Why yes, that is a new tagline

Years ago, Volvo decided to take the bold step of not having a tagline in their ads. At the time it was considered revolutionary by most, and heresy by some, including their agency who didn't get to charge development time against new taglines.

And yet, Volvo continued to do just fine.

The print ads were cleaner and more focused. The TV and radio spots were less "addy." And despite the fact they didn't try to sum up everything they stood for in a few words, people somehow managed to either remember or glean from them that Volvo was synonymous with safety.

You may have noticed by the plethora of lousy taglines out there that coming up with the perfect one is a challenging thing to do (this isn't the first time I've posted about this).

Especially if you're trying to come up with one for a blog. I've often thought of following Volvo's example and just not having one, which would be fine if anyone including me already knew what this blog stood for.

I've had two taglines since I started it. The first was "No meaning. From a tire store sign. Stop trying."

Rolls right off the tongue doesn't it? That was one problem. The other was it spoke more to the blog title than the actual content.

The second one I used for a short while, without any fanfare or any notice was "With a great blog comes great responsibility. Or so I hear."

I liked it, but as a friend told me, I'm not Spiderman.

I keep forgetting.

Although you'd think falling off the sides of buildings all the time would be a good reminder.

So it was time for a new tagline. This time I decided to go with something more descriptive of posts that appear here. Hence the new line:

We didn't invent random. We just perfected it.

It works because random is the central theme of this blog. I almost went with "Mindless ramblings whenever I God damn feel like it."

But for some reason the random thing seems friendlier.