Soup's on

Where to start, where to start. Alright, let’s start here.

Ask anyone who knows me, and they’ll tell you: I have opinions. Sometimes I even have them on things that really don’t require them.

”Why are you putting the mugs in the cabinet like that?”

Also, throughout my life, it’s fair to say I’m no stranger to protesting vigorously for many worthy causes, against injustice and for legislative reform to name a few. I’ve peacefully marched, chanted, waived my sign and sat-in along with thousands of like-minded people to help sway public sentiment to the cause, whatever the cause happens to be.

Here’s the not-so-secret to protesting: you want to convert people to your side, not turn them against you. And your tactics need to reflect that. As I’ve said in every ad agency I’ve ever worked in, it ain’t brain surgery.

So when an environmental group decides to protest by hurling soup at the most famous artistic treasure in the world, the Mona Lisa, or protesters block the 101 freeway in downtown Los Angeles at rush hour—preventing parents from picking up their kids, ambulances from getting patients to hospitals and tow trucks from removing stalled vehicles that were already blocking traffic—it occurs to me the organizers might not be making the statement they think they’re making.

And if you’ve ever driven the 101 at rush hour, you know they’re not swaying anyone to their side by blocking it.

I said it up top. I’m all for protest and free expression. But if you're keeping score, the brain trusts that planned these particular displays did zero for their causes and a hundred per cent in making people hate them and not even care what it was all for.

There are far too many serious issues in the world that need to be addressed. The reason you protest in the first place is there are forces fighting and working against you.

Maybe it’d be more helpful to not fight and work against yourself.

Grabbing his attention

To celebrate the first anniversary of the shithole president's inauguration, millions of mostly women, together with many good men, took to the streets around the country and the world to protest virtually every wrong, misguided policy and decision the liar-in-chief has made since day one.

Which if you're keeping count would be all of them.

The beauty of these protests is we can be assured that he's watching, because chowing down Big Macs in front of the TV for hours on end seems to be what he does most days.

What I love about the march, besides the fact it's happening and so many millions are participating, are the signs. They're creative, heartfelt and on point. Or points. Whimsical to serious, humorous to straightforward, every one of them is a unifying message we all should be behind.

The energy of it all gives me, dare I say it, hope.

I took to the Google to show a few of the signs from today's marches. Some of them didn't have a date, so a few might be from last year's event. No matter. The message is the same.

I think the important thing is now that women have grabbed his attention, it's important not to let go. We all have to keep our energy and enthusiasm up because backing down is simply not an option. Not when it's our country, democracy and standing in the world—not to mention compassion and decency—at stake.

And besides, November will be here before you know it.