Showing posts with label COVID-19. Show all posts
Showing posts with label COVID-19. Show all posts

Wednesday, September 16, 2020

Camera ready

Now that we're seven months into the new Zoomconomy™, there are more things to think about than ever before.

Wear your mask. Wash your hands. Wipe down the deliveries. Remember to social distance (I work in ad agencies - I've been doing that for years). But now, there's one more thing to pile on the to-do list in the new world order.

Dressing my room for Zoom.

Like most people I know, I'll be working remotely from home for the foreseeable future. So I planted a flag and claimed a small yet comfortable space to set up shop in my bedroom. The wife bought me a nice wooden table desk that fits just swell under the bedroom window, and looks out onto the lawn and flowers in our front yard.

As far as views go, I file it under things could be worse.

Sitting on the desk is my company monitor and laptop, as well as my personal laptop. With all those screens it looks like Mission Control, except I have trouble launching Photoshop much less rockets. There's also a desk lamp, along with several Hydro Flasks (hydrate people, can't stress it enough).

The problem is when I'm on a Zoom call, you can see most of my bedroom, including the not-as-firm-as-it-used-to-be-oh-my-aching-back California King bed behind me. So now, in addition to everything else to worry about, I have to get up early to make the bed and dress the room for showtime—the many Zoom calls I'll be on during the day.

I suppose I could take the easy way out and use a virtual background. The one with the wind blowing the palm trees is nice. So is the Golden Gate bridge. I've even added the hallway from The Shining and the lunar surface as options. But it's always a little distracting when several people on the call are using the same background. And if we're all in the same place, why do we have to have a Zoom call in the first place, amIrite?

Also, Zoom hasn't quite mastered the fine art of green screen. Using virtual backgrounds makes various parts of my face, fabulous head of hair and ripped (fat) body disappear while I move around during the calls. Mostly to drink from one of the Hydro Flasks.

So here's the new early morning routine: make the bed. Arrange the mountain of pillows the wife stores on the bed. Put the Thunder Road street sign my daughter gave me on top of the lamp next to my headboard, because, you know, Bruce. And make sure all the books on my night stand are facing spine out towards the camera, so everyone can see all my anti-Trump reading material.

If I was working in the office I wouldn't be able to make any political statements. But this is my house, so Fuck Trump.

The worst part of this work from home deal is getting up early. I've been called a lot of things, but morning person isn't one of them. Currently my iPhone alarm has Uptown Funk set to eleven to jolt me up in time for the daily show. But given the situation, I'm thinking of changing it to something more subtle, yet appropriate.

Like a stage manager screaming "Five minutes! Places people!"

Sunday, August 23, 2020

The client side

It’s a little bit the grass is greener, a little bit you don’t know what you’ve got ‘til it’s gone.

Last September, when ten incredibly talented individuals and me (I know that reads like I'm not incredibly talented, but work with me) were unceremoniously and, dare I say, unjustifiably laid off from an agency, I had a decision to make.

Was I going to go back to the known routine of agency life? Or would I make a concerted effort to go client side? I know. The suspense is killing me too.

On one hand, it would mean going back to the all-hands-on-deck weekend fire drills, the bad pizza, the uninspired pep talks, people who think we’re curing cancer, anti-social creative directors with bad hair and worse taste in music, hoping against hope to save accounts that are out the door, and watching great work die a thousand deaths before it ever sees the light of day.

But it'd also mean working with friends I’ve known forever, some of the most creative people in the world who challenge me to up my game every day, not having to be there straight up at 9AM, longer than an hour lunches where food, ideas and occasionally drinks flow fast and furious, dressing like a fifteen-year old, the satisfaction of cracking the code on an assignment and the adrenaline rush of selling the work and seeing it produced.

Since it was coming up on the holidays, I decided to take awhile off to think about it.

When January rolled around, I thought maybe I might like to give client side a whirl. I'd had a taste of it when I freelanced at the Game Show Network for about five months—it was awesome. I loved every minute of it with the exception of having to sit through endless hours of Family Feud reruns.

”Survey says…..not this again!”

Come to find out from an agency producer I’d worked with who was now at a tech company (which happened to be about five minutes from my house) there was a position open I might be right for.

I wasn’t ready to give up bingeing Breaking Bad again yet, but I figured it’d been a long time since I’d had to interview anywhere and at the very least it’d be good practice.

The process was a long one. First there was a phone interview. Then another phone interview. Then a third. Once my new phone pals had been won over by my undeniable charm, razor-sharp wit and overabundant humility, it was time for the in-person interviews.

I met with four people—the person I'd report to, her boss and her boss's boss. I also interviewed with someone who worked with my potential boss and who loved a certain musician that I do (even though I used the word "boss" four times in this paragraph it's not the one you're thinking).

Next was a background check. I gave them two of my former colleagues for references, and they both gave me glowing reviews (P.S. the checks are on the way). I got a copy of the report, and was surprised and a bit unnerved to see how in depth it was beyond the interviews. It contained things I didn't remember, but at least no one asked about those two guys in Jersey. That would've been a dealbreaker.

It was almost a two-month process, but finally I got the gig. It was that intoxicating feeling of excitement and dred. I was really, really, really enjoying my time off, and now it had an expiration date.

I mentioned the company is close to home. But thanks to COVID, my five-minute commute is now a thirty-second one. I haven't worked in the office since I started, and I've never met most of the people I work with in-person. Although they all look good and clean up nice on Zoom.

I'm still adjusting to corporate culture. It's a tech company, but not in the loose way you might picture people working at Google or Apple. When my company used to have "jeans Fridays" it was a big deal. Of course now that everyone's working from home it'd be a big deal if they had "pants Fridays."

Many people have been there fifteen years or more. It's a company people like and want to stay at.

Unlike the freewheeling, improvised, do it on-the-fly nature of agencies, in my new corporate side of the world turns out there's a process, manual or paperwork for everything. Sorry, I meant everything.

All in all, I have to say it's been going pretty well. In the short time I've been there, I've already written and produced four spots starring an internationally famous sports figure. I'd tell you who, but I've said too much already.

As far as I've been able to cipher, the people I work with are lovely. They're hard-working, supportive, encouraging, understanding and appreciative of the work I do.

You know, just like in agencies. (Stops for a minute until the laughter dies down).

Anyway, I'm four months into it and learning a whole new way of operating in a new world. Each day I'm enjoying it more and more.

And I'm not just saying that cause I get the employee discount on all the cool stuff.

Monday, April 6, 2020

Maskmaker Maskmaker

So I don't know about you, but since the COVID-19 pandemic has been hitting its stride, I've been alternating between devouring every bit of news about it that I can, and going days without letting myself hear a word. The second choice is the more relaxing one.

Anyway, today's been a news on day. And as a result, I've been spending a lot of time watching YouTube videos on how to make a mask—excuse me, face covering—at home without having to actually sew one.

Not that I couldn't. A couple years ago I took a sewing class with my friend Cassie, and while I never completed the apron we were making, I did learn enough to stitch up the sides of a mask. It's just that I don't want to, because I'm all about easy. I'd much prefer to have someone make one for me.

So that's the origin story of this reworked version of Matchmaker from Fiddler On The Roof.

In case you're not familiar with the song, here's the video. And once you can't get it out of your head, you'll be ready to sing the new lyrics to it below.

Meanwhile, I'll be looking to repurpose my Elvis bandana into a rockin' mask.

Maskmaker maskmaker make me a mask

Find one for me, that is your task

Maskmaker maskmaker start sewing for me

And make me the perfect mask


Maskmaker maskmaker I’ll bring the cloth

You do your work, I’ll drink some broth

Make me a mask for I’m longing to be

The envy of all I see


For papa, make it safe and effective

For mama, make it pretty and tight

For me well, I wouldn’t holler

In fact I would wear it all day and night


Maskmaker maskmaker make me a mask

Find one for me, that is your task

Day after day I don’t go out alone

So make me a mask all my own