Showing posts with label catch phrase. Show all posts
Showing posts with label catch phrase. Show all posts

Thursday, March 13, 2014

Don't say journey unless you mean it

Not long ago, I wrote a post about the phrase "The new normal." I complained (surprise!) about the extreme overuse of that phrase, as well as a few others.

What I've noticed lately is that a lot of people have adopted yet another phrase to either describe the circumstances they're going through, alleviate the pain those circumstances are causing or just admit without admitting that they've let go of the reins and it's out of their control completely.

"It's a journey."

I remember years ago when Thirtysomething (a truly heinous show) was on. I was talking about it with my friend Josh, and he had a great line. I was saying what a bunch of whiners all the characters on the show were - which they were (ad people, go figure). He said, "What they call problems, our parents used to call life."

I think the same thing applies here. The new agey-ness of the word "journey" is just camouflage for a more colloquial term: "shit happens."

Don't get the wrong idea about this pet peeve of mine. I'm in favor of anything that makes it easier on people to get through tough times. Life gets more and more demanding, bad things happen. And if couching each event as a "journey" helps give you comfort or perspective, then have at it. But it really doesn't apply to everything. Really. It doesn't.

I think when it does apply, it's easy to recognize. For example my close personal friend and one time office wife Janice MacLeod decided to give up her life here, travel the world and start a new life of her own shaping. She eventually moved to Paris, met a butcher from Poland, married him, started a business that makes her happier than advertising ever did or could, and wrote a bestselling book about it.

That my friends is a journey.

Every time I hear someone use the word, it sounds like they're surprised at the "journey" they're on.

It's as if they have a naivety about what can happen in life - a lack of situational awareness about how random the world can actually be sometimes.

As anyone who's been around a few years and experienced a certain measure of life will tell you, the road we're all traveling on is not straight and smooth for anyones journey. Anyone. It never has been.

I suppose that comes as a surprise to some people.

Which always comes as a surprise to me.

Sunday, November 18, 2012

Quit asking

From presidential debates to housing values to climate change, people have to stop asking the question, "Is this the new normal?"

Don't get me wrong, I liked it the first time I heard it - a hundred thousand times ago. But like "at the end of the day," "having said that," "___ is the new 30" and "______ is the new black," I've heard it more than one time too many. It's worn out its welcome.

What bothers me about it is the fearfulness it represents. The minute anything changes, the question is asked. But how can one really know, because by the time you give or get an answer, things have changed again.

Catch phrases get popular fast and spread like wildfire: it's hard to know why one becomes timeless and another just becomes annoying. For every "And there's nothing wrong with that." there's a "Really?" gasping for air in the gutter.

I know, you read this blog for an occasional smile and witty end line, and today all you get is complaining.

I know what you're thinking.

Don't ask.