Showing posts with label Tracy Locke. Show all posts
Showing posts with label Tracy Locke. Show all posts

Sunday, August 21, 2016

A laughing matter

I, like most humans, enjoy a good laugh.

Not just a regular laugh. I'm talking about the kind of hysterical, on-the-edge, stress-relieving, people-who-see-you-think-you're-losing-your-mind, crying cause I'm laughing so hard, stopping for a minute, thinking I've got my composure and then bursting out into wailing, crying laughter all over again.

The kind of laughter where you feel like a wet noodle afterwards.

That was the reaction I had to this cartoon the first time I saw it. I can't tell you why it made me laugh so hard. Maybe it's that I've worked on so many fast food accounts—including Taco Bell three times at three different agencies—that it struck me the way it did.

Yes, Taco Bell at three different agencies. It's just the kind of masochist I am.

One of those times happened to be Tracy Locke, which is where I worked when I first saw this. It was the front of a greeting card at a store called Aahs on Wilshire Blvd. in Santa Monica. Chris BouteƩ, my red-headed woman, a good friend and a fine writer in her own right and I had gone to lunch at a formerly popular, now defunct westside restaurant called the Bicycle Shop.

After our tasty yet overpriced meal, we walked a couple blocks down to Aahs so I could pick up a gift for someone. We were in different parts of the store, and I happened to be perusing the many racks of greeting cards when I saw this one. And I lost it.

It was one of those laughs that shadowed me the rest of the day (it didn't help that I'd bought the card and kept looking at it). In meetings, working with my art director, kick-offs—didn't matter. I was useless the rest of the day.

By the way, many people think that part hasn't worn off yet.

Anyway, while the cartoon doesn't make me laugh as hard as it did the first time, it still brings a smile to my face every time I see it. I think it's part brilliance of the cartoon, and part of my original hysterical laughter echoing through the years in my head.

The good news is I still laugh plenty in agency meetings. Except now it's to myself, and for entirely different reasons.

Thursday, November 14, 2013

Remembering George

I just got back from a memorial service for my great friend George Roux, who died a little over a week ago. Having known George for almost thirty years, I have a lot of history and stories to tell.

Now sometimes at services like these, they open it up and ask whoever would like to say a few words about the dearly departed to come up to the podium. And there have been times when I've wanted to say something, but truthfully I'm not at my best off the cuff with emotions spilling over, and loud sobbing as background noise.

Plus, being a writer, I like to map out what I'm going to say.

So when I heard about George, my Boy Scout instincts about being prepared kicked into merit-badge readiness. I wrote down what I wanted to say, rehearsed it and was ready for the call.

Come to find out, the call never came. George's service was beautifully planned by his wife Julie, was beyond lovely and went off like clockwork - something you can't do if you just invite people to speak willy-nilly.

Anyway, had I gotten the call, this is what I would've said:

I think the thing that surprised me most is that George’s heart failed him. Surprising because it never failed any of us.

George and I met almost 30 years ago. Being in advertising, of course I’d heard of him, how talented he was, the classes he taught at Art Center and Ad Center. For a while there it seemed like you couldn’t throw a rock without hitting someone who was mentored by George.

George and I were first partnered as a team when we worked at Tracy Locke. And let me say, work was never easier or more fun. Great ideas flowed out of George fast and furious. Besides being an incredibly talented art director, George was a great writer.

And trust me, copywriters don’t love anything more than an art director who knows how to write.

Maybe it wasn’t so much that we worked together, but that I got to watch him work. I would’ve paid for the privilege.

George and I became great and lasting friends. We were also co-conspirators. At Tracy Locke, we came up with a plan to pitch the Yamaha Electronics business by personally delivering the VP of Marketing an invitation to come to the agency. It was during the Consumer Electronics Show in Las Vegas. So we made a poster with a headline that read, “We came to your party. Now you're invited to ours.” We went to the show, found him, talked for a few minutes and gave him the poster, which he loved.

He never came to the agency, but George and I had three awesome days in Vegas.

I’m not saying that was the plan all along, But I'm not saying it wasn’t.

George and I also shared an appreciation for crappy horror films. Every time another one came out, we’d sit through it, then come out of the theater saying the same thing: “There’s two hours of my life I’ll never get back.” But we kept going, I think not so much for the films but to spend the time with each other.

George has been there for me at almost every pivotal point in my life. My dad’s death. Break ups, break downs. He was one of the groomsmen at my wedding, as well as self-appointed videographer, lending his incredible eye and talent to turning a wedding video into art. If only the DMV had known about him.

He was the first person I called when my son was born. At every juncture, George was there, offering his experience, insight, jokes, strength and friendship for me to lean on.

We freelanced as a team at several agencies over the years. I remember one conversation with him where I told him how jealous I was because he could do so many things so well: he was an art director, commercial director, illustrator, photographer. He had options. All I could do was write.

He looked at me and said, "That may be true, but nobody writes like you do."

I think he meant it as a compliment.

When George met Julie, he fell and fell hard. And while I’d seen him in relationships before, it was clear he’d just been biding his time. This was the one he’d been waiting for. Julie brought a joy to George’s life all of us who loved him will be forever grateful for.

We used to spend a lot of time together, but as often happens, life overtakes intentions and in the past few years we haven’t seen each other nearly often enough. The last time I talked to George was on his birthday in July. We had a long conversation, checking in with each other and catching up on our lives and families.

I called him on his birthday, he called me on mine. So while the call this year may be long distance, I’m pretty sure one way or another I’ll hear from him. I know he’ll hear from me.

It’s hard to get almost 30 years of a friendship into a few minutes, or to find exactly the right words to tell you about all the experiences George and I had.

It’d be a lot easier if he were here. Not only would he tell the stories better, he’d have pictures to go with them.

When Julie told me the news, we talked about George and how one reason this is so shocking is that he seemed indestructible. He’d been through a bad car accident, by-pass surgery, a home invasion robbery. All of them were like bullets off Superman. Julie also said she knew he’d had an entire life before he met her, and that she knew what she’d signed up for when she married him.

But Julie, I’m here to tell you, he also had an entire life after he met you. A complete life. The one he wanted. The one he was looking for. The one that counted. The one he found with you.

I’d also like to say something to Rachel and George. Your father was an exceptional man, and he loved you both beyond measure. I’m sure you know that. I’m also sure he’d want you to know this: life will be challenging sometimes. It’ll make you angry. It’ll make you weary. There’ll be times you’ll stumble and fall. But in those times, when you don’t know if you can get up or go on, remember, in your hearts, your dad will forever be smiling down, sending his love and cheering you on.

Let me wrap it up by saying words I’d have much preferred to say to him in person.

George, thank you for your kindness, your friendship, your brilliance, your humor, your heart, your decency, your encouragement, your work, your talent, your downright brutal good looks, and your love.

I’ll miss you friend. Before you know it. Love you George.

Wednesday, March 7, 2012

Piercing observation

Picking up a prescription at CVS the other day, this woman was ahead of me in line. And, like you, I couldn't help noticing her neck piercing. In fact I was so focused on it, I almost overlooked the one in the cartilage of her left ear.

My first thought was how much it must've hurt getting it. The two reddish dots on each side of the piercing didn't look like the daily alcohol swabbings were going particularly well.

My second thought was why her neck?

As a rule, I don't have any problem with piercings. In fact I wear two earrings in my left ear (it used to be three, but the third hole never healed - let's leave it at that). I got them years ago while I was working at Tracy Locke, and I asked this cute girl I worked with if she liked guys with earrings.

After she said yes, I broke a land speed record getting to a store on Melrose called Maya and had my ear pierced by yet another cute young girl.

Just for the record, that was the last thing I did that either of them liked.

To me, the secret of a great piercing is like buying a house: location, location, location. Why squander a perfectly good one in a location no one is going to see it? Or at least not enough people to make it worth the effort.

But I suppose that's better than going completely overboard like Pinhead over here with so many that absolutely everyone can't help but noticing.

Moderation, so I'm told, is the trick.

The issue occasionally comes up with my own kids. When my daughter was 9, we were on a trip to San Francisco and walking through the Emporium Mall on Market Street. She asked me if she could get her ears pierced while we were there. And, you know, thinking I actually had a say in the matter, I told her sure. She was ecstatic, right up until she saw the horrified look on my wife's face. The one that says to her "You're too young for earrings." And says to me "Maybe you should've discussed this with me before you just blurted out she could have them."

I get that a lot.

The deal we struck was that when we got home she could get them pierced. The plane hadn't even touched down before we were at a Claire's in some mall getting her ears pierced. I would've bet her allowance she was going to cry. She didn't. That was her mother.

My 15-year old son has started rumblings about getting his ear pierced. And I'm well aware that I don't have a lot of ground - as far as setting examples go - when I tell him no.

But he's mighty involved in acting, and nothing looks worse than a piercing hole in a close up shot. So far that's keeping the discussion at bay.

That and the fact I keep telling him if he gets me a potato, an ice cube and a pin I'll do it for him.