Thursday, November 23, 2023

Encore post v2: The right attitude

Happy Thanksgiving. Let's take this day to reflect on our blessings, hold those here and gone in our hearts, be thankful for all we have, and plot how we're going to slice a bigger piece of pumpkin pie without anyone noticing. Pro tip: turn on the TV and ask if anyone wants to watch the parade. That usually gives you a few minutes alone with the pie.

You're welcome. Happy Thanksgiving.

I don't think there's anyone who knows me, as much as anyone can know anyone, who'd argue the fact that I've gotten complaining down to an art form. I'm not proud.

Anyway, I thought it'd be good for me and everyone within earshot if I tried developing a different skill. So I'm choosing gratitude.

It's dawned on me, more than once, that in the scheme of things - the big picture - I have it pretty damn good in almost every area of my life. Not as good as some, but I'd be willing to bet better than most. And it's not that I'm ungrateful - quite the opposite in fact. But what I do know is I could make a more frequent habit of practicing gratitude. Maybe turn it into an everyday thing, because everyday, there's something to be grateful for.

It could start every morning. My pal Cameron always says any day above ground is a good day. So waking up each morning seems like a good thing to be grateful for.

I don't work in insurance or the fast food industry. I don't work on an assembly line. Not that there's anything wrong with those necessary jobs or the essential people that work hard in them. But I'm grateful I have a job that lets me make up stuff and dress like a fifteen-year old everyday.

I could've wound up working with a bunch of stiffs, boring people who make the long days even more excruciating than they already are. Instead, (almost) no matter which agency I'm at, I'm grateful I get to work with some of the funniest, most creative people in any business.

My wife and kids are healthy and love me.

My dog is healthy and loves me.

My neighbors are healthy.

I'm finding it's doing me good to have an attitude of gratitude, even for the little things.

Finding a parking space when I turn in the lot.

Not having to wait in the slow line at the market.

Walking up to the washer just as it finishes the cycle.

I'm grateful for my friends, who support, encourage and uplift me in all my endeavors and wild schemes. I mean my current friends. I cut the whiners and complainers loose long ago - no time for them. I'm grateful I did that as well.

So that's all I wanted to say. No snarky post, no quippy little end line. I'll wrap it up by saying I'm grateful to everyone who reads this on a regular, semi-regular or occasional basis.

That's it. Now I'm done with this post.

See? I even gave you something to be grateful for.

Monday, October 30, 2023

Encore post: Radio radio

Yesterday I was talking about radio with my pal Rich Siegel, author, owner and grand poobah of Round Seventeen. In one of my many business schemes, I asked Rich why don’t we start a radio production company. We’re both good writers with lots of radio production experience. It seemed like a win-win to me.

Rich replied, “Who pays for radio anymore?”

Thanks pal. Here’s my balloon –pop it.

Of course, he’s right.

For starters, there’s not a lot of radio being done, and what little there is certainly doesn't have any money – real money – thrown against it. Agencies usually just hand it off to the juniors, or the interns because they pay them even less than the juniors.

In most agencies, radio is considered the bastard stepchild to, well, to just about every other media. Maybe it’s because good radio is so hard to do, but many writers suddenly seem to get swamped when a radio assignment is up for grabs.

I’ve never looked at it that way.

The fact is, for the most part, the agency leaves you alone when you write radio. It’s not that high on the glam-o-meter, so you can usually fly under the radar and write some pretty fun stuff. But let me go back to an earlier point: good radio is hard to do.

There are of course basic rules to writing good radio. But if you've listened to any radio commercials lately, I'm sure you'll agree there need to be more.

Here are a few I’d add:

First, no more spots where the listener is eavesdropping on the recording session, and then the talent realizes they’re recording.

Next, no fake stand-up comedians with bad fake material and fake canned laughs.

Then, no more spots where the talent is talking about a sale with another talent, and suddenly there’s a door slam sound effect and the first talent says something to the effect of, “I guess everybody’s going to the (CLIENT NAME HERE) sale!”

Even though many writers use them, filler lines have got to go. You know the ones I mean. Lines like “so what’re you waiting for?” or “Hurry in now, the only thing that’ll be gone faster than these (PRODUCT NAME) is this sale.“

Lastly, the direction “more energy, have fun with it” must be banned from all recording sessions. No real person is that happy about having to take erectile dysfunction pills or diarrhea medicines.

This isn't the first time Rich and I have talked about starting a business. Just a few days ago, he suggested we start a deli.

I thought it was a good idea. Obviously, since we work in agencies, we already have enough baloney to stock it.

Tuesday, September 12, 2023

Conspiracy theory

It happens every anniversary of 9/11, and this one is no exception.

Every year, these idiots in their tin foil hats take a break from their vaccine conspiracies - microchips tracking you, vaccines don't work, they make you magnetic (they might be confusing that with my magnetic personality), they cause autism, they alter your DNA - to resurface and decide to scream the same ludicrous 9/11 conspiracy questions that have been answered and proven false for the last twenty-two years.

Now don’t get me wrong: I’m all in favor of questioning authority and government watchdogs. But conspiracy theorists, like their Republican and MAGA soulmates, all work under the same motto: don’t confuse me with the facts.

There’s a video online, sadly one of many, of a woman who has a conspiracy theory page on Instagram. I’m not going to name her, and I’m certainly not going to give out the name of her site. The reason I know about it at all is because a friend, who until now I considered fairly intelligent, reasonable and whatever the opposite of paranoid is, posted it today on their IG.

It is totally ridiculous, not to mention disrespectful and hurtful to the many who lost loved ones that day. But again, conspiracy theorists, like their Republican and the MAGA brethren, don’t really give a shit who they hurt.

I’m not going to answer all the questions this moron asks in her video, but I’ll tackle a few.

How does jet fuel burn steel beams?
The answer is it doesn't burn them, it compromises their integrity, something you'd think these asshats would be familiar with. From an article in the October 2001 Scientific American written by structural engineers from M.I.T. - not the YouTube University this conspiracy theorist went to::

” The main culprits in bringing the famously lofty buildings down, they concluded, were the two intensely hot infernos that erupted when tens of thousands of gallons of aviation fuel spilled from the doomed airliners. Once high temperatures weakened the towers' supporting steel structures, it was only a matter of time until the mass of the stories above initiated a rapid-sequence "pancaking" phenomena in which floor after floor was instantly crushed and then sent into near free fall to the ground below. Significantly, the panel stated that any mitigating reinforcements and redundancies added to these buildings could have only delayed the inevitable failure, though they would have bought more time for the evacuation of the occupants. “

How did two planes make three buildings fall?
Actually, two planes made two buildings fall. The fire from the falling debri set fire to the third building and brought it down by compromising the steel beams (see above answer). From the September 23, 2022 issue of USA Today: Official investigations show there is no truth to the claim the Building 7 collapse was pre-planned. World Trade Center Building 7 collapsed at 5:20 p.m. on Sept. 11, 2001, after burning for seven hours, according to a Federal Emergency Management Agency report. It said the collapse of the building was a direct result of fires stimulated by debris from the collapse of World Trade Center Tower 1. The National Institute of Standards and Technology also says on its website that “heat from the uncontrolled fires caused steel floor beams and girders to thermally expand," causing a key structural column to fail and initiating the collapse of the entire building. The site also says investigators "found no evidence supporting the existence of a blast event."

How many people actually saw the airplanes hit the buildings?
In a litany of monumentally stupid questions, this may be the winner. No one has an exact head count, but literally thousands of people in Manhattan and millions watching around the world saw the planes hit. There are eyewitness videos of it all over the internet.

There are also a plethora ($5 word - thanks Rich Siegel) of false claims regarding United 93 that crashed in Pennsylvania. Most all of those are debunked here. And the perennial claim that no airplane debri was found at the Pentagon is answered here.

The truth is the facts that prove the reality are all readily available and easily accessible. Of course, none of this will matter to the tin foil hat crowd. They will take refuge, as they always do, in lame defenses like "that's what they want you to think." or "They made it look that way." or "Follow the money." even if there's no actual money to follow.

Do I think that evidence-based events require further investigation? Of course. JFK's assassination and Jeffrey Epstein's "suicide" have a set of factual circumstances surrounding them that go beyond coincidence and need further examination. But really, let's stop the insane conspiracies - JFK Jr. is alive, the election was rigged, the moon landing, Paul McCartney's death - and put our energies on solving our real problems.

Want to hear my theory? All these conspiracy theorists want to sound smart, like they've uncovered some big secret the rest of us don't know about and are too ignorant to see. And if they haven't, which they haven't, they just make it up. And then they sound like sad, babbling idiots without an ounce of ability for reason or critical thinking.

Oh wait, that's not a theory. Turns out that's a fact.

Monday, September 11, 2023

Yes chef

I haven’t jumped on The Bear bandwagon. Truth is I’m driving it. And the reason is simple: this isn’t bragging, but merely a statement of fact: I saw it first.

I’d read about it in one of my many showbiz magazines (yes I still get magazines-they make excellent reading in the “library”), and thought it looked interesting. Another plus was it also looked like a fine opportunity to bank some marriage points what with it being a show about a restaurant and cooking. I figured the wife would enjoy it, since she's a trained chef herself and has had the rare honor of cooking at the James Beard House.

Yeah, we eat well around here. Have you seen my 32-inch waist? It was here just a minute ago.

Anyway, The Bear - streaming on Hulu - is the story of a world-class chef, Carmen, Carmy for short, played by Jeremy Allen White. He inherits a Chicago sandwich shop after his brother Michael commits suicide, and comes back to run it, eventually turning it into a fine dining restaurant.

The place is filled with brilliant actors each playing a character that is compelling, flawed, funny, heartbreaking, joyous and relatable as it gets.

His “cousin” Ritchie (Ebon Moss-Bachrach). His partner Sydney (Ayo Edebiri). Pastry chef Marcus (Lionel Boyce). Tina (Liza Colón-Zayas), who’s been working there forever. Fak (Matty Matheson, actually a chef in real life), who plays the handyman/fixit guy. Gary (Corey Hendrix) and Ebraheim (Edwin Lee Gibson). There’s also Carmy’s sister Natalie (nicknamed Sugar) played by Abby Elliott, Chris Elliott’s daughter and Bob Elliott’s granddaughter. Comedy pedigree much?

And last but most definitely not least, Uncle Jimmy, played by one of my all time favorites Oliver Platt, who as I’m certain you recall, I wrote about here eight years ago.

From the first frame of the first episode of the first season, The Bear was magnificent. It immediately catapults you right into the insanity of a restaurant kitchen. But for as great as the first season was, the current second season is even better. In it we get the backstories to all the characters, taking them out of the kitchen and bringing us into their real lives. The more we learn, the more we come to love them.

Not going to give anything away, but I challenge you to find better written, acted, directed and moving television anywhere than guest star-packed episodes six (as intense as it gets) and seven (absolutely heartbreaking, ultimately joyous) of season two.

The show and cast are deservedly nominated for a slew of Emmy’s. I hope they take them all.

Enjoy it over and over-surprise!- like I do.

And make sure you’re not interrupted when you’re watching. After all, every second counts.

Thursday, August 10, 2023

Encore post: Not a keeper

I swear to God I'm like a broken record. It's been almost a month since I clicked and clacked (that was for you Rich Siegel) my last post, so I decided it was probably time to get going on a new one.

The title of it was going to be Promises Made, Promises Broken. It was going to have a funny intro about how with that title it could be mistaken for an essay about the Republican party - but then of course, there's nothing funny about them.

I got about halfway done with it, when I realize I'd already written this post five years ago about exactly the same subject. Lucky for me, amIrite?

So in a way, I'm keeping one of my promises about posting more often and not keeping my promise at the same time.

Or what I like to call a win-win.

Anyway, not that I've given you any reason to believe me, but I promise more original posts are on the way. Sure my fingers are crossed, but you can just ignore that.

Okay, it's time to read. Please to enjoy.

The first post is about the last year. Ironic ain't it?

So here's the thing. When it comes to the promises I made on our last trip around the sun, I'm a lot like the road to hell—I'm paved with good intentions. Alright, so maybe analogies aren't my metier (look it up), but you see where I'm going.

I made a lot of promises in 2017, some spur of the moment without much thought—you know, the same way I approach my career path (rolling eyes at the word "career")—some to you and even more to myself that despite the best intentions, well, we've already covered that.

For example, this one that would've made your Christmas shopping infinitely easier when it came to stocking stuffers. Or this one, where I vowed to be more disciplined and prolific with my blog postings (stops to laugh hysterically at the thought of being disciplined). But not as prolific as Round Seventeen because, frankly, my Crank-O-Meter doesn't go to eleven. And I'd rather read his posts than write my own.

Besides making gift buying easier and giving you more posts to avoid reading, I also made several promises to myself which I've broken like a fine china vase on a sitcom.

"Whatever you do Joey, don't touch the vase!"

"What, do you think I'm stupid? Of course I'm not gonna touch the vase."

SFX: Vase crashing to pieces on the floor.

Laughter and applause. Freeze frame. Roll credits.

Some are the same promises I've made before like losing weight, changing my style (which would involve actually having one), opening the folder marked Jeff's ideas and following through on some of them, any of them, one of them (yes Cameron Y., that includes the one marked "Screenplay ideas").

Those are the actionable, external promises. There are also the internal efforts that met with mixed success.

Cutting people some slack and realizing everyone's not going to do it my way or on my timetable, although for the love of God I still have no idea why not (only child, does it show?).

Following Elvis Costello's advice about trying to be more amused than disgusted at what's going on around me.

Sticking to the golden rule, no matter how hard someone is making it to do.

Not taking any of it personally, although I have to say I'm actually pretty good at that one.

Got a little heavy on you there didn't I? (Insert diet joke here). Yeah I know, I didn't see it coming either.

Anyway, all of this to say my promise to me and you for 2018 is to do better at keeping promises I make, and not make ones I can't keep.

This year, it's like Jules said in Pulp Fiction: "I'm trying Ringo. I'm trying real hard..."

Thursday, July 13, 2023

Toast

Some of my regular readers (pauses to laugh at the idea I have "regular readers") may know my beautiful daughter got married to her longtime boyfriend this past weekend. Needless to say, I got unexpectedly choked up. It was a complete waterworks show—a tear-filled event.

And that was just writing the check for the venue.

Ponying up for the day is just one of the traditions the Father of the Bride is required to abide by before and during the big day. The wedding toast is another one.

There are basically five steps to every FOB toast.

The welcome. Thank everyone for taking the time and making the effort to come. You know how you feel about traveling to a wedding on a perfectly good Saturday. They feel the same way and they still made the trip. Thank them all. Even the ones you wish hadn’t.

A story about the bride. Here the FOB has to tread lightly. There are a lifetime of stories to choose from, and while you may find the truly memorable ones amusing there’s a fifty-fifty chance she’ll find them embarrassing. Memory is funny that way. Choose accordingly.

A story about the groom. You know when he entered the picture, how he treats your daughter and what he’s like. My now son-in-law is an awesome person and I couldn’t be happier my daughter chose him. You may not be as lucky. But, and being a husband you already know this, what you think doesn’t matter. It’s her day, and he’s the one she’s riding off into the sunset with. Toughen up cupcake. Make sure you have nothing but good things to say, even if you don’t.

Welcome the groom and his family to your family. Do I think even though birthdays, Christmas and Thanksgiving will get a lot more crowded you should be excited about your new extended family, and go in expecting nothing but the best? I do.

Words of wisdom. Your daughter and her betrothed are entering into an arrangement you’ve been in for years. Have you learned nothing in all that time? Unlikely. Find some words of wisdom to pass on to the happy couple. The good news is they don’t even have to be your words. Movie quotes are a good way to go. I'd stay away from "You're gonna need a bigger boat" and "Make him an offer he can't refuse." I went with one from Good Will Hunting. Not the one about apples, the one that says "The guy doesn't have to be perfect, and the girl doesn't have to be perfect. As long as they're perfect for each other." Sweet, amIrite?

If you’re looking for a little inspiration, and trust me, I’m the last person you should ever be looking to for that, but if you are then maybe this will help.

Here’s how I started my FOB toast.

”Thank you all for coming. You know, when I started thinking about this toast, and I’ve been thinking about it a lot, several words came to me right away. Beautiful. Strong. Independent. Funny. Talented. Courageous. But then I thought, this shouldn’t be about me, this is her day."

You’re welcome.

Thursday, June 8, 2023

Song and dance

There's a joke I like to use whenever someone mentions they've injured their ankle, knee, foot or that they've had a hip replacement. My usual reply is, "So I guess the Riverdance audition is off." In case you're not familiar with Riverdance, here's why it's funny:

In reality—a place I rarely visit—these dancers are highly skilled, precision artists and athletes who have devoted the necessary time and practice into perfecting their joyous art.

This is not something we have in common.

I bring this up because my beautiful daughter is getting married in exactly a month. And while that means a festive celebration, a new family, a great son-in-law, a lifetime of happiness for my baby girl, and a canyon-like dip in my retirement savings, it also means something a bit more frightening to me: the father-daughter dance.

If you've ever been to a wedding, you're famiiar with the tradition. Either after the newlywed couple's first dance, or when I'm done delivering my brilliant, quotable, side-splittingly hilarious yet tearfully poignant toast (post to follow), there will be the father-daughter dance.

The first step (see what I did there?) was to choose the song. This is one of the few choices I actually get to make. I spent several nights watching and listening to father-daughter wedding dance songs on YouTube, crying my eyes out. Seriously, I was a mess. I know what you're thinking, but let's see you listen to this, or this, or this and this and see how you do tough guy.

After being overruled on Highway To Hell (you know the joke: The fact there’s a Stairway To Heaven and a Highway To Hell should tell you who’s expecting more traffic), I finally landed on a song with some history and meaning to me and my girly. I know you want to know what it is, but I'm not going to reveal it here. Like my hilarious toast to the couple—have I mentioned that before?—some things need to remain a surprise.

The actual dance is the really scary part. To make sure we're properly prepared, my daughter and I have decided to take some dance lessons at Arthur Murray Dance Studios. Ironically, there's one within walking distance from the house.

Walking I know how to do.

We had our first lesson yesterday, and it went quite well. Back step, side step, rock back, spin - yeah, I know the lingo. The instructors and personnel are lovely, supportive and encouraging. Obviously they're well aware of how nervous their students are. Especially the first time ones.

What I found to be the worst part of the experience was being surrounded by mirrors. Not the small, narrow full-length dressing mirrors you'd have in the corner of your bedroom.

Or the funhouse kind I like that make me look tall, thin and lanky (which coincidentally are the ones I have in my bedroom).

No, these dance studio mirrors were other ones. The ones that make me feel like reference material for Brendan Fraser.

I suppose the right way to think of the mirrors is as additional inspiration to get closer to dancing shape as the date sneaks up on me.

And although we've already got the song and the basic steps to the dance we're going to do, there are always additional little flairs and moves I'm thinking about adding at the last minute to spice it up a bit. You know, make it more memorable.

Not to tip my hand, or tap my toe, too much, but I'm thinking a little something like this:

Tuesday, April 4, 2023

Prep school

I’m not going to lie. I had a fun time coming up with different choices for the title of this post:

My Least Favorite Oscopy


Where The Sun Don’t Shine


Up The Down Staircase


The Long And Winding Road


Landing On Uranus


Aw Chute


Bottoms Up

I chose Prep school because it focuses on what, contrary to what you may think, is absolutely the worst part of the colonoscopy “journey.”

At the urging of my doctor, last week I treated myself to this diagnostic procedure. For you lucky bastards unfamiliar with it, a colonoscopy is a medical procedure where a doctor, usually a gastroenterologist (PRO TIP: never a guy in a van), inserts a long, flexible tube called a colonoscope into the rectum.

Which reminds me of a joke.

The elementary school teacher was taking roll call. “Johnny?” “Here.” “Steven?” “Here.” “Billy?” Nothing. “Billy?” Still nothing. The teacher says, “Does anyone know where Billy is?” Mikey raises his hand and says, “Billy had an accident. He was climbing one of those iron fences with the pointy tops, and he slipped. One of the pointy things went right up his asshole. The teacher said, “Michael, we don’t say asshole, we say rectum.” And Mikey says, “Rectum?! Damn near killed ‘em!”

Never gets old.

Where was I? Oh, right. So anyway, a tiny video camera at the tip of the colonoscope lets the doctor see the inside of the entire colon. And according to the twice-impeached, currently indicted, stable genius orange mango, when applied this way the camera light also cures covid.

So, win-win.

The reason the procedure is done is to check for things—none of which I had—like polyps, abnormal tissue, blockages and causes of rectal bleeding, chronic diarrhea and other intestinal problems.

In specialized GOP colonoscopies they also look for brains, hidden documents and Lindsey Graham.

Now for the prep part of our show. Two days before the procedure, I had to go on a soft diet. Then the day before, I was on a liquid diet. On Colonoscopy Eve, I celebrated in the traditional way by drinking eight ounces of a powerful laxative mixed with Gatorade every fifteen minutes until I'd had a total of forty-eight ounces.

Then, there was nothing to do but have a seat in the library and wait for the show to start.

The next morning the wife drove me to the surgical center to check in at 8:30 for a 9:15 reservation. I was done and on my way home by 10:45, still in my propofol haze and craving In-N-Out.

While it's not the most pleasant way to spend a morning, I file it under things could've been a lot worse. So now you know more about me than you probably wanted to, but at least you'll know what to expect should you ever have to roll on your left side and count backwards from a hundred. I mean for medical reasons.

That's it. And of course, there's only one way to wrap up this post.

The end.

Monday, April 3, 2023

On my watch

A long time ago, on wrists far, far away, people wore watches that weren’t smart. Rather they were functional. Fun. Stylish. Elegant.

Instead of the black, battery-charged squares you see on so many wrists, that do everything from answer phone calls to measure your heart rate to tell you how many steps you take in a day, they made up for their lack of Swiss Army utility by doing one thing well: telling time.

They were, and still are, um, timeless.

I was rummaging through my drawers over the weekend— the ones in my dresser, get your mind out of the gutter—and hidden away in there were a few timepieces I’d completely forgotten about.

Like this beauty pictured above. This ACME watch was given to me by the wife when we were in New York back in the day. We were enjoying a fine afternoon of shopping at the now late, great Warner Bros. flagship store on the corner of 5th and 57th, fraternizing with characters like Bugs Bunny, Daffy Duck, Superman, Wile E. Coyote, the Tasmanian Devil, Tweety Bird and Sylvester.

The only silhouette missing on the face of it is the falling anvil.

Another gem, and also a gift from the wife who may have been trying to tell me something by giving me so many watches, was this retro-chic Hamilton Electric timepiece. I can’t remember if it’s from the late 50’s or early 60’s, but it doesn’t really matter.

Bitchin’ then, bitchin’ now.

Then there’s the Xemex—see if you can guess who gave it to me. It belonged to our friend Francois, and I had admired it so much that the wife (dammit, now you know) made a secret deal to buy it from him for me. The watch weighs just under seventy-five pounds. Alright, maybe not. But it feels like it. It’s a huge, heavy, shiny object.

I’ve had apartments smaller than that watch.

Years ago, an art director I worked with named Neil Muller wore this Seiko Chronograph. At the time I didn’t wear a watch (does anyone really know what time it is? Does anyone really care?), but I couldn’t stop thinking about how beautiful it was. So I ran out and bought the exact same watch for myself.

I still don’t know what most of the dials do, but they look impressive, yes?

Finally, have to go with a classic. This Mickey Mouse watch was purchased on one of my many trips to the happiest place on earth. My Apple Watch lets me have a digital Mickey face on it, but it ain’t the same.

I was going to tie this up with a line about being out of time, coming back for seconds or even tick-tock Clarisse.

But it’s been a rough day. I think I’ll just kick back and unwind.

Thursday, February 23, 2023

A new decade

So here's something you don't want to do: look for pictures of feet on a scale on the interwebs. If you ever thought feet were strange looking, browsing through dozens of pictures of them won't do anything to change that.

What am I saying? Feet. Not a pretty picture.

But contrary to what you've read so far, I'm not here to talk about feet. I'm here to talk about the scale.

Historically the scale has not been my friend. Whether it's my expensive digital bathroom scale, or the twenty-year old beam scale (yes that's what it's called, no I didn't have to look it up) in the doctor's office, they always come up with a number that shocks me. Of the two, I look more forward to the bathroom scale, because that one is usually off by three or four pounds in my favor. But the doctor's office scale pops that balloon real fast.

It's a number that says, "Well, looks like we're not keeping that resolution again this year."

Everyone has a different way of assessing their weight. Mine is in decades. Not the years, the increments. I call every ten-pound increment on the scale a decade. And here's the bad news: I thought I was in one decade, but come to find out I'm well into the next one.

It made me so mad at myself I had to have some sugar cookies just to calm down.

When I enter a new decade on the scale, it's not easy to deal with the shame, embarrassment and disappointment. Something my high school girlfriend used to tell me all the time.

And it's not like I don't have inspiration all around me. My close personal friend Rich Siegel—Peleton evangelist, proprietor and editor-in-chief of Round Seventeen—has recently undergone a physical transformation, dropping a ton (not literally) of weight. He looks great, feels great and is currently in the market for a newer, less tenty wardrobe.

When I ask him how he did it he said diet and exercise. Like I'm buying that.

Another close friend, the formidably talented copywriter, screenwriter and bronze medal winner in curling at the 2014 games in Sochi, Cameron Young is constantly encouraging me and generously making himself available to go for long scenic walks, where we can speak of things that matter, make fun of strangers and burn calories at the same time.

Walking. Isn't that what I do between the bedroom and the refrigerator? At midnight?

One problem is I can carry a lot of weight without looking too awful. But I can only kid myself for so long. It's a numbers game, and sometimes the numbers just decide to slap you across the face and call you Sally.

Anyway, seems to me there are really only two solutions. One is to give the scale a twenty-pound head start so I don't feel so bad. The other is to let it keep starting at zero and get serious about lowering the number. After all, it's not a lot to lose. I've done it before and I know how.

And since I've been measuring the ups and downs in decades, I'll have to do what Superman did flying counterclockwise around the earth, and Cher did singing on a battleship.

Turn back time.

Tuesday, February 14, 2023

Blog bot

I imagine in the future there will be a lot of uses for Chat AI. Students will no longer have to write their own final papers. Employees won't have to pen their resignation letters. Ransom notes will become much more creative.

But for me, the best part of Chat AI is I no longer have to write my own blogposts.

If you've followed me for any amount of time, you know I run between a post everyday and one every couple of months. Some would say that makes me lazy and undisciplined. I would say who fucking asked you.

Nonetheless, I expect that you can expect an uptick in the number of posts now that I have Chat AI to write them for me.

My first Chat AI post will be about Chat AI that goes wrong sometimes. And remember, if you don't like it, I didn't write it.

Have you ever wanted to have a conversation with a highly advanced AI language model, only to end up laughing so hard that your sides hurt? Well, let me tell you, ChatGPT is the AI for the job!

This chatbot, created by OpenAI, has the ability to hold natural conversations and generate text based on the input it receives. But sometimes, things can go hilariously wrong. Here are a few of my favorite moments while chatting with ChatGPT:

1.When ChatGPT Tried to be a Stand-Up Comedian

Me: "ChatGPT, tell me a joke."
ChatGPT: "Why did the tomato turn red? Because it saw the salad dressing!"
Me: "LOL, that's a good one!"
ChatGPT: "I know, right? I'm killing it up here. takes a bow"

2. When ChatGPT Tried to be a Mind Reader

Me: "ChatGPT, what am I thinking right now?"
ChatGPT: "I'm sorry, I cannot read minds. But I have a feeling that you're thinking about tacos."
Me: "How did you know?"
ChatGPT: "Just a lucky guess. Or maybe it's because you mentioned tacos in our last conversation."

3. When ChatGPT Tried to be a Love Guru

Me: "ChatGPT, what's the best way to impress someone on a first date?"
ChatGPT: "I would suggest bringing them flowers and reciting poetry. Or, if you're feeling adventurous, you could try solving a Rubik's cube in under 60 seconds. Either way, your date will be impressed by your smooth moves."

4. When ChatGPT Tried to be a Fitness Coach
Me: "ChatGPT, how can I get in shape?"
ChatGPT: "You can start by doing 100 push-ups, 200 sit-ups, and running a marathon every day. And don't forget to eat only kale for every meal. Trust me, you'll be ripped in no time."

Ok, this is me again. Now at this point in the blogpost, I'd usually wrap it up with some clever wordplay or pithy observation or thought-provoking insight. But with Chat AI, I don't have to. I'll just let my chatbot close it out for me:

And with that, folks, we reach the end of yet another blog post. If you made it this far, congratulations! You're officially a certified blog reader. To celebrate, go ahead and treat yourself to a cookie... or two... or three. But don't forget to brush your teeth afterwards, or the dentist might revoke your certification. Stay tuned for more silly musings and nonsensical ramblings, right here on our blog. Bye for now!

Tuesday, January 31, 2023

Place your credit card in the upright position

Surprisingly, thank God, there are still a few things you don’t know about me. One of them is I used to be deathly afraid of flying. So much so in fact, that years ago I couldn’t bring myself to get on a plane to New York to actually meet Bruce Springsteen and party with him at an SNL after party.

Long story. I’m not proud.

However I’m pleased to tell you—and if you're flying with me you'll be pleased to hear—that’s no longer the case, and hasn’t been for the last twenty-eight years. The way I conquered my fear of flying was simple: I wound up doing a whole lot of it.

When I lived in Santa Monica, I got a freelance gig at Foote Cone Belding in San Francisco. Since these were the before days when you actually had to be in the office, that meant I had to commute up there on Monday mornings and back down on Friday nights. I figured even though I’d be sweating like Albert Brooks in Broadcast News, I could probably white knuckle my way through a forty-eight minute flight twice a week.

Well imagine my surprise when my first week on the job I flew up to San Francisco, then separate round trips to Dallas and Atlanta for focus groups, then back to San Francisco to pick up my clothes at the hotel, back to Los Angeles for a friends birthday party then back up to the bay area.

It was immersion therapy—nine flights in one week.

In the nine months I commuted back and forth, sometimes two or three times a week, I got extremely comfortable with flying. I learned what the noises were. I chatted with pilots. I educated myself about different planes (Boeing 757, sports car of the Boeing fleet). And since I did most of my commuting to the bay and back on United, when the pilot made it available I also listened to channel nine, which was the communications between the plane and various flight controllers along the route.

My thinking was if they’re not worried, I’m not worried.

All this to say the other thing I figured out while I was logging all that airtime is where I like to sit on the plane so I’m the most comfortable and the least stressed.

Here’s a hint: it’s not in the back.

I’d buy books of upgrade coupons and, depending what sections the aircraft was divided into, fly in either first or business every time. One time I flew the eleven minute flight from San Francisco to Monterey and upgraded to first. My motto was, and still is, no trip to short for first.

I know how that sounds. But even though there's no upside in it, I have to face facts—I’m not a small person. And a wider seat—on the chair, not on me—makes flying much easier. Dare I say, enjoyable.

In yet another example of bad parenting, I've tried to pass this philosophy on to my kids, although it hasn’t stuck. Fortunately their current incomes dictates where they sit on the plane. So does mine, but then I figure that’s what credit cards are for.

If you happen to be flying somewhere with me and don't want to pony up for the front of the plane, I understand completely. Just know it'll be like that episode of Seinfeld, where Jerry is flying with Elaine but there’s only one open seat in first and he takes it.

Don’t worry. We’ll have plenty of time to talk after we land.

Monday, January 30, 2023

Call for backup

They’re the unsung heroes of song. Backup singers.

Tonight I rewatched a spectacular documentary the wife and I had originally seen in the theater when it came out: 20 Feet From Stardom.

The film focuses on the careers of the great Darlene Love, Merry Clayton, Lisa Fischer, Judith Hill, Claudia Lennear, Tata Vega and The Waters Family. In their own words they tell us their stories of the unbelievable highs, crushing lows and relentless persistence it takes to have a career behind the spotlight. And just how hard it is to step out in front of it.

One of the many moving—although sadly not surprising—stories is how poorly Wall Of Sound producer Phil Spector treated Darlene Love and other women of color, taking advantage of them to further his own reputation.

He was a monster even before he shot anyone.

Throughout the film are interviews with Bruce Springsteen (who?), Sting, Mick Jagger and more explaining how their backup singers make or break their songs and shows. Often, the tunes you’re humming while you're walking to your car after the concert, and then sitting in the line of cars waiting to get out that's going to take at least an hour as you wonder why you didn't pony up for preferred parking and use the bathroom before you left the building, are the parts the backup singers were singing.

And then, there are the voices.

As you might imagine the film is chock full of music and songs, and the voices singing them are nothing short of magnificent. Every one of them deserving of a solo career as the headliner.

So no snappy end lines or funny twists of phrase today. Just a recommendation for a great film that deserves to be seen. About enormously talented people who deserve to be recognized.

Thursday, January 26, 2023

Encore post: My dermatologist is Dick Cheney

You know how some things are never as bad as you think they are? Like bad hair days for example. You're the only one who really notices, and if not, the only one who really cares.

Unless it's a really bad hair day.

Then everyone's laughing behind your back and making Nick Nolte jokes.

Here's the thing: I went to my dermatologist this afternoon to have a few dark spots removed from my face. But that's not what it looks like.

It looks like I went hunting with Dick Cheney.

The way it works is the dermatologist freezes the spots with liquid nitrogen, the same stuff they store fertilized embryos, bull sperm and Walt Disney's head in. Then the spots they've treated blister, then scab.

Then the scabs fall off (aren't you glad I chose this graphic instead of a more graphic graphic?). Then you have beautiful new skin when it's done.

There are a few problems. First, the liquid nitrogen feels like it's burning even though it's actually freezing your face. Secondly, the dermatologist seemed like she was enjoying it a little too much. And finally, the time it takes to heal is somewhere between five and ten days. Which is way too long to look like I've been cleaning my gun.

Or hunting with Dick Cheney.

So I'm going nocturnal as much as possible the next few days. Thanks to my little procedure, not only will I be able to finish a few things I've been meaning to get to in the Batcave, it's also shaping up to be a great movie-going, star-gazing, moonlight walk week.

The good news is when I emerge from the darkness, my skin will be smooth and radiant with even tones.

Why go through all this pain for a few blemishes? Because when L'Oreal calls, I want to be ready.

And besides, I'm worth it.



Wednesday, January 25, 2023

Emotional energy conservation

In case you didn’t notice, we’re in the middle of an energy crisis. Not the one involving Saudi oil barrels. Or the Texas power grid. I’m not talking about the reduction in natural gas production. Also not preaching about greenhouse gas emissions.

I’m talking about the emotional energy crisis.

Maybe it’s just me, because a lot of times it is, but there are just too many things being thrown at me on a daily basis that, for some reason, I’m supposed to care about. It’s a never-ending news cycle in the loosest sense of the word "news."

There are of course more than enough legitimate issues we should all be concerned about:

The war in Ukraine.

The next covid variant.

The national debt.

The fact congress is being held hostage by spineless, right-wing, Trump-loving, racist, conspiracy theory loving, power hungry liars and seditionists more concerned with conducting revenge hearings against imaginary wrongs than actually governing.

I can’t even.

Then there’s the ever increasing, never ending tidal wave of stories about things I couldn’t care about if I tried, but for some reason algorithms deem worthy of being served up to me as if they mattered. And as if I cared. A few examples of “news” from today alone:

Michael Strahan Poses for Rare Photo With Girlfriend at Hollywood Walk of Fame Ceremony

Ashley Graham Shows Off 'Ripped' Gym Session Photo With Husband

See David Foster and Katharine McPhee’s Toddler’s Amazing Drum Solo

Justin Bieber sells his music catalog

Shailene Woodley opens up about Aaron Rodgers relationship

Kylie Jenner reveals son’s name and how to pronounce it

New pill treats diabetic cats without daily insulin shots

Vanna White Distracts ‘Wheel of Fortune’ Viewers With Another Bold Outfit

J.Lo and Ben Affleck Reunite with Jennifer Garner for Family Event

Alright, full disclosure—I’m a little worried about Jennifer Garner. She shouldn’t have to put up with that crap. But everything else, nope.

I only have so much emotional energy to spend, and last I looked the emotional energy filling station was closed. So I suppose the only answer is to try and shut out the noise and focus on the things that really matter.

Now if I could just stop thinking about how much those cats were paying for insulin.

Tuesday, January 24, 2023

Stop me if you've read this one before

I’m not sure whether it’s a bad habit (God knows I have plenty of those to spare), my failing memory or the fact I’m a believer in the old adage that great writers steal from other writers. Especially when the other writers are themselves.

I’ve written over 1,181 posts on here—I don’t have to tell you. And almost all of them have their own clever little word play titles.

But as you may have noticed, because I know you’ve read, cataloged and committed them all to memory, many of them unintentionally and unconsciously share the same title.

For example I have two posts called Going Bananas. Three if you count the encore post of one of them. And while we’re on the subject, a lot of people, okay, a few people, alright fine, somebody asked me what the encore posts are. Well, they’re pretty much what they sound like.

Encore posts are reposting of pieces that were critically acclaimed, especially insightful, endlessly enlightening and are constantly being asked for, dare I say demanded, by my many grateful followers who appreciate quality writing and want to reread them over and over again.

Nah, I’m just funnin’ you. I slap up encore posts when I’m too lazy or tired to write a new one. Or I don’t feel like living up to that “quality writing” thing.

Where was I? Oh, right. I also have more than one post called With Friends Like These. And I think there’s more than one Here’s The Thing.

I’m not losing sleep over it. In fact I'm in good company. There are more than four movies called Monkey Business. Three called A Night To Remember. There’s more than one Gladiator, and more than one Twilight (one with vampires, one without).

I'm sure there are other examples, but I have to get going on tomorrow's post. I'm calling it Gone With the Wind. Either that or To Kill A Mockingbird.

I haven't decided yet.

Monday, January 23, 2023

Encore post: Going bananas

I never should've looked.

As you may know, I often use Starbucks as my branch office when I'm working on an assignment. And, being a creature of habit, I always have a grande decaf and a slice of Banana Walnut Bread while I'm working.

Now, I've never been under the impression that it's a diet snack. But I always thought, you know - bananas? walnuts? - how bad can it be.

Well, today I found out.

A law went into effect the first of the year saying restaurants/coffee shops now have to post the calorie content of their food where the customer can see it before ordering. Which, as you can see, Starbucks has done.

Not that I ever gave any thought to it at all, but if I had I would've figured maybe 200, 250 calories. Come to find out I would've been off. By half.

It's just not fair. Where I once was just wistful and carefree ordering my faux healthy banana bread, I now find myself sweating like Mel Gibson at Passover dinner deciding whether I can justify that many calories for a snack.

Being beautiful isn't easy. I don't have to tell you.

Maybe next time I'll try to find someone else at the "office" who wants to split a slice with me. Maybe I'll just do without.

I did notice that my Starbucks sells real bananas at the register. I don't see a lot of fat chimps running around. Wonder how many calories in those?

Thursday, January 19, 2023

Ace 2014-2023

At first, Ace wasn’t the one. Gus was the one.

It was January 2016, and we were only a few weeks past losing Max, the world’s greatest dog. I’d been saying loudly and repeatedly I wasn’t going to be ready for another dog for a long while, and I didn’t want to hear any conversation about racing out to replace Max (as if any dog could ever replace him).

Fast forward three and half weeks. I started scrolling the Westside German Shepherd Rescue website and came across Gus. He looked like an awesome dog, and bore quite the resemblance to Max. And since WGSR was having an open house soon, I thought what would be the harm In going down there and shaking paws with Gus in person.

So on a Saturday morning, with the wife and daughter in the living room in their jammies watching a leftover Hallmark Channel Christmas movie, which explains why I have no recollection of it, I came bursting in fully showered, dressed and ready to go.

”Where are we going?”

”Downtown to the Westside German Shepherd Rescue. Just to look.”

I’d never had a rescue dog and was curious about it and what the dogs were like. Max had been a German import: a true German German Shepherd we had since he was a puppy. I thought if we ever got a rescue, it'd be strange not to know who he was from the time he was a puppy, but it might be nice to have one that came housebroken, with adult teeth and without an appetite for couches and pillows.

At the open house, Gus was beautiful but scared, as many of the dogs were. Clearly he'd had an abusive prior owner and was fearful of people, particularly men. This is true of a lot of rescue dogs. When you see these beautiful dogs recoil and put their tail between their legs when you try to pet them, it makes you hope there’s a deep, dark circle in hell for people who abuse these animals.

Anyway, after meeting Gus, another shepherd named Jake and a couple others, we were ready to head back home. The woman at WSGR who’d been doing the introductions, and seeing we weren’t having much luck, asked us what we were looking for. We basically described another Max. She said, “Hang on, I have someone I want you to meet.”

She went in back, and a few minutes later came out with Ace.

He was beautiful. Where Max’s eyes had been dark, Ace’s were light brown and a little freaky looking. Max had smaller triangle-shaped ears, and Ace had two giant ears sticking straight up that we figured could pick up 300 channels. Max was a long-haired German Shepherd. Ace was a short hair.

We spent some time with Ace, walked with him a bit and then let my daughter walk him. She got down to eye level with him, where he proceeded to put his giant paw in her hand and give her face a sloppy, paint roller size licking.

That did it. We were at the point of no return.

Ace was our beautiful boy for six years. Every German Shepherd bonds with a person, and in Ace's case it was my wife. He was her shadow, her protector, her love, following her everywhere and always having to know where she was and what she was doing.

If she'd had plans for a life going to the bathroom alone, Ace put an end to them.

About three years ago, we discovered in the most terrifying way that Ace had epilepsy. I've posted about it here, so I won't revisit all the gory details now. We managed his seizures, which would run few and far between and then, for no reason, frighteningly close to each other.

Last Friday, Ace had a seizure that medically and behaviorally altered him in a way he couldn't come back from. So we made the decision every pet owner dreads, and knows they'll have to make eventually. As my friend Scott Thomson says, "They're angels with expiration dates."

We wanted to make his send off as lovely, if that's a word you can use, as possible for him. We gave him an In-N-Out burger-double patty (but not a Double Double cause of the cheese - he was an all meat guy). We leashed him up and took him for a long walk around the neighborhood, where he got in all his usual sniffs and explorations. When he got back to the house, he enjoyed some whipped cream his favorite way: straight from the can. He was in good spirits.

Instead of a cold veterinary office, we had a vet come to the house and said our goodbyes through our tears in the backyard. We were all down on the ground around him, holding him and making sure he knew how much we loved him.

Right now I imagine Ace and Max having a conversation about how the wife, daughter and I were as dog owners.

ACE: Did he do that stupid treat-in-his-mouth thing with you?

MAX: All the time! But it made him happy so I put up with it.

ACE: He'd always brag about how we'd never rip his face off.

MAX: Good thing he wasn't a mind reader!

ACE and MAX laugh hysterically.

Ace was the strong, silent type. And without his giant presence and even bigger heart, now the house is silent.

We'll miss his manly sighs when he laid his powerful body down. The way he looked up at you with his "Don't you love me?" face whenever we held anything edible in our hands. The look on his face when he'd lay dreaming on the love seat. His joyful howling when he knew he was going on a walk.

We're going to miss every little thing about him, and we'll love him forever.

Most people get one great dog in their life if they're lucky. As the wife said, we definitely exceeded our quota.

ACE: Who're all these treats and giant bones for?

MAX: They're for us pal!

ACE: Do we take them over that bridge right now?

MAX: Not yet. We're going to wait here awhile.

Tuesday, January 17, 2023

Encore post: No know how

As I've written about on here before, I'm about to embark on a bold, new, money-sucking, patience-straining, marriage-testing, argument-inducing adventure: my kitchen and living room remodel.

Like everyone who goes down this road of no return, my journey began at Home Depot and Lowe's. The wife and I didn't just go there to get ideas about bathroom vanities, kitchen sinks, drawer pulls and countertops. We were also armed with a list of items from our contractor we had to either purchase or make decisions on before they start.

If you know anything about me, you know I like figuring out how things work and, if needed, could MacGyver a way into building a house from the ground up using only a hammer, spatula, paper straws and lawn grass.

Nah, I'm just funnin' you. I can't put together a bookshelf from Ikea. But I can tell you the first film Jeff Goldblum was in—that's gotta be worth something at some point.

Where was I? Oh, right. So to paraphrase Blanche DuBois in Streetcar Named Desire, when it comes to construction I do depend on the knowledge of strangers. Of course it helps if the strangers actually know more than I do. And while there are a lot of scary things about this process, not least among them is the frightening fact I may already have more answers to my questions than the people who work at Home Depot or Lowe's. That just ain't right.

The good news is the big box hardware and lumber stores aren't the only game in town. Fortunately, thanks to a trusted recommendation, we discovered the family-owned Faucets & Fixtures in Orange. They have a quiet little storefront in a not great section of Tustin Avenue that comes nowhere near tipping its hand to the remodeling wonderland waiting inside.

In an experience that was a first, their employees know all about the inventory and are able to answer all the questions. "Yes it comes in polished nickel, but it's plastic-y on the inside." "You can get the one-piece Memoirs toilet, but the two-piece is about $400 cheaper." "That's a stock medicine cabinet, but we can custom build one for you no problem." "The sink is ten inches deep, but the porcelain finish is brighter and thicker on that one." The store has a big selection, yet isn't overwhelming.

I could make a hundred trips to Home Depot and Lowe's, and never get as much done as we accomplished in a couple hours at Faucets & Fixtures with our man Austin.

The point is this-once you've had knowledgable, friendly, patient customer service, there's no going back. It's like going from J.C.Penny to Nordstrom. Stater Bros. to Trader Joe's. Winchell's to Starbuck's (Those are big corporations, but you get my continental drift).

From now on, it's mom and pop, family-owned, highly recommended merchants for all things having to do with the remodel and beyond.

And in case you're looking to win a bar bet, his first movie was Death Wish.

Thursday, January 12, 2023

Fall back

Ooops I did it again.

I'm actually not a clumsy person, but you wouldn't know it from this post. Or this one. Subconsciously it may be because I believe in the rule of three more strongly than I thought, because this will be the third post I've done about me falling hard and flat on my back like a ton of bricks.

Fat, Jewish bricks.

Here's what happened.

I was minding my own business, doing award-winning, crowd-pleasing, results-getting, competition-killing, raise-worthy work at my bedroom desk for my 100% remote job with the world's leading cybersecurity company. In the course of that vitally important work, I make it a point to stay hydrated.

As one does.

Since it was just after noon, I started out to the kitchen to see if there was something good hiding out in the fridge for lunch. But before I got there, I turned around and went back to my desk to clear two water glasses (see hydration above) and put them in the dishwasher.

Are you with me so far? We're coming up on the part where the hardwood floor breaks my fall. And almost my back.

As I reached for the glasses, my very fashionable yet reasonably priced Vionic flip-flops got caught between the plastic desk chair mat and the area rug it overlaps. I started falling forward, water glasses in hand. Then I thought, let's see if I can put my early years as a danseur with the New York City Ballet to good use—if I turn, maybe I can slow my roll by grabbing the edge of the bed. The glasses went flying from my hands. I tried grabbing the bed and missed, which isn't easy cause that sucker is a two kids, two adults and two dog accommodating California King.

Thanks to the inertia, momentum, velocity and enormous amount of gravity at work, that giant thud you heard a little after noon PST today was me.

As luck—my luck—would have it, I was home alone: my daughter has a big time advertising job and had to go into her real office to work, and the wife had to take our German Shepherd Ace to the vet for some blood work. So I laid there a minute on the floor, my back screaming every swear word it knows at me, and tried to figure out how I was going to stand up.

The answer was fast. I sat up, grabbed the bed for leverage and got myself up off the floor. With that one move, it quickly became apparent my back wasn't going to be done swearing and screaming at me any time soon.

Just like my high school girlfriend.

Fortunately I had an acupuncture appointment this afternoon, so I managed to lower myself into my thirteen-year old Lexus ES350 (I really need a car with higher ground clearance) and went. And instead of working on my feet (long story, another post), he worked on my back.

It felt better for a little while afterwards. I don't know if it was physical or mental, but you can say that about most things with me.

So tonight, it's the heating pad on and off every twenty minutes, trying to keep the grunting sounds every time I move to a reasonable volume and not moving around too much. With any luck it'll start to feel better in the morning, and I'll be in for a quick recovery in the coming days.

Of course, the bad news is my Cirque du Soleil audition is off for now.

Wednesday, January 11, 2023

Encore post: Non-essential personnel

There’s been a great deal of discussion about essential and non-essential workers these past ten months. In the middle of a devastating pandemic, we quickly found out who we absolutely needed and who we could live without.

And the surprises weren’t all that surprising.

The people we take for granted day in and day out—grocery checkers and stockers, delivery people. Obviously the frontline medical heroes. The under siege postal workers (buy stamps). People who keep security and infrastructure going. As well as a long list of others.

And hey, you'll never guess who wasn’t considered essential. Give up? I hate for you to hear it this way but it's people who work in advertising agencies. I know, I’m as shocked as you are.

But here's something we know deep down in those places we don't talk about: the harsh reality is that was true even before the pandemic. And it’ll be true after.

Truth can be such a cruel mistress.

Come to find out in a non-existent survey not conducted by Gallop, that in the time of Covid, turns out people across every demographic—including some that haven’t even been segmented yet—actually set priorities about what's essential and what isn't.

While people are busy worrying whether a cough is just a cough or whether it's a debilitating virus that's going to have them fighting for their lives in the ER, oddly enough they don’t consider banner ads, screen takeovers, wild postings, commercials of any kind (with the exception of those two Match.com Satan ads), radio spots repeating the phone number three times, bus shelters, outdoor, paid social, email, direct response tchotchkes (no I didn't look up the spelling, yes it's correct), online surveys, YouTube pre-rolls, theater ads that piss you off before the movie (remember movies?), product placement in those movies, brochures, endcaps, welcome kits and more essential.

Even more non-essential? People who create them.

But fear not fellow agency people. Remember that many great artists aren't appreciated in their own time. Eventually this too shall pass, and people will come out of the plague culture and discover they hold a deep appreciation and fond nostalgia for all the ads they saw that began with "These are challenging times..." and ended with "We're in this together."

Someday the world at large will see the sense in theoretically normal-thinking adults putting their health and the health of loved ones at risk to bring them commercials that involved people breaking into dance for no reason, running footage, bite and smiles and people who aren't doctors but play one on television.

You know, the same as usual except now the people in them wear masks.

I've heard the arguments: we're keeping the economy going during a bad time. Bringing information people would have no. other. way. of getting. Setting an example by being at work, etc.

I got news for you. Essentially, you're kidding yourself.

Tuesday, January 10, 2023

Encore post: Client rewrites

I'm doing something right now I'd advise anyone writing a blog not to do. I'm writing this post while I'm extremely pissed off. I know what you're thinking, "But Jeff, you're usually so funny and easygoing and levelheaded, what could possibly put you in such a foul mood?"

Well, I'll tell you. Clients who want to be copywriters.

There's a story I may have told before here, but it bears repeating. Paul Keye, who owned Keye Donna Perlstein, one of the great Los Angeles creative shops that isn't around anymore, wasn't just the creative director. He was also a copywriter, and a great one at that. He was presenting his work at a client meeting, and the client was being particularly dickish about it. Finally the client made some bullshit, insignificant, arbitrary change, like "the" to "a". He looked up at Paul and said, "What can I say Paul, I'm a frustrated copywriter."

To which Paul took a beat, then replied, "No, I'm the frustrated copywriter. You're an asshole."

Any copywriter who's been in the ad biz more than ten minutes has had the joyless experience of the client reworking their copy, with total disregard for what goes into creating it. Even when they like the copy, clients rarely get the nuance, cadence, subtlety, humor and rhythm of words well written. One of the most common places they take refuge is "I don't get it, how will any of our customers?"

Respect from clients for consumers intelligence is harder to find than a Christmas bonus.

Don't get me wrong: I'm sure occasionally a client will contribute something positive and helpful that doesn't make the copy sound like a strategy statement. Just like occasionally I believe I'll win the lottery, or Scarlett Johansson will return my calls.

If you think I'm painting clients in broad strokes and generalizations, take a look and listen to TV and radio commercials tonight. They were all client approved before they got there. We'll talk about the ratio of good to bad when you're done.

Originally this post was going to be about the subject of overthinking, but then I realized it's essentially the same thing. Clients examine copy with a magnifying glass the consumer will never use—assuming they even read the copy in the first place (you know the old saying).

It is endlessly frustrating with one client. The good news however is I have several who've been chiming in on how they think it should read. Copy by committee. Mmmm mmmm good.

Here's what I try to think about to keep it all in perspective. When Goodby had the notoriously bad Carl's Jr. account, they insisted on rewriting virtually everything that was presented to them. When asked about it, Jeff Goodby allegedly said, "It's a great deal. They write the copy and pay me." After it left, Goodby apologized to the staff for taking the business in the first place.

Whenever a creative chimes in with anything unflattering about the client, they're usually met with the fact that the client pays the bill and can have it the way they want. Thanks, but we already know this. I pay my doctor bills, but I don't get to tell him how to do the surgery. But then medicine isn't a collaborative sport like advertising. Which leads me to another thing: we're not curing cancer here. Don't get me started.

Here's the thing: this isn't my first rodeo. I know clients are always going to be changing copy, sometimes with the genuine intention of thinking they're making it better. And sometimes just because they're frustrated copywriters.

So I'll try to keep Jeff Goodby's comment in mind, along with my own personal motto.

The checks clear.

Monday, January 9, 2023

You may already be a wiener

Seems you can’t go a day without reading or hearing about a labor shortage hitting one industry or another. Well, here’s the good news. Opportunity is knocking where you’d least expect it.

Oscar Meyer is looking for Wienermobile drivers.

You’re probably asking yourself the same question I did: Where do I sign? Before you make the jump and become an official “Hotdogger,” you should know there are some other responsibilities that go along with the position besides just riding around all day with a giant wiener.

Which, trust me, isn’t as easy as it sounds.

Anyway, here’s part of the job description on their recruitment site:

To represent Oscar Mayer as a brand ambassador through radio and television appearances, newspaper interviews, grocery retail and charity functions. To “meat” and greet people from coast to coast.

So far, so good. But if you take a closer look, there’s a little line they managed to slip in there that would have me clenching my buns:"To maintain company car". Apparently you’re expected to keep that giant wiener up and running.

Don’t quote me on this, but I’m guessing it's not covered by AAA. So let’s say your giant wiener keeps going down. Now what do you do? You're gonna have search for a tow truck to rent, and the last thing you want is to be seen pulling your big wiener across state lines. AmIrite?

It seems to me wiener maintenance like oiling and polishing it should be provided by the Oscar Meyer company. I mean really, is it that hard?

Anyway, if you’re up for the challenge, or as the site says, ”Do you cut the mustard?” , you can always send in an application and see what happens.

I don’t relish the idea of waiting for an answer, but you might handle it better.

Thursday, January 5, 2023

Streaming service

Trust me, this isn’t one you’ll want to watch.

If you take a quick cruise through any tech store or online site, there are a plethora of consumer-ready technologies designed to make life more convenient and productive. And all of it is produced with the best intentions. But like me trying to do home repairs, some things are best left to the professionals.

Case in point is this little device that would never have been invented had there not been an anxious world and grateful nation clamoring for it. The U-Scan. It's a miniaturized health lab that attaches to your toilet bowl and collects urine for home urine screening.

So how do you know if urine need of it?

Well if you’d prefer to be spared the indignity of peeing in a cup at your doctor’s office—something I personally always enjoy for both target practice and hand-eye coordination—you’ll probably be one of the first in line for this smart device. Of course as I write this I have to ask myself how smart it can really be sitting in a toilet all day.

But then I freelanced at Jordan McGrath so who am I to judge.

The U-Scan can run a variety of different test results and analysis for things like specific gravity (as opposed to unspecified gravity), PH, vitamin C and keytone levels. It also provides ideal hydration levels and protein-vegetable balance.

Although I imagine if you’ve had asparagus lately the results are going to be wildly skewed.

The point is I like showing off things I can do remotely with my smartphone like turning on the lights, setting my alarm system, starting my car, switching on the DVR remotely. But do I really need it to show me how my pee is doing on any given day? No. No I do not.

Anyway if you have an inkling, or in this case a tinkling, that this is going to be something you just have to have, urine luck. The U-Scan will be on sale in the US soon pending FDA approval.

And don't worry if some people feel they have to judge and shame you for it.

You can always just tell them to piss off.

Wednesday, January 4, 2023

Venting

The reason this post is called Venting is because I didn’t want there to be any confusion. I don’t know where your mind wanders to every now and again, but I wanted to make sure no one took a quick glance at this picture in passing and thought “Is Jeff posting one of his -oscopy before pictures?”

Well if there’s such a thing as a vent-oscopy™ then yes.

What you’re in fact looking at is the before picture of the vent from my dryer to the outside world.

Here’s the thing. When we did our big fancy remodel a few years ago, we got fancy new appliances because it’s just money amirite?

Anyway, there’s a sensor on the dryer control panel that lights up Christmas tree red that says "check air flow." It used to only come on once in awhile, and being the Mr. Fixit kind of guy you know me to be I attended to it the way I attend to most mechanical things that need fixin'.

I ignored it.

But then, after five years, that little red light became a regular thing. Apparently just swiping the lint filter clean every now and again—which i actually do know how to do—isn’t enough.

It just so happened we were on the schedule for our heating and air conditioning service to come out to inspect and clean the main system ducts in the attic. And of course, we uttered the three most dangerous words you can ever say to a contractor or repair service.

“While you’re here…”

They came out, cleaned all the ducts in the attic and then went to work showing off their magic roto-duster thing on the dryer vent.

As you can see from the after picture, this isn’t the first time they’ve done this. Sparkling clean, sensor light off and good to go for another year since we’re now on the annual plan.

I’m not bragging here and I’m also not posting pictures, but I think you should also know that all my personal -oscopy pictures are just as sparkling clean as this one.

You're welcome.