Showing posts with label original. Show all posts
Showing posts with label original. Show all posts

Sunday, March 30, 2014

CPK WTF

The California Pizza Kitchen I knew and loved is no more. It was acquired about three years ago by private equity firm Golden Gate Capital.

Sounds appetizing doesn't it?

Originally, CPK was the poor mans answer to Wolfgang Puck's legendary Spago restaurant, which ushered in the era of individual pizzas.

At the beginning, CPK felt upscale even though it was reasonable price wise. There were linen napkins. The waitstaff work black slacks, white buttoned up shirts and black ties. Somewhere down the road they changed to black shirts as well, which made it even more ritzy-ish.

And of course, there was the food.

It's hard to imagine now, but at the time their Original BBQ Chicken Pizza was all the rage. Plus they offered an original selection with toppings no one had thought to throw on a pizza before. California Club pizza (essentially a BLT on pizza dough). Hamburger pizza. Thai pizza. They had those and more - something for every taste.

I can't even count the number of meals, meetings, dates and family dinners I've had there over the years. And because they were a quality chain, from my first meal at the original restaurant on Beverly Drive, to the one in the Mirage in Vegas, to the one on Geary St. in San Francisco, I always looked forward to my meal and knew I was going to enjoy it.

But of course, as my high school girlfriend told me on our final date, there's a last time for everything.

Since Golden Gate Capital acquired them, everything has gone downhill except the prices. The uniforms are now open-collar checked or brightly colored shirts and jeans. It feels more like a Texas Roadhouse than a CPK. It's only a matter of time before there's sawdust on the floor and a mechanical bull.

And under the heading of fix it when it's not broken, they've changed the crust of the pizza to something considerably less tasty. They've taken many of my favorite items off the menu - Roast Garlic Shrimp pizza, I'll never forget you.

They've also done a little Three-Card Monte with the names of some menu items. What was their spectacular Original Chopped Salad is now called the Italian Chopped. And the BBQ Chicken Chopped now has "The Original" in front of the name.

One change I'll admit to liking is the bread, now a more Italian look, taste and presentation.

But the bread isn't enough to justify the ridiculous prices they now charge for a decidedly lower brow, too casual experience. With a family of four, ordering the very minimum we can get by with and no drinks (water for everyone), we're hard pressed to get out for under $60 before tip.

Fortunately, the new owners realized one thing missing from the old CPK was a manifesto - that precise group of words to let the dining public know their philosophy about what California stands for, what it means and why they needed to rework the menu into something really special.

Manifestos are something I happen to have some experience with. I've written my fair share of them, and since Apple have yet to encounter a client that doesn't want one.

Reading theirs, it's apparent to me the words, sentiment and their take on California are as authentic as the notion they won't unload the chain in a heartbeat for the right price.

Thursday, October 24, 2013

Guilty pleasures Part 4: Carrie

I know we're all thinking it, so I'm just going to man up and come right out and say it.

Few things are more fun than watching a girl covered in pigs blood take out after the mean girl and give her what she deserves. See, it's better when you talk about it.

Number four in my Guilty Pleasures series is the remake of the 1976 film Carrie. The original starred, and made a star of, Sissy Spacek. This new one stars Chloe Grace Moretz as the prom queen not to be messed with.

A quick recap: Carrie is the daughter of a religious fanatic who sees sin everywhere and in everything. As a result, she shelters Carrie from the world around her, which apparently includes telling her that her Aunt Flo will be arriving when she hits a certain age.

When that time of the month finally arrives for Carrie, it comes in the girls shower room at the school gym. And it terrifies her.

Apparently the only kind of girls that attend her high school are mean girls, because they throw tampons and pads at her then videotape her on the shower floor in her bloody towel and post it online.

Thus begins the theme of blood that courses throughout the film.

The leader of the mean girl pack is a girl named Chris, and if you know anything about Carrie's powers of telekinesis, you know it's not going to end well for Chris.

Julianne Moore as her mom doesn't pack the authentic craziness of Piper Laurie in the original, but she's fine and manages to color all the fanatic numbers.

But because we know what's coming at the end, basically the film is ninety minutes of waiting for the pigs blood to be poured on Carrie and her date at the prom, and Carrie to exact her revenge on everyone who did it. And laughed at her. And tried to be nice to her (say goodbye to the sympathetic swim coach).

Special effects are considerably better as you'd expect, and Moretz gives a good creepy-eyed performance as she's crushing bad boys in the accordion bleachers and causing cars to stop, throwing bad girl Chris' face through the windshield in slow motion.

I know I'm not supposed to like it, but that's why it's a guilty pleasure. Like I said in part 1 of the series, which was about the Final Destination films, there's nothing more entertaining than watching snotty, teenage stereotypes behave badly and then get what's coming to them.

In fact, in this movie, it was bloody good fun.

Monday, March 1, 2010

Pink's goes south

There's nothing like a Pink's chili dog at 8:30 in the morning. I should know. That's where my Fairfax High friends and I went when we'd ditch P.E. at second period (sorry Mr. Stone).

The thing that made it great - besides the radioactive chili and great tasting, specially made Hoffy hot dogs since 1939 - was that Pink's was a one of a kind experience. Well, sadly, they're not one of a kind anymore. Another Pink's is opening in Orange County. At Knott's Berry Farm. And while I'm sure the chili dog loving residents of the OC will be happy they don't have to drive to the big, bad city to experience Pink's, the reality is it won't be the same.

Part of the Pink's experience is waiting in line for at least forty minutes with the colorful cross section of L.A. you find there almost any time of day or night. Movie stars, millionaires, down-and-outers, teens, seniors, people in drag, people who are a drag. All excitedly waiting for the same culinary experience. Pink's levels the playing field. Yes we can all get along. Over a chili dog.

Want to know how to insult a great chili dog? Sell it between cotton candy and jars of grape jelly. It's just wrong.

When The Original Tommy's opened stands everywhere, the experience wasn't anything near the same as waiting in a line of 500 people at the downtown stand at eleven at night after a concert at the Sports Arena or Staples Center.

But times are tough, and I suppose it's an understandable move.

Still, some places manage to hang on to their uniqueness. The Apple Pan has had many, many offers over the years to expand, franchise and relocate. None of which they've done. Their 27 seat counter is full most of the time, and the same employees that served me those awesome Hickory burgers when I was a kid are still serving them. There's something extremely comforting about that.

Philippe's downtown is another singular L.A. dining landmark. Screw French dip for the masses. You want it, you go downtown.

So while it makes me sad there won't be just one Pink's anymore, I suppose in the end broadening the fan base is a good thing.

Almost as good as thinking about those diners at Knott's getting tossed around on Montezooma's Revenge after their first chili dog.