Wired

The laptop I use everyday, in fact the one I'm writing this post on right now, is a 17" MacBook Pro. Or as they say in the laptop biz, a dinosaur.

I bought it the minute it was announced in January of aught 9, which for those of you doing the math means—in technology years—it's as old as dirt.

The reason I had my credit card fired up and ready to buy this laptop the first day it was announced was because of its big, beautiful screen. I have terrible vision—in fact it's even gotten worse in the time you've been reading this. The idea of a screen this large was very appealing. I thought this kind of real estate would be much easier to see and work on.

But that was then and this is now. So even though it's bigger, it's not a retina screen with impossibly great resolution. The battery drains faster than a seventy-year old with a urinary tract infection. And I can't upgrade the apps and operating system because the processor is too old and slow.

I think it's obvious to even the most skeptical readers (pauses to laugh hysterically at the thought of anyone reading this) it's about time I got myself a bitchin' new state-of-the-art, high-tech, super-expensive 15" MacBook Pro. Only because Apple discontinued the 17" version—did I mention dinosaur?

As fate would have it, before she went to college my beautiful daughter, who's getting a quality out-of-state tuition education in the middle of the Iowa cornfields, unexpectedly got a brand new 15" MacBook Pro. So she generously gave me her 13" MacBook Air she wasn't going to be using.

Now, even though it's obviously a lot smaller screen than I'm used to, it's a higher resolution so it's actually easier on my eyes. Which means I get to write sentences like that last one using the word "it's" three times.

I've also found because of the smaller size, I don't (can't) have as many windows open at once. So I don't waste a lot of time toggling between them. It forces me to focus. Turns out that's a good thing. Who knew?

Of course, the only exercise I was getting on a daily basis was lifting the 17" laptop, which weighed—true fact—350 lbs. At least it felt like it. The MacBook Air weighs next to nothing, hence the name.

So what does any of this have to do with the photo of tangled computer cables? Well, I have to get my info from the old laptop onto the new(er) one. To do that, I can connect them to each other, or the MB Air to my backup drive. Problem is I don't have the cables to do it.

In spite of my cable drawer looking like snakes on the floor in Raiders Of The Lost Ark, the one cable I need isn't among them. Because my laptop's so old, there's no USB to USB cord to be found. Or Firewire to USB cord. I'm not even sure which cable I need: Lightning, Thunderbolt, HDMI, DVI or Magnum PI (look it up).

It's a lot of tech mumbo-jumbo for a task that should be easier than getting into city college. Thanks Obama.

Anyway, the MB Air is a few years old now, so maybe it's time for me to just bite the bullet and pony up for that brand new bitchin' laptop after all.

But only if the cables are included.

Remaining faithful

It's like Groundhog's Day.

Every September, Apple introduces the newest iPhone along with a few other products or improvements.

Then, online and in person, the Apple faithful show up in droves a couple weeks later to snap them up so they can have bragging rights to being among the early adopters of Apple's latest.

ME: Hi, my name is Jeff and I'm an Apple loyalist. ALL: Hi Jeff.

I love the annual show. From the year's worth of rumors leading up to it, to the pre-show music (all of it available on iTunes), to Apple's vice-president of Software Engineering Craig Federighi's humor-filled and loose presentation, to the products themselves, it all works for me. And on me.

I have an ancient iPhone5 I waited two months and went to seven Apple stores to get when it first came out. For those of you keeping count, that means as of today's presentation I'm three generations behind on the iPhone. I want the new iPhone6S Plus. But I probably won't get it.

Instead, I'll wait for next year's song and dance when they introduce the iPhone7. I like buying in the non-"S" years.

Whenever the subject of iPad comes up, between my laptop and my iPhone I've never been able to find a reason to hop on the iPad bandwagon. But I did want one after today's introduction of the 12.9" iPad Pro. It has an available Smart Keyboard for $169 to make it more like a laptop, and a $100 Apple Pencil which is their way of saying stylus.

However when I use the calculator on my ole' iPhone5 and add up exactly how much all this new gear would cost me - and add in the fact I now have tuition for young Mr. Spielberg, plus the wife and daughter are waiting for their new phones - it becomes painfully clear I'm going to have to wring (or ring) a little more use out of what I have.

Hey Siri, couldn't you cut me a little slack and make it every two years?

Have a nice trip. See you next fall.

Yesterday I did something I haven't done in a very long time. And no, it wasn't write copy someone wanted to read. You're so predictable.

What I did was fall flat on my ass.

It was bound to happen. With two kids, two dogs and all the equipment that comes with them, it's no wonder the house is a virtual minefield most of the time. I would've said obstacle course, but obstacles can be overcome. In a minefield, you always have to be in a state of high alert.

Anyway, we have two extremely comfortable chairs in the living room. Right now they're covered in the powder blue slipcovers. Those are the ones we have on them when we're not using the floral ones. Clearly I lost the slipcover battle, which explains why we don't have the Elvis in Hawaii slipcovers. Or the ones with the cowboys and fire engines.

I might be getting off topic here.

Anyway, I was sitting in one of our comfy living room chairs, working on my laptop doing extensive, in-depth research into the topic of my next blogpost: Survivability Tactics & Probabilities and the Implications Of The Thermonuclear Threat.

That or I was watching Between Two Ferns. I can't remember.

At any rate, I got up to do something, and as I did I was closing my laptop and not looking down. Which was bad news for me, because there was a musical instrument in its case on the floor in front of me. My foot caught it, I lost my balance and went careening off a low bookshelf into a wall, involuntarily pirouetting like Baryshnikov and falling like a redwood all while trying desperately not to drop the laptop.

Unfortunately, not having my hands available to help right the ship, I went down like a ton of bricks. Fortunately I had a hardwood floor to cushion my fall.

The good news is I managed to stop the laptop from crashing to the floor. I was also able to hold my neck in such a way that my head didn't slam against the floor. The bad news is I'm feeling it this morning. I'm sore, scraped and bruised (which also happens to be the name of my law firm).

Having kids - well, teenagers - in the house, one thing I always notice is how resilient they are. They heal fast from almost everything: colds, injuries, hurt feelings, bad parenting. I however do not heal that fast. I fully anticipate hurting for a couple weeks while my body figures out what the hell I was thinking trying to get out of a chair.

So for the next few days, it's going to be ice packs, heating pads and Neosporin. And as long as I don't look to far to the right, my neck doesn't remind me how sore it is.

I've heard a rumor that, in some homes, there are actually dedicated spaces where you can store your belongings so they're out of the way and don't pose a risk to people walking in the house. But I'm not falling for it.

In the bag

Whether we like it or not, everyone in the ad biz deals with demographics – the quantifiable statistics of a certain group - every day.

Age, household income, habits, geographical location, political leanings, purchasing habits, consideration cycles, tv shows watched. Every thing you do and everything you are is broken down so advertisers can talk to you in a way you'll allegedly want to listen to.

It’s frightening how much information is available on any given group of people at any given moment.

What a lot of people in different demos have in common is they all take a great amount of pride in classifying themselves as non-conformists. Unique in their category. Of course, were that true, we wouldn’t be able to lump them in the same category.

One group in particular, and I have some first-hand experience with this, likes to think of themselves as rugged individualists, blazing their own trail, living life on their terms - loners not playing by anyone’s rules but their own.

Copywriters.

And while they may be marching to their own drum in other areas of life, many fall right in step with each other when it comes to a common accessory: their laptop bag.

The bag of choice? The Swiss Army backpack.

I can only speak for myself here, but the reason I love this bag is all the storage options. Zippers and pockets and nets, oh my. For someone like me, who uses the "just in case" theory whenever I pack - which is the reason I look like I'm moving in when I go on an overnight business trip - the Swiss Army backpack lets me carry every thing I need for almost any imaginary contingency I run into.

For example, I've had a deck of Bicycle playing cards in one of the netted side pockets for years. It's a holdover from when my good friend, sometimes art director partner and co-conspirator Mike Stone and I took magic classes at the Magic Castle (the first thing we learned was how to make $265 disappear). You never know, I might've been walking down the street or in a client meeting and had the sudden and unstoppable urge to show someone Stopped Aces, or The Matchmaker.

Pick a card, any card.

One of the zippered compartments has a varied assortment of computer connection cords that may be from my Powerbook 3400. Or my Macintosh Performa 6210. Maybe my Powerbook G4. I'm not sure - I've never used them.

Yet another compartment is my portable medicine chest: Aspirin. Ocean Nasal Spray. Coricidin. Pepto Bismal. Each and every one of them years past their expiration date. But at least they've been stored in a cool, dry place.

In the netted pocket on the other side is a bottle of water that should only be used to water plants. If you want to kill the plants.

And in the vast, canyon-like laptop compartment, which is what I initially bought the backpack for, is nothing. I long ago traded carrying the backpack around for a smaller, lighter Incase laptop bag. It doesn't let me carry nearly as much, but that's probably a good thing.

I guess just owning the Swiss Army bag puts me in the demo with all the other copywriters that have one. And I know what you're thinking: Just like every other writer, he's probably going to end this post with some snappy, clever line that has several meanings and works on so many levels.

But, being the non-conformist I am, I won't.

Drip dry

If you follow me on Facebook - and really, haven't you had enough of me by now, I know I have - you may have noticed the post I did this past Thursday when I accidentally spilled water into my laptop.

Not my proudest moment. Besides having teenagers in the house, few things will make you feel as stupid.

It wasn't a complete submersion. I was opening the screen, and either a) forgot, b) didn't notice or c) didn't care about the plastic cup of water behind it. When the screen hit it, I heard the cup tip over and immediately shifted into that slow-motion feeling you go into when you're either in a really bad accident or have done something monumentally, inexcusably stupid (that one).

It felt like hours before I lifted the laptop up to prevent any more water from getting on the bottom of it, but in reality it was probably only a second or two. Fortunately, it wasn't a direct hit.

The water spilled on my desktop, and seeped under the laptop, which I'd just turned on a moment before. I immediately wiped the bottom of the laptop off, held it upside down to let any water that may have gotten in through the cooling vents run out, and then logged in.

It fired up (poor choice of words) just swell. Everything looked fine, and I figured I'd dodged a bullet. Right up until the screen started getting these static-y lines running through it. The second I saw them, I shut down. The good news is it didn't just crap out, it actually went through shut down and turned off. So I took that as a good sign. Then I went on an agency desktop, and started reading the interwebs about laptops that get water spilled on them and what to do.

The answers ranged from get it to Apple right away, let it dry out for three days, and start praying. The most optimistic were the ones that had let it dry out.

They said if you kept the computer upside down, somewhere air could circulate around it and let it dry for at least three days, often it would turn on fine and be like nothing had happened. So, as you can see by the picture, that's what I'm doing.

I won't turn it on until Sunday afternoon, but I'm hopeful. At the very least I'm hoping it'll come on long enough for me to back everything up to Time Machine, which, coincidentally, I was going to do Thursday morning before work but I was running late. Lesson learned.

I'll let you know how it works out.

In the mean time, I'm going to be careful not to spill any more drinks. Especially the one I'm going to have if I find out I have to buy a new computer.

UPDATE: This afternoon I fired up "'Ole Sparky" and I'm extremely happy to report it's working just fine. Nothing but grateful. Of course, I'll never get that hour I spent in the Apple store yesterday back, but it's a small trade-off.

Drive envy

I don’t like to talk about it because it’s embarrassing. But not long ago I posted a piece about how small my hard drive was, and how I'd get a bad case of drive envy every time I saw a larger one. It’d gotten to the point where I’d get all excited when an app or file would catch my eye, only to be let down knowing my drive would just limp along, unable to handle it.

So I started looking into drive enhancement options. Ways to make my hard drive bigger, improve its performance. I didn’t know which one I’d go with, I only knew I wanted it to be as big as possible.

Well, the waiting paid off. Thanks to the ever-forward march of technology, today I have a really big, shiny hard drive. In just a few hours I went from 320GB to 1TB, and it didn’t even hurt at all (except maybe a little in the wallet).

In the past it wasn’t possible to upgrade to a 1TB drive for my model MacBook Pro. I always thought the problem was the heat, but come to find out it was the size.

No matter what anyone says, when it comes to hard drives every millimeter counts. Since the 1TB drive is now two millimeters thinner than it used to be, it fit perfectly when the technician carefully slid it inside my laptop.

If it comes down to buying a new laptop or upgrading the one you have, I’d suggest looking into the upgrade.

At first you'll be waving it around, showing off how big it is to anyone who'll look at it. But try not to do too much of that. Keep it in its case. Nobody likes suddenly having one of those shoved right in their face when they aren't expecting it.

You might also feel a little cheap having gone for the upgrade instead of a new one. Don't worry, you're not alone. That feeling will pass.

And besides, your improved performance will be well worth it.

byePhoto

Space. It really is the final frontier, especially when it comes to my computer's hard drive.

I'll be the first to admit it: I've had "drive envy" almost since I bought my laptop. That's because my 17" MacBook Pro, which I bought in February of 2009, came with a 320GB hard drive. Which I thought was plenty of space at the time, right up until Apple did what Apple always does. Three weeks later, they introduced a 500GB drive for my model laptop.

Thank you Apple, may I have another?

Fast forward to August 2012, and come to find out I only have 5GB of available space left. Not enough to load new or update old applications.

So I only have two choices: make more space, or replace the drive for one with more space. I decided to start with the first one.

Since I shoot mostly high-res pictures, I started my clean up in iPhoto. What I found was the curse of the digital age - that because I can just keep shooting and shooting, I had many, many duplicates of the same photo.

You no longer have to wait for the perfect moment. You just have to keep shooting then see if you can find it.

At any rate, I started deleting tons of duplicates I'd taken. Not to mention the bazillions of shots my kids had taken with my camera at ten frames per second.

I'm not nearly done taking out the trash on over 17,000 photos, but so far I've picked up almost 5GB in space.

I'm going to have to upgrade to a 750GB drive soon (it's the biggest the specs on my laptop will allow for), but until then it's nice to know there's actually an easy and somewhat productive way to gain a little more space.

Of course, the laptop we just bought my son for his birthday has a 1TB drive.

Thanks Apple.

Nighthawks at the Starbucks

Friday night arrived like a bleached blonde actress late for a premiere. I was glad she showed, but wondered what took her so long.

As I sipped on a something-cino at one of my branch offices of Starbucks, I decided to put the time to good use, open my laptop and work on this post. I didn’t have any idea what I wanted to say, but if I let that stop me I’d never post anything.

I paused a minute and realized I wasn’t the only sucker in the joint with an open laptop. The difference was mine was taking dictation, and theirs were taking orders that would never be served on dreams that would never come true.

It was late. Raining. The streets were slicker than the people driving them. Even so, you couldn’t see their reflections. Vampires don’t have any.

Looking out the floor to ceiling window, I appreciated how Edward Hopper-esque the view was from the outside looking in. Outside looking in. A point of view most of these night crawlers were used to.

The difference was Hopper was an artist. I was just a guy with a blog to write.

Still, all that foam and froth and rain and false hope put me in a mood. The kind people keep telling me to snap out of.

I don't know if it was the rain or the caffeine, but I decided it was time to rattle the cage. My cage. Clear the webs out of the corners and quiet the critics in my head. It was going to be a departure, designed to have people take notice. Deliberate. Some might say calculated. I never cared what they said. Why start now?

Serious. Thought provoking. No easy jokes. No witty entendres. It was going to be a thought piece, something pining the state of the human race and it’s puny significance in the bigger scheme of things. They say write what you know. I work in advertising don’t I?

Friday night had greatness about it. Potential. I’d seen it before once when it was passing through. But this time it brought luggage. It was planning to stay for a while.

Well, did you buy it? Nah, didn’t think so. Just funnin’ with you. Thought provoking? Please. Like you come here for that.

No, it’s just going to be the usual random, Andy Rooney like crap you’ve come to expect.

Anyway, the post you’re reading right now is not the one I posted from Starbuck’s. I didn’t post it from there because out of 7,000 Starbuck's I pick the one where the free wi-fi goes out. Zip. Zilch. Nada. Gone with the wind.

This Starbuck’s was near a college (aren’t they all?), so there were a lot of laptops open and struggling to find a connection. Just like their owners. (BAM! Insight on the human condition – deal with it!).

At first I thought I was the only one who couldn’t get on the interwebs. But as I looked around, I saw the equally frustrated expressions on the faces of my late night coffee companions.

Anyway, wrote this while I was there. Then posted it today, Saturday. From another Starbuck's.

Thought provoking, no?

No.