Book report

I don't make a lot of money from this blog. And by a lot I mean none.

However being in advertising, it's occurred to me from time to time I probably could break open a few corporate wallets by selling ad space on here. After all, the very desirable demographics of my readership are the same as Disneyland's - 8 to 80. Plus it is the happiest blog on earth, so there's that.

Advertisers would have a direct line to the 11 people who read this blog on a regular basis. I know that may not sound like much, but it's 11 people they wouldn't have otherwise.

Before I go climbing up the corporate ladder asking for money, I probably should have proof of concept: an example of how well advertising might work on this site, and could work for them.

So as a trial run, I'm going to plug my pal Rich Siegel's book, Round Seventeen & 1/2: The Names Have Been Changed to Protect the Inefficient.

The title comes from his popular blog of the same name. In it, Rich covers a diverse variety of topics like advertising, sex, the situation in the middle East, why he sucked at being a creative director and poo. More than one post about poo.

Alright, maybe not exactly the same demographics as Disneyland.

Anyway, I haven't read the book yet. But I had lunch with Rich a couple weeks ago, and I did get to hold a proof copy of it. And I have to say, I was duly impressed. It had everything the great, classic books throughout time have had.

There are pages, lot's of 'em. And on almost every single page, words. Lots of 'em. Like Moby Dick and The Bible, it also has a front cover and a back cover.

What more do you need to know? If you need a good laugh, and really, who of us doesn't, then pick up a copy of his book today. You can order your copy here.

And once you're done with it, if you don't mind I'd like to borrow it. Because, you know, twelve bucks is twelve bucks.

Jean's dreams

Here's what won me over about Jean Kelley. It wasn't her voice, which is soulful and spectacular by the way. It was her humor.

When Jean appeared on this past season of The Voice, two chairs turned around for her: Gwen Stefani and Blake Shelton. When the judges were fighting over her, each trying to convince her to choose them, Blake Shelton said, "I have to have you on my team." To which Jean replied, "Do you now?"

BAM! Moxie. Brass. Nerve. A Jean Kelley fan was born.

A lot of people think of these talent shows as shortcuts to fame and fortune. In fact David Grohl has a famous rant about how musicians should pay their dues first, and how a judging panel can destroy them by telling them they're not good enough. But here's the thing: every musician has been told they're not good enough - it's the price of entry if you're going to pursue it.

And as any artist who's appeared on one of these shows will tell you, it's no guarantee of anything except the moment. I have great respect for anyone who appears on them - they're putting themselves out there in the most demanding, nerve-wracking way.

While those shows weren't around when Nirvana was, if they were Dave Grohl and the band might've given it a shot. The truth is now, they're another tool in the box, a means to an end.

Still, no matter where they place in the competition, artists still have to play small clubs, rude crowds, be opening acts no one wants to hear and put all their time, money and soul into finding an audience for their music.

If you follow me on Facebook or Twitter - and seriously, there are far better people to follow - you know I've been promoting Jean's Kickstarter campaign to fund her EP and tour. As of this writing, there are 5 days left to raise the remaining $12,600 she needs to make this first part of her dream a reality.

I've written here about how great if feels helping someone's dream come true. But of course the best way to find out if that's true is to open your wallet, fire up the credit card and see for yourself.

And I think helping to fund Jean Kelley would be a great place to start.

The lost art

So much advertising is like an American trying to talk to someone who speaks a different language. They figure if they just keep talking louder and louder, eventually you'll understand what they're saying.

What with the marketplace more competitive than ever, and advertising budgets more frugal than ever, with their "mention the product name three times in the first five seconds" and "Make that print ad logo bigger, I can hardly see it from across the street" mandates, clients are all turning into those people adrift at sea, screaming and waving as loudly as they can so the plane will see them.

It's safe - yet another thing clients like - to say that in a business that never had much subtlety to start with, what little is left is rapidly disappearing.

This isn't news to anyone in the creative department. It isn't even really news to the clients that demand the screaming ads. They're just in denial. They'll ask you where their names a subtle, funny, intelligent commercial everyone likes spot is. And when you bring it to them, they'll tell you it takes too long to get to the product. Or that they don't get it. Or that it won't test well.

Anyway, as much of a bitch session this post seems to be (is), it's also a thank you note. To creatives and clients alike who fight the good fight, and get their humor filled, intelligent, unexpected, message subtly embedded ads out the door.

They're an ongoing inspiration it can still be done. It's quality work we'd remember on its own merits. Even if the rest of the landscape wasn't so easy to forget.

Tip worthy

I'm not sure when it happened, but once it did it spread like wildfire. I'm talking about the ever present "tip jar."

In the film Reservoir Dogs, the character Mr. Pink goes on a rant against tipping (I haven't included a link because it is, after all, a family blog). I have to say I agree with some of his rant, particularly the part about being obliged to tip when the service doesn't merit it.

The jars assume everyone and every job is tip worthy. It just ain't so.

I will say however that whoever thinks of the "tip jar humor" may be deserving of a tip.

You make the call: here are a few examples: