College boxing

I spent a lot of time today looking at stores with names like The Box Store, The Box Zone and The Box Spot.

As y'all may know, one week from today my son is shuffling off to a blue dot in a red state to attend film school.

So, completely counter-intuitively and not reflective at all of our track record, we decided not to wait until the last minute to get him packed and ready. Hence my shopping in the aforementioned stores.

The final take was five book boxes, and four flat wardrobe boxes. And I still think it's way too much. Our house has a large room in back that was added on - not by us - before we bought it. It's my son's bedroom, and he's used to having a lot of space for his stuff. He's also used to having a lot of stuff. So not surprisingly, he wants to take a lot of it with him.

We're trying to impress on him the fact that a) he won't have nearly the room he's used to when he gets to his dorm, b) whatever little space he has will be cut in half thanks to his roommate and whatever he's planning on bringing, and c) if he gets there and has room for more we can always send it to him later.

But for now it's a matter of culling the numbers, curating the items and thinning the herd. None of which is easy, for him or us.

Every object we pick up has a memory attached to it. That toy he played with as a kid. The picture of me holding him minutes after he was born. A book I made for him, filled with pictures of one of our many trips to Comic Con.

What am I saying? I'm saying there are two reasons he'll need to pack light. First is the small space he'll be working with when he gets there. And second is if he leaves most of his stuff here, I know he'll be back for it.

Until he is, those memories are mine to hold.

Getting educated about college

It's been one day since the son got accepted to a prestigious out-of-state college, one that's a shining blue spot in a big red state. I'm not naming names.

But it has a tower. A Longhorn steer. And a bass drum named Big Bertha.

Along with his out-of-state college comes the out-of-state tuition, which is four times what it would be if he were an in-state resident.

I was expecting the hefty tuition tab. What I wasn't expecting, or at least didn't figure into the worksheet (as if I did a worksheet) was the travel expenses. For us going there, and for him coming home.

Since yesterday, we've already fired up the credit cards and racked up a few thousand in airline tickets and hotel reservations for Family Orientation. Then there's getting him settled in when he leaves for the school in August. Another parents of freshman get together in October. And then we have to bring him home for Thanksgiving and Christmas (we figure the guy we've rented his room to will be already be gone for the holidays).

The other thing all this "education" means is, since he starts in August, our annual vacation to the Hotel Del Coronado will not be happening for the first time in fifteen years. Instead, we'll be holed up in a room at the Doubletree Hotel, enjoying the chocolate chip cookies they give us on check in, and buying him everything he needs for his microscopic-sized room at the university.

And when I'm not doing that, I'll be complaining about not being at the Del.

In those rare moments I can get past how much this is all going to cost, I forget about the fact since young Mr. Spielberg is going to one of the top film schools in the country, I'll have to work writing banner ads and manifestos until I'm ninety.

But that's overshadowed by the enormous pride I have for my boy in going after his dream, getting in the school he wanted and having a clear vision of the path he wants to take. Even though because he's so talented in so many ways, there are a wide variety of paths open to him.

Besides, credit card applications are like buses. There's always another one coming along.

Teachable moment

The beauty of working in advertising is agencies continually offer you ways to keep learning.

They want you to grow creatively and intellectually. They believe if your horizons are widened, you'll have a deeper well to draw ideas from. It's one of the many ways they nurture, grow and invest in their employees.

Nah, I'm just messing with you. They don't give a shit.

Still, as you go through the agency day, there's no shortage of teachable moments. You just have to have a little situational awareness, keep your eyes and ears open and be willing to recognize them.

For example, the first time you go over budget on a spot.

The first time you're at a client meeting and your work sells but the creative director's doesn't.

When you park in one of the executive's spaces.

The day that campaign you slaved over wins a Gold Pencil, and you find out your name wasn't even on the entry form.

Giving the creative director an honest answer when they ask "What do you think?"

Giving the client an honest answer when they ask "What do you think?"

Asking the planner if they know account people actually used to do their job.

There are many, many more examples. But here's the point. Every waking, breathing moment in an agency is a teachable one. You can learn about people, what makes them tick, anger management, how to approach sensitive topics and exactly what's required to look busy as a new business prospect tours the agency.

There's no doubt about it. It's some of the best preparation for when you get a real job.

On tour

It got here much faster than I expected. I mean, one minute I'm changing his diaper, trying to dodge his impression of Old Faithful, and the next minute I'm taking him on college tours.

As any parent who's made the tour circuit will tell you, college means one very important thing. Not that they'll get a quality education and a well-paying job in the profession of their choice. That's just crazy talk.

It means I'll be working a lot longer than I planned.

While junior is out partying Saturday nights, telling me he's studying for finals, and wondering whose kegger to hit next, I'll be long past my prime earning years, clearing dishes at Coco's on weeknights and scraping together my minimum wage earnings so he can have the education he so rightly deserves.

As we tour these institutions of higher education, it makes me realize perhaps my teachers' comment, the one I got year after year, might've had a tinge of truth to it.

"Jeff's a smart boy, but he needs to apply himself more."

Admittedly all this touring makes me want to go back to school. Maybe it's because I'm visiting campuses I never saw before. Or because I realize if I'd had a better education I wouldn't be writing banner ads and sitting through endless meetings about...well, I never actually figured out what they're about.

Still, I make considerably more a day than the average Harvard grad, so there's that.

But the biggest lesson he can learn is it's not all about the money. It's about loving what you do. And I love making money. BAM!

So anyway, applications are out, and a few results are in. He's in at some, out at others. And even though he has plenty of options and will no doubt have more soon, we still have some college sight-seeing left to do. I can't predict the next stop on the tour. It depends on a lot of things. Wherever it is, I know I'll be looking forward to it. I want my son to take it all in, to appreciate the grandeur of these institutions, and participate in the traditions that've made them great.

The scholarly ambiance. The manicured lawns. The stately libraries. The hallowed halls.

There'll be plenty of time later for toga parties, hazing and drug testing.