Turkey time

Thanksgiving. The day we all come together to celebrate a uniquely American tradition: carb-loading like we’re prepping for the Olympics.

Every year, we gather around the table, and swear “this time I won’t overeat.” Cut to an hour later: you're sprawled out on the couch, pants unbuttoned, clutching your stomach like you're smuggling a watermelon.

It starts innocently enough. You sip a little wine, nibble on an appetizer— maybe a rogue deviled egg. Then the turkey arrives, and it's bigger than your first apartment. Followed by the mashed potatoes, stuffing, cranberry sauce, green bean casserole and the perennial mac and cheese.

And let’s not forget those soft, buttery Kings Hawaiian Rolls that seem harmless until you’ve inhaled six of them in under sixty seconds. You tell yourself you’ll space it out, but last year you didn’t get thirds on pumpkin pie and that’s not happening again.

Then there’s the conversation, the yearly revival of the same script, performed live by your family.

First, the weather commentary. Wherever you live, someone will complain it’s too hot, cold, rainy, or windy. Next there’s the politics grenade. Someone throws it in the middle of the table like a Molotov cocktail, and everyone braces for impact.

“If I ran the country things would be different,” says an uncle who couldn’t run a lemonade stand without losing money. Five minutes later, we’re knee-deep in a debate over whether pineapple belongs on pizza (it doesn’t).

And yet, as the night winds down, the vibe changes. Everyone settles into quiet resignation of a food coma. Maybe it’s the tryptophan, or the second bottle of wine. But something unexpected starts welling up inside. Gratitude.

Not the hashtag kind of gratitude, where you post a filtered photo of pie with a caption about “feeling so blessed.” This is the raw, messy gratitude that sneaks up on you when you’re hit with the realization these are your people, and you wouldn’t trade them for the world.

And there it is. The point of Thanksgiving. It isn’t to be perfect. Or poised. Or even politically correct. It’s to show up. To gather. To try.

So, this Thanksgiving, embrace the chaos, the carbs, and the conversations. And when you’re lying on the couch, full to the brim with turkey and love, remember: you wouldn’t have it any other way.

Even if you did promise yourself you’d only eat one roll.

Office space.

It doesn’t happen often, but like the Harmonic Convergence, total eclipse of the sun, Halley’s Comet and client approval, if you wait long enough you’ll live to see it.

Dust off those childhood dreams: NASA is now accepting astronaut applications for the upcoming Mars mission.

No doubt, despite the stringent requirements, they’ll be inundated with applications from hundreds, make that thousands, of unqualified people who haven’t seen Gravity and think space travel is as easy as booking a flight on Jet Blue. It's not. For starters, the baggage fees on the Mars trip are much steeper.

I think if NASA wants to thin the herd down to uniquely qualified candidates, the one place they should definitely start recruiting from is ad agencies. Here’s why:

Creative people are used to keeping themselves amused during long assignments that seem like they’ll never end – and often times never do.

Agency people know how to subsist on to two-day old bagels, cold pizza and pumpkin muffins so hard you could slay Goliath with them. Dehydrated, freeze-dried, bite-sized foods coated with gelatin would be like dinner at Morton’s.

The part about wearing a suit they’re uncomfortable in, even for a short time, is something they’ve done before. And sadly, peeing in that suit isn’t anything new either.

Experience being trapped in a small space with three other people you have to pretend to like? Check.

Having no choice but to accept and make course corrections from nameless, faceless voices on the other end of a speaker is something creative people do all the time.

Once there, agency people have all the knuckles and know-how needed to make a great commercial to recruit future astronauts for subsequent missions. The toughest part will be going without a trendy restaurant with an outdoor patio for lunch.

Finally, agency people will give the Red Planet a short, memorable, meaningful tagline that can be used on t-shirts, mugs and banner ads no one clicks on.

No doubt with agency people steering the ship, NASA will have the right people for the job.

As long as the job doesn't start before 10 a.m.

Over and out

Another year, another four and a half days of insanity come to an end. Comic Con 2015 is over.

It's hard to know which I enjoy more: the studio panels in gigantic Hall H where they bring out tremendous movie star power and show exclusive footage just for the Comic Con crowd, or watching socially and emotionally arrested nerds come out of their basements once a year and try to interact with actual people.

That's the film they should show in Hall H.

This year had special meaning for me. It was the last Comic Con with my son before he heads off to college in Texas. And even though he'll be back every summer, and we'll be at Comic Con every year he's back, I cherished the time with him much more than in past Cons.

I also made a promise to myself I wasn't going to harsh his buzz by complaining about everything from the massive lines, incredibly unorganized wristband handouts, pizza in Hall H that's actually just cardboard with ketchup (although cardboard and ketchup would be a step up), horrendous traffic getting there and back, and the fact the girl in the skimpy Spartan outfit kept pretending she didn't notice me.

I'm happy to report I kept my promise. As much for myself as for him.

Comic Con really is like seeing The Rolling Stones or going to Paris. It's something everyone should do once. It's a wonder to watch a hundred and thirty thousand people congregate in the same place, with the freedom and joy to dress up, geek out and be who they are without being judged harshly for it.

I imagine for a lot of them, it's not a feeling they get to enjoy often in their real lives.

I'm still trying to catch up on sleep I lost camping out for the more popular panels at the Con. It's good to go, but it's good to be home - relaxing without having to worry when to get in the next line for Hall H.

At least until July 21, 2016.

After dark

This will be very deja vu-ish (funny, you don't look vu-ish) to my fellow copywriters and art directors.

You've been working for eight weeks on an important presentation to the client. The day of the big meeting finally comes. It's a Wednesday at 4pm. There's no immediate deadline, but this was the day and time everyone was available, so this is when it was scheduled for.

As the meeting goes along, the client laughs at the right places, nods their head and you're thinking how great it's going. Then just as you're all getting ready for Miller time, as you're walking out the door, the CMO asks if they can have a word with the management supe and the creative director.

When they come out of the conference room, the smiles are gone. So are any thoughts of Miller time. The clients you thought loved everything had a little problem with it. They hated everything. And they want to see new work in the morning.

The call goes out - everyone at the agency stay at the agency. Place your dinner order and cancel your plans for the night. You're there until morning, coming up with new ideas for the clients to hopefully like as much as they led you to believe they liked the first ones.

There are so many things wrong with this picture it's hard to know where to start. But I'll start here: What does it say about a client who knows you took a couple months honing to perfection the ideas you just presented, and then asks you for entirely new ones fifteen hours later?

It says they're an asshole.

Anyone who had any idea what it takes to do what you just did would realize it doesn't happen in that short amount of time. They're poking a dog with a stick. Watching you jump through the hoop. They're laughing, and not with you.

The other thing that's wrong with the picture is the agency agreed to do it. Without an ounce of self-respect, dignity or value for their own work, they cut themselves off at the knees and affirm to the asshole client the work they do really has no worth, since you spent months working on it the first time when you could've just come up with it overnight. Like the account leaders just told them you would.

There comes a point, at work, in life, where you have to - and let me quote the bumpersticker here - just say no. When you have to make clear you respect yourself even if they don't. That great thinking takes time. And the fourteen hours from 5pm to 7am is not that time.

I'm not saying you can't come up with something, you can. But at that time of night and level of burnout and exhaustion, when creatives are cracking each other up with bad Christopher Walken impressions, scrounging around for cold pizza and sleeping face down on their keyboards, it won't be anything either of you will be proud of.

Which only lowers their opinion of the agency further. It's a vicious circle.

Still, the same people that agreed to this insane request will be the ones high-fiving each other like overgrown frat boys just for the fact they managed to churn out something that, if there were any justice, would be sitting at the bottom of a birdcage. We've all been there.

I think anyone who knows me would agree that while I'm a joy to work with and for the most part a little social butterfly, I also have a short fuse and don't suffer fools lightly. Another thing they'd tell you is I don't have a problem saying no for the right reasons when everyone above me is saying yes for the wrong ones.

No matter what time of day it is.

Standard issue

Wander around agencies today - especially those on the west side, not that I'm making certain assumptions - and you'll see a lot of similar accoutrements.

There is of course the open office seating plan, designed to increase communication, stimulate creativity, create departmental interaction and drastically lower agency overhead and reflect better on the annual P&L audit by not having to build out offices for everyone.

Guess which one of these it does best.

You'll probably also see the Peet's Coffee machine, offering lattes, extra shots of vanilla and chocolate, hot chocolate made with water (just like mom used to make), as well as dark, strong coffee's bastard red-headed stepchild, tea.

There'll be no shortage of hipster planners with knit caps, tight jeans, iPhone 6's, piercings and piercing insights into the clients business. Things like "People buy (CAR NAME HERE) because they want an innovative, reliable car."

You'll see The Meeting Place. This can be a basketball court, an inside park or even a large centrally located staircase where staff meetings can be held for any number of reasons. Winning a client. Losing a client. Pep talk. Annual work review. Birthdays for that month. The reason isn't really the important thing. The important thing is it's usually about an hour no one has to do anything except eat bagels and pretend they're listening.

More often than not, what you'll also see is a foosball table. It's usually located near the vending machines, or in a former conference room along with a well-worn leather couch and some leftover swivel chairs.

Riddle me this: what's the deal with foosball?

I can count on one hand how many times I've actually seen anyone using them. Of course, I can also count on one hand how many times a planner has given me an insight worth a tenth of what they're being paid. I might be getting off topic here.

The point is, how about 86'ing the foosball table for something people actually use to blow off the stress of coming up with outdoor headlines like, "The 2015 (CAR MAKER) (CAR MODEL)."

Sure, we make it look easy. But it's not.

I'd like to suggest a pool table, because everyone likes holding the cue and pretending they're Paul Newman in The Hustler. Since there's no smoking allowed within twenty feet of the building, you won't be able to let a cigarette with a burned down ash dangle from the corner of your mouth the way Newman did. But maybe if no one's looking you can get away with a vape e-cig.

Or a ping pong table. The ball makes a nice sound, and it's easy to ace the other player if you're serving. Plus you can take that half crouching, swaying side-to-side stance that, combined with the creased brow and intense stare, makes it look like you're playing a game that really matters.

I believe foosball tables have seen their day. The time has come for them to be relegated to history's scrapheap of agency furnishings we once thought we couldn't live without: The bean bag chair. The cork wall board in offices (when they had offices). The oversized Lichtenstein print.

Classic foosball tables can run over $5,000. If an agency is going to spend that kind of money, it may as well spend it on something more meaningful and worthwhile.

Like a higher quality pizza at the 2 a.m. regroup.

Yours, mine and hours

If you know anything about me - and you probably know more than you want to already - you know I'm not by any definition a morning person. Every day, without fail, morning gets here too quickly (it might have something to do with me going to bed after midnight every night, who's to say). I find just as morning rears its ugly, ugly head happens to be the exact same time I finally hit my deepest sleep.

Then, thanks to a clock, my wife, a kid or the dog, it's BAM! - wake up little prince.

When I'm up and moving around in the morning, it's actually not in a truly wakeful state. It's more controlled sleepwalking until I can get the haze out of my head, stop bitching about being up so early and actually get the day going.

What does help, and it's not often I say this, but fortunately I'm in advertising.

Anyone who's ever worked in the creative department of an agency knows the hours we keep are anything but conventional. Creatives don't arrive until anywhere from 9 to 11, and don't leave until between 5 and 10.

My sweet spot is the 9:30 range. By then I'm awake, I'm alert and not only am I ready to hit the road running, I'm ready to work smart.

The working smart part is the reason I'm not one of the creatives there until 10 or later.

My pal Rich Sigel at Round Seventeen wrote a great post about not working late unless it's absolutely necessary. Which on the rare occasion it is. But for the most part, working into the night, eating bad pizza and hanging out with the boss who doesn't want to go home for reasons only he/she knows is a suck-up move.

It can be a test of loyalty. I can be loyal without taking the test.

In more conservative, traditional industries - like insurance, law, finance or government for example - it's difficult for people to understand the laxness when it comes to workday hours in the agency business.

I'd be happy to meet with them one morning and explain it. Anytime after 11.

CPK WTF

The California Pizza Kitchen I knew and loved is no more. It was acquired about three years ago by private equity firm Golden Gate Capital.

Sounds appetizing doesn't it?

Originally, CPK was the poor mans answer to Wolfgang Puck's legendary Spago restaurant, which ushered in the era of individual pizzas.

At the beginning, CPK felt upscale even though it was reasonable price wise. There were linen napkins. The waitstaff work black slacks, white buttoned up shirts and black ties. Somewhere down the road they changed to black shirts as well, which made it even more ritzy-ish.

And of course, there was the food.

It's hard to imagine now, but at the time their Original BBQ Chicken Pizza was all the rage. Plus they offered an original selection with toppings no one had thought to throw on a pizza before. California Club pizza (essentially a BLT on pizza dough). Hamburger pizza. Thai pizza. They had those and more - something for every taste.

I can't even count the number of meals, meetings, dates and family dinners I've had there over the years. And because they were a quality chain, from my first meal at the original restaurant on Beverly Drive, to the one in the Mirage in Vegas, to the one on Geary St. in San Francisco, I always looked forward to my meal and knew I was going to enjoy it.

But of course, as my high school girlfriend told me on our final date, there's a last time for everything.

Since Golden Gate Capital acquired them, everything has gone downhill except the prices. The uniforms are now open-collar checked or brightly colored shirts and jeans. It feels more like a Texas Roadhouse than a CPK. It's only a matter of time before there's sawdust on the floor and a mechanical bull.

And under the heading of fix it when it's not broken, they've changed the crust of the pizza to something considerably less tasty. They've taken many of my favorite items off the menu - Roast Garlic Shrimp pizza, I'll never forget you.

They've also done a little Three-Card Monte with the names of some menu items. What was their spectacular Original Chopped Salad is now called the Italian Chopped. And the BBQ Chicken Chopped now has "The Original" in front of the name.

One change I'll admit to liking is the bread, now a more Italian look, taste and presentation.

But the bread isn't enough to justify the ridiculous prices they now charge for a decidedly lower brow, too casual experience. With a family of four, ordering the very minimum we can get by with and no drinks (water for everyone), we're hard pressed to get out for under $60 before tip.

Fortunately, the new owners realized one thing missing from the old CPK was a manifesto - that precise group of words to let the dining public know their philosophy about what California stands for, what it means and why they needed to rework the menu into something really special.

Manifestos are something I happen to have some experience with. I've written my fair share of them, and since Apple have yet to encounter a client that doesn't want one.

Reading theirs, it's apparent to me the words, sentiment and their take on California are as authentic as the notion they won't unload the chain in a heartbeat for the right price.

Winning

I don't know whether I have good luck or bad luck. As a rule, I feel like I'm pretty lucky in life. Things seem to go more or less my way when I need them to, and I never seem to want for too much. God knows I'm not going hungry.

Still, I do have my own wing at the Venetian in Vegas, so good luck clearly isn't always riding shotgun.

But every once in awhile, Lady Luck doesn't have a date for the night and decides to plant a big wet one on me.

For example, the reason I joke so much about becoming a lotto winner as a profession is because I've actually been one. Back when the state lottery was first introduced - when they only had scratcher tickets - on the third day they were out I won $5000 with a ticket similar to the one above. My wife-to-be was with me when I bought a ticket in the little market between the towers at Santa Monica Shores, where I lived at the time. After I'd scratched off two $5000 squares, I remember turning to her and saying "How funny would it be if there were a third one under here?"

Which to our unbridled surprise there was.

My feeling was since it was the introduction, they top-loaded the scratcher tickets with winning ones. Fine by me. I wound up using the money to buy my 1986 Toyota Supra (the first half of the year model, before they ruined it by rounding out all the edges).

Years ago on channel 9 in L.A. there was a local show called The Dick Curtis Show, which everyone always confused with The Lloyd Thaxton Show (feel free to look up both of them). Anyway, the show aired live, and one afternoon they had one of those "...and the fourth caller wins a months supply of frozen pizza!"

Guess who was the fourth caller?

I remember they sent a certificate for ten frozen pizzas, which we had to pick up from the market. It was as exciting as it was challenging, because we didn't have a freezer nearly big enough for ten frozen pizzas. But we had hungry neighbors and I'm a giver, so we made it work.

Just this past week, I won something I desperately needed: a luxury car wash. I take my car to Rossmoor Car Wash in Los Alamitos for two reasons. They do a great job, and it's owned by good friends of mine. Which is why I thought winning their Facebook question of the week contest was a total fix.

Come to find out they had nothing to do with it. It's entirely overseen by their manager, who also selects the names randomly from what I can only assume is an empty carnuba wax container.

So I claimed my prize yesterday. Just my luck, as I was driving home it started to drizzle.

Oh well. Can't win 'em all.

Whole hell

Eating the right things takes a discipline I greatly admire and sadly lack. I'd do it more often if I could, except I fear the shock of ingesting healthy food might be too much for my body.

However, like most people, I'm not going out of my way to actively search out food loaded with pesticides, food coloring and hormones.

By the way, how do you make a hormone?

If the chickens eggs come from are free-range and cruelty-free, I'm all for it. That being said, I think we can agree that after all is said and done, it's still food. And when it comes to food, there are some things that just go against the laws of nature.

Don't pay her (read back, it'll come to you).

On the way home from lunch today, my wife wanted to stop at Whole Foods. I wanted to wait in the car. Guess who won? I don't go in there very often because all that "healthy" food just makes me feel bad on so many levels. But today I'm glad I went in, if only to reinforce my decision not to go in all the other times.

I don't think I have to tell you people how much I love bacon. I've already told you here. Just to reiterate, you know what bacon has that's good for you? Nothing. That's why it's bacon. That's why it's awesome. If I wanted my bacon to be healthy, I wouldn't be eating bacon in the first place.

So when I saw this sign, it made me sicker than the chemicals in real bacon - you know, the good bacon. No one on God's green earth is eating bacon and thinking that it's healthy for them in some way. Selling a form of it that is, or trying to make people think that way is like putting earrings on a pig.

I know, it was a long run for a short slide. But worth it.

As I walked the aisles, I found myself wondering who hurt the store's food buyer when they were a child. Obviously someone did. How else do you explain the shelves being stocked to the rafters with things that should taste good, but don't.

Case in point: Pizza. Like bacon, pizza isn't supposed to be good for you or healthy or low-fat. It's supposed to be pizza.

It's also not supposed to be called Tofurky (actually that applies to anything you eat). Non-dairy cheese? Meatless and delicious? As if these words weren't enough to make your head (and stomach) hurt, there's one word on the box that's like Kryptonite to anyone who enjoys food with...what's the word?...oh yeah, flavor.

That word, reversed out in capital letters, is VEGAN.

Now, some of my best friends are vegans. Some of my better ones aren't. And some of my friends that once were are no longer.

I can appreciate not wanting to consume animal products in any form. And I'd never advocate cruelty to animals in any way. But here's the thing: when I'm having my burger at Five Guys, the truth is the cow was dead before I got there. I'm just seeing to it that he didn't die in vain.

Alas, even Whole Foods knows their shoppers aren't always disciplined enough to stay on the straight and narrow. They know occasionally, something from a real market must make its way to the floor, if only as a bait-and-switch lure to get customers to stock up on the Kale Chips.

Vegans like barley and oats, right?