There's a reason it's free

Yesterday, my partner and art director extraordinaire Imke was taking a break and looking at something I didn’t even know existed.

No, not pictures of me with a 32-inch waist. The free stuff page on Craigslist.

When I looked over at her monitor and saw it, I was reminded of what George Carlin once said – “Hammer two pieces of wood together and some schmuck will buy it.” Except you don’t have to buy this crap. Cause it’s free.

Most of the items, like the ratty, I-don’t-want-to-know-what-that-stain-is couches, mattresses (ewww!) and giant piles of dirt are things that won’t fit in the back of the donor's cars. So they want us to cart it away for them.

Not that the idea of a free used toilet isn’t appealing, but sometimes it's just better to pony up the money and sit, lay and pee where no man has gone before.

I don’t know why, but for some reason couches seem to get tossed more than most items. I just wonder who buys couches this ugly, and then decides it’s done and they need a new ugly one.

Maybe Craigslist is the couch underground, like the resistance in wartime France. It's a giant black market couch exchange, where one person sneaks their couch curbside in the wee hours, and then picks up a free one from someone else.

And of course, they're all wearing that damned black beret while they do it.

Whatever, it’s scary and disturbing to think there are that many ugly couches in the world. These couches have spent more time on a curb than Chelsea Handler at the after party.

While it’s pretty safe to say I won’t be hopping in the Land Cruiser to pick up anything off that page, I did like the one ad showing a silhouette of a comb and scissors advertising a free haircut. I'm sure it's probably a Vidal Sassoon or José Eber student looking for people to practice their faux hipster cuts on.

What could possibly go wrong?

As long as I don’t have to sit on one of those couches while they're cutting my hair, I might think about it.

Off the clock

When you have a plumber over, you don't ask if they could just replace a small pipe for free before they get started.

You wouldn't ask your auto mechanic to replace a few hoses for free before he does a tune up.

Alright, so I think we've learned analogies aren't my strong suit, but here's what I'm getting at.

Why do agencies like to send freelancers the creative brief, along with all the Powerpoint presentations, research, first drafts, graphic treatments and assorted other information - some useful, most not - a day or two before the job starts and ask you to review it all before you come in?

I'll tell you why. Because it doesn't cost them anything.

I'll tell you something else. I never do it.

The fact is I'm not on the clock until I am. Don't get me wrong - I don't just do this for the money. I do it for the love. Of the money (okay, who didn't see that coming). So the night before I start a new gig, when I'm with my family, watching Breaking Bad for the fifth time, walking Max - the world's greatest dog, or whatever I'm doing, it's on my time.

You know what I'm not doing on my time? Working for free.

It's not like there's any fear of coming in unprepared or uninformed. If you've ever set foot in an agency, you know meetings are the currency and lifeblood. Everything they sent you will be reviewed, reworked, rehashed and rethought a thousand times before you put pen to paper (old school expression).

And of course, by the time you start, approximately seventeen rounds of meetings later, the assignment will look nothing like what they sent you to read in the first place.

I think my high school girlfriend put it best when she said, "I'm not just giving it away."

And while I didn't appreciate the sentiment then, I certainly do now.