It comes for us all

As my friend and colleague Grace says, it comes for us all.

I was starting to feel invincible. And why not? I’m vaxxed to the max, with the exception of the very latest update. I’ve gone through four years and God knows how many variants of covid without getting it. I was beginning to think maybe I was one of those rare humans whose immune system just took it out before I even knew it was there. When I’ve been informed by friends who came down with it that I was unintentionally exposed, it never laid a glove on me.

It comes for us all.

Last week I was in Sunnyvale on business. Felt great the whole time I was there. When I flew back Thursday I was a little fatigued, but chalked it up to not sleeping well in hotel rooms. I tested Thursday afternoon, then again Friday morning. Both negative.

But Friday was a really bad day. I felt like Wile E. Coyote after the anvil hit him in the head. Saturday morning’s test, as you can see, was positive.

It comes for us all.

I forgot to mention that the wife has it right now as well. She thought she had a slight cold when I left for my trip, and during the trip tested positive. So maybe I picked it up from her and it was incubating while I was away.

Marriage, amIrite?

I can’t take Paxlovid because it conflicts in a big way with another med I’m on. So I’m taking Lagevrio, another anti-viral that doesn’t have the bad interaction, but is about fifty-percent less effective. I’ll take it. Something’s better than nothing.

Doctors tell me I still have to isolate from my wife because she may have a different strain, and her viral load may be higher.

By the way, Viral Load. Great band. Saw them at the Troubadour in ’98. (You’re welcome Rich).

Alright, going back to my daughter’s old bedroom where I’ve been isolating, and going to finish watching Season 3 of The Bear. Again.

Should you catch it, and I genuinely hope you don’t, just lay low. Fluids and rest, fluids and rest, fluids and rest. Also Robitussen and Advil. And don’t feel bad about it.

It comes for us all.

COVID the musical

My close personal friend and RoundSeventeen raconteur Rich Siegel is currently on the uphill side of his first case of covid. He writes about it here.

Which got me thinking (eventually something had to), now that the world has emerged, relatively, from the wrath of covids' heyday, it’s time to look at what we’ve been through in a different light. Many articles have been written about the pandemic, and with each new variant that rears its ugly head, every winter surge and every new booster shot comes an entirely new crop of articles.

I wanted to take a different approach. Instead of dry, medical journal ramblings, I feel the world is finally in a good place, done blowing their nose and ready to tap their toes. So, with that in mind, I’m happy to announce rehearsals will be starting soon for Broadway’s next theater event of the season: Covid Tonight!

You’re in your seat, the houselights go down, the curtain comes up. Spotlights hit the stage as singers belt out the opening number.

Did you hear? Did you hear? It’s getting very near.
Before you can say “vaccination” it’ll already be here
Did you hear? Did you hear? There’s nothing to really fear
The president said it’ll just go away, it’ll just disappear!

Well, we all know how Cadet Bone Spurs prediction worked out. But I digress. Like any great show about a deadly disease, Covid Tonight! will have something for everyone. There’ll be a lot of show-stopping numbers as we travel back down covid memory lane. Like this slow, poignant number speaking to the cure that was in front of us all along.

It’s the guest no one wants, it’s the gift to be returned
It’s the illness that haunts, it’s a cause for great concern
And if you can’t escape it, and at the door it knocks
The cure is already in your laundry room, in a bottle called Clorox

Ah, the good old days when IQ45 told us all we needed to do was pump some bleach into our veins to kill the covid virus. If only he'd taken the lead and shown us how.

As all shows do, the curtain must fall on Covid Tonight! Will it end on a happy note? A caustic warning? An optimistic view of the viral future?

Now the virus has seemingly run its course, at least its that way for now
And Pfizer and Moderna have turned it into a cash cow
We're happy that it's rarer these day, in fact let's raise a cup
But before we celebrate too much let's remember to mask up.

T-shirts, hats and soundtrack CDs are available in the lobby.

Encore post: Non-essential personnel

There’s been a great deal of discussion about essential and non-essential workers these past ten months. In the middle of a devastating pandemic, we quickly found out who we absolutely needed and who we could live without.

And the surprises weren’t all that surprising.

The people we take for granted day in and day out—grocery checkers and stockers, delivery people. Obviously the frontline medical heroes. The under siege postal workers (buy stamps). People who keep security and infrastructure going. As well as a long list of others.

And hey, you'll never guess who wasn’t considered essential. Give up? I hate for you to hear it this way but it's people who work in advertising agencies. I know, I’m as shocked as you are.

But here's something we know deep down in those places we don't talk about: the harsh reality is that was true even before the pandemic. And it’ll be true after.

Truth can be such a cruel mistress.

Come to find out in a non-existent survey not conducted by Gallop, that in the time of Covid, turns out people across every demographic—including some that haven’t even been segmented yet—actually set priorities about what's essential and what isn't.

While people are busy worrying whether a cough is just a cough or whether it's a debilitating virus that's going to have them fighting for their lives in the ER, oddly enough they don’t consider banner ads, screen takeovers, wild postings, commercials of any kind (with the exception of those two Match.com Satan ads), radio spots repeating the phone number three times, bus shelters, outdoor, paid social, email, direct response tchotchkes (no I didn't look up the spelling, yes it's correct), online surveys, YouTube pre-rolls, theater ads that piss you off before the movie (remember movies?), product placement in those movies, brochures, endcaps, welcome kits and more essential.

Even more non-essential? People who create them.

But fear not fellow agency people. Remember that many great artists aren't appreciated in their own time. Eventually this too shall pass, and people will come out of the plague culture and discover they hold a deep appreciation and fond nostalgia for all the ads they saw that began with "These are challenging times..." and ended with "We're in this together."

Someday the world at large will see the sense in theoretically normal-thinking adults putting their health and the health of loved ones at risk to bring them commercials that involved people breaking into dance for no reason, running footage, bite and smiles and people who aren't doctors but play one on television.

You know, the same as usual except now the people in them wear masks.

I've heard the arguments: we're keeping the economy going during a bad time. Bringing information people would have no. other. way. of getting. Setting an example by being at work, etc.

I got news for you. Essentially, you're kidding yourself.

Cold truth

There are a lot of things I’ve forgotten as I’ve gotten older, not to mention a few I’d like to forget.

Like that spontaneous date I went on with a very attractive temp receptionist I met at an agency I was working at that shall go unnamed. Wells Rich Greene.

Because I thought it’d be an impressive thing to do, we drove the ninety-five miles from L.A. to Santa Barbara for dinner and back. Had I put a little more thought into it, I would've realized just how long a drive that is after a hard day's work, not to mention a whole lot of conversation to fill with someone you don’t know. And the Chart House in Malibu would've worked just as well and had me home a lot earlier.

Live and learn.

I might be getting off topic here. We were on things I’ve forgotten.

One of them is how to be sick.

Last week, for the first time in over two years, I got sick. Really sick. It wasn’t covid, although at first I wasn’t sure. My symptoms — runny nose, sneezing, coughing, aching, mild difficulty catching my breath — were right in line with the dreaded 'rona virus. But come to find out the months and months of masking, keeping my distance from people, tons of hand sanitizer and washing my hands more obsessively than Howard Hughes paid off. After home testing every day for the last five days, I had what I like to call a case of novid.

It wasn’t that nasty flu going around either. Although some symptoms were similar, the telltale flu fever never arrived. It was some killer cold/respiratory/bronchial thing that saw me and decided since my immune system hadn’t had a real workout in a couple years I was an easy target.

Anyway, not being able to focus on much more than breathing and trying to score two-point shots lobbing used Kleenex from my bed to the trash can, I did something I haven’t done in years: I called in sick.

Calling in sick when you’re working a 100% remote is a different experience. In the before days when I had to commute to an office, calling in sick meant sweet relief from having to get ready, fight traffic and slog through the day.

Now it meant I didn’t have to walk from my bed to my desk.

Speaking of getting older, here’s another thing I noticed: I don’t bounce back as quick as I used to. Colds, even bad ones, were always a 24 or 48 hour ordeal tops. As I’m writing this, I’m on my seventh day of it, although it does seem to be easing up.

In between watching The Social Network twice a day on HBO and the third season of Dead To Me and Neal Brennan's comedy special Blocks on Netflix, besides what being sick is like I remembered another thing I'd forgotten.

Business goes on without me.

And it’ll all be there when I get back.

Muh muh muh my Flurona

It’s amazing to me how much our collective vocabulary has expanded in the last couple of infectious years. Suddenly we’re tossing around words like “viral load” and “antigen” and “herd immunity.”

And, as Rich Siegel would be the first to tell you, while all of those would make awesome band names, we probably could’ve done without them and just gone on with our average eighth-grade vocabularies the rest of our lives.

But, as I wrote about here, in the not so illustrious advertising tradition of combining two words to make an astonishingly bad third one nobody would ever use even if they had a gun to their head, it seems medical science has jumped on the bandwagon.

We now have a name for the virus you have when you have the bad luck to come down with the seasonal flu and covid-19 at the same time: Flurona.

Two mints in one.

I suppose it’s a catchy (no pun intended) way of identifying what’s ailing ya. It’s also a way to broadcast your monumental bad luck to the world.

And while the odds of contracting both respiratory illnesses simultaneously are small, the risk of hospitalization is considerably greater. Fortunately, you can now get a flurona vaccine, which is exactly what it sounds like. Two vaccines in one shot.

So if you haven’t had your flu shot, and you’re due for a covid booster, just sidle up to the CVS pharmacist/bartender and order yourself a Flurona straight up.

Be careful not to ask for a Shingmonia, Hepatolio or Measbies. Those shots aren’t ready yet.

T'was the night before Christmas: 2021 Edition

It's been a couple years since I put up this post on Christmas Eve, and honestly I debated whether or not to do it at all this year.

However it is the season of giving, and damn it, if we know anything about me we know I'm a giver.

As you may have noticed, this year has been somewhat different than years past. But despite covid, my virus paranoia and my obsessive hand-washing, I actually do look forward to the coming year with uncharacteristic hope and optimism.

Plus I look fabulous in a mask, so there’s that.

So for the holidays, this year more than ever, give those you love the present that will mean the most. Hug them tight, and make sure they know how much they're loved.

Please enjoy this little diddy, revised for the times we find ourselves in.

I wish the very merriest Christmas to each and every one of you and yours. And a healthy, happy new year to us all.

‘Twas the night before Christmas and all ‘round the world

A sense of great unease had spun and had swirled

The covid tests hung by the fireplace with care

In hopes a vaxxed Santa soon would be there

Families nestled with thoughts of spiked virus balls in their head

And visions of immunity and slowing the spread

They’d talk of frustration with shut downs and such

And the fact last year they hadn’t gone out very much

When out in the living room there rose such a clatter

I stopped rapid testing to see what was the matter

The door had been locked, did somebody hack it

What could possibly be making all of that racket

With a little old driver, so lively and quick

I knew in a moment it must be St. Nick

More rapid than eagles his coursers they came

And he whistled and shouted and called them by name

Now Dasher! Now Dancer! Now Prancer and Vixen!

We’ve had our boosters and the vaccine’s kicked in

We’re masked and we’re ready to spread Christmas joy

All ‘round the world tonight, to every girl and boy

This year we’re over the naughty and nice list

We’re going to all the children’s homes that exist

Parents are weary and children are tired

Of figuring out where and how and what is required

But we’re all in this together if we just hang on tight

And get over ourselves and keep doing what’s right

It can be beat, it really can be done

If we all do our part, each and every one

So while the spirit may not move us as it has in years past

Let’s look towards the day when finally at long last

This virus is behind us and life’s again what it should be

And the season is joyous for you and for me

Until that day comes let’s care for each other

And consider all our sisters and every brother

We’re all a piece of the puzzle, it’s really quite a feat

Together as one is the only way we’re complete

That’s not to say this years’ losses should be forgotten

By any measure, the last 365 days have been rotten

But we can pick ourselves up, we know how to do it

And despite how it looks, we will all get through it

Then he jumped in his sled with a sparkle in his eye

Gave a shout and a holler and flew towards the sky

He looked back and exclaimed, “remember at the end of every tunnel there’s light

Merry Christmas to all, and to all a good night!”

Agency side. Client side.

If you’ve followed this blog any amount of time, first let me say thank you and I understand your disappointment.

For those that have in fact been following, you may already be aware I've gone client side and am no longer on the agency side of the table. In case you're not familiar with my job-hopping journey (pausing to laugh for using the word journey), here's a quick little recap.

Near the end of 2019, I left—and by left I mean was laid off in a 12-person sweep—from my cushy, high-paid, high-powered, impressively titled, glamorous job introducing a new luxury car brand to a grateful nation from the tony beachside offices of a Korean owned advertising agency that shall go unnamed.

Innocean.

You might also know that afterwards, I enjoyed six bliss-filled, worry-free months of freelance, matinees, lunches with friends, bingeing Breaking Bad (again), cutting down the stack of books on my bedside table (not reading them, just cutting them down), playing with my dogs and spending daylight hours with the family.

But while I was living the good life and cashing the freelance checks, come to find out this nasty little virus was making its deadly way around the globe. And suddenly every headline in the trades was screaming about layoffs and furloughs, cutting freelance budgets and dwindling product inventory as infection rates were rising.

It was at that point I decided maybe the smart play would be to park myself somewhere for a while until this covid thing blew over. You know, one day just disappeared like a miracle. Fuck Trump.

Anyway I knew I wasn’t ready to go back to an agency. And even if I had been, they weren’t hiring.

Coincidentally about this time, a friend of a friend I used to work with who had gone to a tech company mostly known for their printers, scanners, projectors and sports personality spokesperson, told me they were looking for a writer. Long story short—if that’s even possible at this point—I went, I interviewed, I charmed, I brought the funny and I got the gig. I’m assuming my friend got the referral fee.

Normally this is where I'd make the joke (again) about not naming the company, then I'd name the company. Comedy gold. But when I signed on with this tech company, in the slew of onboarding paperwork there was something about mentioning them in social media or a blog, and what else I'd have to say if I dropped their name. I really should read these things more thoroughly. And while I usually like to gamble, my Jedi instincts are telling me not to do it today. But I've given you enough to go on—you can figure it out.

Alright, against my better judgement here's one more clue: their first product was the EP-101, and every product after was considered the son of the EP-101. What do you need, a roadmap?

Anyway, here's what I've learned since being on the client side: she’s a whole other country. It’s like the United States and England. You know you’re both speaking the same language, yet there are still different ways of saying the same thing that are unique to the territory.

Agency: “I know it’s 10am but we need it by noon.”
Client side: “We’re already past the deadline. I can only give you 5 more days.”

Agency: “I’m going shopping after lunch. I’ll be back later.”
Client side: “Lunch is from noon to 1PM. If you’re taking a late lunch please let your manager know.”

Agency: “This is pretty edgy. Let’s see what happens.”
Client side: “Can you make it duller? (not the stupidest thing ever said to me, but still deserving of a post all its own—coming soon)

Agency: “Where did you get those ripped jeans – they’re rad!”
Client side: “We’re pleased to announce jean Fridays!” Please see the employee manual for specifics.

Agency: The creative director will never go for that.
Client side: "Tell creative we're changing it to read like this."

There are things I miss about being in an agency creative department. The flexible hours, the money, dressing like a 17-year old, the money, being with sharp, funny, talented, creative people all day every day, the money, and the sense of all of us being in the foxhole together and working as a single entity—not unlike the borg in Star Trek. And of course, the money.

But client side at my company—look at me talking like a team player—does have its advantages. For one thing, my job isn't at the mercy of a creative director who had a client meeting go south. Or a client's spouse who thinks their nephew could do it better. It also helps that we're a financially solid global technology company that's done very well even in the time of covid. In fact, we were designated an essential company because many of our products are designed for home office use, and made the transition to working at that new Ikea desk under your bedroom window easier.

So the bottom line is I'm glad I made the change. And while I have the occasional feeling of buyer's remorse and the grass is always greener, I see myself here for a long time, doing some pretty nice work with our cool spokesperson and a group of genuinely nice people.

Right up until the next time someone tells me to make it duller.

Unwinding

A few weeks ago, my showbiz son who has a high-salaried, high-powered creative position working for one of the major studios—not saying which one, but I do love their TVs and videocams—moved out to be closer to his place of employment. He was going to make the jump a year ago, but you know, covid. So he worked from here, stashed his money, and now that it looks like the lot will be opening up soon he’s shortened his commute time considerably.

That’s not what this post is about. Stick with me.

In the wake of his relocation, I was finally able to access one of the closets in his bedroom without stepping on any land mines of Star Wars toys, keyboards, books, scripts, musical instruments, clothes and an assortment of other items placed there with the sole purpose of making me go ass over teakettle in the space of ten feet.

Rummaging through the closet, in a box buried and forgotten about 20 years ago, were a bunch of reel-to-reel and cassette tapes of radio spots I’d done very early on in my career (pausing to laugh hysterically for using the word “career”).

I vaguely remembered a few of the titles, but because I don’t own a reel-to-reel or a cassette player I had no way to listen to the solid gold copywriting craftsmanship that was no doubt waiting on them.

Leave it to the interwebs. I went to the Google and found a company called King Tet Productions just slightly south of me in the lovely seaside town of San Diego. I shipped the box down to him, and three days later got back a CD with all the spots restored for my crystal clear, quality listening pleasure.

I raced out to my car, put it in the CD player and listened to them all.

And you know what? They were garbage.

Time is a cruel tease, because in my mind, at the time I wrote them, I thought they were great. After hearing them, I remembered a few of the recording sessions with some of my favorite voice talent. The sessions were great. The writing was awful.

Bad puns, hokey ideas, crummy needledrop music and cliched lines. I have no excuses other than I was just starting out (actually the other excuse I have is "The dog ate my homework" but I didn't think it would apply here). But here’s the thing. They all got sold, produced and aired. Insert something here about clients getting the advertising they deserve. Or maybe it’s just that in the last 20 years my taste has improved, I’ve honed my skills as a writer and marketer, worked on perfecting my craft and have just become better over time.

Nah, I’m just funnin’ ya. That’s not it.

I remember one of them was the first radio spot I ever did. It was for Frings at Jack In The Box, a new product that was a combination of french fries and onion rings in the same bag. The same bag!

Anyway, I recorded it at Wally Heider Studios (bet at least two of my readers haven't heard that name in awhile), in the big room. Jack Angel was doing a Bogart impression, and I had an end line about how the Frings taste better and better "...as time goes by."

I know. It hurts just to read it.

But it was the first radio spot I'd written, and I remember being so excited when I was shopping in a retail store and heard it come on over the speaker. I wanted to tell everyone I'd written it. Not so much anymore.

I guess the lesson here is we all have to start somewhere, and not to worry too much. Because the more you write the better you get, you know....

Nope. Not gonna make the same mistake twice.

Degrees of normal

The breathtaking hustle and bustle in the picture you're looking at is the main drag/business district in the very Dutch town of Orange City, Iowa. The wife and I spent this past weekend and then some visiting there. That’s incidental to the main point, but stick with me. It’ll come around eventually.

We went for my beautiful, intelligent, talented, strong, caring daughter’s college graduation. And I’m not too proud to say I was crying like Elliott watching E.T. take off for home. I was caught up in the moment either because of my daughter’s tremendous accomplishment of earning two degrees because she’s just that smart, or the fact that as of last Saturday I’m tuition free for the rest of my life.

Sometimes it's hard to tell which.

Anyway, like I said, this post isn’t about that. What it’s about is how I got there, where I stayed and what I did when I was there. Let’s take it in order.

To get to the very tulip-loving town of Orange City, Iowa, we had to fly from here to Phoenix, then from Phoenix to Sioux Falls, South Dakota. Then drive another hour and a half to Orange City. Which if you’re keeping count is three airports, two airplanes and one rental car.

In the before times, I wouldn’t have thought twice about it. But like many people coming out of their Covid cocoon, this was the first time in over a year this flyboy had been up in the air.

I ain’t gonna lie—dipping my sanitized hands back into the real world was extremely anxiety inducing. My imagination was running rampant with visions of spiked Corona virus suckers floating invisibly around me everywhere I looked and touched. It didn't help that our 5am Uber to the airport cancelled on us at 4:55am, and the cab we wound up taking had a driver who trained on Mr. Toad’s Wild Ride.

Once we arrived at the airport, I kept reminding myself how prepared I was for my flights. I’m fully vaxxed. I had the requisite mask, but also donned a clear, non-fogging plastic face shield for that extra layer of protection. And pandemic fashion.

Despite the fact I looked like a 10-year old trying to be a spaceman, it made me comfortable and since it's all about me (only child much?) that’s all that mattered.

Having read all the airplane horror stories about angry MAGA asshats (is there any other kind?) refusing to wear a mask, I was fully prepared to join my fellow future airheros in tackling some Trump-supporting, conspiracy spewing, 2nd-grade level reading dipshit insurrectionist refusing to wear his. I even bought wi-fi on the plane so I'd be ready to record and post my heroics in almost real time.

Suffice to say it didn’t happen. Which was a good thing. Probably would’ve knocked off my face shield.

Not sure what I was expecting, but both planes were packed full—so much for the empty middle seat theory. But the flights were uneventful and everyone was mask positive so that was good.

Once we were in Iowa, we had an Airbnb but wound up at the Orange City Hampton Inn for four nights (that’s a whole other story coming up in a whole other post). However, like flying, staying at a hotel was also something I hadn’t done in over a year. Come to find out it was fine. Plastic shields at reception, hand sanitizer at every turn and stickers sealing the room doors shut, letting us know they'd been cleaned and disinfected and no one had been in there for over 48 hours.

The hotel wasn’t as strict on mask enforcement, but for the most part people wore them and it was easy to steer clear of the ones who didn’t.

Now the number of infections in this particular part of Iowa is almost as low as the number of Jewish democrats. So when we were there, we wound up going out to eat, indoors, with other people. You don't know what you got til it's gone and I knew I missed it, I just didn't realize how much. It was heaven.

Even though I was constantly looking around at the maskless crowd, the tables were distanced and we weren’t sitting near anyone we didn't know. In fact CRAVE, the sushi restaurant we ate at in Sioux City (spoiler alert: Iowa sushi was great) had a reassuring message right up front in their menu about how they've invested in an ionization HVAC system in all their restaurants that reduces airborne pathogens by up to 99%, although Covid by only 90%. Clean, safe and healthy air for my worry-free dining pleasure.

I have to say, after being that wiping-the-mail, bleaching-the-produce, Lysol spraying every touch surface in the house and mask policing the family for over a year guy, it was really good to do things that felt normal adjacent (not saying “new normal” – you can’t make me).

I’ll always remember the corn state for how nice the people were, the four years my daughter enjoyed there and the fact it made me forget the pandemic for a little while.

Truthfully, I don't think I'll be returning to Iowa. But I’m greatful to Iowa for returning me to normal.

Non-essential personnel

There’s been a great deal of discussion about essential and non-essential workers these past ten months. In the middle of a devastating pandemic, we quickly found out who we absolutely needed and who we could live without.

And the surprises weren’t all that surprising.

The people we take for granted day in and day out—grocery checkers and stockers, delivery people. Obviously the frontline medical heroes. The under siege postal workers (buy stamps). People who keep security and infrastructure going. As well as a long list of others.

And hey, you'll never guess who wasn’t considered essential. Give up? I hate for you to hear it this way but it's people who work in advertising agencies. I know, I’m as shocked as you are.

But here's something we know deep down in those places we don't talk about: the harsh reality is that was true even before the pandemic. And it’ll be true after.

Truth can be such a cruel mistress.

Come to find out in a non-existent survey not conducted by Gallop, that in the time of Covid, turns out people across every demographic—including some that haven’t even been segmented yet—actually set priorities about what's essential and what isn't.

While people are busy worrying whether a cough is just a cough or whether it's a debilitating virus that's going to have them fighting for their lives in the ER, oddly enough they don’t consider banner ads, screen takeovers, wild postings, commercials of any kind (with the exception of those two Match.com Satan ads), radio spots repeating the phone number three times, bus shelters, outdoor, paid social, email, direct response tchotchkes (no I didn't look up the spelling, yes it's correct), online surveys, YouTube pre-rolls, theater ads that piss you off before the movie (remember movies?), product placement in those movies, brochures, endcaps, welcome kits and more essential.

Even more non-essential? People who create them.

But fear not fellow agency people. Remember that many great artists aren't appreciated in their own time. Eventually this too shall pass, and people will come out of the plague culture and discover they hold a deep appreciation and fond nostalgia for all the ads they saw that began with "These are challenging times..." and ended with "We're in this together."

Someday the world at large will see the sense in theoretically normal-thinking adults putting their health and the health of loved ones at risk to bring them commercials that involved people breaking into dance for no reason, running footage, bite and smiles and people who aren't doctors but play one on television.

You know, the same as usual except now the people in them wear masks.

I've heard the arguments: we're keeping the economy going during a bad time. Bringing information people would have no. other. way. of getting. Setting an example by being at work, etc.

I got news for you. Essentially, you're kidding yourself.

Elephant in the room

This will come as a shock, but even in the halcyon days before Covid, going to the dentist was never on my short list of favorite things. It ranked slightly above getting a colonoscopy and just below hearing the Facts Of Life theme song.

But ask anyone who knows me, and right after they stop laughing they’ll tell you I’m nothing if not an overachiever. And because I am, unlike mere mortals I need to have my teeth cleaned three times a year instead of the usual two.

One of those appointments came up back in May. My dentist’s office called to ask if I was going to be comfortable coming in, and I assumed she was asking because of Covid and not my usual bad attitude towards having a strangers hands messing around in my mouth.

I told her, for both reasons, I was not.

So we postponed the appointment a few months, even though I knew full well because I was missing it the next cleaning was going to involve x-rays, extra scraping, maybe a transfusion and definitely smelling salts.

When it came time to face the music last month, I was still apprehensive because of Covid, but I also didn’t want my teeth to wind up looking like Austin Powers’.

As I arrived I was relieved to see my dentist was following strict Covid protocols. I couldn’t just walk in, I had to call from outside and let him know I was there.

Once inside, I had to answer a short questionnaire, using a clean pen, and then had my temperature taken. I was walked back to the hygienist’s area and directed to the chair. That’s when I saw it: the elephant in the room.

The rather unattractive piece of technology you see up top here is referred to as The Elephant. It’s an industrial grade air filter that sucks the air down the tube before any particles of anything have a chance to go anywhere—like into your nose or mouth.

They placed it literally a quarter inch from my mouth. It was extremely loud but strangely reassuring (just like my high school girlfriend).

My hygienist was wearing two masks, gloves and a face shield. She also pointed out that of the two of us, she was the one more in danger of being exposed to something since my yap was wide open the whole time.

Anyway, the Elephant did a swell job, and I left the office without catching anything except a case of pearly whites. My next daring deed will be masking up and returning to my acupuncturist.

For a long list of reasons, I’m hoping there are no needles called The Elephant in his office.