Their value to the agency.
Their rapport with the creative department.
Their indispensability.
And, if you read the Revolving Door section of AgencySpy.com, apparently quite a few of them also have an over-inflated sense of hair styles.
It seems there's no middle ground. In the pictures that accompany the articles, they either look like a nice guy, or a douche who's trying way too hard. Which is a shame, because they might actually be the first one coming off as the second.
Part of the problem is too many creative directors want to make sure their clients, their department, their bosses and the viewing public know exactly how creative they are at first sight. And what better place to start than from the top down.
From perms to pigtails, curls to comb overs, I believe none of it makes the impression they think they're making.
Some of these people have worn their hair the same way for years. Ironic for an industry that waves the banners of change and disruption every chance it gets.
There is a great benefit to the readers of AgencySpy.com every time one of these pictures pops up: we get to read the comments. AS is kind of a lawsuit free zone, where readers can anonymously post any kind of disparaging, libelous, childish, defaming and derogatory comments they want. They're always a great read.
I think the lesson we can take away from all this is to dial down the judgment, and try as hard as we can not to judge a book by its cover.
After all, some of these salon-challenged people might be hair apparent to running the agency. All the more reason not to wig out at something as superficial as a hairdo.
Or hair don't.
