Unwinding

A few weeks ago, my showbiz son who has a high-salaried, high-powered creative position working for one of the major studios—not saying which one, but I do love their TVs and videocams—moved out to be closer to his place of employment. He was going to make the jump a year ago, but you know, covid. So he worked from here, stashed his money, and now that it looks like the lot will be opening up soon he’s shortened his commute time considerably.

That’s not what this post is about. Stick with me.

In the wake of his relocation, I was finally able to access one of the closets in his bedroom without stepping on any land mines of Star Wars toys, keyboards, books, scripts, musical instruments, clothes and an assortment of other items placed there with the sole purpose of making me go ass over teakettle in the space of ten feet.

Rummaging through the closet, in a box buried and forgotten about 20 years ago, were a bunch of reel-to-reel and cassette tapes of radio spots I’d done very early on in my career (pausing to laugh hysterically for using the word “career”).

I vaguely remembered a few of the titles, but because I don’t own a reel-to-reel or a cassette player I had no way to listen to the solid gold copywriting craftsmanship that was no doubt waiting on them.

Leave it to the interwebs. I went to the Google and found a company called King Tet Productions just slightly south of me in the lovely seaside town of San Diego. I shipped the box down to him, and three days later got back a CD with all the spots restored for my crystal clear, quality listening pleasure.

I raced out to my car, put it in the CD player and listened to them all.

And you know what? They were garbage.

Time is a cruel tease, because in my mind, at the time I wrote them, I thought they were great. After hearing them, I remembered a few of the recording sessions with some of my favorite voice talent. The sessions were great. The writing was awful.

Bad puns, hokey ideas, crummy needledrop music and cliched lines. I have no excuses other than I was just starting out (actually the other excuse I have is "The dog ate my homework" but I didn't think it would apply here). But here’s the thing. They all got sold, produced and aired. Insert something here about clients getting the advertising they deserve. Or maybe it’s just that in the last 20 years my taste has improved, I’ve honed my skills as a writer and marketer, worked on perfecting my craft and have just become better over time.

Nah, I’m just funnin’ ya. That’s not it.

I remember one of them was the first radio spot I ever did. It was for Frings at Jack In The Box, a new product that was a combination of french fries and onion rings in the same bag. The same bag!

Anyway, I recorded it at Wally Heider Studios (bet at least two of my readers haven't heard that name in awhile), in the big room. Jack Angel was doing a Bogart impression, and I had an end line about how the Frings taste better and better "...as time goes by."

I know. It hurts just to read it.

But it was the first radio spot I'd written, and I remember being so excited when I was shopping in a retail store and heard it come on over the speaker. I wanted to tell everyone I'd written it. Not so much anymore.

I guess the lesson here is we all have to start somewhere, and not to worry too much. Because the more you write the better you get, you know....

Nope. Not gonna make the same mistake twice.

2019 Edition: The Con is on

I don't usually repost pieces on here. But it's the Comic Con time of year again, and I was going to write a post about going. Again. But then I reread this little gem and realized it said exactly what I wanted to say. Again. We don't have to re-invent the wheel each time out people. Let's just take tonight's post at face value, and enjoy the writing for what it is - an excuse not to think of something new to write. Wait? Did I say that out loud?

Don't say you haven't been warned. For four and a half days this week, my son and I will be living amongst 'em (well, actually we'll be living at the Hilton and walking amongst 'em, but no one's under oath here): the Stormtroopers, Wolverines, Lara Crofts, Jokers, Iron Men, Darth Vaders, Zombies, Batmen, Supermen and other assorted, costumed inhabitants of Comic Con.

As you can see here and here, this isn't the first time I've written about the Con. And it won't be the last.

Don't get the wrong idea. I'm not saying it's the only subject I'll post about for the next few days. But if you happen to notice my writing in the Thursday through Sunday posts have a nerdist, geekesque, maybe-I-ought-to-get-a-life, gee-he-sounds-REALLY-tired quality to them, then I've done my job and you'll know we're having a fine time.

For those who've never been - and really, like the Rolling Stones or Rick Perry trying to complete a sentence, it's something you need to see at least once in your life - please to enjoy this little taste of my next four days.

Welcome to my world.

What game?

I hear there's a game on today. Nah, I'm just messing with ya. I know today is the Super Bowl. Here's the thing: I don't care.

In fact, on of my list of five things I couldn't care less about, four of them are the Super Bowl.

It won't come as a surprise to anyone who knows me, despite my rigorous workout routine of Double-Double's and Neapolitan shakes, that I'm not the sports guy. I'm the movie guy. The theatre guy. The concert guy. The comedy club guy. The TV bingeing guy. The horse racing guy. The car racing guy. The "let's drop everything and go to Vegas" guy.

The football guy? Not so much.

My feeling is every year, Super Bowl Sunday is the best day to do anything else. Between 3:30pm and 7pm, you'll never have a better day to go shopping at the mall. See a movie. Go to Disneyland. Try that restaurant you can never get reservations at. Traffic is non-existent. Crowds disappear. And parking is plentiful.

Of course, because I'm in advertising, there's pressure and a certain amount of obligation to watch the Super Bowl commercials. Every year, ever since the brilliant, industry-changing, Ridley Scott directed Apple 1984 spot, clients blow a shit-ton (technical term) of cash on their Super Bowl spots.

There's a lot of creativity on display. But that's also a lot of cash that could've been better spent much more effectively in any number of different ways. Or maybe not as effectively. As one of my creative colleagues at the agency told me, "Do you have any idea how many banner ads no one looks at that kind of money could buy?"

As I write this, it's about an hour and a half into the game. Here's my take so far:

The Doritos/Mountain Dew spot with Peter Dinklage and Morgan Freeman in a lip-synced rap battle is pretty fun.

The Tide series of spots, with Stranger Things David Harbour show a surprising amount of creativity for a brand not known for it with the premise every ad is a Tide ad.

The Pringles spot with Bill Hader tries way too hard to recreate the success of "Wasssupp!" from a few years ago, only now the word is "Wow!" I think the word is "Yawn."

The Australian Tourism spot with Danny McBride and Chris Hemsworth was going along nicely, until the shot of original Crockadile Dundee star Paul Hogan, who's 78-years old and looks every second of it 'mate.

I'm not offended easily, but in what I believe will be a monumental backfire I'm fairly certain Dr. Martin Luther King Jr. never intended his voice and words to be used selling Dodge RAM trucks.

Obviously I haven't seen them all yet, but I can already tell you my favorite, whether I like it or not, will be the one my agency did (Team player, hello?)

Super Bowl is also where the studios break out trailer premieres for their most anxiously awaited films. It's a testimony to the enormously talented Ron Howard—who was brought in after original directors Phil Lord and Chris Miller were fired with only weeks to go in production—that the Stars Wars movie Solo looks unbelievably awesome.

Who couldn't use a movie where dinosaurs are running amok—again. Thankfully, Juraissic World Fallen Kingdom looks like it's going to fill that vacuum just swell.

Towering Inferno pedigreed Skyscraper with Dwayne Johnson looks like a few hours of mindless fun (just like my high school girlfriend).

That's all I have for now. I'm going to get back to not watching the game and thinking of unencumbered places I can go for the next two hours while it's on.

Right after I don't watch the Justin Timberlake halftime show.

The bore is strong with this one

SPOILER ALERT: Ok, I'm required by blogging law to let you know I'll be talking, actually writing (if you can call this writing) about things that happen in the newest Star Wars installment, The Last Jedi. If you don't want to know about them, you might want to skip this post, you know, the same way you blow by most of the other ones.

The fact the Star Wars mythology and its characters are all some people live and breath has not escaped me. In fact, I appreciate and understand it. When it comes to being compulsive about things, we're all on this bus together (for reference, look up posts on Springsteen, Breaking Bad and sushi). So agree or disagree, I fully expect there'll be a lot of blowback. I can take it. And besides, the comments are moderated. Just like Trump's EPA, you don't get to use all your words here.

Alright, you've been warned. Which is more than I was before I walked into the theater. Perhaps I've tipped my hand.

Here we go.

I don't know why, but my son, along with several friends of mine, were somewhat perplexed at the fact I didn't rush out to see Star Wars: The Last Jedi on opening weekend. What can I tell you? On the list of things I had to do for the holidays, it wasn't at the top. But I did get there today, and I left the theater with a few questions.

First and foremost, at what point do the Star Wars movies become parodies of themselves? Answer: this one. It's like that holiday recipe you have every year. You know it's coming, and exactly what to expect. Start with the "long time ago in a galaxy far, far way..." line, a crawl explaining the story you're about to see so you know what you're seeing, add a cup of Skywalker legend, mix in a smattering of Storm Troopers, add a pinch of rebellion, some force whammy-jammy, a surprise appearance for absolutely no reason of a Jedi Master (guess which one you will), nervous, chatty droids, double-bladed lightsabers, a new character for no reason other than they'll sell plenty of plush-toy versions of it next Christmas, a couple cameos from serious actors who don't usually do "these kinds of films", lots of talk about the First Order and Supreme Leader, TIE fighters, X-wing fighters and a casino scene reminiscent of the bar scene in the original film.

Mix thoroughly for two and half hours, and it's done. Just like last year's movie. Just like next year's.

Here's another question: how tall is Oscar Isaac? The Google says he's 5'9", but if that's true it doesn't show on screen. He's supposed to be the next generation Han surrogate, cracking wise, looking handsome and mad pilot skills. But to me all he looks is short. Don't get me wrong, I like Oscar Isaac. I just think in a world of 7' tall wookies and a 6'2" Kylo Ren, maybe taller might've been a way to go.

When did Luke become a stand up comic? The Last Jedi is funny in the way the Terminator movies are funny. There are laugh lines written in, and Luke has a lot of them. Many of them stick the landing, but they also break the tone of the film.

Speaking of the tone of the film, what is it? Serious? Funny? Suspenseful? Is it a love story? A story of redemption? Luke is always tearing up in the close ups, which makes me think he has some issues he's not dealing with—besides that whole father thing and kissing his sister a few films back. Will or won't Kylo Ren and Rey start dating?

Then there's just the overwhelming sadness of Carrie Fisher. Like in the last film, she seems to be in a somewhat enhanced state, giving all her lines a neutral, relatively even, emotionless read. Still, she is the one character you care about, not because of the film but because of real life. There is a moving exchange between Luke and Leia near the end of the movie that takes on much more poignancy in light of her passing.

Why the hell is Adam Driver yelling through the whole thing? What's with the shirtless scene? Never mind, I know.

Why is Snokes chamber a bare stage with a seamless lit in red? My guess is the budget went to the effects, and by the time they shot those scenes that's all they could afford. Seriously, you can see where the curtain hits the stage floor.

Who am I supposed to care about? I suppose the answer would be everyone, but that would be wishful thinking in the extreme. I cared about Rey a bit. I was invested in Luke for a while. Didn't care much about any other characters. Film after film, they're not really growing or doing anything different. Can't mess with the recipe.

Did I mention two and a half hours? The last thirty or forty minutes aren't bad, but the two hours before that are slow. Really slow. The opposite of hyper speed slow.

The movie crawls to its end, only to have us discover what we already knew since The Force Awakens—that Luke is in fact not the last Jedi.

At least not as long as Disney keeps making billions cranking them out.

Flying Solo

Very often people confuse Hollywood movie stars with the characters they play.

For example, I'm fairly sure Christian Bale isn't Batman. James McAvoy doesn't have twenty-three different personalities. Tom Hanks doesn't sit on park benches eating chocolates. And apparently Harrison Ford isn't quite the pilot Han Solo is.

In his second publicized airplane event, Ford mistakenly landed on the taxiway instead of the runway at John Wayne Airport in Orange County, California. In the process, he flew dangerously close over an American Airlines 737 that was on the taxiway waiting for clearance to take off.

Contrary to popular belief, after airport officials questioned him, his first question was not, "You mean this isn't Alderaan?"

Landing a role isn't like landing a plane. And unlike his Star Wars aircraft, there was no chance his old biplane was going to make the Kessel Run in twelve parsecs.

Instead, it just sputtered to a bad landing, which may cost Ford suspension or even revocation of his pilot's license.

This incident comes on the heels of bringing his plane down for a hard landing on a golf course in Santa Monica a couple years ago, and being seriously injured in the process.

Commercial pilots have a mandatory retirement age of 65. Ford is 74. And even though there's no such age limit for recreational pilots, and while he's an experienced, respected one, there does come a time when reflexes, vision, concentration, memory and alertness just aren't what they used to be.

For me that time is in status meetings.

Anyway, in the same way I believe drivers of a certain age should be required to regularly prove their abilities before they get behind the wheel, pilots should also have to be tested to see if they're airworthy.

My guess is that Ford will just get a temporary suspension of his license, and then be back in the air. It's one of the perks of being one of the biggest movie stars in the world. And naturally, however long that suspension is, at the end of it he'll be even older than he is now.

Or as Han would say, "Here's where the real fun starts."

Think inside the box

What do Jeopardy, Angry Birds, Star Wars, Sports Illustrated, Jeff Foxworthy, Mr. Rogers and the Dali Lama all have in common? Besides being mentioned in an internationally loved, critically acclaimed, extremely prestigious blog? The answer is they all have box calendars.

And they're not alone.

The other day I was killing time in Barnes & Noble while the wife and daughter were shopping in Ulta. I would've gone with them, but they don't carry the foundation or blush color I use. And besides, I think we all know I'm beautiful enough as it is. Anyway, I was shocked, shocked I tell you, to see that virtually every book title, sitcom, dog breed, video game, celebrity, magazine, website, car manufacturer and radio talk show host has a box calendar.

Apparently there's so much wisdom out in the world the holiday shopping public doesn't know about, it takes 365 days to dispense it all—one day at a time.

I imagine these bright, little squares make great stocking stuffers, not to mention secret Santa presents and gifts for people you really don't want to spend anything on, but feel like you should give them something. Whatever the reason, they take up two of the large tables at Barnes & Noble, so they must be selling just fine.

As I was perusing the vast assortment of them, the thought struck me that I'm overflowing with words of wisdom my own self, and I'm pretty sure I could stretch them out to fill up 365 days worth. So I'm going to do something I rarely do here—I'm going to make a promise to you. Because I know you'll want it, and more importantly you'll buy it, I'm going to start working on my own box calendar, and have it ready to go just in time for next year's holiday shopping season. I know, right?

And unlike my diet, unfinished screenplay, accordion lessons, sticking to a budget or my high school girlfriend, I actually intend to follow through on this promise to you dear reader(s).

First of all, it seems fairly easy to me. And if you know anything about me, you know I'm all about easy. Next, judging by the back of these box calendars that show a sample of what's inside, it looks like a lot of white space with very few words. If you've read this blog for any amount of time, you already know the less I write the better I am. In fact, the better we all are. Also, I have plenty of art director friends I can call on to design the colorful, whimsical, eye-catching box for whatever subject I decide to focus on.

Will it be a distilled rehashing of the most popular Rotation and Balance posts? A searing, snarky, advertising buzzword-a-day calendar? A skewering posting of the things account planners say day to day (you know, a comedy calendar)? It might just be daily pictures of my German Shepherd, which sounds really appealing because that means I don't have to write anything (about easy, remember?).

I guess we'll all have to wait until next year to find out.

Until then, I recommend the Keep Calm And Carry On box calendar to hold you over.

Star Wars wars

If you haven't seen Star Wars Vll yet there are some SPOILERS here. Warned you have been.

Here's the thing: I've been to Comic Con the last eight years. I've slept out on the cold, wet grass with 6500 of my closest friends waiting in line for Hall H while looking across the street at my empty $300 a night hotel room. I've fought the crowds, seen the panels and been thrilled by exclusive footage that's available online seconds after it's shown. My pop culture/geek/nerd credentials are firmly intact, and I have the badges to prove it.

Having said that, I don't feel I'm under any obligation to fall lockstep in line with everyone who's gushing over the new Star Wars. For the record, I liked it. Didn't love it, but liked it.

I know this will be a hard landing for hardcore fans, and I'm sorry you have to find out this way, but it's not a perfect film.

People who don't have the energy to come out of their basements somehow seem to muster enough to relentlessly tell me why I'm wrong in my opinion. Even though it's my opinion. And even though I'm right in my facts and critique.

Anyway, the fact I'm not worshipping at the Star Wars altar shouldn't take anything away from your enjoyment of the film. Or maybe I have some unseen power, some ancient, mystical ability if you will where I can use my mind to exert my will over you that lets me crush your pleasure at seeing the movie. But I doubt it.

Have at it. Enjoy all fifteen times you're going to see it. I want you to. I'll still ask why Kylo Ren assigns only one Stormtrooper to guard Rey, the most valuable prisoner ever. Or why Finn, having never held a light saber, is suddenly able to hold his own against the dark side of the force in a light saber battle with Kylo Ren. Or why Kylo Ren didn't just "force" him into oblivion without working up a sweat. Or if Kylo Ren is leader of the Knights of Ren, why there are no other Knights of Ren in the movie? Or about 37 other questions you're free to ignore.

I love J.J. Abrams, and I liked Star Wars Vll. It's a fun, nostalgic, visually great popcorn movie with great new characters, one breakout new star and a fairly perfect ending. I'm sure I'll see it again. And if it makes you happy, I'll wait in line with you for Star Wars Vlll, but not for the whole three weeks.

But for the love of Lucas, stop arguing with me about it. I'm not trying to change your mind, I'm just letting you know what I think. No matter how many times you come back at me, I'm not going to see it your way.

And, despite whatever new hope you have, you can't force me.

Happy landings

At the recent D23 expo, a convention for all things Disney, chairman, CEO and personal friend of Rich Siegel Bob Iger announced the Magic Kingdom was going to get even more magical thanks to a property their Imagineers had nothing to do with. And their accountants had everything to do with.

To the delight of thousands of squealing fanboys, Iger said plans are underway to build a Star Wars land at Disneyland. I think it's safe to say the force and the lines will be strong with this one.

So it got me to thinking (in case you were wondering what it would take), what if advertising agencies were divvied up into lands of their own. They're already divided into departments: Creative, Account, Media, Strategy and Pizza After 7.

But I think we could segment the shops even more. Specifically:

Clientland

This is a magical land where nothing is as it seems. Yes means no. Start means stop. Good means bad. In Clientland, the rides start but for some reason stop half-way through. And on the ones that do finish, the journey isn't quite as much fun as you expected it to be. Still, at least you got to ride. There are people waiting in line who'll never get on.

Researchland

If words like intuition, gut feeling and common sense send a cold shiver down your spine - and the word spine does as well - you'll feel right at home in Researchland. Those people walking around in the black robes? They're call Extractors, and their job is to remove all the funny lines you liked because a mother of two who had some time to kill and needed a free meal didn't think it was funny. Researchland has lots of dark, twisting tunnels that look like they lead somewhere, but actually don't. Problem is you don't find that out until you've been through them. There are also lots of funhouse mirrors, where you can see people who come in but they can't see you. All they can do is kill your idea before they finish the ride. Sometimes you can actually pass through Researchland and no one will tell you. But if you see your spot and don't even recognize it, you've been there.

Meetingland

In Meetingland, the ride feels like it's never going end. The cars are designed like little conference tables, and oddly enough the decorative plastic bagels in the center that you use to steer taste just as good as real meeting bagels. Everyone in your car talks at the same time. And no matter how long you ride, the one thing you can count on is you'll end up exactly where you started.

Weekendland

The least happy attraction in the park is Weekendland. People are grouchy and wishing they were somewhere else. All the concession stands serve is crappy pizza. And when you're inside the rides, all you can think about is how good the weather is outside. In Weekendland, there are warning signs on all the rides: This ride may cause depression, time lost with your spouse and your children, and excessive bad attitudes.

Of course, just like the Magic Kingdom, you'd be able to buy an annual pass to all of these agency lands that's good all year round.

But after your first visit, you'll wish they were all blackout days.

The Con is on. Again.

Except for this past week, I don't usually repost pieces on here. And I've never reposted a repost. But it's the Comic Con time of year again, and I was going to write a post about going. Again. But then I reread this little gem and realized it said exactly what I wanted to say. Again. We don't have to re-invent the wheel each time out people. Let's just take tonight's post at face value, and enjoy the writing for what it is - an excuse not to think of something new to write. Wait? Did I say that out loud?

Don't say you haven't been warned. For four and a half days this week, my son and I will be living amongst 'em (well, actually we'll be living at the Hilton and walking amongst 'em, but no one's under oath here): the Stormtroopers, Wolverines, Lara Crofts, Jokers, Iron Men, Darth Vaders, Zombies, Batmen, Supermen and other assorted, costumed inhabitants of Comic Con.

As you can see here and here, this isn't the first time I've written about the Con. And it won't be the last.

Don't get the wrong idea. I'm not saying it's the only subject I'll post about for the next few days. But if you happen to notice my writing in the Wednesday through Sunday posts have a nerdist, geekesque, maybe-I-ought-to-get-a-life, gee-he-sounds-REALLY-tired quality to them, then I've done my job and you'll know we're having a fine time.

For those who've never been - and really, like the Rolling Stones or Rick Perry trying to complete a sentence, it's something you need to see at least once in your life - please to enjoy this little taste of my next few days.

Welcome to my world.

This is the film I've been looking for

In the eternal divide between Star Trek and Star Wars people, I've always been on the Star Trek side. Not that I didn't like or appreciate Star Wars, but Star Trek spoke to me in a way SW didn't.

With today's release of the new SWVII trailer, while my position may not have changed entirely, I think I'm now on both sides. There's no other way to say it: I geeked out completely when I saw the new trailer.

December can't get here fast enough.

There are some predictions the new SW will make $2 billion worldwide, which would make it the most successful film ever. To which I say, I could've told you that.

There's a quick cameo at the end of the trailer of one of the most popular characters from the original film. I'm man enough to admit it gave me a lump in my throat and brought tears to my eyes when I saw this person.

I was totally unprepared for how strong the force is with this one.

Know what else I feel? Grateful.

Let's keep this short

Today is Super Bowl Sunday, so it probably doesn't matter what I write since no one will be reading it (I know, why is this day different from any other?)?

I've written here a couple of times, here and here, about my futile, humiliating, nothing-can-make-me-feel-more- stupid-with-the-possible-exception-of-my-children attempts to become a contestant on Jeopardy.

However, as I was watching the show the other night, it hit me like a bolt of what is lightning (see what I did there?). I've been applying for the wrong position.

Instead of contestant, I should be going for Jeopardy category writer. It's not like I don't know how to bring the funny. Depending on who you ask, I do it for a living. And those category titles and answers are short. Nothing I like better than short copy, with the possible exception of the paycheck that comes with writing it.

I always think the categories reflect the writer's personal tastes. So it'll come as a surprise to no one that my first Jeopardy categories would be Springsteen, Breaking Bad, The Godfather, Sushi Bars, German cars, Helen Mirren and Potpourri (have to keep some traditions alive).

Moving on to the double Jeopardy round, which is always harder, I'd have Movie Palaces, Star Trek, Stand-Up Comics, Seinfeld (I know he's a stand-up, but really, a category unto himself), Is This Thing On and Star Wars Geography (This planet was destroyed by the Death Star super laser in Episode IV: A New Hope...).

Unfortunately you can't go online to apply for the category writer job, so I'll have to see who I know and how to get stuff to them.

Another great job for me would be lotto winner. Working on that one as well.

By the way, it was Alderaan.