Hard to say no

Sometimes, like almost everyone who works in advertising, I think about going client side.

While driving today, I heard a radio spot for this company. And it sounded like a good place to work.

For starters, it seems like fertile ground for new thinking. A place where every single employee counts. Where management understands that sometimes you have to swim upstream to get where you're going.

It sounded like an exciting place where explosive ideas happen on a daily basis.

It's obviously the kind of company that wants to make a splash in the marketplace. And because it's such an innovative environment, you never know when the next great idea is going to come.

So maybe I'll go to their website and fill out an application.

And if I make a mistake, I'll wait 15 minutes and then fill out another one.