Reclaiming my time

If you know anything about me, and if you don’t by now you have no one but yourself to blame, you know that for the most part, in life and online, I'm a social butterfly. I comment, I post, I joke, I engage.

What I also do is scroll, sometimes doomscroll, first thing when I get up and last thing before I go to bed. If I'm up in the middle of the night—did I say if? I meant when—I also take a look at what I might’ve missed since I went to bed.

I’ve spent too many hours, way too many hours, going down a YouTube rabbit hole. And even though I’ve now seen every version in existence of Springsteen singing Twist & Shout, all the Breaking Bad and Friends blooper reels and discovered some of my favorite artists I wouldn’t have known about otherwise (Paul Thorn, John Moreland), I’m not getting those hours back.

So I’m reclaiming my time. I’m going on a social media cleanse for a bit, and see if I can’t put that reclaimed time to better use. SPOILER ALERT: I know I can.

I have close friends who've found themselves in Facebook jail for thirty days, and at first it sounded awful. But right now, honestly, no Facebook for thirty days sounds like heaven.

My friend and great writer Kathy Hepinstall, who's probably written another book in the time it's taken you to read this sentence, signed off of Facebook for good awhile ago. I didn't get it then, but now I recognize that, as usual, she was ahead of her time.

The first step will be to delete the Facebook, Messenger, Twitter and Instagram apps from my phone. I'm all about easy, but if I want back on I'm going to make myself work for it. And I'm not looking for more work.

As much as I'd like it to be, it won’t be an entirely cold turkey withdrawal. I'll still post the occasional link to my Rotation and Balance blogpost, but only because my seven readers demand it. What I won't do is sneak back on to see how many people liked it, cause seriously, where's the percentage in that?

Because I do what I do for a living, I’m expected to maintain a certain level of social media awareness. So occasionally I'll look but not comment. I’ll be stealthy, ninja-like and silent—just like you wish I was in real life.

You won’t even know I’m there. And I won’t be unless my job absolutely requires me to take a look.

I realize this is going to put a big dent in my wishing you a happy birthday/happy anniversary game, but it's the price I'll have to pay. And just to make sure I don't miss yours, happy birthday and happy anniversary in advance.

One of my best friends since elementary school has never been on Facebook. Never had an account, never logged on. I asked him about it one time, and he said, “Don’t worry, I’ll be your friend in real life.”

So, if you need to get hold of me, you can always text or email. We can even set up a time to have a meal, face-to-face. I realize you'll have to change out of pajamas to meet me, but that's just the price of being my friend.

Anyway, not a total goodbye to social media, just so long for now.

And of course, like a wise man once told me, I'll still be your friend in real life.

In the zone

Time zones. They're either for you or against you.

Living on the west coast, and traveling to the east coast, I'm used to the three-hour shuffle. Losing the time going, getting it back on the way home. Somehow, in my disoriented mind, it all evens out and I can talk myself out of the lag.

But for the past four days I've been in the central time zone - two hours ahead of where I normally am. It's very confusing to me, which isn't good because I'm confused enough to start with.

I don't let the clock on my iPhone reset. Instead, I keep it set to my home time zone, and just apply a 'plus two' to whatever time it displays. I do this because I take a pill for cholesterol, and I want to be taking it the same time as I do every day - the time my body's used to.

Even if the same time is a different time. See what I'm saying?

The other thing about central time is all the TV shows are on an hour earlier than where I live. So I wind up missing a lot of them by at least a half hour or more. This might be at the top of the first-world problem list.

Anyway, I just wanted to get this posted tonight before I went to bed two hours ago.

Or is it two hours from now?

Killing time

The ebb and flow of work at an ad agency is a mystery. Like online metrics, or an account planner’s opinion, it's often unpredictable and unreliable.

Some days it's a hive of activity, with people taking stairs two at a time, foam core boards in hand, comps stuck to them with push pins flying everywhere, racing to solve some important marketing dilemna.

Other days, for reasons equally unknown, there isn’t much to do. And the day goes by slower than Interstellar.

Though if you saw Interstellar, you know nothing could possibly go any slower.

Creative people want to be creative in everything they do, including killing time. As you see from the blurry, lo-res picture above, Matt Groening had some suggestions on the best ways to do that.

I have a few more:

1) Facebook Facebook Facebook
In an era where a disproportionate emphasis is placed on social media (“I can’t wait to engage with my toothpaste online!”), you can literally spend hours brushing up your social skill set.

Sure, to the untrained eye it might look like you’re posting shots of the sunset and cute cat photos all day. But if anyone asks, you’re studying up on Facebook advertising and the algorithms that allow them to target ads to the last subject you viewed or wrote about.

TIP: Make sure no one’s watching when you post your third Most Interesting Man In The World meme.

2) Starbucks Coffee Break
While Groening has already covered coffee break in the cartoon, he’s talking about that brown sludge that barely passes for coffee in the agency kitchen. I’m talking about Starbucks.

All you have to say is, “I’m running over to Starbucks and grab some coffee. Anyone want anything?” Everyone will immediately nod their approval, tell you no thanks they're fine, and then you can leave the building.

Whether you actually head to Starbucks is up to you. When you come back empty-handed almost forty-five minutes to an hour later, you can always say you drank it there. Or the line was too long. Or they ran out of the raspberry pump.

TIP: Don't say there wasn’t a Starbucks nearby. No one will believe you.

3) Your baby-size bladder
Repeat after me: the bathroom is your friend. No one will blame you or even think twice if you make a bathroom run hourly. It can be a little iffy when it comes to how long you can actually spend in there, but there are always lots of things to blame it on.

Like last nights' chili. Warm sushi. Or that agency coffee I was talking about.

TIP: Don't actually have bad chili or get sushi poisoning. This isn't a method acting class.

I'm sure there are a plethora of other ways to kill time. After all, I'm talking about very creative people here. And dear readers, I'd love to hear suggestions from you as well as some of your own experiences in this pursuit.

Hold that thought. I have to run to the bathroom.

Paper trail

My pal Rich Siegel over at Round Seventeen put up a post today that got me thinking, nostalgically, about the non-advertising jobs I’ve had.

It’s a long list.

I won't take you through them all, although delivery boy for Leo's Flowers and driver for Bob Hope's best friend did have their post-worthy moments. Another time.

For today, under the heading of “What were you thinking?!” jobs, one of my first was a paperboy for the Los Angeles Herald Examiner. If that name isn't familiar, it's because the Herald doesn't exist anymore and hasn't for a long time. It was a great newspaper, from a bygone time when L.A. was a two paper town.

I’d get the papers tossed off the truck in bundles in front of my house. Then I'd have to fold and rubber band them, put them in the giant canvas bags that hung and swung from the towering handlebars of my Schwinn Stingray, and try not to lose my balance as I went wobbling on wheels down the street delivering them.

The only thing worse than the daily paper was the Sunday Herald. Thick, filled with crappy ads someone wrote (who would want that job?), hard to fold and heavy to throw, I figured out early on why Sunday mornings were a time for prayer.

In all modesty, I have to say I did develop into a pretty good pitcher, chucking those papers dead center on to the Welcome mats of subscribers homes I rode past. If major league baseball had been scouting paperboys, things might've been different.

Back then, the way I got paid was to go and get it. There were no credit payments, PayPal or online payments. At the end of each month, I’d go door-to-door, my receipt book in hand, and try to collect payment for the month of papers my subscribers had already received.

See if you can figure out how many ways this was a bad idea.

Child knocking on doors at dinnertime? Child carrying money on him? Child arguing with adults about getting paid? Adults swearing at child about paying for the paper? Suffice it to say that even though I was making some change, the end of the month was not something I looked forward to.

Like the papers, the job eventually folded (see what I did there?). But I learned a lot about myself, a great lesson on how I felt about starting the day early, working hard and getting the job done.

It's a lesson I remember each and every day. When I get in at 10.

Yours, mine and hours

If you know anything about me - and you probably know more than you want to already - you know I'm not by any definition a morning person. Every day, without fail, morning gets here too quickly (it might have something to do with me going to bed after midnight every night, who's to say). I find just as morning rears its ugly, ugly head happens to be the exact same time I finally hit my deepest sleep.

Then, thanks to a clock, my wife, a kid or the dog, it's BAM! - wake up little prince.

When I'm up and moving around in the morning, it's actually not in a truly wakeful state. It's more controlled sleepwalking until I can get the haze out of my head, stop bitching about being up so early and actually get the day going.

What does help, and it's not often I say this, but fortunately I'm in advertising.

Anyone who's ever worked in the creative department of an agency knows the hours we keep are anything but conventional. Creatives don't arrive until anywhere from 9 to 11, and don't leave until between 5 and 10.

My sweet spot is the 9:30 range. By then I'm awake, I'm alert and not only am I ready to hit the road running, I'm ready to work smart.

The working smart part is the reason I'm not one of the creatives there until 10 or later.

My pal Rich Sigel at Round Seventeen wrote a great post about not working late unless it's absolutely necessary. Which on the rare occasion it is. But for the most part, working into the night, eating bad pizza and hanging out with the boss who doesn't want to go home for reasons only he/she knows is a suck-up move.

It can be a test of loyalty. I can be loyal without taking the test.

In more conservative, traditional industries - like insurance, law, finance or government for example - it's difficult for people to understand the laxness when it comes to workday hours in the agency business.

I'd be happy to meet with them one morning and explain it. Anytime after 11.