Playing chicken

I’ll admit I was a little late to the party on the whole spicy chicken sandwich thang. Oh sure, thanks to my son who’s been willing to make runs to downtown L.A. during the pandemic, I’ve been introduced to the overheated pleasure of Howlin’ Ray’s Nashville Hot Chicken, which, for those of you keeping score really brought the craze home.

Now I like spicy food, always have always will. But like anything in life, it's a matter of degrees. And there's only so much spicy my sensitive yet larger stomach will tolerate. Before you go ahead and make the fat jokes, let me just remind you that like my Lexus, I’m built for comfort, not speed.

Anyway as you can see from the chart on the left, at Howlin’ Ray’s sandwich heat runs the gamut from none to can’t touch this.

So I decided to try the mild, which is the starter sandwich. And I loved it. The problem is my kid couldn’t be running to DTLA nearly as often as I wanted to have a spicy chicken sandwich.

Enter Avid, my friend and 2004 runner up for the bronze in curling. On his Instagram feed, in a rare break from the dog pictures, he posted the sandwich you see above, which happens to look startingly similar to Howlin’ Ray’s. So I asked him where it was and he told me about the Cluck Kitchen in Irvine.

Now Irvine is a much easier drive than DTLA. And if you know anything about me, you know I’m all about easy.

While there ain’t nothing like the real thing, come to find out Cluck Chicken is pretty close. They have the same spice range as HR, and their sandwiches taste uncannily similar.

But if oversized, dragon-breath hot sandwiches aren't enought to fill you up, Cluck Kitchen also has some mighty tasty sides to go along with it. Things like fried pickles, vinegar slaw and, my personal favorite, bacon potato salad.

Yet one more dish proving my timeless theory that bacon makes everything better.

The other thing Cluck Kitchen has is a snappy little hashtag. It's what we in the ad biz like to call "on brand."