Encore post: Non-essential personnel

There’s been a great deal of discussion about essential and non-essential workers these past ten months. In the middle of a devastating pandemic, we quickly found out who we absolutely needed and who we could live without.

And the surprises weren’t all that surprising.

The people we take for granted day in and day out—grocery checkers and stockers, delivery people. Obviously the frontline medical heroes. The under siege postal workers (buy stamps). People who keep security and infrastructure going. As well as a long list of others.

And hey, you'll never guess who wasn’t considered essential. Give up? I hate for you to hear it this way but it's people who work in advertising agencies. I know, I’m as shocked as you are.

But here's something we know deep down in those places we don't talk about: the harsh reality is that was true even before the pandemic. And it’ll be true after.

Truth can be such a cruel mistress.

Come to find out in a non-existent survey not conducted by Gallop, that in the time of Covid, turns out people across every demographic—including some that haven’t even been segmented yet—actually set priorities about what's essential and what isn't.

While people are busy worrying whether a cough is just a cough or whether it's a debilitating virus that's going to have them fighting for their lives in the ER, oddly enough they don’t consider banner ads, screen takeovers, wild postings, commercials of any kind (with the exception of those two Match.com Satan ads), radio spots repeating the phone number three times, bus shelters, outdoor, paid social, email, direct response tchotchkes (no I didn't look up the spelling, yes it's correct), online surveys, YouTube pre-rolls, theater ads that piss you off before the movie (remember movies?), product placement in those movies, brochures, endcaps, welcome kits and more essential.

Even more non-essential? People who create them.

But fear not fellow agency people. Remember that many great artists aren't appreciated in their own time. Eventually this too shall pass, and people will come out of the plague culture and discover they hold a deep appreciation and fond nostalgia for all the ads they saw that began with "These are challenging times..." and ended with "We're in this together."

Someday the world at large will see the sense in theoretically normal-thinking adults putting their health and the health of loved ones at risk to bring them commercials that involved people breaking into dance for no reason, running footage, bite and smiles and people who aren't doctors but play one on television.

You know, the same as usual except now the people in them wear masks.

I've heard the arguments: we're keeping the economy going during a bad time. Bringing information people would have no. other. way. of getting. Setting an example by being at work, etc.

I got news for you. Essentially, you're kidding yourself.

Non-essential personnel

There’s been a great deal of discussion about essential and non-essential workers these past ten months. In the middle of a devastating pandemic, we quickly found out who we absolutely needed and who we could live without.

And the surprises weren’t all that surprising.

The people we take for granted day in and day out—grocery checkers and stockers, delivery people. Obviously the frontline medical heroes. The under siege postal workers (buy stamps). People who keep security and infrastructure going. As well as a long list of others.

And hey, you'll never guess who wasn’t considered essential. Give up? I hate for you to hear it this way but it's people who work in advertising agencies. I know, I’m as shocked as you are.

But here's something we know deep down in those places we don't talk about: the harsh reality is that was true even before the pandemic. And it’ll be true after.

Truth can be such a cruel mistress.

Come to find out in a non-existent survey not conducted by Gallop, that in the time of Covid, turns out people across every demographic—including some that haven’t even been segmented yet—actually set priorities about what's essential and what isn't.

While people are busy worrying whether a cough is just a cough or whether it's a debilitating virus that's going to have them fighting for their lives in the ER, oddly enough they don’t consider banner ads, screen takeovers, wild postings, commercials of any kind (with the exception of those two Match.com Satan ads), radio spots repeating the phone number three times, bus shelters, outdoor, paid social, email, direct response tchotchkes (no I didn't look up the spelling, yes it's correct), online surveys, YouTube pre-rolls, theater ads that piss you off before the movie (remember movies?), product placement in those movies, brochures, endcaps, welcome kits and more essential.

Even more non-essential? People who create them.

But fear not fellow agency people. Remember that many great artists aren't appreciated in their own time. Eventually this too shall pass, and people will come out of the plague culture and discover they hold a deep appreciation and fond nostalgia for all the ads they saw that began with "These are challenging times..." and ended with "We're in this together."

Someday the world at large will see the sense in theoretically normal-thinking adults putting their health and the health of loved ones at risk to bring them commercials that involved people breaking into dance for no reason, running footage, bite and smiles and people who aren't doctors but play one on television.

You know, the same as usual except now the people in them wear masks.

I've heard the arguments: we're keeping the economy going during a bad time. Bringing information people would have no. other. way. of getting. Setting an example by being at work, etc.

I got news for you. Essentially, you're kidding yourself.

Bedside manner. Again

So here's how my night went.

I drove from my place of employment in Huntington Beach up to downtown Los Angeles to meet my great friend Sandy, who I've known forever, at the Water Grill for yet another one of our fabulous dinners we have from time to time.

I had every intention of posting a new article tonight when I got home, but after the day and the drive, like last night, bed is calling. And it's not taking no for an answer.

So I went into the archives, and found this sweet piece I'd written exactly five years ago To. The. Day. I know, right?

Since I've been revisiting older posts this week, I might continue the trend for the rest of the week. We'll see how it goes. In the meantime, I've got my jammies on, flipped the pillow to the cold side, set the T.V. on the sleep timer (still one of the greatest inventions since carpeting and air conditioning) and I'm ready to hit the hay.

Have a swell rest of your night, and please to enjoy this post. Again.

.

Every once in a while - a great while - my faith in humanity is momentarily restored. This is one of those times.

A while ago I had seen this letter from an emergency room doctor to a man who's wife he'd treated. Sadly she later passed away, but she'd left such an impression that this doctor felt compelled to write his first letter ever to a family member. What strikes me is the time he took to write this letter, which is clearly carefully and deliberately worded, was probably longer than he gets to spend with most of his patients.

In an age of cost cutting, managed care, debates by monkeys in congress over healthcare and the traditional distance doctors keep from the personal lives of their patients, this letter is nothing short of remarkable.

I never want myself or any member of my family to have need of an ER doctor. But if it's unavoidable, I hope they get someone as compassionate as this.

Glass slipper

While it's not a picture of my foot, it may as well be. Here's what happened.

About nine days ago, I woke up in the middle of the night with a craving for cold, clear, healthy water from the dispenser in our refrigerator. I'm absolutely sure it had nothing to do with the leftover cheesecake that was also in there. No one's under oath here. Anyway, somewhere on the well worn path between the bedroom and kitchen, I stepped on a small piece of glass. Funny how that'll wake you right up.

I reached down, pulled it out of my foot, threw it away and continued on to the cheesecake. Excuse me, water.

Fast forward to last night. I came home from having lunch with my great friend Carrie (Petros in Manhattan Beach - chicken souvlaki is the hot tip), got out of the car, set my foot down and could barely walk. I managed to make it into the house, fell into one of our living room chairs (the one without the dog on it), and stayed there most of the night.

Since the glass stepping happened a week and half ago, and I'd been fine since, I didn't give it a second thought. Instead, I figured it was the new orthotics I'd gotten about five days ago and was still getting used to.

Whatever it was, it hurt like hell. And the bad news is that I was supposed to leave with young Mr. Spielberg for Comic Con this morning.

However, it was not the pain-free foot morning I'd hoped for. I was going to tough it out and just go - always a good idea with four days of walking and standing in lines ahead - but the wife put her foot down (SWIDT?), insisting I call my podiatrist and get it seen.

So my son drove down to Comic Con with his friend Austin at 7 this morning, and I saw my doctor at 10.

My foot was clearly swollen, with a redness emanating out in a circle from one spot on my foot. He pressed the center of the spot, and I believe there may still be a hole in his ceiling where I went through.

So he decided to scrape my foot, which is exactly what it sounds like.

Scraping skin off the bottom of my foot, he wasn't having any luck finding anything. Then, he stopped for a moment and said, "Ah, there it is - don't move." I didn't move, and he got a tweezer-looking thing and pulled out a small chunk of the glass I'd stepped on nine days ago.

I couldn't believe it. He said if I'd come down here to the Con with it, I probably would've wound up in the ER with a fever and nasty infection. Instead, he got it out, gave me an antibiotic to take if it didn't feel better by the end of today (which it does) and suggested I soak it in hot water with epsom salt (just finished my second soaking).

Fortunately tonight was Preview Night at Comic Con, so I didn't miss much except walking the exhibition hall, which I couldn't have done anyway.

My son and his friend scored tickets to the world premiere of Star Trek: Beyond, so that's where they are tonight. My excellent friend Dale is here, so he met me at the Fox Sports Grill in the hotel and we had dinner (it didn't involve walking, just an elevator ride).

With my foot feeling considerably better, the Con will start for real for me tomorrow.

I still don't know what broke in our house or where that piece of glass came from.

But I think the lesson is don't have cheesecake leftovers, and I won't have to walk to the kitchen.

Bedside manner

Every once in a while - a great while - my faith in humanity is momentarily restored. This is one of those times.

A while ago I had seen this letter from an emergency room doctor to a man who's wife he'd treated. Sadly she later passed away, but she'd left such an impression that this doctor felt compelled to write his first letter ever to a family member. What strikes me is the time he took to write this letter, which is clearly carefully and deliberately worded, was probably longer than he gets to spend with most of his patients.

In an age of cost cutting, managed care, debates by monkeys in congress over healthcare and the traditional distance doctors keep from the personal lives of their patients, this letter is nothing short of remarkable.

I never want myself or any member of my family to have need of an ER doctor. But if it's unavoidable, I hope they get someone as compassionate as this.