefs") they should be one. Instead of several bullet points that need to be crammed into the work, it should be one. Instead of twenty people around a conference room table for every kick-off meeting...well, don't get me started on meetings.

Life is demanding enough without complicating it more than it has to be. Sometimes the simplest answer is the best one.

I hope I haven't left out any of the points I wanted to make in this post.

Maybe I'll run it by a few more people just to make sure.