Showing posts with label amusement. Show all posts
Showing posts with label amusement. Show all posts

Thursday, December 19, 2024

Ups and downs

My daughter, her husband (still have to get used to saying that) and a friend went to Disneyland today. I’m assuming while they’re enjoying the overpriced food and mouse-logo sweatshirts you need a co-signer to purchase, they’ll make time to ride the rollercoaster in Disneyland’s sister park, California Adventure.

There was a time, not all that long ago, when the sight of a rollercoaster filled me with excitement. The louder the screams from passengers, the more I wanted to be in the front row.

I was fearless. I was invincible. I was much younger.

But that was then and this is now. Today, you won’t catch me near one of those headache-inducing, nausea-promoting contraptions even if someone was bribing me with a lifetime supply of front row Springsteen tickets.

Well, maybe then.

For starters, the physics are no longer my friend. Once upon a time, the sheer force of a 60 mph corkscrew was exhilarating. But now it’s like my brain sends out a mass email to all my nerve endings saying, “Code red! We’re not 20 anymore! Shut it down!” Suddenly my head is whiplashing through loops and corkscrews.

By the way, Loops & Corkscrews was my favorite childhood cereal. SWIDT?

And another thing. What ever happened to the classic rollercoaster that just went really fast, dropped steeply, and maybe had one loop? Modern coasters flip you upside down, tilt you sideways, and sometimes even hang you face-down.

“Why is the sky on my left now?”

When I was younger, my balance was like a rock. I could spin in circles for hours and walk away like I was auditioning for Cirque du Soleil. Now, after one helix on a modern coaster, my inner ear stages a mutiny. Another gift of aging.

I also never want to be that rider. The person who gets off the ride looking like they survived Oceanic 815. Pale, sweaty, clutching their stomach, mumbling, “Never again.”

I’ve reached the age where I’m okay saying, “I’ll just eat a churro and watch.”

Here’s the thing: I still love thrills—just different ones. Simpler ones, like parallel parking on the first try or remembering to bring my reusable bags to Trader Joe’s. I even get a tiny adrenaline rush when my phone battery is at 2% and I find a charger in time.

Who needs 10-story drops when life is already full of heart-pounding moments?

There’s a certain wisdom that comes with age—or at least that’s what I tell myself when I pass on the rollercoaster and opt for the carousel instead. I’m happy waving from the sidelines, holding everyone’s jackets while the rest of the group screams themselves silly. At least I know I’ll be headache-free and standing upright at the end of the day.

I don’t think of my recently found rollercoaster aversion as a loss. More of a shift in priorities. I’m grounding myself and I’m okay with it.

And if you need me, I’ll be at the churro stand.

Sunday, June 9, 2013

This is what advertising is like

So many metaphors, so little time.

Not too long ago, 20 people boarded the Windseeker ride at California's other amusement park, Knott's Berry Farm. It takes riders up 300 feet, spins them around, takes their breath away and then lowers them safely back to the ground. All in about three minutes start to finish.

I have a big appreciation for things that take 3 minutes start to finish.

Anyway, that particular day was a little different than every other day because the riders got stuck at the top for over three hours until ride mechanics rescued them.

This is exactly what advertising is like.

At first you're whisked away to dizzying heights, and what with big production budgets, location shoots, vendor lunches, comp subscriptions and days at a time out of the office, the view is spectacular. In fact, you can't see another job you'd want for miles and miles.

You start to think it'll be like that every time, but then one day you get stuck. Fighting for the work. Fighting for the budgets to execute the work you've been fighting for. Fighting the client to get them down to one thought instead of ten in a :30 second spot.

The bad news is no one's coming to rescue you. You have to do that yourself.

It often involves getting off one ride and hopping on another. And another. And another.

It's an odd way to manage a career (pause for laughs for using the word "career"), yet it's just standard operating procedure.

Besides, when it comes to amusement, you can't beat it.