Danny

I don’t know if other industries are like this, but the ad community is a small one. Especially in L.A. Because of that, you wind up seeing a lot of the same faces at different agencies around town. Sometimes a good thing, sometimes not.

In the case of Danny Alegria, it was more than a good thing: it was a blessing.

Danny either worked in the studio or was the studio manager at three agencies I had the good fortune to work with him at: DBC, DDB and Y&R.

Ad agencies just love their initials don’t they?

Danny was always a bright light in what could be a dark environment. Being in the studio, he was ground zero for stressed out account and creative people throwing fits when it came to getting something they usually needed yesterday out the door to a client, or materials for a big presentation or new business pitches.

Regardless of the pressure and tantrums that came his way, he had a good word for everyone (something extremely difficult to do at agencies). And there was never a question about him getting what you needed done.

Even though I’d known him for years, I’d never really sat down and talked to him until one very slow day at Y&R about nine or ten years ago. We wound up sitting down and literally talking for over three hours. He told me about his time in the Navy, his background as a singer, his years as a jockey, exactly how horseracing worked (not the way you’d think or hope), his family and more.

I couldn’t believe this fascinating person had been steps away from me for years, and yet only now was I just discovering who he was and learning about him.

I had always loved horseracing. In fact, when I was in college I loved it a little too much, to the tune of rent money on occasion. Danny and I made an agreement we’d take a trip out to Santa Anita, and he’d give me the lowdown on the horses and be my betting Yoda.

Sadly, we never got to make that trip.

Danny was diagnosed with cancer. But like everything else in my experience with him, he handled it with grace, honesty and dignity.

He would post unflinchingly on Facebook about how he was doing - the progress of both the treatment and the disease.

As to be expected with cancer as widespread as his had become, there were good days and bad days. But even on the bad days, the really bad ones, there would be a thread of optimism.

On one of his good days, he invited me to come see him give what he knew would be his last singing performance. I wouldn't have missed it. Not only did I get to see Danny perform, I got to see a lot of long, lost friends from agencies past we'd worked with over the years, who were also out in force to show support for him, and his talent that we didn't get to see nearly enough.

Danny was in great form that day, but it tired him out. It was easy to see the toll his cancer was taking.

I would text back and forth with him. I told him I'd come out to where he lived in Riverside and take him to lunch, or if he wasn't up to going out, bring it to him and we'd eat at his place and talk about the race track. I believe he was confined to his bed at that point, but even so he just told me he wasn't feeling well, but as soon as he rallied we'd do it.

Shortly after that conversation, on July 10, 2012, Danny died at the age of 60.

For me, it's certainly a personal loss, as I know it is for his family. But it's bigger than that: it's a global one. The world simply can't afford to lose people as decent, caring and loving as Danny always was to not just his family and friends, but everyone he encountered.

His Facebook page is still active, and every now and then I find myself re-reading some of the posts he put up as he was going through his ordeal. They are honest, inspiring, funny, heartbreaking and hopeful. I'm also friends with his daughter on there, and though I've never met her in person I feel as though we have a strong connection.

She is funny, bright and optimistic. Just like her old man.

Not a day goes by that I don't think about Danny and the meal together I was so looking forward to.

It's comforting knowing he's finally resting in well-deserved peace.

And that he's making heaven a much more rockin' place.

Bad Luck

At the risk of putting my hoof in my mouth, I'm going to take an unpopular position. I know it's unpopular because Facebook has been all a twitter about it (notice the subtle yet deliberate blending of two social networks in the same sentence).

I don't think HBO should have cancelled Luck. At least not for the reason they did.

Because three horses have had to be put down since the series began shooting at Santa Anita Racetrack, HBO decided to cancel the series. I don't think that's the real reason, but more on that in a minute.

It's unrelentingly heartbreaking that three horses died in the making of the show. But sad as it is, I'm pretty sure it wasn't the series that killed them. However you'd never know that if you've been online today.

Judging from the reaction on the interwebs, there seems to be a lot of agreement that Hollywood should never make a movie with horses in it again.

Goodbye Seabiscuit. So long Secretariat. I'll never forget you Black Beauty. You were a good friend Flicka.

War Horse? That's just crazy talk.

If that's going to be the policy going forward, it's also going to rule out westerns. And movies like Ben Hur. Maybe all those extras can pull the chariots instead.

I completely understand the emotion behind the anger. Everyone loves horses. My wife's family used to stable and breed thoroughbred race horses for years at their ranch in Northern California (important safety tip: never walk behind a thoroughbred). But the fact is it's not like the 40's and 50's when studios were using trip wires to make horses fall. In this latest incident, the horse got spooked while being walked back to the stable, reared up and fell over backwards injuring it's head and breaking it's neck. The first two suffered permanent leg injuries during racing scenes. Just like horses do sometimes in real races.

In those scenes the horses were being ridden by professional jockeys, not actors or production assistants. And the entire shoot was being monitored and supervised by the Humane Society. Here's what HBO had to say about it:

"We maintained the highest safety standards throughout production, higher in fact than any protocols existing in horseracing anywhere with many fewer incidents than occur in racing or than befall horses normally in barns at night or pastures. While we maintained the highest safety standards possible, accidents unfortunately happen and it is impossible to guarantee they won't in the future. Accordingly, we have reached this difficult decision."

I tend to believe them when they say they took every precaution possible. There's really no upside for them to have horses dying on set.

I'm a little more skeptical about it being a "difficult decision" to cancel the series.

HBO ordered a second season of the show after the pilot aired. While they were excited about it, the viewers weren't. And with Dustin Hoffman, Nick Nolte and Dennis Farina as stars of the show, and Michael Mann and David Milch as producers, they had a very expensive flop on their hands. A flop they'd just renewed.

So the horse accidents gave them an out and they took it. This isn't to say they don't genuinely feel awful about what happened. I'm sure they do. At the same time, I imagine they also feel a certain amount of relief that they were able to cut their losses.

The tagline for the series is "Leave nothing to chance." Unfortunately even when you take every precaution, in Hollywood, as in horse racing, that's not always possible.